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Factors Impacting on Korean Consumer Goods Purchase Decision of Vietnam's Generation Z

  • NGUYEN, Xuan Truong
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.61-71
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    • 2019
  • Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

Life Experiences of Mothers in Parenting Children with Hunter's Syndrome (헌터증후군 환아 어머니의 양육경험)

  • Kang, Sung Ye
    • Journal of Korean Academy of Nursing
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    • v.42 no.5
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    • pp.609-621
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    • 2012
  • Purpose: The purpose of this study was to explore the experiences of Korean mothers in parenting children with Hunter's syndrome, an X linked recessive genetically inherited disease usually affecting boys. Methods: Data were collected from 14 mothers having children with Hunter's syndrome, through two focus group interviews and individual in-depth interviews. Qualitative data from the field notes and transcribed notes were analyzed using the grounded theory methodology developed by Strauss & Corbin (1998). Results: The core category about the process of rearing children with Hunter's syndrome was identified as "navigating in the maze". The process of rearing children with Hunter's syndrome passed through three phases; 'entering an unknown region', 'struggling to escape from the unknown region', 'settling down in the unknown region'. Conclusion: In this study "navigating in the maze", as the core category deeply showed joys and sorrows of mothers in the process of rearing their children with Hunter's syndrome. In this rearing process they gradually adjusted themselves to their given condition. Also they gained initiatively coping strategies to care for, and protect their children. Therefore health care providers can establish supportive programs in the clinical field to empower these mothers by reflecting their proactive coping strategies.

The Characteristic of Passive Elements on Aluminum Nitride Substrate (AIN 기판의 수동 소자 특성)

  • Kim, Seung-Yong;Yook, Jong-Min;Nam, Choong-Mo
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.19 no.2
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    • pp.257-262
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    • 2008
  • In this paper, the key parameters of $CO_2$ laser(focus depth, air blow rate, total laser beam time, number of pulse) are experimented for thru-hole and scribing line on AIN(aluminum nitride) substrate with high thermal conductivity. And, microstrip line & spiral planar inductor are fabricated on AIN substrate using 5 um Cu-plating with self-masking technique. The microstrip line of AIN has 0.1 dB/mm attenuation at 10 GHz and 6 nH spiral planar inductor has 56 maximum quality factor at 1 GHz. Thus, the AIN substrate is promising for GHz applications of high power area.

우리 나라 중소기업의 전략변화와 기술능력 학습 - 우리나라 전자부품 산업에 대한 사례연구 -

  • 이병헌;김영배
    • Proceedings of the Technology Innovation Conference
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    • 1998.06a
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    • pp.57-90
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    • 1998
  • This study attempts to explore the evolution paths of Korean SMEs'strategies and their technological teaming processes. Several different evolution paths are identified based on a dynamic strategic group analysis of 115 SMEs'strategy in the Korean electronic component industry for the period of 1990-1995. Further, inadept case analyses on technological learning processes in 5 firms are undertaken. Major findings of this study can be summarized as follows : 1) There are three dominant evolution paths in SMEs'strategy. First path indicates the evolution from a subcontractor or petty imitator group(a strategic group with the narrow product/market domain and the low level of accumulated resource/capabilities) into an innovator group(a strategic group with the narrow domain but high level of technological capability) by accumulating technological capabilities. Second, some firms move from a subcontractor group into a generalizer group(a strategic group with broad product/market domain but relatively low level of technological capability) by simply adding product lines. Third path involves firms which evolve from a subcontractor group into a production focus group(a strategic group with high level of production capability) by investing in production capabilities. 2) An in-depth case analysis shows those who succeeded in technological learning are managed by CEOs, who have technological expertise and strategic vision, and have made an effort to establish management practices to support innovation, such employee educational program, performance-based reward system, etc. The successful firms also aggressively pursue diverse external linkages with outside technology sources to learn product and process technologies. Fiendly, this study discusses several implications of the findings for the theoretical development and strategic management of small firms in Korea.

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A Study on Local Acceptance of Offshore Wind Farm: Focus on Maldo, Gunsan (해상풍력 주민수용성 연구: 군산 말도를 중심으로)

  • Lee, Sanghyuk;Park, Jaepil
    • New & Renewable Energy
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    • v.16 no.2
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    • pp.20-27
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    • 2020
  • According to "The Renewable Energy 3020 Implementation Plan", offshore wind power accounts for 12 GW of the total new capacity of 48.7 GW. Like the south-west 2.5 GW offshore wind farm case, government-led development has had difficulty in securing the residents' acceptability. This study contributes to the study of local acceptance by analyzing the perceptions of Maldo residents. To this end, in-depth interviews were conducted with the head of a village and fishing village chief, and the entire contents of the interview were revised and analyzed. The cognitive structure of the stakeholders could be confirmed using semantic network analysis, which analyzes the network structure among words. Based on the analysis results, focusing on the identity frames related to the compensation process from previous national projects, gain vs. loss frames act as the dominant frame in terms of profits from offshore wind turbines. To invigorate offshore wind farms, the policy implications as follows. First, a negotiation organization should be organized to deal with strategic opposition by fishes. Second, installing offshore wind farms on a public water body will result in demands for compensation from various actors, and a licensed fishing territory as an offshore wind farm installation site should be considered.

