• 보건의료산업학회지
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• 제8권2호
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• pp.89-100
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• 2014

The purpose of this study was to reveal association between medical service quality, consumer satisfaction, service value and customer loyalty. Medical service quality was composed of physical quality, personal quality, technical quality, procedural quality. We thought these factors affect to the consumer satisfaction, service value and customer loyalty. For this study, 221 dental patients in Busan and Ulsan are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the influencing factor in consumer satisfaction were physical quality(${\beta}$=.519), personal quality(${\beta}$=.262), procedural quality(${\beta}$=.110), adjusted $R^2$=.537. Second, the influencing factor in service value were physical quality(${\beta}$=.253), personal quality(${\beta}$=.251), technical quality(${\beta}$=.210), procedural quality(${\beta}$=.136), adjusted $R^2$=.401. Third, the influencing factor in customer loyalty were personal quality(${\beta}$=.343), physical quality(${\beta}$=.302), procedural quality(${\beta}$=.148), adjusted $R^2$=.398. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.

• 대한치과기공학회지
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• 제33권4호
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• pp.441-452
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• 2011

Purpose: Identify the factors that influence following up control and reuse intention of patient who used dental health care institution after dental heath care service and in order to prepare the method which improve the quality of dental health service which dental heath care institution service afford. Methods: Data were collected through random sampling from June 20th to August 20th 2010 (for 60 days). Once we explained the purpose of our survey to people who experienced the dental service within one year, we distributed the questionnaires to someone who volunteered to respond and they answered all questions by themselves based on the actual experience of dental health care organizations. Even if the survey was conducted for 610 people, only 585 properly answered questionnaires were analyzed because responses which had many unanswered questions and had errors in responsive way were excluded. Results: Result of multiple regression analysis, the value of dental clinic service, the following up control after dental treatment, the technique and kindness of dentist, the environment of treatment, type of dental service and the kindness of dental staff is significant main cause to intention of reuse dental clinic. Conclusion: In order to increase the rate of patient reuse, enhance the value of service with following up control after health treatment and the high quality of dental health service.

• 한국치위생학회지
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• 제16권4호
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• pp.549-557
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• 2016

Objectives: The purpose of the study is to investigate the influence of education service quality on major satisfaction in the dental hygiene students. Methods: A self-reported questionnaire was completed by 271 dental hygiene students in Seoul from April 1 to 20, 2016. The questionnaire consisted of general characteristics of the subjects(6 items), education service quality (27 items), and major satisfaction of students(23 items). The instrument for education service quality was adapted from Parasuraman and modified by Park & Lee. Likert 5 point scale adaptation included physical environment, reliability, responsiveness, certainty, empathy, class professors, administrative facilities, and school activities accessibility. Cronbach's alpha test in the study was 0.956 in education service quality and 0.951 in major satisfaction. Results: The education service quality was 3.1 points. The lower grade students tended to have the higher education service quality (p<0.001). The satisfaction to class professors was 3.2 points. The education service quality had a significant positive relation to major satisfaction. The satisfaction was positively influenced by physical environment, responsiveness, certainty, and empathy. Conclusions: A positive motivation to education service quality leads to major satisfaction. A variety of strategies are very important to enhance the education specialization.

• 한국치위생학회지
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• 제12권4호
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• pp.665-674
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• 2012

Objectives : This study purposed to identify factors related to dental service quality perceived by dental clinic patients, and for this purpose. Methods : The data conducted a questionnaire survey of 362 patients who had visited a dental clinic in Daejeon twice or more in August 2010 and aged over 20 during the period from the 1st to 31st of August 2010 and obtained results as follows. Results : The patients' general characteristics, perceived dental service quality was higher in older ones, married ones, high school or lower school graduates, civil servants, self-employed ones, and housewives, and the differences were statistically significant. according to the patients' dental clinic use characteristics, perceived dental service quality was higher when the stay in dental clinic was short, and the difference was statistically significant. Conclusions : Perceived dental service quality was related to the patients' general characteristics and dental clinic use characteristics. therefore, dentists and dental hygienists should make efforts to be more patient-oriented and to create pleasant dental care environment.

