• 한국도로학회논문집
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• 제9권2호
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• pp.115-127
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• 2007

최근 도로선진국이라 할 수 있는 나라들에서는 다양한 도로사업의 발굴 및 장려정책이 도입되고 있다. 본 논문에서는 새로운 도로사업의 발굴을 위한 대안모형을 제시하였다. 새로운 도로사업 발굴을 위한 절차로는 근거법령의 모색 신개념 도로사업의 발굴, 평가 모형구축 및 운영지침 개발, 관련행정체계 개선 등 크게 4가지의 주요 절차가 필요한 것으로 제시되었다. 근거법령의 모색은 도로법 및 도로법 시행령, 시행규칙 등이 우선 고려되어야 할 것으로 분석되었으며 신개념의 도로사업 발굴절차는 크게 국가적 차원의 유일성 확보 도로, 다양한 가치기준에 의해 선정되는 도로 및 단일시설, 기술(설계 우수VE 및 LCCA사례 포함) 및 구조물 형태로서 발굴될 수 있는 사례로 세분류하였다. 평가모형 구축 및 운영지침 개발절차에서는 미국 NSBP프로그램의 절차 혹은 지속가능한 도시대상의 절차를 사례로 할 수 있으며 분석적 계층화법(AHP) 및 다지역산업연관모형(MRIO)의 적용가능성도 제시하였다. 또한, 관련 행정체계의 개선에서는 건설교통부의 도로기획관실 업무내역 분석을 통해 도로정책팀과 도로환경팀의 역할을 제시하였으며 평가위원회의 구성, 평가과정과 일체화된 예산지원절차를 추진방안으로 제시하였다.

• 대한가정학회지
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• 제32권5호
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• pp.165-182
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• 1994

Korea's clothing industry which has been country's leading export industry and basic strategical industry is now faced with many difficulties both domestically and internationally. Domestically it is faced with continuing shortage of manpower in both production line and management high labour cost causing increase in price putting more weight on behavior of consumers resulting in change of industrial environment and continuing structural problems of industry itself. Internationally it is faced with strengthening of import regulations and protectionism of developed countries and rapid emergence of underdeveloped countries as leading exporting nations. In reality export plays the most essential role in our economy and is especially sensitive to the external environmental factors. Already economic bloc phonomenon can be seen everywhere and is continuing to accelerate in place such as E. U in Europ, North & South America as NAFTA, and South East Asian contries which recent tendency of economic unity effort is present. These countries of such economic blocs are imposing heavy custom duties reinforcing provision of country origin and acting out strict inspection regulations in order to protect the interest of their own industry. Therefore it is vital to manufacture excellent quality goods For these reasons study in this area has brought attention in Korea as well as worldwide in the recent years. Apparel industry which requires professional technology and ability is the most competitive international business. In order to challenge the international market the high level of intelligence is most required to produce high quality goods. The purpose of this study is to analyze the relationship between functions and roles of marketing and to approach problems in more efficient manner. Apparel industry is composed of various programs such as design pattern making merchandising and textile science. To succeed in the business is to give the highest satisfaction to the targeted market. Hence this study will example the factors that determine the Cost Quality and Performance of apparel products. The study will involve following steps; firstly establish relationship between the quality concept and productivity of apparel products Secondly inquire in to marketing strategy laying stress on apparel production related factors focusing on merchandising marketing production and operations Thirdly prospect 21st century apparel industry focusing on garment production and trade and also other countries structural improvement Fourthly establish the new dimension of competitive factors by grasping the actual circumstance of Korea's apparel industry in the international market. The research method will include; First reality approach method by analysing the present state of industry Second literal analysis such as marketing comparisons between leading apparel exporting countries.

• 디지털융복합연구
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• 제12권2호
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• pp.483-493
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• 2014

