• Title/Summary/Keyword: Demographic Analysis

Search Result 3,229, Processing Time 0.035 seconds

Evaluative Criteria of Cyber Store based on Consumer Character of Cyber Stove Shoppers (사이버쇼핑 이용자의 소비자특성에 따른 가상점포 평가기준)

  • 박재옥;안민영
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.27 no.3_4
    • /
    • pp.441-451
    • /
    • 2003
  • The purpose of this study was to find out evaluative criteria of cyber store toward shopping orientation, purchasing experience and demographic factors of consumers to visit cyber store. This study surveyed consumers who have an experience of using cyber store and judgment sampling was used. The respondents were 240 men and women living in the metropolitan area of Seoul and Gyeonggi province. Research method was measured by clothing shopping orientation (utilitarian and hedonic factors), cyber store evaluation criteria (convenience, quality & trust and product character factors), purchasing experience(existent and nonexistent) and demographic factors. For data analysis, descriptive statistics, factor analysis, cluster analysis, ANOVA, t-test, Duncan test, and reliability analysis were conducted. The results were as follows: 1. Evaluative criteria of cyber store were considered importantly in order of possibility of exchange and refund, stability of personal information security, substance of quality degree of product and service and store. 2. Among shopping orientation groups, there were significant differences in all evaluative criteria of cyber store: convenience, quality & trust and product character of store. 3. Among groups toward existence and nonexistence in a purchasing experience, there were significant differences in convenience and quality & trust of store. 4. Among Demographic factors(gender, job, education and income) there were significant differences in convenience and quality & trust of store.

The Effects of Participation Rates in Bakery Promotional Events on Repurchase and Recommendation Intention (베이커리 판촉 행사 참여도가 재구매 의도 및 추천 의도에 미치는 영향)

  • Eum, Tae-Sung;Byun, Gwang-In;Kim, Dong-Jin
    • Culinary science and hospitality research
    • /
    • v.14 no.3
    • /
    • pp.109-122
    • /
    • 2008
  • This study aims to examine the properties of using bakeries based on demographic variables and repurchase intention and recommendation intention according to participation rates in promotional events. First, demographic characteristics and frequency of using bakeries were analyzed. Second, crosstabulation analysis on usability was conducted according to demographic variables. Third, effects of participation rates in promotional events on repurchase intention and recommendation intention were examined. This study could provide the reasons why bakeries should do promotional events, showing their effects on sales. Surveys were conducted with the students of the culinary department and bakery customers to investigate the influence on repurchase intention and recommendation intention according to participation rates in promotional events. As a result, both repurchase intention and recommendation intention showed a significant result. Also, the study aims to improve understanding by analyzing demographic variables on the properties of using bakeries(frequency in use of bakeries, purchase type, bakery type that is preferred, a time slot being made a purchase, objects of purchase, and purchasing price per person) and create data to help the management of a bakery.

  • PDF

A Relationship Between Pro-Environmental Behavior and Eco-Friendly Channels Usage: Local Food Market and Farmers' Market Context

  • KIM, Young-Doo
    • The Journal of Industrial Distribution & Business
    • /
    • v.13 no.12
    • /
    • pp.43-57
    • /
    • 2022
  • Purpose: Despite the numerous studies on factors impacting pro-environmental behavior, actual studies analyzing a relationship between pro-environmental behavior and eco-friendly channels (e.g., local food market and farmers' market channel) usage behavior (visit and purchasing frequency) are rare. This study investigated the relationship between consumers with positive pro-environmental behavior and eco-friendly channels usage behavior. Research design, data and methodology: The study investigated the relationship between pro-environmental behavior and eco-friendly channels (local food markets and farmers market) visit behavior by analyzing data from the Korea Consumer Agency's 2021 Korea Consumption Life Index, with a focus on the pro-environmental index. Relationship between pro-environmental behavior and whether eco-friendly channels visit or not were analyzed. Demographic variables also influence eco-friendly oriented channels visit. Data analysis used hierarchical regression, firstly inputted pro-environmental behavior, and then demographic variables inputted, and finally pro-environmental behavior and demographics interactions as moderating variables inputted. Results: Consumer's with positive behavior towards pro-environment were indeed more likely to choose local food market and farmers' market compared to other consumers. Demographic variables also effect local food market visit. Some demographic variables moderate this relationship. The results, however, differed by channel type. Conclusions: Pro-environmental behavior is closely related to eco-friendly channels (local food market and farmers; market) visit.

