• Journal of Information Technology Services
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• v.20 no.5
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• pp.105-118
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• 2021

As we enter the era of the 4th industrial revolution, information and communication technologies, including artificial intelligence and big data, are converging throughout society. Especially, as the importance of the social foundation of hyper-connection grows, the social influence of IoT, a network of connecting objects, people, and various entities, is also gradually expanding. In addition, as a pandemic, COVID-19, continues, interests in untact-oriented technology and service development are growing more than ever, and each company is trying to establish a core competency strategy to gain an edge in competition in the changing society. This study is a case study centered on Dawon DNS, a company that provides an IoT-based AI smart plug platform. Dawon DNS is broadening its services while developing products by applying advanced technologies, and this study is aiming to investigate the core competencies of the business evolution process. The obtained result of this study will provide implications for companies to become more competitive by suggesting the attitudes and strategies that startups should have during the transforming business environment.