본 연구는 다양한 문화가 공존하는 현대사회 속에서 성인의 문화에 유쾌하고 재미있는 것을 추구하는 키덜트 문화가 나타나기 시작한 것을 예술사조로서 팝아트가 현대 키덜트 문화에 영향을 준 것으로 보고 팝아트의 특성의 맥을 이어온 키덜트 문화가 소비시장에 밝은 미래를 기약하고 키덜트 문화상품의 세계화 확대를 통한 키덜트 마케팅에 도움이 되고자 하는데 그 목적이 있다. 연구방법은 팝아트의 특성과 문화현상을 분석하기 위해 논문과 학술지 등 선행 문헌을 통한 이론적 연구 자료를 참고하였고 현시점의 키덜트 문화현상을 느낄 수 있도록 최근 이슈가 되는 키덜트적 언론보도, TV프로그램, 영화, 광고, 생활용품 등을 뉴스, 미디어자료, 인터넷 자료 등을 중심으로 자료를 분석하였다. 그 결과 팝아트적 표현특성 중 대중성, 생동감, 유머와 위트가 특히 키덜트 문화에 영향을 준 것으로 보고 있다. 이를 통해 다음과 같은 결론을 얻었다. 첫째, 키덜트 소비문화의 질적 양적 향상을 통해 밝은 소비시장의 활성화를 기대해 볼 수 있다. 둘째, 연령에 맞는 다양한 아이템의 문화상품개발을 통한 키덜트 소비문화 확대의 노력이 필요하다. 셋째, 국내기업은 자체 개발한 캐릭터로 성인 소비시장을 개척해야 한다. 넷째, 세계시장에 한류를 이용한 키덜트 문화상품의 적극적인 마케팅이 필요하다.

• Journal of Hospice and Palliative Care
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• 제18권2호
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• pp.136-147
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• 2015

목적: 본 연구는 통합적 완화 돌봄 중재연구가 말기 암환자의 삶의 질에 미치는 효과 크기를 분석하기 위한 메타분석 연구이다. 방법: 말기 환자와 통합적 완화 돌봄 중재 및 연구 설계를 나타내는 용어들을 병합하여 PubMed, Cochrane Library CENTRAL, LWW (Ovid), CINAHL 및 국내 데이터 베이스에서 검색하였다. 논문의 질평가는 RCT 연구인 경우 RoB 도구를 사용하였으며, Non-RCT 연구인 경우는 RoBANS를 사용하였다. 중재의 효과크기는 Stata 10 프로그램으로 메타분석 하였다. 결과: 8편의 연구가 최종선정 되었으며, 총 대상자의 수는 356명이었다. 통합적 완화 돌봄 중재는 평균 6.5주, 5.6 세션으로 이루어졌으며, 한 세션당 평균 47.8분이 소요되었다. 효과는 동질성 및 하위그룹 분석을 실시하였다. 통합적 완화 돌봄 중재의 효과는 삶의 질(ES=1.83, P=0.018, $l^2=92%$), 영적 안녕(ES=0.78, P=0.040, $l^2=0$), 우울(ES=0.86, P<0.001, $l^2=32$) 및 불안(ES=0.69, P=0.041, $l^2=71.1$)에서 효과가 있었다. 그러나 말기암환자의 통증(ES=0.365, P=0.230, $l^2=69.8$)에는 효과가 없었다. 결론: 이상의 결과로 통합적 완화 돌봄 중재는 비록 통증은 완화시키지는 못했으나 우울과 불안을 감소시키고 영적 안녕과 삶의 질을 높이는 것으로 나타나, 통합적 완화 돌봄 중재는 말기암환자의 사회심리영적 차원의 삶의 질을 증진시킬 수 있다고 본다.

• 유통과학연구
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• 제14권12호
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• pp.71-78
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• 2016

Purpose - This paper is for the Analysis on the Hindrance Factors and Activation Scheme by the Type of Distribution Channel in Direct transaction of Agricultural Products. As the distribution structure of agricultural products has become changable, farmers seem to use the type of direct distribution in order to enhance the receiving price. This study aims to explore the hindrance factors and income variation rate in direct transaction of agricultural produces, specifically focusing on the 167 farmers. Research design, data, and methodology - To ascertain the hindrance factors exactly by the type of distribution channel, the managements were classified by four subcategories, that is high sales percentage with shopping malls, SNS, shopping malls and SNS, and off-line direct transaction. Results - As a result of the hypothesis test, hinderance factors in online direct deal activation were found to be in the order of the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in card commission problems, and in the order of the difficulties in continuous content production, the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in branding for the SNS group. Thus, it can be seen that the difficulty in continuous content production, shopping mall operation and maintenance were found to be the biggest obstacles. In addition, hindering factors in online direct deal activation were found to be in the order of the difficulty in credit card settlement, the difficulty in publicity, and the difficulty in dealing with unsold goods. The group with high sales rate in shopping mall was found to be increased by 23.9% in the gross income compared to the previous year, the group with high SNS sales ratio increased by 56.5%, the group with direct offline transaction increased by 37.1%, among which the group with the highest increase rate of SNS sales ratio was found to be the highest from the rate of increase/decrease of the income, which was statistically significant. Conclusions - It can be suggested that government and local government may provide agricultural management with supporting plan which in turn can activate direct transaction in any possible ways.

