• Title/Summary/Keyword: Demographic Similarity

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The Influence of Cognitive and Demographic Similarities of Knowledge Workers on Team Effectiveness (지식근로자 팀효과성의 선행요인 -구성원의 인지적 유사성 vs 속인적 유사성-)

  • Kang, Hye-Ryun;Park, Sook-Young
    • Knowledge Management Research
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    • v.4 no.2
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    • pp.1-18
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    • 2003
  • Team-members may have diverse backgrounds and characteristics and such diversity is getting increased in teams in terms of demographics(gender, age, and educations) and capabilities(knowledge, skills, and experiences). A meta-analysis of the last 40 years studies, however, concluded that diversity in teams does not have the consistent main effect on team performances. On the other hand, according to theories of selection and socialization, similarity in values, backgrounds, and experiences buttress the positive and effective working environment. Therefore, we conduct an empirical study in favor of similarity in work teams for the sake of team effectiveness. We investigated the importance of the similarity of team-members on IT team effectiveness. Two aspects of similarity, demographic and cognitive, were considered together. The shared mental model(SMM) was introduced as the representative construct for the cognitive similarity. We found that SMM is more important than the demographic similarities on team effectiveness.

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Revisiting the Asian Financial Crisis: Is Building Political Ties with Emerging Political Elites Beneficial during a Crisis?

  • Kyung Hwan Yun;Chenguang Hu
    • Journal of Korea Trade
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    • v.26 no.4
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    • pp.63-82
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    • 2022
  • Purpose - Drawing on relational institutional theory, we explored how demographic similarity between board members of a firm and newly emerged political elites led to firms' increased financial resource acquisition such as leverage ratio and decreased export intensity amidst the Asian financial crisis. We also studied how a firm's leverage ratio and export intensity can further affect firm profitability and financial credit rating. Design/methodology - We revisited and explored a unique, unprecedented crisis that affected most Korean firms: the Asian financial crisis that coincided with a governmental shift from a conservative to a liberal party. We collected demographic information from 432 listed Korean firms' board members and 43 political elites of the Blue House from 1998-2000 to create a demographic similarity measurement. We collected firms' financial information, built panel data, and used ordinary least squares regression to test our theory. Findings - Our results showed that demographic similarity between a firm's directors and newly emerged politicians had a positive association with a firm's leverage ratio but a negative association with a firm's export intensity. A firm's leverage ratio had a negative relationship with firm performance measured by firm profitability and financial credit rating. A firm's export intensity showed a positive effect on firm performance. Originality/value - We highlighted that during an economic crisis that coincided with a governmental shift and change of leading political actors, firms exerted efforts to survey the environment and build new external stakeholder relationships to cope with the changing landscape. We proposed that in an emerging market like Korea where low levels of trust and favoritism are prevalent across society, one of the relational institutional strategies that firms can employ is the selection of directors with similar demographic characteristics to political elites based on factors including birthplace and school affiliations. We examined the efforts of firms to build political networks with newly empowered political elites during a financial crisis, and the consequences of establishing such networks. We highlighted that during a financial crisis, the demographic similarity between a firm's board members and newly emerged politicians can provide firms with access to financial resources but can also result in poor management and reduced effort to enhance its international competitiveness.

Improvement on Similarity Calculation in Collaborative Filtering Recommendation using Demographic Information (인구 통계 정보를 이용한 협업 여과 추천의 유사도 개선 기법)

  • 이용준;이세훈;왕창종
    • Journal of KIISE:Computing Practices and Letters
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    • v.9 no.5
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    • pp.521-529
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    • 2003
  • In this paper we present an improved method by using demographic information for overcoming the similarity miss-calculation from the sparsity problem in collaborative filtering recommendation systems. The similarity between a pair of users is only determined by the ratings given to co-rated items, so items that have not been rated by both users are ignored. To solve this problem, we add virtual neighbor's rating using demographic information of neighbors for improving prediction accuracy. It is one kind of extentions of traditional collaborative filtering methods using the peason correlation coefficient. We used the Grouplens movie rating data in experiment and we have compared the proposed method with the collaborative filtering methods by the mean absolute error and receive operating characteristic values. The results show that the proposed method is more efficient than the collaborative filtering methods using the pearson correlation coefficient about 9% in MAE and 13% in sensitivity of ROC.

Personalized insurance product based on similarity (유사도를 활용한 맞춤형 보험 추천 시스템)

  • Kim, Joon-Sung;Cho, A-Ra;Oh, Hayong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.11
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    • pp.1599-1607
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    • 2022
  • The data mainly used for the model are as follows: the personal information, the information of insurance product, etc. With the data, we suggest three types of models: content-based filtering model, collaborative filtering model and classification models-based model. The content-based filtering model finds the cosine of the angle between the users and items, and recommends items based on the cosine similarity; however, before finding the cosine similarity, we divide into several groups by their features. Segmentation is executed by K-means clustering algorithm and manually operated algorithm. The collaborative filtering model uses interactions that users have with items. The classification models-based model uses decision tree and random forest classifier to recommend items. According to the results of the research, the contents-based filtering model provides the best result. Since the model recommends the item based on the demographic and user features, it indicates that demographic and user features are keys to offer more appropriate items.