A study on the preference of necktie design according to the demographic characteristic of adult man - Focused on stripe pattern - (성인 남성의 인구통계학적 특성에 따른 넥타이 디자인 선호도 연구 - 스트라이프 패턴을 중심으로 -)

  • Park, Young-Hee
    • Journal of Fashion Business
    • /
    • v.16 no.4
    • /
    • pp.152-165
    • /
    • 2012
  • The purpose of this study was examining the preference difference of the necktie design for the stripe patterns according to the demographic characteristics. The study method was a research study through a survey. The study subject was the adult men in their from 20's to 50's. The study stimulative was the stripe patterns of man's necktie which were made by Adobe Photoshop 9 with using the color, the arrangement, the interval, and the width of necktie. The results of study are as follows. As the difference analysis result for the color preference for stripe pattern according to the demographic characteristic, men in their 20's preferred most gray series, men whose monthly income is less than two millions won and men of owner-operator preferred most red series, and all the rest of men preferred blue series. As the difference analysis result for the preference of arrangement type, men in their 20's preferred most the stripe pattern of width, students preferred most the stripe pattern of length, all the rest of men preferred most the stripe pattern of diagonal. As the difference analysis result for the preference of stripe interval for necktie, unmarried men, students, men in their 20's, and men engaging in sales/service and production work preferred most the interval of 0.6cm, all the rest of men preferred most the interval of 1.2cm. As the difference analysis result for the preference of necktie width, unmarried men, men in their 20's, men engaging in sales/service and production work, and students preferred most the width of 7cm, all the rest of men preferred most the interval of 8cm.

Analysis of Academic Achievements and Employment Preparation Behavior in College Students Majoring in Cosmetology - Focusing on Demographic Variables - (미용전공 대학생의 학업성취도 및 취업준비행동 - 인구통계학적 변인을 중심으로 -)

  • Hyoung-jeon Choi;Hyun-jin Jeon
    • Fashion & Textile Research Journal
    • /
    • v.26 no.2
    • /
    • pp.208-217
    • /
    • 2024
  • It has recently become difficult for college students majoring in cosmetology to gain employment after graduation. Under this circumstance, this study attempted to investigate students' academic achievements and employment preparation behavior based on their demographic characteristics. To accomplish this, a questionnaire survey was conducted involving 234 college men and women in Gwangju and Jeollanam-do from April 12 to 30, 2022. Out of an initial 260 questionnaires distributed, 250 were collected. Of these, 234 copies, excluding 16 poorly answered ones, were used for final analysis. The collected data were analyzed using frequency analysis, exploratory factor analysis, Cronbach's alpha, a t-test, and an F-test, employing SPSS 21.0, which revealed the following: First, concerning academic achievements based on demographic characteristics, a statistically significant difference was found in "motives to select the cosmetology department," "most important aspects for career decision," and "academic major-related license." Second, concerning employment preparation behavior, a statistically significant difference was observed in "academic year," "motives to select the cosmetology department," and "academic major-related license." The above findings confirmed a statistically significant difference in academic achievements and employment preparation behavior, ensuring a better understanding of academic achievements and employment preparation behavior. It is anticipated that those majoring in cosmetology would be more active in job preparation and ultimately obtain the profession they desire with a positive and healthy mindset.

Analysis of a Causal Model about the Relationship of HOME, Socio-demographic variables to Children's Verbal Ability (가정환경자극, 사회인구론적 변인과 아동의 언어능력간의 인과모형분석)

  • 장영애
    • Journal of the Korean Home Economics Association
    • /
    • v.33 no.4
    • /
    • pp.173-188
    • /
    • 1995
  • This study examined the characteristics of the relationship of HOME, sociodemographic variables and children's verbal ability at age four, five, six, Expecially this study investigated causal relationships amoong the variables which are supposed to affect children's verbal ability by children's age and sex. The subject of this study were 180 children and their mothers. Instruments included inventory of home stimulation(HOME), inventory of socio-demographic variables, inventory of the children's verbla ability. The results obtained from this study were as follows : 1. For the most part, HOME and socio-demographic variables had a significant positive correlation with children's verbal ability. 2. The variables that significantly predicted children's verbal ability differed according to children's age and sex. That is, play materials, breadth of experience and economic status of the home were predictive of boy's verbal ability at age four, while aspects of physical environment, breadth of experience were predictive at age five, fostering maturity and independence, parent's education were predictive at age six. And developmental stimulation and breadth of experience were predictive of girl's verbal ability at age four, while developmental stimulation, economic status of the home were predictive at age five, developmental stimulation and play materials were predictive at age six. 3. the results of the analysis of the causal model showed that the kind of variables that affected children's verbal ability directly differed according to children's age and sex. That is, indirect stimulation and direct stimulation affected boy's verbal ability directly at age four and five, while indirect stimulation and parent's education affected boy's verbal ability at age six. And indirect stimulation, direct stimulation, emotional climate of the home affected girl's verbal ability directly at age four, while direct stimulation, economic status of the home, indirect stimulation affected directly at age five, parent's education, indirect stimulation and direct stimulation affected girl's verbal ability at age six. 4. Another causal model of the HOME, socio-demographic variables affecting children's verbal ability showed that total HOME scores more significantly affected boys and girl's verbal ability directly than socio-demographic variables at all ages.