• 유통과학연구
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• 제14권3호
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• pp.63-71
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• 2016

Purpose - A variety of indicators are used for the diagnosis of economic situation. However, most indicators explain the past economic situation because of the time difference between the measurement and announcement. This study aims to argue for the resurrection of an idea: electricity demand can be used as an indicator of economic activity. In addition, this study made an endeavor to develop a new Real Business Index(RBI) which could quickly represent the real economic condition based on the sales statistics of industrial and public electricity. Research design, data, and methodology - In this study monthly sales of industrial and public electricity from 2000 to 2015 was investigated to analyze the relationship between the economic condition and the amount of electricity consumption and to develop a new Real Business Index. To formulate the Index, this study followed next three steps. First, we decided the explanatory variables, period, and collected data. Second, after calculating the monthly changes for each variable, standardization and estimating the weighted value were conducted. Third, the computation of RBI finalized the development of empirical model. The principal component analysis was used to evaluate the weighted contribution ratio among 3 sectors and 17 data. Hodrick-Prescott filter analysis was used to verify the robustness of out model. Results - The empirical results are as follows. First, compatibility of the predictability between the new RBI and the existing monthly cycle of coincident composite index was extremely high. Second, two indexes had a high correlation of 0.7156. In addition, Hodrick-Prescott filter analysis demonstrated that two indexed also had accompany relationship. Third, when the changes of two indexes were compared, they were found that the times when the highest and the lowest point happened were similar, which suggested that it is possible to use the new RBI index as a complementing indicator in a sense that the RBI can explain the economic condition almost in real time. Conclusion - A new economic index which can explain the economic condition needs to be developed well and rapidly in a sense that it is useful to determine accurately the current economic condition to establish economic policy and corporate strategy. The salse of electricity has a close relationship with economic conditions because electricity is utilized as a main resource of industrial production. Furthermore, the result of the sales of electricity can be gathered almost in real time. This study applied the econometrics model to the statistics of the sales of industrial and public electricity. In conclusion, the new RBI index was highly related with the existing monthly economic indexes. In addition, the comparison between the RBI index and other indexes demonstrated that the direction of the economic change and the times when the highest and lowest points had happened were almost the same. Therefore, this RBI index can become the supplementary indicator of the official indicators published by Korean Bank or the statistics Korea.

• 산경연구논집
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• 제9권6호
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• pp.57-64
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• 2018

Purpose - With the rapid economic development, great changes have happened in the Chinese beer market. The scale of imported beer is increasing. However, the sales of native Chinese beer decrease in recent years. It is because more Chinese customers prefer beer with unique attributes than those with lower prices. In order to take an advantage in this market, practitioners should develop new products to satisfy Chinese customers. Scholars have also focused on beer characteristics to estimate consumers' behavior for improving the development of beer industry. However, most studies are theoretically centered on marketing strategy management or general understanding of the market. It is not enough for us to explain customers' consumption patterns. Some empirical research did attempt to find out beer attributes that may influence their choice behavior. However, they failed to verify what can increase customers' utility through a new product. More importantly, few evidences can be found in the literature. Therefore this study explores the major characteristics of imported beer which may associate with customers' preferences. Research design, data, and methodology - With the results of literature review and focus group interview, we found out four main imported beer attributes and the levels of each factor. A pre-test is constructed to check the problems in the questionnaire protocol. With the results of pre-test, the revised questionnaire is processed among customers who have purchased and had imported beer in China regions such as Beijing, Shanghai, Jiangsu, Guangdong and so on. The choice-based conjoint analysis is applied to analyze the useful data of 205. Results - Results indicate that choice-based conjoint analysis is the effective method to estimate customers' choice behavior. Results also indicate that country of origin, price, taste, and package affect customers' preference and the importances of imported beer attributes are significantly different. Conclusions - Country of origin, price, taste, and package are important for customers to make an imported beer choice decision. Marketers should consider these determinants and their importance to develop new products. Moreover, choice-based conjoint analysis should be the useful method for practitioners to develop a new product of imported beer for sustainable business in the competitive industry.

• 유통과학연구
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• 제10권11호
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• pp.39-53
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• 2012

