• Title/Summary/Keyword: Design Interaction

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Study on the Donation and Consumer Attitude for the Retail Brand Management (소매 브랜드 관리를 위한 기부 및 소비자 태도에 관한 연구)

  • Ahn, Sungsook;Kim, Yong-Cheol;Kim, Moon-Seop
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.49-56
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    • 2018
  • Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

A Study on the Lateral Pressure Effect under Axial Compressive Load of Ship Platings (종방향 압축력을 받는 선체판부재의 횡압력 영향에 관한 연구)

  • Park Joo-Shin;Ko Jae-Yong;Lee Jun-Kyo
    • Journal of Navigation and Port Research
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    • v.29 no.6 s.102
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    • pp.515-522
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    • 2005
  • The ship plating is generally subjected to. combined in-plane load and lateral pressure loads, In-plane loads include axial load and edge shear, which are mainly induced by overall hull girder bending and torsion of the vessel. Lateral pressure is due to. water pressure and cargo. These load components are nat always applied simultaneously, but mare than one can normally exist and interact. Hence, far mare rational and safe design of ship structures, it is af crucial importance to. better understand the interaction relationship af the buckling and ultimate strength far ship plating under combined loads. Actual ship plates are subjected to relatively small water pressure except far the impact load due to. slamming and panting etc. The present paper describes an accurate and fast procedure for analyzing the elastic-plastic large deflection behavior up to. the ultimate limit state of ship plates under combined loads. In this paper, the ultimate strength characteristics of plates under axial compressive loads and lateral pressure loads are investigated through ANSYS elastic-plastic large deflection finite element analysis with varying lateral pressure load level.

A Study on the Lateral Pressure Effect under Axial Compressive Load of Ship Platings (종방향 압축력을 받는 선체판부재의 횡압력 영향에 관한 연구)

  • Park, Joo-Shin;Ko, Jae-Yong;Lee, Jun-Kyo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.61-67
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    • 2005
  • The ship plating is generally subjected to combined in-plane load and lateral pressure loads. In-plane loads include axial load and edge shear, which are mainly induced by overall hull ginder bending and torsion of the vessel. Lateral pressure is due to water pressure and cargo. These load components are not always applied simultaneously, but more than one can normally exist and interact. Hence, for more rational and safe design of ship structures, it is of crucial importance to better understand the interaction relationship of the buckling and ultimate strength for ship plating under combined loads. Actual ship plates are subjected to relatively small water pressure except for the impact load due to slamming and panting etc. The present paper describes an accurate and fast procedure for analyzing the elastic-plastic large deflection behavior up to the ultimate limit state of ship plates under combined loads. In this paper, the ultimate strength characteristics of plates under axial compressive loads and lateral pressure loads are inverstigated through ANSYS elastic-plastic large deflection finite element analysis with varying lateral pressure load level.

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Design and Implementation of Hybrid Coaching System based on Web Service for College Career Guidance (진로 지도를 위한 웹서비스 기반의 하이브리드 코칭 시스템 설계 및 구현)

  • JIN, Wen-Quan;Koh, Eun-Hyeon;Kim, Do-Hyeun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.5
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    • pp.1-7
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    • 2015
  • Recently, a coaching helps individual to lead and maximize performance. Generally there is a face to face coaching at the current spot of education, and the e-coaching is on the rise. And the face-to-face coaching means that coach and the coachee come face to face directly. And, the effective coaching method is required to supply the weakness and to maximize the strength of the e-coaching using the Internet. Accordingly, we are studying a hybrid coaching to overcome the difficulty and the limit of face-to-face coaching and online coaching. In this paper, we design and implement the career coaching system to provide the face-to-face coaching and the e-coaching for coachee based on the Web service on the Internet. We provide the hybrid coaching using Web service based on the Restful and connect with the database based on the Web to save and manage the profiles and the coaching history of the coach and the coachee. Proposed hybrid coaching system for coachee career improves remote accessibility between the coach and the coachee. This system provides the interaction without the limit of the time and the space, and overcomes the limit of the traditional face-to-face coaching on the online environment.

