• 한국의상디자인학회지
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• 제25권3호
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• 한국의류학회지
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• 제34권2호
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• pp.252-265
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• 2010

Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

• 경영정보학연구
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• 제12권3호
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• pp.19-48
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• 2010

본 연구는 기존의 e-러닝에 관한 개념적 연구 결과 및 실증적 연구들을 바탕으로 대학 e-러닝 교육의 최우선 목표라고 할 수 있는 학습자에게 학습의 흥미를 지속시키고, 학습효과를 극대화 할 수 있는 다양한 요인들을 유형화하여, 이를 실종적으로 검정하였다. 또한 전반적으로 어떠한 요인이 e-러닝 학습효과에 많은 영향을 미칠 수 있는지에 대해서 함께 분석하였다. 그리고 e-러닝 학습효과라는 결과 요인을 하나의 단일적으로 측정하였던 기존의 많은 연구에서 학습만족 및 학습전이, 그리고 학습추천 등 크게 3가지로 나누어 세부적으로 분석을 실시하였다. 이와 같은 연구목적을 달성하기 위하여 e러닝 학습효과에 유의한 영향을 미친다고 가정한 요인을 크게 학습내용과 교수설계, 사용자 편의성 등 3개의 요인으로 유형화하여 설정하였다. 그리고 학습대용 요인은 학습주제와 목표, 지식정보, 일관성과 적절성 등 3개의 세부적 요인으로 구성하였고, 교수설계 요인은 흥미와 공감성, 상호작용, 내용제시, 설명전략 등 4개의 세부적 요인으로 구성하였다. 마지막으로 사용자 편의성 요인은 화면구성, 내용 및 진도확인 등 2개의 세부적 요인으로 구성하였다. 분석결과, 학습내용과 교수설계, 그리고 사용자 편의성 등 3개의 요인 모두 e-러닝 학습효과(학습만족, 학습전이, 학습추천)에 유의한 영향용 미치는 것으로 분석되었다. 세부적으로 e-러닝 학습만족에 있어서는 학습내용 요인의 학습주제와 목표가 가장 많은 영향을 미치는 것으로 나타났다. 이는 학습만족을 높이기 위해선 학습주제와 목표는 학습자를 기준으로 하여 설정해야 할 것이며, 평가가 가능한 학습목표로 선정해야 하는 것이 가장 중요하다는 것을 알 수 있다. 학습전이에 있어서는 교수설계 요인의 내용제시가 가장 많은 영향을 미치는 것으로 나타났다. 이는 학습전이를 높이기 위해선 강의내용의 상호관계와 제시순서가 학습을 촉진할 수 있도록 체계적으로 구조화시켜 학습자에게 접근이 가능하도록 해야 하는 것이 가장 중요하다는 것을 알 수 있다. 그리고 학습추천에 있어서는 교수설계 요인의 흥미와 공감성이 가장 많은 영향을 미치는 것으로 나타났다. 이는 교수자가 시의적절한 미디어를 잘 활용하여 학습자의 흥미를 최대한 유도시키며, 적시에 활용할 수 있도록 학습자가 공감을 가질 수 있게 강의를 진행하는 것이 가장 중요하다는 것을 알 수 있다.

• 패션비즈니스
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• 제21권4호
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• pp.73-89
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• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

• 유통과학연구
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• 제21권5호
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• pp.93-102
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• 2023

Purpose: This study aims to investigate a meaningful connection between the service supply chain and the power to influence potential customers for airline booking. This investigation will cover various topics, including customer service, product quality, and marketing strategies. Additionally, the literature review will examine the various strategies and tactics airlines use to influence customer behavior. Research design, data, and methodology: The data collection process conducted by the author could obtain the justification and establish the quality of the instrument between independent factor (Service Supply Chain) and dependent factor (Power to Influence Potential Customers), selecting peer-reviewed articles mostly for the current study. Results: The findings section thoroughly studied the research findings indicating a potential link between service supply chain management and the ability to persuade potential consumers to book an airline. The research findings will be explored concerning the numerous variables that may affect customers' decision-making in the airline business, the techniques used by airlines to sway consumers. Conclusions: The research has provided evidence that airlines use a variety of strategies to influence potential customers and that these strategies are generally successful in increasing customer loyalty and satisfaction, as well as sales. By utilizing these strategies, airlines can increase their customer base and profitability.

• 융합경영연구
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• 제5권1호
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• pp.21-26
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• 2017

Purpose - This study extracts performance-reward factors based on the previous studies related to Herzberg's two-factor theory and performance-reward and proposes a research method to identify how these factors have an influence on task performance directly related to production performance and contextual performance that has an indirect influence. Research Design, Data, and Methodology - This study draws performance-reward factors through Focus Group Interview(FGI), classifies them into economic/uneconomic and direct/indirect factors, draws maintenance/improvement factors and unnecessary ones through IPA, and maximizes the effectiveness of performance-reward factors. Results - It also identifies how performance-reward factors have an influence on internal and external motives based on previous studies, classifies performance-reward factors into task performance and contextual performance and identifies the influence relationship between these, and proposes a research model to identify the roles of equity sensitivity based on equity theory. Conclusion - The findings from this study are expected to lay the groundwork for drawing various methods to reduce the turnover rate of employees and be important resources for reinforcing the competitiveness of businesses by classifying the performance -reward factors that may cause internal and external motives from the small and medium-sized manufacturing perspective and presenting methods to identify if these have an influence on task performance and contextual performance.