Purpose - This study identifies relationships amongst repurchase intentions, brand equity, and preference by applying VMD of fashion retail stores. The results would help coffee shop owners and coffee makers in devising an appropriate strategy for successfully managing coffee shops. Research design, data, methodology - The VMD model of a coffee shop includes harmony, trend, and attractiveness, while brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of coffee shops, brand equity, and brand preference, are shown as independent variables, while repurchase intention is shown as the dependent variable. The study aims to ascertain the extent of the influence configuration factors of a coffee shop have on brand equity, brand preference, and repurchase intention. Regression analysis was used to verify the mediating effects of brand preference on brand equity and repurchase intention. The measurement items were already deemed as reliable and valid in the previous study, but some modifications were made for the purposes of this study. Questionnaires were distributed to 550 consumers on a national scale, and 517 consumers amongst these were finally used as a sample for analysis using the SPSS 17.0 statistical program. Results - First, amongst the VMD configuration factors of a coffee shop, trend, and attractiveness have a positive impact on brand equity (brand awareness, perceived quality, and brand image). Second, brand equity has a positive effect on brand preference. Third, brand preference has a positive effect on repurchase intention. Fourth, brand preference plays the role of a mediator in measuring the impact of brand awareness and brand image on customers' repurchase intentions. Conclusions - The theoretical implications can be summarized as follows. First, this study proposes a theoretical basis that can be adapted to the VMD configuration factors of a coffee shop by identifying the relationship between brand equity and coffee shops. This study applies the VMD factors to the coffee shops and presents a new research model by examining the relationships amongst VMD components of coffee shops: brand equity, brand preference, and repurchase intention. Second, it clearly establishes the relationship between brand equity and brand preference by identifying the mediating effects of brand preference, given that brand equity has a positive impact on repurchase intention. The practical implications are as follows. First, development of brand equity and management can be important components for coffee shops in determining that the VMD configuration factors of coffee shops have an impact on brand equity. Second, amongst the VMD configuration factors, attractiveness and trend have a positive influence on choosing coffee shops, therefore store atmosphere should be attractively designed, while the menu and interiors should complement each other and be reviewed periodically to conform to the latest trend. Third, VMD configuration factors that are confirmed are not easily changed. Fourth, large franchises and foreign companies have strengths in scale, locations, and brand. Fifth, the different ways of campaigning should be compared to those of large franchises and foreign companies in order to increase brand equity using VMD configuration factors.

• 한국도로학회논문집
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• 제8권4호
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• pp.37-47
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• 2006

도로상에서 운전자에게 길안내 역할을 하는 도로표지는 운전자가 자신이 원하는 목적지를 쉽고 정확하게 찾을 수 있도록 설계되고 설치되어야 하며, 이는 도로이용자의 도로이용 효율성 및 교통 안전성 향상을 위해 충분히 고려되어야 한다. 현재 우리나라에서 사용하고 있는 도로표지 경로안내방식은 점개념 안내방식이며, 도시부에서는 부분적으로 선개념 안내방식을 도입하고 있으나 안내지명 선정방법에 대한 기준이 미흡하고, 도로의 기능별 안내지명선정 및 지역적 특성을 감안한 안내지명 선정에 대한 구체적인 기준이 없어 안내지명간의 전체적인 연계성이 결여되는 문제점이 나타나고 있다. 따라서 본 연구에서는 현 도로표지규정집에서 규정하고 있는 도로표지 안내지명 선정기준을 재검토하여 특정 구간(지역)에서의 안내지명 선정방법 및 연계성을 확보하는 과정에서 발생할 수 있는 문제점을 다각적으로 분석해 보고, 도로의 기능별 및 지역적 특성을 감안한 안내지면 선정방법을 도출하는 것을 목적으로 한다.

• 디지털융복합연구
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• 제14권11호
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• pp.1-12
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• 2016

급속한 정보통신기술의 발달과 대학 학습자의 특성 변화에 따라 대학 교수자의 다양한 수업개선 노력이 요구되고 있다. 테크놀로지 내용교수지식(Technological Pedagogical Content Knowledge, TPACK)은 통합 테크놀로지 기반의 수업설계를 위해 교수자가 갖추어야 할 역량이라 할 수 있다. 이에 본 연구에서는 TPACK의 중요도와 실행도에 관한 대학 교수자의 인식을 알아보고, 이와 관련된 변인으로 인식론적 신념, 사회적 지지와의 관계를 규명하기 위해 264명의 교수자에게 설문조사를 실시하였다. 연구결과에 따르면 대학 교수자의 TPACK 중요도와 실행도 인식 간에 유의한 차이가 있는 것으로 나타났다. 또한 TPACK 중요도와 실행도 인식과 사회적 지지 간에 유의한 상관이 있는 것으로 나타났으며, 사회적 지지 하위요인 중에서 정서적 지지는 TPACK 중요도 인식에, 정보적 지지는 TPACK 실행도 인식에 유의한 영향을 미치는 것으로 나타났다. 이러한 결과는 대학 교수자의 TPACK 역량 개발 및 지원을 위한 방안 수립에 기초자료를 제공하는 것으로, 무엇보다도 교수자의 사회적 지지 향상을 위한 교수지원 전략이 요구된다고 할 수 있다.