• Title/Summary/Keyword: Demotion

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The Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs

  • Chang, Woojung
    • Asia Marketing Journal
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    • v.22 no.1
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    • pp.1-26
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    • 2020
  • Firms employing hierarchical loyalty programs (HLPs) periodically demote customers from higher to lower status level to divest from unprofitable customers and boost profitability. However, existing literature lacks objective evidence on how customer demotion affects demoted customers' future purchase behaviors and ultimately profitability for the firm. Moreover, customers in the HLP's higher position may respond to customer demotion differently from those in the HLP's lower position. Drawing upon emotions and equity theories, this study quantifies how the profits that customers contribute to the firm change after customer demotion, and compares demoted customers' behavioral reactions from top-tier with those from bottom-tier based on customers' actual behavior data from a major retail bank in South Korea. The findings show that withdrawing customer status actually deteriorates customer profitability, and customers with top-tier status decrease their profitability more dramatically than those with bottom-tier status after demotion. The results contribute to previous literature on customer demotion and relationship marketing, and provide specific guidelines into how firms should design and implement customer demotion in HLPs.

A Modified REDP Aggregate Marker for improving TCP Fairness of Assured Services

  • Hur Kyeong;Eom Doo-Seop;Tchah Kyun-Hyon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.86-100
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    • 2004
  • To provide the end-to-end service differentiation for assured services, the random early demotion and promotion (REDP) marker in the edge router at each domain boundary monitors the aggregate flow of the incoming in-profile packets and demotes in-profile packets or promotes the previously demoted in-profile packets at the aggregate flow level according to the negotiated interdomain service level agreement (SLA). The REDP marker achieves UDP fairness in demoting and promoting packets through random and early marking decisions on packets. But, TCP fairness of the REDP marker is not obvious as for UDP sources. In this paper, to improve TCP fairness of the REDP marker, we propose a modified REDP marker where we combine a dropper, meters and a token filling rate configuration component with the REDP marker. To make packet transmission rates of TCP flows more fair, at the aggregate flow level the combined dropper drops incoming excessive in-profile packets randomly with a constant probability when the token level in the leaky bucket stays in demotion region without incoming demoted in-profile packets. Considering the case where the token level cannot stay in demotion region without the prior demotion, we propose a token filling rate configuration method using traffic meters. By using the token filling rate configuration method, the modified REDP marker newly configures a token filling rate which is less than the negotiated rate determined by interdomain SLA and larger than the current input aggregate in-profile traffic rate. Then, with the newly configured token filling rate, the token level in the modified REDP marker can stay in demotion region pertinently fir the operation of the dropper to improve TCP fairness. We experiment with the modified REDP marker using ns2 simulator fur TCP sources at the general case where the token level cannot stay in demotion region without the prior demotion at the negotiated rate set as the bottleneck link bandwidth. The simulation results demonstrate that through the combined dropper with the newly configured token filling rate, the modified REDP marker also increases both aggregate in-profile throughput and link utilization in addition to TCP fairness improvement compared to the REDP marker.

The Effect of Status, Truth of Messages, Involvement on Loyalty When Customer Experience Demotion in Retail Loyalty Program (소매점의 로열티 프로그램에서 고객의 등급하락 시 고객의 등급, 메시지의 진실성, 관여도가 충성도에 미치는 영향)

  • Shin, Jong-Kuk;Park, Min-Sook
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.89-94
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    • 2014
  • It empirically studied the effects of customer status, truth of messages, and involvement on loyalty when customer experience demotion in loyalty program. A scenario based 2(customer demotion: highest status customer/middle status customer) ${\times}$ 2(truth of messages: high/low) ${\times}$ 2(involvement: high/low) between-subjects factorial design experiments are conducted for the hypotheses. According to the result of ANCOVA, highest status customer's loyalty and middle status customer's loyalty decrease when they experience demotion. But middle status customer's loyalty less decreases than the highest status customer. Loyalty of the group who feel high truth of message less decreases than those of other groups. And loyalty of the low-involvement group's loyalty less decreases than those of other groups. Moreover it test three way interactions among customer status, truth of messages, and involvement. The result indicates that loyalty of the group who feel high truth of message and low-involvement less decreases than those of other groups.

