• 한국의류학회지
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• 제43권5호
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• pp.699-710
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• 2019

This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

• 대한한의학원전학회지
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• 제36권1호
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• pp.17-32
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• 2023

Objectives : This paper investigates the background, meaning and origin of the descriptions of the Heart such as 'seven orifices', 'sanmao', 'saw-toothed four layered lines' that are unique to the diagram in the Donguibogam. Methods : First the Heart diagram of the Donguibogam was compared with other Zhangfu diagrams of the past. Materials related to unique features in the descriptions of the Heart in the Donguibogam were collected, against which descriptive features were analyzed. Results : Of the many unique features, the descriptive basis of the 'seven orifices' could be found in the Qixingban[七星板] as a physical entity reflecting basic anatomical knowledge. The 'sanmao', which is compared to the Santaixing[三台星], could be understood as a non-physical entity whose descriptive basis could be found in the Xinxuetu of the Xinching. It could be assumed that the 'saw-toothed four layered lines' are likened to the multi-layered petals or calyx of a lotus flower bud to describe the Pericardium, or to the multiple walls of a mountain fortress surrounding a palace to describe the Danzhong, which is the chest cavity. These features could be understood as results of spiritualism influence. Conclusions : It could be concluded that Heo Jun, in his attempt to describe the Heart in more detail than previous diagrams of the Zangfu, referenced popular texts and images based on anatomical knowledge of previous texts, added varied descriptions resulting in a new diagram with a completely different origin.

• 대한수학교육학회지:학교수학
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• 제10권3호
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• pp.401-422
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• 2008

최근 학교 현장에서는 학생에 대한 총체적 이해와 평가의 필요성에 대두하고 다양한 과정중심의 평가방법이 강조됨에 따라 학생들의 사고력을 평가할 수 있는 대안적인 평가 방법으로 서술형 평가의 중요성이 인식되면서 이에 대한 효과적인 적용 방안이 구체적으로 논의되고 있는 실정이다. 이에 본 연구에서는 서울시 소재 공립 초등학교 교사 197명을 대상으로 서술형 평가에 대한 인식 및 실태 파악을 위한 설문조사연구를 실시하여 서술형 평가의 현장 적용 가능성 및 효율적인 활용방안에 대한 시사점을 얻고자 하였다. 연구 결과, 대부분의 초등학교 교사들이 학기당 4-7회 이상, 단원별로 필요하다고 느끼는 시기에 단답형의 수행평가를 실시하였고, 서술형 평가는 학생들의 창의성과 사고력을 신장시키고 성취도를 정확히 측정하는 것을 목적으로 90% 이상의 교사가 실시하고 있는 것으로 나타났다. 한편 서술형 평가 실시에 있어 교사의 업무부담 경감 및 교육 여건의 개선, 교사에 대한 자율성 부여, 문항과 평가 기준의 개발 및 보급이 시급히 개선되어져야 할 문제점으로 지적되었다.

• 성인간호학회지
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• 제26권1호
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• pp.78-88
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• 2014

Purpose: The purpose of this study was to construct a structural equation model (SEM) that would describe the binge drinking among Korean undergraduate students. Methods: Model construction was based on the theory of planned behavior and prototype/willingness model, using the variables; intention, attitude, descriptive norm, and prototype perception of binge drinking, alcohol use disorders identification test (AUDIT), and binge drinking behavior. The analysis of data was done with both SPSS 20.0 for descriptive statistics and AMOS 20.0 for SEM. Results: The binge drinking intention was found to have a significantly direct effect in influencing binge drinking behavior. In addition, attitude, descriptive norm, and prototype perception of binge drinking were found to have a significantly direct effect in influencing binge drinking intention. The final modified model yielded $x^2$=374.2 (p<.001), df=174, $x^2/df$=2.15, GFI=.87, AGFI=.82, NFI=.89, PNFI=.73 RMSEA=.07, and CFI=.94. Conclusion: This study constructed a model that addressed the factors related to binge drinking and described the relationship of these factors in influencing binge drinking among Korean undergraduate students. Findings from this study can contribute to designing appropriate prevention strategies to reduce problem related binge drinking in undergraduate students.

• 한국조리학회지
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• 제14권1호
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• pp.107-122
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• 2008

The purpose of this study is to analyze the effects of the presenting type of menu labels(regular/descriptive) and knowledge level(high/low) on the advertisement(Ad) comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. For that reasons, 157 university students who are majoring in food-service management or culinary arts were conveniently selected as sample for $2{\times}2$ factorial design. A final sample of 153 responses were deemed usable and then two-way ANOVA was used for statistical analysis. The findings are as follows. First, there were significant differences between the presenting types of menu labels and communication effects including the Ad comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. It can be known that descriptive menu labels showed higher communication effects than regular menu labels. Second, there were significant differences between the knowledge levels and communication effects including the Ad comprehension, attitude toward the Ad, and purchase intention but not in attitude toward the brand. It can be known that consumers with relatively high knowledge levels showed higher the Ad comprehension, attitude toward the Ad, purchase intention than consumers with low knowledge levels. The results of this study can be used as data for more effective menu marketing and basic of further empirical study for effectiveness of menu labels.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1017-1023
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• 2021

This research aims to determine the effect of customers' threat emotion and price on the decision to purchase a certain smartphone product. This study uses a quantitative method with a type of descriptive and causal research. It employs non-probability sampling with purposive sampling, with 385 respondents to answer the questionnaires. Data analysis techniques used descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis of emotion, price and purchasing decisions are in sync with each other. The results of multiple linear regression analysis techniques indicate the threat emotion and brand trust are influential against the positive decision to purchase smartphone products. The magnitude of the influence of emotions and price have simultaneous effect on purchasing decisions and other decision variables, which are not included in this study, also play minor role in determining purchase intention, such as product quality, brand image and others. Partially, threat emotion and brand trust have a positive effect toward purchasing decisions. The magnitude of the highest influence was the one of price, then followed by emotional threats. The findings of this study suggest that psychological and behavioral effects also play important roles in determining customers' purchase decision.

