• Asia Marketing Journal
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• 제22권1호
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• pp.1-26
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• 2020

Firms employing hierarchical loyalty programs (HLPs) periodically demote customers from higher to lower status level to divest from unprofitable customers and boost profitability. However, existing literature lacks objective evidence on how customer demotion affects demoted customers' future purchase behaviors and ultimately profitability for the firm. Moreover, customers in the HLP's higher position may respond to customer demotion differently from those in the HLP's lower position. Drawing upon emotions and equity theories, this study quantifies how the profits that customers contribute to the firm change after customer demotion, and compares demoted customers' behavioral reactions from top-tier with those from bottom-tier based on customers' actual behavior data from a major retail bank in South Korea. The findings show that withdrawing customer status actually deteriorates customer profitability, and customers with top-tier status decrease their profitability more dramatically than those with bottom-tier status after demotion. The results contribute to previous literature on customer demotion and relationship marketing, and provide specific guidelines into how firms should design and implement customer demotion in HLPs.

• 한국통신학회논문지
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• 제29권1B호
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• pp.86-100
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• 2004

To provide the end-to-end service differentiation for assured services, the random early demotion and promotion (REDP) marker in the edge router at each domain boundary monitors the aggregate flow of the incoming in-profile packets and demotes in-profile packets or promotes the previously demoted in-profile packets at the aggregate flow level according to the negotiated interdomain service level agreement (SLA). The REDP marker achieves UDP fairness in demoting and promoting packets through random and early marking decisions on packets. But, TCP fairness of the REDP marker is not obvious as for UDP sources. In this paper, to improve TCP fairness of the REDP marker, we propose a modified REDP marker where we combine a dropper, meters and a token filling rate configuration component with the REDP marker. To make packet transmission rates of TCP flows more fair, at the aggregate flow level the combined dropper drops incoming excessive in-profile packets randomly with a constant probability when the token level in the leaky bucket stays in demotion region without incoming demoted in-profile packets. Considering the case where the token level cannot stay in demotion region without the prior demotion, we propose a token filling rate configuration method using traffic meters. By using the token filling rate configuration method, the modified REDP marker newly configures a token filling rate which is less than the negotiated rate determined by interdomain SLA and larger than the current input aggregate in-profile traffic rate. Then, with the newly configured token filling rate, the token level in the modified REDP marker can stay in demotion region pertinently fir the operation of the dropper to improve TCP fairness. We experiment with the modified REDP marker using ns2 simulator fur TCP sources at the general case where the token level cannot stay in demotion region without the prior demotion at the negotiated rate set as the bottleneck link bandwidth. The simulation results demonstrate that through the combined dropper with the newly configured token filling rate, the modified REDP marker also increases both aggregate in-profile throughput and link utilization in addition to TCP fairness improvement compared to the REDP marker.

• 디지털융복합연구
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• 제12권3호
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• pp.89-94
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• 2014

본 연구는 로열티 프로그램에서 등급 강등 시, 고객의 등급과 메시지의 진실성, 관여도가 충성도에 미치는 영향을 검증하고자 20대 230명을 대상으로 $2{\times}2{\times}2$ 집단간 실험설계를 통한 ANCOVA분석을 실시하였다. 실험결과, 최고등급과 중간등급 모두 등급하락 후 충성도가 감소하였으며 최고등급보다 중간등급의 충성도가 더 작게 감소하였다. 최고등급의 경우 메시지에서 진실성을 느끼는 정도가 높은 집단의 충성도가 더 작게 감소하였으며, 관여도가 낮은 집단의 충성도가 더 작게 감소하였다. 중간등급 또한 진실성을 느끼는 정도가 높은 집단의 충성도가 더 작게 감소하였으며, 관여도가 낮은 집단 충성도가 더 작게 감소하였다. 고객의 등급, 메시지의 진실성, 관여도의 삼원상호작용에서는 메시지에 진실성이 높다고 느끼며 관여도가 낮은 중간등급의 충성도가 가장 작게 감소하였다.