• 유통과학연구
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• 제13권6호
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• pp.97-104
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• 2015

Purpose - The distribution of agricultural products is changing due to recent shifts in environmental free trade. Specifically, the competitiveness of domestic agricultural products has weakened as a result of the Korea-China Financial Trade Agreement. Agricultural producers are faced with increasing difficulties and organized production centers are growing in importance daily. To overcome this crisis, agricultural producer organizations are vying for environment-friendly agricultural certifications, Good Agriculture Practices (GAP) and Hazard Analysis and Critical Control Point (HACCP). In particular, as consumer demand for higher safety grows, farmers are increasing their certification rates. Therefore, this certification system is expected to help strengthen the competitiveness of agricultural producer organizations. Research design/data/methodology - Organized production centers are classified by certification. A survey was conducted with 91 organizations using factor analysis and logistic regression analysis for the examination. The factor analysis results are as follows. Raw material procurement, education·specialization, marketing, joint business, organizing ability, business management, effectiveness, certification, and larger organizations were classified as the nine types of factors. These factors affect the organized production centers and are used in the logistic regression analysis. The purpose of such research and analysis is to suggest a direction for future production center policies. Results - The basic statistical results are as follows: analysis of the producer organizations of 91 sites, average number of members per site of 1,624, and average sales of 25,961 million won. Additionally, the average income per farmer is 175 million won, and the pooling system rate is 53.5%. The factor analysis results are as follows. Factor 1 consists of contract cultivation, ongoing shipment, selection subdivision, traceability, and major retailer management. Factor 2 consists of manual cultivation, specialty selection, education program, and R&D. Factor 3 consists of advertising, various dealers, various sales strategies, and a unified sales counter. Factor 4 consists of agricultural materials co-purchase, policy support, co-shipment, and incentives. Factor 5 consists of the co-selection and pooling system. Factor 6 consists of co-branding and operating by the organization's article. Factor 7 consists of the buy-sell ratio and rate of operation of the agriculture promotion center. Factor 8 consists of bargaining power in volume and participation rate of farmer certification. Factor 9 consists of increasing new subscribers. The logistic regression analysis results are as follows. Considering the results by type of certification, the environment-friendly agricultural certification type and the GAP certification type have a (+) influence. GAP and HACCP certification types affecting the education·specialization factor have a (+) influence. Considering the results for each type of certification, the environment-friendly agricultural certification types on the effectiveness factor have (-) influence; the HACCP certification types on the organizing ability and effectiveness factor have a (-) influence. Conclusions - Agricultural producer organizations should develop plans as follows: The organizations need to secure education for agricultural production; increase the pooling system ratio for sustainable organizational development; and, finally, expand the number of agricultural producer organizations.

• Computers and Concrete
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• 제23권4호
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• pp.255-265
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• 2019

The potential of using genetic programming to predict engineering data has caught the attention of researchers in recent years. The present paper utilized weighted genetic programming (WGP), a derivative model of genetic programming (GP), to model the compressive strength of concrete. The calculation results of Abrams' laws, which are used as the design codes for calculating the compressive strength of concrete, were treated as the inputs for the genetic programming model. Therefore, knowledge of the Abrams' laws, which is not a factor of influence on common data-based learning approaches, was considered to be a potential factor affecting genetic programming models. Significant outcomes of this work include: 1) the employed design codes positively affected the prediction accuracy of modeling the compressive strength of concrete; 2) a new equation was suggested to replace the design code for predicting concrete strength; and 3) common data-based learning approaches were evolved into knowledge-based learning approaches using historical data and design codes.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2011년도 춘계학술대회
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• pp.57-60
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• 2011

• 한국건설관리학회논문집
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• 제24권5호
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• pp.44-51
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• 2023

프로젝트의 특성을 고려한 건설공사의 입찰방식 선정은 매우 중요한 요소이며, 발주자와 시공자 모두의 입장에서 공공건설공사에서 입찰방식의 이해는 그 중요성이 매우 크다. 설계시공일괄방식은 국내에서 흔히 턴키라 불리며 설계에 신기술을 적용할 수 있고 발주자의 리스크 관리가 용이하여 대형 공공건설공사에 많이 적용되는 입찰방식이다. 이 입찰방식에는 낙찰자 선정에 영향을 미치는 단 2개의 영향인자(설계점수, 가격점수)가 있어 각 영향인자 간 영향력에 대한 이해력이 중요함에도 불구하고 관련된 연구는 미흡한 실정이었다. 본 연구는 국내 공공공사의 다양한 입찰데이터를 분석하여 영향인자의 영향력을 분석하고 입찰전략 수립에 참고할 수 있는 근거를 제공하고자 한다. 연구 결과, 기술강조형, 가격강조형, 균등평가형 이 세가지 가중치 평가방식 모두 입찰자평가 순위에 더 많은 영향을 주는 요소는 설계점수인 것으로 나타났다. 또한 계약금액의 조정이 용이하지 않은 입찰방식 자체의 특징 및 총점 차등제 등 입찰평가구조로 인해 설계점수와 가격점수 간 상관관계는 크게 나타나지 않음을 확인할 수 있었다.