• Asian-Australasian Journal of Animal Sciences
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• 제28권7호
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• pp.1028-1037
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• 2015

Unique organoleptic characteristics such as rich flavors and chewy texture contribute to the higher popularity of native chicken in many Asian areas, while the commercial broilers are well-accepted due to their fast-growing and higher yields of meat. Sensory attributes of foods are often used to evaluate food eating quality and serve as references during the selection of foods. In this study, a three-phase descriptive sensory study was conducted to evaluate the sensory attributes of commercial broiler (BR) and Taiwan native chicken (TNC) breast meat, and investigate correlations between these sensory attributes and instrumental measurements. The results showed that for the first bite (phase 1), TNC meat had significantly higher moisture release, hardness, springiness, and cohesiveness than BR meat. After chewing for 10 to 12 bites (phase 2), TNC meat presented significantly higher chewdown hardness and meat particle size, whereas BR meat had significantly higher cohesiveness of mass. After swallowing (phase 3), TNC meat had higher chewiness and oily mouthcoat and lower residual loose particles than BR meat. TNC meat also provided more intense chicken flavors. This study clearly demonstrates that descriptive sensory analysis provides more detailed and more objectively information about the sensory attributes of meats from various chicken breeds. Additionally, sensory textural attributes vary between BR and TNC meat, and are highly correlated to the shear force value and collagen content which influence meat eating qualities greatly. The poultry industry and scientists should be able to recognize the sensory characteristics of different chicken meats more clearly. Accordingly, based on the meat's unique sensory and physicochemical characteristics, future work might address how meat from various breeds could best satisfy consumer needs using various cooking methods.

• 한국학교수학회논문집
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• 제15권4호
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• pp.719-745
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• 2012

초등학교 4학년 수학은 도형 영역에서 다양한 개념들이 동시에 등장하는 시기로, 특히 삼각형이나 사각형 등과 같은 평면도형의 경우 그 개념이 총체적으로 학습되는 시기이다. 본 연구는 초등학교 4학년 학생들을 대상으로 그들이 학습한 도형 개념들에 대한 이해 정도를 파악하기 위해 '정의하기' 서술형 평가를 실시하고, 또한 그들이 갖고 있는 비형식적인 지식을 살펴보기 위한 '이름짓기'(naming) 서술형 평가를 실시하였다. 이를 통해 학생들이 이해하고 있는 도형의 개념정의와 개념이미지를 분석하고, 각각의 특징 및 반복해서 등장하는 오 개념과 그 원인을 분석하여 도형을 학습하고 지도하는 과정에서 생각해볼 유의점을 제안하고 있다. 더불어 학생들의 이름짓기 활동을 통해 도형의 어떤 요소에 가장 먼저 주목하는가를 분석함으로써 이 과정에서 그들이 인식하지 못하거나 빈도가 낮게 나타난 수학적 성질과 개념을 살펴보고 동시에 학교수학에서 도형 학습을 통해 갖게 되는 비형식적 지식을 고찰함으로써 도형 영역의 학습 지도를 위한 개선 방안을 제시하고 있다.

• 한국BIM학회 논문집
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• 제7권3호
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• pp.40-48
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• 2017

It only takes one failed project to wipe out an entire year's profit, when the projects are not managed efficiently. Additionally, escalating costs of materials and a competitive local construction market make subcontractors a challenge. Subcontractors have finite resources that should be allocated simultaneously across many projects in a dynamic manner. Significant scheduling problems are posed by concurrent multi-projects with limited resources. The objective of this thesis is to identify the effect of productivity changes on the total cost resulting from shifting crews across projects using a descriptive model. To effectively achieve the objective, this study has developed a descriptive cost model for a subcontractor with multi-resources and multi-projects. The model was designed for a subcontractor to use as a decision-making tool for resources allocation and scheduling. The model identified several factors affecting productivity. Moreover, when the model was tested using hypothetical data, it produced some effective combinations of resource allocation with associated total costs. Furthermore, a subcontractor minimizes total costs by balancing overtime costs, tardiness penalties, and incentive bonus, while satisfying available processing time constraints.

• 한국의류학회지
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• 제26권11호
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• pp.1558-1569
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• 2002

Two components of brand image are brand association related to brand properties and brand persona which is measured by descriptive words. The purpose of this study is to analyze the brand image of apparel by qualitative approach including natural grouping method suggested by Aaker. For this, face-to-face interviews were carried out in March and April 200l.11 interviewees were respectively asked to classify' pre-selected several tens of apparel brands based on their image differentiation, and then to explain the reason of grouping and to describe resultant brand groups. In this process, many brand image associations and brand persona-descriptive words were collected. 9 types of brand association were identified, and these were summarized as three factors suggested by Keller -attributes, benefits, and attitudes/evaluations. And 3 words which used to refer brand image frequently -dokteukhan (unique), simple, and yeosungseureowoon (feminine)- were interpreted in their meaning. Brand persona-descriptive words implied diverse meaning which were dependent on context.