A Comparative Study of Potential Job Candidates' Perceptions of an AI Recruiter and a Human Recruiter (인공지능 인사담당자와 인간 인사담당자에 대한 잠재적 입사지원자들의 인식 비교 연구)

  • Min, Jihyun;Kim, Sinae;Park, Yonguk;Sohn, Young Woo
    • Journal of the Korea Convergence Society
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    • v.9 no.5
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    • pp.191-202
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    • 2018
  • Artificial intelligence (AI) is already being utilized in certain personnel selection processes in organizations; AI will eventually make even final decisions for personnel selection. The present study investigated potential job candidates' perceptions of an AI recruiter by comparing the selection procedures carried out by an AI recruiter to those carried out by a human recruiter. For this study college students in South Korea were recruited. They were each shown one of two recruitment scenarios (human recruiter vs. AI recruiter; between-subject design) followed by questionnaires measuring their satisfaction with the selection procedures and procedural justice, their trust in the recruiter, and their belief in a just world. Results show that potential job candidates were more satisfied with the selection procedures used by the AI recruiter than the human recruiter; they perceived the procedures as fairer than those used by the human recruiter. In addition, potential job candidates' trust in the AI recruiter was significantly higher than their trust in the human recruiter. This study also explored whether potential job candidates' perceptions of the AI and human recruiter were contingent upon their beliefs in a just world. The present study suggests a direction for future research.

Flexural Strength of PHC Pile Reinforced with Infilled Concrete, Transverse and Longitudinal Reinforcements (내부충전 콘크리트와 횡보강 및 축방향 철근으로 보강된 PHC 말뚝의 휨강도)

  • Bang, Jin-Wook;Hyun, Jung-Hwan;Lee, Bang-Yeon;Lee, Seung-Soo;Kim, Yun-Yong
    • Journal of the Korea Concrete Institute
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    • v.25 no.1
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    • pp.91-98
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    • 2013
  • The pre-tensioned spun high strength concrete (PHC) pile has poor load carrying capacity in shear and flexure, while showing excellent axial load bearing capacity. The purpose of this study is to evaluate the flexural performance of the concrete-infilled composite PHC (ICP) pile which is the PHC pile reinforced with infilled concrete, transverse and longitudinal reinforcement for the improvement of shear and flexural load carrying capacity. The ICP pile specimen was designed to make allowable axial compression and bending moment higher load bearing capacity than those determined through the investigation of abutment design cases. The allowable axial compression and bending moment of the ICP pile was obtained using the program developed for calculating the axial compression - bending moment interaction. Then, ICP pile specimens were manufactured and flexural tests were performed. From the test results, it was found that the maximum bending moment of the ICP pile was approximately 45% higher than that of the PHC pile and the safety factor of ICP pile design was about 4.5 when the allowable bending moment was determined to be 25% of the flexural strength.

The Effects of Group Sensory Integrative Intervention for Sensory Motor Ability and Behaviors for Children With Developmental Delay (그룹 감각통합치료가 학령전기 발달지연 아동의 감각운동 및 행동 변화에 미치는 효과)

  • Kim, Jin-Mi;Kim, Kyeong-Mi
    • The Journal of Korean Academy of Sensory Integration
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    • v.7 no.2
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    • pp.13-22
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    • 2009
  • Objective : The aim of this study is to verify the effects of group sensory integrative intervention for sensory motor ability, behaviors in children with developmental delay. Method : The subjects were five children with developmental delays aged between 3 and 5. All Children participated in 26 sessions of group sensory integrative intervention. Children' behavior during testing was observed to assess the sensory motor ability, behaviors, the clinical observation. One group pretest- posttest design was used to verify the effect of group sensory integrative intervention. The observed children' behavior during testing were tested by the Wilcoxon matched-pair signed rank test. Results : There is no significant difference in the clinical observation between pre and post intervention. However, subjects showed the significant difference in Social interaction(Z=-2.121, p=.034), Attention(Z=-2.032, p=.042), total score in Behavior during testing(Z=-2.032, p=.042). Conclusions : The result in this study suggested that the sensory integrative intervention is effective in facilitating the social skills and improving the attention and behaviors. On the other hand, there is no effect in sensory motor ability. It is difficult to generalize the conclusion because the number of the subject was limited and the environmental confounding factors has not been controlled. Therefore, it is needed to supplement these limitations in the future study.