A Study on Family REsource Management Style and Efficiency of Mothers' and Their Married Daughters (모녀의 가정자원관리 유형 및 효율성에 관한 연구)

  • 지금수
    • Journal of the Korean Home Economics Association
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    • v.31 no.3
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    • pp.63-74
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    • 1993
  • The purpose of this study is to consider mother's influence in married daughter in family resource management style, and efficiency and the related factors in it. The data were analyzed using frequencies, percentages, Mean, standard deviation, χ2-test, multiple regression analyses and hierachical regression. The following results were acquired: 1) The styles of the mothers' family resource management were in the rank of the seperated, the task-centered, the person-centered and the integrated. According to demographic variables, there was no significant difference, but there was, according to sex-role attitudes. 2) The styles of married daughters' family resource management were in the rank of the separated, the integrated, the person-centered and the task-centered. Among demographic variables, only level of education was significant. 3) Similarity was shown in the mothers' and their married daughters' family resource management styles. 4) The married daughter's efficiency of the management was influenced y accordance of residence, and her own management styles.

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A Study on Brand Language Localization Affecting Original Brand Image Similarity Recognition and Purchase Intentions (브랜드의 언어 현지화가 고유 브랜드와의 이미지 유사성 인식과 구매의도에 미치는 영향)

  • Jhun, Ji-Young;Hong, Jong-Sook
    • Journal of the Korean Society of Food Culture
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    • v.24 no.3
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    • pp.286-294
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    • 2009
  • The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

Utilization of Demographic Analysis with IMDB User Ratings on the Recommendation of Movies (IMDB 사용자평점에 대한 인구통계학적 분석의 활용)

  • Bae, Sung Moon;Lee, Sang Chun;Park, Jong Hun
    • The Journal of Society for e-Business Studies
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    • v.19 no.3
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    • pp.125-141
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    • 2014
  • Nowadays, overflowing data produced every second from the internet make people to be difficult to search for the useful information. That's why people have invented and developed unique tools that they get some relevant information. In this paper, the recommender system, one of the effective tools, is used and it helps us to get the useful information that we want by using demographic information to predict new items of interest. The demographic recommender system in this paper computes users' similarity using demographic information, age and gender. So we performed demographic analysis on movie ratings on Internet Movie Database (IMDB) web site that movies are rated by thousands of people, where users submitted a movie rating after they watched a recent popular film. Meanwhile, we can understand that user's ratings, among various determinants of box office, is very essential factor in the study on recommendation of movie. This paper is aimed at analyzing movie average ratings directly given by film viewers, categorizing them into groups by sex and age, investigating the entire group and finding the representative group by examining it with F-test and T-test. This result is used to promote and recommend for the target group only. Therefore, this study is considerably significant as presenting utilization for movie business as well as showing how to analyze demographic information on movie ratings on the web.

A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

The Purchase Tendencies According to Male Golfer's Life Style - Focused on Gyeongnam - (남성 골퍼의 라이프스타일에 따른 구매 성향 - 경남지역을 대상으로 -)

  • Kim, Ju-Ae;Lee, Youn-Hee;Jang, Jeong-Ah
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.2 s.2
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    • pp.65-71
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    • 2005
  • The aim of this research is to investigate the demographic characteristics of the purchase tendencies and shopping trends amongst female golfers and how these are influenced by their life style and to analyse their selection criteria for purchases of golf-related items. The research methodology was through the use of questionnaires, completed by female golfers in Gyeongnam. The results are as follows: life style trends of male golfers were analysed to be categorized into one of the following: the shopping-addicted, fashion-conscious, rationalist and family oriented spenders. The characteristics of these categories are described as one of the following: utilitarian-complacent, rationalist, self-worshipping, inconsiderate. The demographic characteristics showed notable variations only in age differences. The obtained results show that the influences of the variables are minimal and there was no notable correlation. Significant differences were observed from one life style group to another, in selection criteria for purchase, which mainly depended on style, design, colour, pattern, designer-label, co-ordinated looks, similarity, ease of maintenance and functionality. Comparisons were made between the previously categorized life-style-groups and notable differences were present in such characteristics as ostentatious, trendy, aesthetically pleasing and functional.

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Cultural Differences of Professional Organizations in Wholesale Seafood Markets (수산물 도매시장의 유통조직별 문화의 차이)

  • Kim, Jin-Baek
    • The Journal of Fisheries Business Administration
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    • v.40 no.3
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    • pp.107-125
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    • 2009
  • Research on culture has been widespread across social science researches. But there has not been any cultural research in the fisheries industry. This study tried to identify whether the culture of the fishery organization had a convergent or divergent characteristic. To do so, fishery distributors and wholesalers, who affiliated with their professional associations or wholesale seafood markets, were surveyed across supplying and consuming areas(Busan and Seoul). If fishery organizations have always been culture-bound, rather than culture free, then their members show the divergent characteristic of culture. Despite a similarity in tasks, size and market segments, if this fact is proved, fishery distributors and wholesalers in different areas will differ in many of their managerial practices such as marketing policies, communication patterns, motivation techniques, etc. And it is expected that national and industrial cultures are major determinants of their behaviors. Depending on the results of this study, fishery distributors and wholesalers had a divergent characteristic. So, it was concluded that fishery distributors and wholesalers of wholesale seafood markets in supplying area were different from those in consuming area. It was found that this difference was attributed to individualism/collectivism and masculinity/femininity dimensions. In individualism/collectivism dimension, fishery distributors and wholesalers of consuming area were stronger than those of supplying area. That is, fishery distributors and wholesalers of consuming area were more collective than those of supplying area. But in masculinity/femininity dimension, fishery distributors and wholesalers of supplying area were stronger than those of consuming area. And the divergent characteristic was moderated by demographic variables (gender, age, education level, career). Especially, masculinity/femininity dimension was more moderated by demographic variables than individualism/ collectivism dimension.

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