  • PDF

Knitwear Consumers′Demographic Characteristics and Evaluation Criteria

  • Han, Sung-Ji;Kim, Moon-Sook
    • The International Journal of Costume Culture
    • /
    • v.3 no.2
    • /
    • pp.136-146
    • /
    • 2000
  • The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

  • PDF

A Study on the Actual Purchase Conditions and Post-Purchase Satisfaction for Clothing Made with Eco-friendly Fabric (에코 소재 의류 제품의 구매 실태 및 구매 후 만족도)

  • Park, Young-Hee
    • The Research Journal of the Costume Culture
    • /
    • v.19 no.1
    • /
    • pp.1-18
    • /
    • 2011
  • The purpose of this study is to prepare the base for the development of the high value clothing products with eco-friendly fabric which become the conversation topic recently. In order to collect data, a questionnaire was used. The subject of survey was the adult women in from their 20's to 50's. The survey areas were Gyungnam, Busan, Ulsan, and Daegu in Korea. The questions were formed with the results of a preliminary investigation and the contents selectively revised the measurement tools used to the previous studies. To analyze the collected data, $x^2$2-test, t-test, ANOVA were carried out with SPSS. In the result of difference analysis of the actual purchase conditions according to demographic variables, the purchase motives, the purchase items, and the purchase information showed the significant difference according to the demographic variables except monthly income, and the purchase place showed the significant difference to all the demographic variables. The results of difference analysis of post-purchase satisfaction according to the demographic variables and the purchase items were as follows, The post-purchase satisfaction in price showed the significant difference according to age and monthly income. The one in design showed the significant difference according to educational level and occupation. The one in fashion showed the significant difference according to marriage or non-marriage, age, educational level and occupation. The one in the wearing sensation showed the significant difference according to marriage or nonmarriage, age, educational level, occupation. The one in transformation showed the significant difference according to educational level, monthly income, purchase item. The one in laundry and management convenience showed the significant difference according to monthly income and purchase item. Finally, the one in pollution level showed the significant difference according to age, monthly income, occupation, and purchase item.

Relationship between demographic and socioeconomic characteristics of the Korean elderly and unmet dental care needs (한국 노인의 인구·사회경제적 특성과 미 충족 치과진료와의 관련성)

  • Jung, Eun-Seo;Ahn, Geum-Sun
    • Journal of Korean society of Dental Hygiene
    • /
    • v.18 no.6
    • /
    • pp.911-920
    • /
    • 2018
  • Objectives: This study investigated the relationship between demographic and socioeconomic characteristics of the Korean elderly and their unmet dental care needs, by using the 2015 data from the $6^{th}$ Korea National Health and Nutrition Examination Survey (NHANES). Methods: In total, 1,372 elderly persons aged 65 and over, who responded to the $6^{th}$ NHANES, were included in the final analysis. Logistic regression analysis was performed in order to identify any relationship between demographic and socioeconomic characteristics and unmet dental care needs. Results: The rate of unmet dental care needs was shown to be less by 0.799 times in the elderly who reside in dong than those who live in eup and myeon (OR: 0.799, 95% CI: 0.679-0.959). Unmet dental care needs were higher in participants with 'low' and 'below average' than 'above average' income, by 1.645 times (OR: 1.645, 95% CI: 1.087-2.366) and 1.172 times (OR: 1.172, 95% CI: 1.108-1.880), respectively. Elderly individuals living alone had a higher rate of unmet dental care needs than those living with their family by 1.157 times (OR: 1.157, 95% CI: 1.084-1.498). Conclusions: Demographic and socioeconomic factors influenced unmet dental care needs, causing inequality. Proper policy support to the vulnerable should be considered in order to enhance the elderly's access to dental care.

An analysis of the effects of Japan's nuclear power plant accident on Korean consumers' response to imported food consumption

  • Gim, Uhn-Soon;Baek, Kyung-Mi
    • Korean Journal of Agricultural Science
    • /
    • v.44 no.4
    • /
    • pp.620-635
    • /
    • 2017
  • This study was intended to identify the main factors responsible for the decline in purchase of imported agricultural and fish products after Japan's nuclear power plant accident in 2011 and to compare the effects on imported agricultural produce and imported fish products. Logit model and multiple regression model analyses were performed using consumers' survey data. Psychological and qualitative factors reflecting consumers' food safety awareness and purchasing preferences, which were extracted by Factor analysis, were included as the models' explanatory variables, along with socio-demographic and economic factors. The Logit estimation showed aged, married, and low-income households had significantly higher probability of reducing their purchases of imported agricultural and fish products. However, the multiple regression results pointed out that the actual rate of decrease of imported agricultural and fish products purchases were more significantly affected by non-socio demographic factors such as past experience of purchasing imported agricultural and fish products, future intention to purchasing Japanese agricultural and fish products, and the ratio of imported to domestic agricultural and fish products before the nuclear accident, as well as consumers' feeling of food insecurity and their purchasing preferences. Moreover, the results showed that Korean consumers have reacted more sensitively to the decline in imported fish products than imported agricultural produce after the nuclear accident based on the marginal effects of various socio-demographic and economic factors.