Performance Analysis of REDP Marker with a combined Dropper for improving TCP Fairness of Assured Services

  • Kyeong Hur;Lee, Yeonwoo;Cho, Choon-Gen;Park, Hyung-Kun;Eom, Doo-Seop;Tchah, Kyun-Hyon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.7B
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    • pp.711-721
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    • 2004
  • To provide the end-to-end service differentiation for assured services, the random early demotion and promotion (REDP) marker in the edge router at each domain boundary monitors the aggregate flow of the incoming in-profile packets and demotes in-profile packets or promotes the previously demoted in-profile packets at the aggregate flow level according to the negotiated interdomain service level agreement (SLA). The REDP marker achieves UDP fairness in demoting and promoting packets through random and early marking decisions on packets. But, TCP fairness of the REDP marker is not obvious as fur UDP sources. In this paper, to improve TCP fairness of the REDP marker, we combine a dropper with the REDP marker. To make packet transmission rates of TCP flows more fair, at the aggregate flow level the combined dropper drops incoming excessive in-profile packets randomly with a constant probability when the token level in the leaky bucket stays In demotion region without incoming demoted in-profile packets. It performs a dropping in the demotion at a domain boundary only if there is no prior demotion. The concatenate dropping at multiple domains is avoided to manifest the effect of a dropping at a domain boundary on TCP fairness. We experiment with the REDP marker with the combined dropper using ns2 simulator for TCP sources. The simulation results show that the REDP marker with the combined dropper improves TCP fairness in demoting and promoting packets by generating fair demoted in-profile traffic compared to the REDP marker. The effectiveness of the selected drop probability is also investigated with showing its impact on the performance of the REDP marker with the combined dropper.

An Aggregate Fairness Marker without Per Flow Management for Fairness Improvement of Assured Service in DiffServ (DiffServ 방식의 Assured Service 에서 플로별 관리 없이 Fairness향상을 위한 Aggregate Fairness Marker)

  • Park, Ji-Hoon;Hur, Kyeong;Eom, Doo-Seop
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.7B
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    • pp.613-627
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    • 2004
  • In this paper, we propose an Aggregate Fairness Maker (ARM) required for an Edge router to improve fairness of throughput among the flows of Assured Service in DiffServ with different round trip time (RTT) and we propose a user flow Three Color Marker (uf-TCM) as a flow marker that marks packets from the flow as green, yellow, or red. A yellow packet is the packet that consumes loss token in uf-TCM as well as that is demoted green packet in AM due to disobey the aggregate traffic profile. The proposed AFH promotes yellow packet to green packet or demotes green packet to yellow packet through the fair method without per-flow management, and it improves the feirness of throughput among the flows as well as link utilization. A yellow packet and a red packet have the same drop precedence at Core Router in our scheme. So we can use the RIO buffer management scheme. We evaluated the performance of our proposed AFM and the REDP Marker that was proposed to improve fairness without per-flow management. Simulation results show that, compared with the REDP marker, proposed AFM can improve performance of throughput fairness among the flows with different RTT and link utilization under the over-provisioning, exact-provisioning, and under-provisioning network environments at Multiple DiffServ domains as well as at Single DiffServ domain.

The Space Evaluation in Living Rooms with Slide Film (슬라이드 실험을 통한 거실공간평가)

  • 임소연
    • Journal of the Korean housing association
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    • v.8 no.1
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    • pp.37-48
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    • 1997
  • The purpose of this study supply data that can make a living room a more comfortable space by using a plan of furniture usage, that is to say more affective to human's mental and physical character. For this purpose made experiment with slide film on 39 representative descriptions. The object of this research was female university students and to analyze the data. factor analysis. One-way ANOVA and scheffe-test were used by running SPSS PC+ program. The major results are as follows. In experiment with slide film for grasping spatial effect and evaluation on the 39 representative descriptions, three dimensions(clearness. openness. variety) extracted as the result of factor analysis. Especially the result of this study - sizes of space put independent valuables and each demotion put dependent valuables - shows differences according to space’ size.

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Pattern-based Business Process Change Management in Dynamic Business Environment

  • Kim, Dongsoo;Kim, Minsoo
    • Journal of Information Technology and Architecture
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    • v.10 no.3
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    • pp.295-303
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    • 2013
  • This paper presents a new approach to managing dynamic business process changes based on business process change patterns. We identify and categorize business process change patterns that occur recurrently in a dynamic business environment. Several issues regarding management of process versions are discussed, and a pattern-based version management method for handling process changes more flexibly is explained in detail. We propose a mechanism for abstract process execution with runtime encapsulation of a business process, which can maximize the flexibility of process execution using multiple process versions. In addition, we propose a concept of process promotion and demotion that can dynamically choose an actual version of the process at run-time. With our pattern-based process change management and versioning approach, it is expected that the flexibility and efficiency of BPM systems can be enhanced significantly.

