• 제목/요약/키워드: Data-Warehousing

검색결과 91건 처리시간 0.021초

e-Commerce 쇼핑몰의 소비자 서비스 강화를 위한 활용연구 (A Study on System Applications of e-CRM to Enforcement of consumer Service)

  • 김연정
    • 대한가정학회지
    • /
    • 제43권3호
    • /
    • pp.1-10
    • /
    • 2005
  • The purpose of this study was to investigate the enforcement strategy for Consumer Service marketing of an e-Commerce shopping mall. An e-CRM for a Cosmetic e-Commerce shopping mall, Data Warehousing(DW) component, analysis of data mining of the DW, and web applications and strategies had to developed for marketing of consumer service satisfaction. The major findings were as follows: An RFM analysis was used for consumer classification, which is a fundamental process of e-CRM application. The components of the DW were web sales data and consumer data fields. The visual process of consumer segmentations (superior consumer class) for e-CRM solutions is presented. The association analysis algorithm of data mining to up-selling and cross-selling indicates an association rule. These e-CRM results apply web DB marketing and operating principles to a shopping mall. Therefore, the system applications of e-CRM to Consumer services indicate a marketing strategy for consumer-oriented management.

스냅샷을 가지는 다중 레벨 공간 DBMS를 기반으로 하는 센서 미들웨어 구조 설계 (Design of Sensor Middleware Architecture on Multi Level Spatial DBMS with Snapshot)

  • 오은석;김호석;김재홍;배해영
    • 한국공간정보시스템학회 논문지
    • /
    • 제8권1호
    • /
    • pp.1-16
    • /
    • 2006
  • 최근 들어, 사용자가 주변 환경 및 요구 정보의 변화를 의식하지 않고 작업 환경과 수행하는 일에 집중하도록 배려하는 인간 중심 컴퓨팅 환경에 대한 연구 개발이 활발히 진행되고 있다. 그러나 이러한 컴퓨팅 환경에서 미들웨어는 사용자에게 RFID센서로부터 들어오는 대량의 정보에 대한 처리 부하를 줄이기 위하여 분석이 끝난 스트림 데이터를 삭제한다. 따라서 사용자의 데이터 웨어하우징이나 데이터마이닝에 필요한 확률, 통계 정보에 대한 요청, 또는 반복적이면서 동일한 데이터에 대한 요청을 처리할 수 없다는 문제점을 가진다. 본 논문에서는 기존의 미들웨어에서 문제가 되었던 과거 스트림 데이터 재사용 문제를 해결하기 위해, 사용자가 빈번하게 요구하는 데이터들을 스냅샷을 가지는 다중 레벨 공간 DBMS에서 관리하는 센서미들웨어 구조를 설계하였다. 본 시스템은 사용자가 요구하는 데이터 마이닝이나 데이터 웨어하우징과 같은 과거 스트림 정보를 사용한 서비스 요청을 위해, 미들웨어에서 필터링된 과거 스트림 데이터를 디스크 데이터베이스에서 관리한다. 그리고 디스크 데이터베이스에 저장된 스트림 데이터 중에서 사용자에 대한 높은 재사용 빈도를 가지는 데이터들을 스냅샷의 형태로 메모리 데이터베이스에 저장하고 이를 관리한다. 또한, 본 시스템은 메모리 데이터베이스에 저장된 스냅샷 데이터의 높은 데이터 재사용성과 신속한 서비스를 유지하기 위해서 주기적인 메모리 데이터베이스 관리 정책을 수행한다. 본 논문은 기존의 미들웨어에서의 스트림 데이터에 대한 반복적인 요청, 또는 과거 스트림 데이터를 이용한 정책 결정 서비스 요청에 대한 서비스를 제공할 수 없는 문제들을 해결하였다. 그리고 메모리에 저장된 데이터에 대한 높은 데이터 재사용성을 유지함으로서 사용자에게 지속적으로 다양하고 신속한 데이터 서비스를 제공한다.

  • PDF

데이터 웨어하우징의 구현성공과 시스템성공 결정요인 (Factors Affecting the Implementation Success of Data Warehousing Systems)