Study of the Care Labor Experience of Semi-Aged Caregivers (준고령 요양보호사의 돌봄노동 경험 연구)

  • Lee, Chee-Sook;Byun, Sang-Hae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.4908-4918
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    • 2014
  • This study analyzed the characteristics and meaning of care labor by examining the experience of semi-aged caregivers. To that end, in-depth interviews were conducted for a qualitative study of 15 semi-aged caregivers working at elderly care facilities located in the Kyunggi-do region. The interview was conducted with a major focus on three categories: perception of care labor by semi-aged caregivers; stress experienced in the course of care labor; and insights earned through care labor. The analysis showed that semi-aged caregivers have a positive experience through care labor. This finding will contribute to understanding the characteristics and meaning of semi-aged care labor from a different perspective.

The Relationship between Perceived Access to Finance and Social Entrepreneurship Intentions among University Students in Vietnam

  • Luc, Phan Tan
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.1
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    • pp.63-72
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    • 2018
  • Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

Zoom Lens Design for a 10x Slim Camera using Successive Procedures

  • Park, Sung-Chan;Lee, Sang-Hun
    • Journal of the Optical Society of Korea
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    • v.17 no.6
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    • pp.518-524
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    • 2013
  • This study presents a new design method for a zoom lens, in which real lens groups are designed successively to combine to form a lens modules zoom system. The lens modules and aberrations are applied to the initial design for a four-group inner-focus zoom system. An initial design with a focal length range of 4.2 to 39.9 mm is derived by assigning the first-order quantities and third-order aberrations to each module along with the constraints required for optimum solutions. After obtaining the lens module zoom system, the real lens groups are successively, not separately, designed to get a zoom lens system. Compared to the separately designed real lens groups, this approach can give a better starting zoom lens and save time. The successively designed groups result in a zoom system that satisfies the basic properties of the zoom system consisting of the original lens modules. In order to have a slim system, we directly inserted the right-angle prism in front of the first group. This configuration resulted in a compact zoom system with a depth of 12 mm. The finally designed zoom lens has an f-number of 3.5 to 4.5 and is expected to fulfill the requirements for a mobile zoom camera having high zoom ratio of 10x.

Educational Needs Assessment of Migrant Farm Workers and Employers Perceived by Farmers in Korea (농업 경영인이 인식한 외국인 근로자 및 농업인 고용주 교육 요구 분석)

  • Hong-Yong Jo;Jin-Chul Jeong
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.4
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    • pp.203-224
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    • 2022
  • This study aims to examine the educational needs of migrant farm workers and farmers in Korea. For developing survey instruments, content analysis of migrant workers & employer training programs, in-depth interviews with farmers and expert reviews had been conducted. Therefore, eight parts and twenty nine educational contents for migrant workers, five parts and twenty educational contents for farmers have been constructed. For data analysis, Borich analysis and The Locus for Focus Model were hired to analyze the educational needs assessment. Results showed that migrant workers' educational priorities were 'basic korean for farming, working attitude in farming, safety guidelines and first aid skills for rural life, safe use of pesticides and protective equipment, driving skills, safe use of agricultural machinery, operation & maintenance of agricultural machinery, pest control by crop', and for the farmers' were 'communication with migrant workers, trouble controls with employment, farming guidance, industrial accident cases and countermeasures, preventing disease and promoting mental health of migrant workers'.

A Study on the Establishment of CDE Workflow and Information Container System for the Development of a Korean Common Data Environment (CDE) Based on ISO 19650 (ISO 19650 기반의 한국형 공통데이터환경(CDE) 개발을 위한 CDE 워크플로우와 정보컨테이너 체계 수립 연구)

  • Lee, Il-Gon;Kim, Hyun-Min;An, Joon-Sang;Choi, Jae-Woong
    • Journal of KIBIM
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    • v.13 no.4
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    • pp.74-84
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    • 2023
  • Modern construction projects have stakeholders from various construction fields, highlighting the importance of efficient information sharing and collaboration. The expanding scope of Building Information Modeling (BIM), particularly in the domestic construction sector, necessitates a Common Data Environment (CDE). However, applying foreign commercial CDE solutions within the domestic context is challenging due to the difficulty of aligning them with the unique organizational structures and characteristics prevalent in the country. Furthermore, the information review and approval processes specified by ISO 19650 often fail to harmonize adequately with the domestic design procedures, limiting the full utilization of CDE advantages. This study endeavors to develop a Korean CDE collaborative platform based on ISO 19650, with a focus on adapting workflows and information container systems to the domestic context. Building upon the requirements of ISO 19650-based CDE workflows and information containers, this research involves an in-depth analysis of information generation, sharing, review, and approval processes within domestic design organizations, offering tailored CDE workflows and information container systems that align with the specific needs of the Korean construction industry.