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A design and implementation of the video conferencing system on the WWW (웹 기반의 화상회의 시스템의 설계 및 구현)

  • Kim, Sung-Jin;Park, Yong-Jin
    • Journal of the Korean Institute of Telematics and Electronics T
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    • v.36T no.4
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    • pp.123-132
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    • 1999
  • A video conferencing system provides sharing the conference environment for geographically dispersed computer users who use the audio and video information. But the conventional video conferencing systems have some problems which are dependent on specific software and/or hardware and bound the certain platform and network environment. Furthermore the participants must know the information about other participants before joining the conference session and they have to use the same video conferencing system. This paper describes design and implementation of the video conferencing system on the WWW to solve the mentioned problems. The conference applications are transmitted from a WWW server and executed in the participants Web browsers. The participant can carry out conference services by using only the web browser. The WWW server takes charge of conferencing management including the information related to the participants and provides supported conference tools such as whiteboard, chatting and multimedia controls. Therefore the participants can easily join the conference sessions and perform conference working regardless of network connection situations. We used the Java to implement the seamless session connections and interaction between the conference participants which are the most important when implementing the video conferencing system on the WWW and used the ActiveX technology about the audio and video controls to make it easy the hardware control.

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Static Fluid-Structure Coupled Analysis of Low-Pressure Final-Stage Turbine Blade (발전용 저압터빈 최종단 블레이드의 정적 유체-구조 연계해석)

  • Kwon, Sun-Guk;Lee, Young-Shin;Bae, Yong-Chae
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.34 no.8
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    • pp.1067-1074
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    • 2010
  • In this study, a loosely coupled fluid-structure interaction (FSI) analysis was conducted for a low-pressure (LP) final-stage rotor blade. Preliminary FSI analyses of a $15^{\circ}$ sweptback wing and a NASA Rotor 37 compressor blade were performed for verifying the boundary conditions. The results were compared with the established literatures for each model. The FSI analysis of the $15^{\circ}$ sweptback wing was carried out under both stable and unstable conditions. The excessive deformation of the wing was observed within 0.05 s under the unstable condition which is higher than the divergence speed of a wing compared with the stable condition. On the basis of the results of a steady-state study, an unsteady state FSI analysis was conducted for a NASA Rotor 37. Different deformations were observed at trailing edge of the blade in the static FSI and dynamic FSI analysis. A 3D FE model of a LP rotor was generated from the span-wise section data. In order to develop a reasonable model, an impact test was performed and compared to the FE model. Using this FE model, the steady-state FSI analysis was performed successfully.

System Diagnosis and MEMS Driving Circuits Design using Low Power Sensors (저 전력 센서를 이용한 MEMS 회로의 구현과 시스템 효율의 진단)

  • Kim, Tae-Wan;Ko, Soo-Eun;Jabbar, Hamid;Lee, Jong-Min;Choi, Sung-Soo;Lee, Jang-Ho;Jeong, Tai-Kyeong
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.45 no.1
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    • pp.41-49
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    • 2008
  • Many machineries and equipments are being changing to various and complicated by development of recent technology and arrival of convergence age in distant future. These various and complicate equipments need more precise outcomes and low-power consumption sensors to get close and exact results. In this paper, we proposed fault tolerance and feedback theorem for sensor network and MEMS circuit which has a benefit of energy efficiency through wireless sensor network. The system is provided with independent sensor communication if possible as unused action, using idle condition of system and is proposed the least number of circuits. These technologies compared system efficiency after examining product of each Moving Distance by developed sensor which gives effects to execution of system witch is reduced things like control of management side and requirement for hardware, time, and interaction problems. This system is designed for practical application; however, it can be applied to a normal life and production environment such as "Ubiquitous City", "Factory Automata ion Process", and "Real-time Operating System", etc.