• 대한치과기공학회지
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• 제40권3호
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• pp.151-162
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• 2018

Purpose: The main purpose of this study is to develop assessment measures for the quality of service for dental labs. Methods: In order to construct the measure of service quality assessment for dental labs, relevant modifications were extracted around theoretical studies, and the survey was conducted on dental technician workers through internet survey. final scale questions were extracted through exploratory factor analysis and confirmed factor analysis of measurement variables, the demographic characteristics of the subjects and the perceptual difference of dental labs were analyzed for the extracted variables. Results: The final five variants of the interactive factor analysis that include the ability to change employee growth, reliability, responsiveness, materiality, interoperability, confirmatory factor analysis excludes variations in employee growth wages, welfare benefits, by changing its name to network capabilities, the quality of service factors for the final dental labs consisted of five variations: network competence, reliability, responsiveness, materiality and interoperability. Conclusion : The service quality of the dental labs showed that the reliability of the product related to the dental materials and the product production responsiveness related to the production order, the Materiality of the materials and equipment of the dental labs, the Interoperability responsiveness related to dental orders, And the importance of network capability to form a mutual network.

• 한국치위생학회지
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• 제6권1호
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• pp.25-35
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• 2006

The purpose of this study is to forecast patient satisfaction and service value through the staged regression analysis of the relation between each factor and its satisfaction and service value, following the measurement of the quality of dental care service that patients recognize. And a self-administered survey was used for this study. The subjects of this survey were 394 outpatients of dental clinics located in K city in the period from Dec. 5, 2004 to Feb. 19, 2005, the questionnaire was composed of a total of 31 questions to measure the quality of overall dental care service(22 questions), the patient satisfaction(6 questions) and the service value(3 questions). The 7 points Likert scale ranging from "very poor"(1-point) to "very high"(7-point) was used for these questions The results of study could be summarized as follows: 1. The most useful index to predict patient satisfaction turned out to be "internal environment", followed by "treatment process and waiting time", "dentist", "external environment", and "dental hygienist". 2. The service value had a significant effect on the "internal environment", "dentist", "treatment process and waiting time". 3. The most useful index to predict the service value turned out to be "treatment process and waiting time", followed by "internal environment" and "dentist". Today, the quality of dental care service is becoming a prime concern since it is directly connected to a matter of survival of medical service organizations. Dental clinics desperately need patient-oriented marketing strategies in order to actively cope with changing medical environment. They also need to thoroughly examine possible measures to maximize the service value by establishing a variety of service strategies which can promote service quality that patients recognize.

• 한국치위생학회지
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• 제16권2호
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• pp.329-335
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• 2016

Objectives: The objective of study is to investigate the influence of service and value quality satisfaction on revisit intention in orthodontic patients. Methods: A self-reported questionnaire was filled out by 230 orthodontic patients in Seoul, Daejeon, and Cheongju from July 1 to August 30, 2015. The contents of questionnaire included the general characteristics(6 item), quality of dental service(22 item), value(4 item), revisit intention(3 item), and satisfaction(3 item). The research tools were modified and supplemented by Han using Likert 5 points scale. Data were analyzed using SPSS 19.0 program. Results: Quality of dental service was 3.88 points, value of dental service was 3.78 points, revisit intention was 4.06 points and satisfaction of dental service was 4.02 points. Conclusions: The quality of dental service was lower score than other scales. This results showed that it is necessary to increase the satisfaction in service quality in the orthodontic patients.