Texture Characteristics of Horse Meat for the Elderly Based on the Enzyme Treatment

  • Kim, Dah-Sol;Joo, Nami
    • Food Science of Animal Resources
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    • v.40 no.1
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    • pp.74-86
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    • 2020
  • Horse meat is nutritionally adequate to the elderly, but it has a comparatively hard texture in contrast to most of the food. In practice, the meat intake in the elderly is generally bated because the relatively difficult texture of the meat can diminish mastication. Thus, strategies are being developed to produce meat products remanding detracted mastication exertion and possibly exalt ingestion and nutritional stand, in the elderly. Hence, the effects of enzymes on textural characteristics of horse meat were studied, because they have well-known favorable efficacy on the meat tenderness by causing important demotion of the myo-fibrillar protein and collagen. Four treatments namely, papain, bromelin, pepsin, and pancreatin, alongside one control were invoked to the horse meat. Their effects on the texture parameters were determined. All the above enzymatic treatments significantly reduced hardness and resilience (p<0.001). These results present opportunities to produce essential fatty acids fortified horse meat with soft texture and satisfied technological characteristics. The intake of the essential fatty acids intensified horse meat could aid the elderly to get their aimed essential fatty acid demands. Results also suggest that horse meat tenderized through enzymatic processing stand for auspicious options for the comprehension of texture-revised diets in the elderly population.

A Fair Scalable Inter-Domain TCP Marker for Multiple Domain DiffServ Networks

  • Hur, Kyeong;Eom, Doo-Seop
    • Journal of Communications and Networks
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    • v.10 no.3
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    • pp.338-350
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    • 2008
  • The differentiated services (DiffServ) is proposed to provide packet level service differentiations in a scalable manner. To provide an end-to-end service differentiation to users having a connection over multiple domains, as well as a flow marker, an intermediate marker is necessary at the edge routers, and it should not be operated at a flow level due to a scalability problem. Due to this operation requirement, the intermediate marker has a fairness problem among the transmission control protocol (TCP) flows since TCP flows have intrinsically unfair throughputs due to the TCP's congestion control algorithm. Moreover, it is very difficult to resolve this problem without individual flow state information such as round trip time (RTT) and sending rate of each flow. In this paper, to resolve this TCP fairness problem of an intermediate marker, we propose a fair scalable marker (FSM) as an intermediate marker which works with a source flow three color marker (sf-TCM) operating as a host source marker. The proposed fair scalable marker improves the fairness among the TCP flows with different RTTs without per-flow management. Through the simulations, we show that the FSM can improve TCP fairness as well as link utilization in multiple domain DiffServ networks.

Improvement Device on Scope of Practice of Paramedic in the Emergency Medical Service's Act (응급의료에관한법률에 따른 1급 응급구조사 업무범위의 개선방안)

  • Koh, Jae-Moon;Kim, Jin-Hwoi;Jo, Jean-Man
    • The Korean Journal of Emergency Medical Services
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    • v.11 no.3
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    • pp.17-30
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    • 2007
  • Accidents occur frequently and that the date of the emergency situation and the people a good quality of life to actively respond to the emergency scene in the line of business activities and given their lives silently. 1st EMT's is currently the most jobs in the ability to work within a hospital that can be verified by expanding employment opportunities than the rate of youth unemployment and a sharp alleviate part of the current emergency medical institution performing the duties within the contents of this communication in a Emergency patients reflected in the rates for schools that can be revitalized as part of the emergency medical system(part of the emergency medical workers) for the completion of the law concerning emergency care, if you want the current laws and enforcement rules are to be improving. Under the current provisions in law concerning emergency care, and enforceable rules on enforcement issues and identify practical issues for consideration and improvements to enumerate the reasons for the demotion, the following conclusions can be sure until they improve. In addition, the National Assembly recently passed a bill AED use, and enforceable rules to enforce party that can teach AED necessarily a grade, including 1st EMT's to protect people's lives and to actively deal with the emergency situation so that it can be. Resolving these issues in the country where the emergency medical system can create a foundation for the advancement of emergency patients can get a good length of life, opens.

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