• 한국통신학회논문지
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• 제29권7B호
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• pp.711-721
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• 2004

To provide the end-to-end service differentiation for assured services, the random early demotion and promotion (REDP) marker in the edge router at each domain boundary monitors the aggregate flow of the incoming in-profile packets and demotes in-profile packets or promotes the previously demoted in-profile packets at the aggregate flow level according to the negotiated interdomain service level agreement (SLA). The REDP marker achieves UDP fairness in demoting and promoting packets through random and early marking decisions on packets. But, TCP fairness of the REDP marker is not obvious as fur UDP sources. In this paper, to improve TCP fairness of the REDP marker, we combine a dropper with the REDP marker. To make packet transmission rates of TCP flows more fair, at the aggregate flow level the combined dropper drops incoming excessive in-profile packets randomly with a constant probability when the token level in the leaky bucket stays In demotion region without incoming demoted in-profile packets. It performs a dropping in the demotion at a domain boundary only if there is no prior demotion. The concatenate dropping at multiple domains is avoided to manifest the effect of a dropping at a domain boundary on TCP fairness. We experiment with the REDP marker with the combined dropper using ns2 simulator for TCP sources. The simulation results show that the REDP marker with the combined dropper improves TCP fairness in demoting and promoting packets by generating fair demoted in-profile traffic compared to the REDP marker. The effectiveness of the selected drop probability is also investigated with showing its impact on the performance of the REDP marker with the combined dropper.

• 한국통신학회논문지
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• 제29권7B호
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• pp.613-627
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• 2004

본 논문은 DiffServ 방식에서 Assured Service를 이용하는 각 사용자 플로간에 수율의 공평성을 향상시키기 위하여 도메인 입구 라우터에서 Aggregate Fairness Marker (AFM)를 제안한다. 각 사용자별 플로의 패킷 표기 방법은 본 논문에서 제안하는 방법인 user flow Three Color Marker (uf-TCM)에 따라서 각각 green 패킷과 yellow 패킷, 그리고 red 패킷으로 구분되어 나온다. yellow 패킷은 uf-TCM에서 손실된 토큰을 소비하는 패킷 및 AFM에서 집합 트래픽에 대한 계약률을 준수하지 못하여 demotion 된 green 패킷에 대한 표기 방법이다. 제안하는 AFM은 플로별 관리 없이 공평한 방법으로 yellow 패킷을 green 패킷으로 promotion 하거나 green 패킷을 yellow 패킷으로 demotion 하여 사용자별 수율의 공평성 및 링크 이용률을 향상시킨다. DiffServ 내부 라우터에서는 yellow 패킷과 red패킷의 패킷 폐기 우선순위를 동일하게 하여 RIO 버퍼 관리 방식을 사용할 수 있게 한다. 성능 평가는 제안하는 AFM과 플로별 관리 없이 수율 공평성 향상을 위해 제안되었던 REDP Marker를 비교하였으며, 시뮬레이션 결과는 본 논문에서 제안하는 방식이 잉여 대역폭이 있는 경우와 최소대역폭이 있는 경우, 그리고 대역폭이 부족한 상황에서 각 사용자 플로간의 수율 공평성 및 링크 이용률 향상에 효과가 있음을 단일 도메인뿐만 아니라 다중 도메인 환경에서도 보인다.

• 한국주거학회논문집
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• 제8권1호
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• pp.37-48
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• 1997

The purpose of this study supply data that can make a living room a more comfortable space by using a plan of furniture usage, that is to say more affective to human's mental and physical character. For this purpose made experiment with slide film on 39 representative descriptions. The object of this research was female university students and to analyze the data. factor analysis. One-way ANOVA and scheffe-test were used by running SPSS PC+ program. The major results are as follows. In experiment with slide film for grasping spatial effect and evaluation on the 39 representative descriptions, three dimensions(clearness. openness. variety) extracted as the result of factor analysis. Especially the result of this study - sizes of space put independent valuables and each demotion put dependent valuables - shows differences according to space’ size.