• 한국치위생학회지
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• 제14권5호
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• pp.765-773
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• 2014

Objectives : The objective of study is to investigate the relationship between the satisfaction of dental service, value quality, and reuse intention among dental implant patients. Methods : A self-reported questionnaire was filled out by 316 dental implant patients in 4 dental clinics in Daejeon from December, 2013 to March, 2014. Results : The average of dental service satisfaction was 4.14(SD=.562). The average of value satisfaction was 3.88(SD=.648), and that of reuse intention was 3.98(SD=.662). The tangibility was defined as the influence of the quality of medical service on the value satisfaction(t=4.042, p<0.001) and the confidence(t=2.997, p<0.01). The influence of the service value on the intention to reuse was 0.486(t=10.796, p<.001) of path coefficient. Conclusions : The quality of medical service is decided by the value satisfaction and the intention to reuse including the value satisfaction.

• 한국치위생학회지
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• 제12권3호
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• pp.439-451
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• 2012

Objectives : The goal of this study is to investigate how transformational leadership does affect empowerment, organizational commitment and service quality of dental clinics and hospitals and for their efficient human resources management in a rapidly changing business environment. Methods : For this, workers of a dental clinic and a hospital in Gyeongsangnam-do were selected and the survey was carried out during September 1 to 30 of 2011 and the total 203 questionnaires were analyzed. Results : The analysis of structural model shows that transformational leadership has no significant influence on empowerment but does affect organizational commitment and service quality. And the result also reveals that empowerment has significant effect on organizational commitment and service quality while organizational commitment influences service quality. Conclusion : For this, it is needed that the leader of organization promotes the spirit of his subordinates and helps them find their potential ability and achieve goals by developing various leadership skills to cope with rapidly changing environment of dental clinics and hospitals.

• 치위생과학회지
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• 제10권1호
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• pp.55-61
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• 2010

본 연구는 치과 의료기관에서 인구사회학적특성에 따른 치과이용목적과 6개영역간의 서비스품질을 비교하고, 의료서비스 질과 환자만족도, 재이용의도간의 상관관계를 분석하여, 재이용의도에 미치는 요인을 파악하여, 광주지역 중 남구과 북구에 소재 한 치과의원 5곳을 선정하여 해당 치과의원에서 1회 이상 진료를 받은 경험이 있는 내원환자를 대상으로 2009년 6월 1일부터 7월 30일까지 설문조사를 실시하여 분석하였다. 1. 대상자의 특성 중 서비스품질, 만족도, 재이용의도와의 관련이 있는 변수는 연령, 수입, 학력수준 등이었다. 2. 의료서비스에 대한 품질, 서비스 만족도, 재이용의도 간의 관련성을 살펴본 결과 6개 영역의 서비스 질을 비롯한 서비스 품질은 만족도, 재이용의도와 통계적으로 유의한 양의 상관관계가 있었다. 3. 재이용의도에 영향을 미치는 관련요인을 파악하기 위해 다중회귀분석을 실시한 결과, 서비스질만을 포함했을 경우는 재이용의도에 서비스 질 영역 중 접근성이 유의하게 관련이 있는 것으로 나타났다. 서비스품질 영역과 만족도를 독립변수로 하여 재이용의도와의 관련성을 알아 본 결과 서비스품질의 접근성과 만족도가 유의한 영향을 미쳤고, 이외에도 연령이 유의한 영향을 미치는 것으로 나타났다. 결론적으로 치과이용 환자가 평가하는 서비스 질은 이들의 재이용의도와 관련이 있으며, 특히 접근성에 대한 서비스 품질이 유의하게 영향을 미침을 알 수 있었고, 이에 각 치과 의원의 접근성은 구강건강에 대한 전화상담, 의료정보제공, 병원 내외부의 의료전달정도가 환자만족을 높이고 재이용의도에 영향을 미친다고 의미한다. 또한 일차의료기관인 치과의원의 경쟁이 치열해지고, 선택 가능한 의료기관이 증가함에 따라 고객의 특성에 기초한 고객과 관련된 여러 자료 등을 DB화하여 관리가 필요하고, 고객의 요구사항 및 고객을 제대로 이해하고 다양한 채널을 통한 접점 의사소통을 함으로써 고객과의 관계를 설정하고 유지해 나감으로써 단골고객이 아닌 평생고객으로의 유도가 가능할 것이다.