• 정보화연구
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• 제10권3호
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• pp.295-303
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• 2013

This paper presents a new approach to managing dynamic business process changes based on business process change patterns. We identify and categorize business process change patterns that occur recurrently in a dynamic business environment. Several issues regarding management of process versions are discussed, and a pattern-based version management method for handling process changes more flexibly is explained in detail. We propose a mechanism for abstract process execution with runtime encapsulation of a business process, which can maximize the flexibility of process execution using multiple process versions. In addition, we propose a concept of process promotion and demotion that can dynamically choose an actual version of the process at run-time. With our pattern-based process change management and versioning approach, it is expected that the flexibility and efficiency of BPM systems can be enhanced significantly.

• 한국축산식품학회지
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• 제40권1호
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• pp.74-86
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• 2020

Horse meat is nutritionally adequate to the elderly, but it has a comparatively hard texture in contrast to most of the food. In practice, the meat intake in the elderly is generally bated because the relatively difficult texture of the meat can diminish mastication. Thus, strategies are being developed to produce meat products remanding detracted mastication exertion and possibly exalt ingestion and nutritional stand, in the elderly. Hence, the effects of enzymes on textural characteristics of horse meat were studied, because they have well-known favorable efficacy on the meat tenderness by causing important demotion of the myo-fibrillar protein and collagen. Four treatments namely, papain, bromelin, pepsin, and pancreatin, alongside one control were invoked to the horse meat. Their effects on the texture parameters were determined. All the above enzymatic treatments significantly reduced hardness and resilience (p<0.001). These results present opportunities to produce essential fatty acids fortified horse meat with soft texture and satisfied technological characteristics. The intake of the essential fatty acids intensified horse meat could aid the elderly to get their aimed essential fatty acid demands. Results also suggest that horse meat tenderized through enzymatic processing stand for auspicious options for the comprehension of texture-revised diets in the elderly population.

• Journal of Communications and Networks
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• 제10권3호
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• pp.338-350
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• 2008

The differentiated services (DiffServ) is proposed to provide packet level service differentiations in a scalable manner. To provide an end-to-end service differentiation to users having a connection over multiple domains, as well as a flow marker, an intermediate marker is necessary at the edge routers, and it should not be operated at a flow level due to a scalability problem. Due to this operation requirement, the intermediate marker has a fairness problem among the transmission control protocol (TCP) flows since TCP flows have intrinsically unfair throughputs due to the TCP's congestion control algorithm. Moreover, it is very difficult to resolve this problem without individual flow state information such as round trip time (RTT) and sending rate of each flow. In this paper, to resolve this TCP fairness problem of an intermediate marker, we propose a fair scalable marker (FSM) as an intermediate marker which works with a source flow three color marker (sf-TCM) operating as a host source marker. The proposed fair scalable marker improves the fairness among the TCP flows with different RTTs without per-flow management. Through the simulations, we show that the FSM can improve TCP fairness as well as link utilization in multiple domain DiffServ networks.

• 한국응급구조학회지
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• 제11권3호
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• pp.17-30
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• 2007

Accidents occur frequently and that the date of the emergency situation and the people a good quality of life to actively respond to the emergency scene in the line of business activities and given their lives silently. 1st EMT's is currently the most jobs in the ability to work within a hospital that can be verified by expanding employment opportunities than the rate of youth unemployment and a sharp alleviate part of the current emergency medical institution performing the duties within the contents of this communication in a Emergency patients reflected in the rates for schools that can be revitalized as part of the emergency medical system(part of the emergency medical workers) for the completion of the law concerning emergency care, if you want the current laws and enforcement rules are to be improving. Under the current provisions in law concerning emergency care, and enforceable rules on enforcement issues and identify practical issues for consideration and improvements to enumerate the reasons for the demotion, the following conclusions can be sure until they improve. In addition, the National Assembly recently passed a bill AED use, and enforceable rules to enforce party that can teach AED necessarily a grade, including 1st EMT's to protect people's lives and to actively deal with the emergency situation so that it can be. Resolving these issues in the country where the emergency medical system can create a foundation for the advancement of emergency patients can get a good length of life, opens.