  • 김병곤;박순창;김종옥
    • 한국정보기술응용학회:학술대회논문집
    • /
    • 한국정보기술응용학회 2007년도 춘계학술대회
    • /
    • pp.234-245
    • /
    • 2007
  • The empirical studies on the implementation of data warehousing systems (DWS) are lacking while there exist a number of studies on the implementation of IS. This study intends to examine the factors affecting the implementation success of DWS. The study adopts the empirical analysis of the sample of 112 responses from DWS practitioners. The study results suggest several implications for researchers and practitioners. First, when the support from top management becomes great, the implementation success of DWS in organizational aspects is more likely. When the support from top management exists, users are more likely to be encouraged to use DWS, and organizational resistance to use DWS is well coped with increasing the possibility of implementation success of DWS. The support of resource increases the implementation success of DWS in project aspects while it is not significantly related to the implementation success of DWS in organizational aspects. The support of funds, human resources, and other efforts enhances the possibility of successful implementation of project; the project does not exceed the time and resource budgets and meet the functional requirements. The effect of resource support, however, is not significantly related to the organizational success. The user involvement in systems implementation affects the implementation success of DWS in organizational and project aspects. The success of DWS implementation is significantly related to the users' commitment to the project and the proactive involvement in the implementation tasks. users' task. The observation of the behaviors of competitors which possibly increases data quality does not affect the implementation success of DWS. This indicates that the quality of data such as data consistency and accuracy is not ensured through the understanding of the behaviors of competitors, and this does not affect the data integration and the successful implementation of DWS projects. The prototyping for the DWS implementation positively affects the implementation success of DWS. This indicates that the extent of understanding requirements and the communication among project members increases the implementation success of DWS. Developing the prototypes for DWS ensures the acquirement of accurate or integrated data, the flexible processing of data, and the adaptation into new organizational conditions. The extent of consulting activities in DWS projects increases the implementation success of DWS in project aspects. The continuous support for consulting activities and technology transfer enhances the adherence to the project schedule preventing the exceeding use of project budget and ensuring the implementation of intended system functions; this ultimately leads to the successful implementation of DWS projects. The research hypothesis that the capability of project teams affects the implementation success of DWS is rejected. The technical ability of team members and human relationship skills themselves do not affect the successful implementation of DWS projects. The quality of the system which provided data to DWS affects the implementation success of DWS in technical aspects. The standardization of data definition and the commitment to the technical standard increase the possibility of overcoming the technical problems of DWS. Further, the development technology of DWS affects the implementation success of DWS. The hardware, software, implementation methodology, and implementation tools contribute to effective integration and classification of data in various forms. In addition, the implementation success of DWS in organizational and project aspects increases the data quality and system quality of DWS while the implementation success of DWS in technical aspects does not affect the data quality and system quality of DWS. The data and systems quality increases the effective processing of individual tasks, and reduces the decision making times and efforts enhancing the perceived benefits of DWS.

  • PDF

A Hypermedia Design Methodology for the Knowledge Capitalization on Data Warehousing System

  • Kim, Jongho;Woojong Suh;Lee, Heeseok
    • 한국지능정보시스템학회:학술대회논문집
    • /
    • 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
    • /
    • pp.448-455
    • /
    • 2001
  • Recently, many enterprises have attempted to capitalize knowledge assets on data warehouse (DW). It has been recognized as strategic core process to create corporate competitive advantage and implement enterprise e-biz strategies. However, most approaches to represent knowledge and decision process have limits in considering various knowledge types, their relationships and continuity in knowledge formulation. In addition, they are so inclined to one side such as concept-oriented frameworks or technology-oriented ones. They lack universal and wide-ranging features. This paper presents a comprehensive methodology to accumulate knowledge capital on DW via a properly grained hypermedia model. The methodology consists of three phases: knowledge requirement elicitation, hypermedia modeling, and system implementation. A real-life case for medical DW development is presented to demonstrate the usefulness of the proposed methodology. This methodology is effective when an organization accumulates knowledge assets to put the corporate e-biz or cre-biz strategy into practice.

  • PDF

고품질 데이터를 지원하는 교통데이터 웨어하우스 구축 기법 (An Integrated Framework for Data Quality Management of Traffic Data Warehouses)

  • 황재일;박승용;나연묵
    • 한국공간정보시스템학회 논문지
    • /
    • 제10권4호
    • /
    • pp.89-95
    • /
    • 2008
  • 본 논문에서는 교통데이터 웨어 하우스에서 데이터 품질 관리를 위한 통합기법을 제안한다. 고속도로 교통관리시스템(FTMS)과 우회도로 교통정보시스템(ARTIS) 으로부터 대용량 교통데이터를 수집하여 데이터 웨어하우스를 구축하기 위한 방안을 기술하고, 다양한 분석을 위한 고품질 교통데이터를 제공하기 위한 통합 데이터 품질관리 기법을 제안하고 구현 평가한다. 제안된 통합 데이터 품질관리 기법을 활용하면 연구자들에게 검증된 고품질 교통데이터를 제공할 수 있고, 데이터처리와 평가를 위한 별도의 비용을 절감할 수 있을 것으로 기대된다.

  • PDF

원천 시스템 환경을 고려한 데이터 추출 방식의 비교 및 Index DB를 이용한 추출 방식의 구현 -ㅅ 은행 사례를 중심으로- (A Comparison of Data Extraction Techniques and an Implementation of Data Extraction Technique using Index DB -S Bank Case-)

  • 김기운
    • 경영과학
    • /
    • 제20권2호
    • /
    • pp.1-16
    • /
    • 2003
  • Previous research on data extraction and integration for data warehousing has concentrated mainly on the relational DBMS or partly on the object-oriented DBMS. Mostly, it describes issues related with the change data (deltas) capture and the incremental update by using the triggering technique of active database systems. But, little attention has been paid to data extraction approaches from other types of source systems like hierarchical DBMS, etc. and from source systems without triggering capability. This paper argues, from the practical point of view, that we need to consider not only the types of information sources and capabilities of ETT tools but also other factors of source systems such as operational characteristics (i.e., whether they support DBMS log, user log or no log, timestamp), and DBMS characteristics (i.e., whether they have the triggering capability or not, etc), in order to find out appropriate data extraction techniques that could be applied to different source systems. Having applied several different data extraction techniques (e.g., DBMS log, user log, triggering, timestamp-based extraction, file comparison) to S bank's source systems (e.g., IMS, DB2, ORACLE, and SAM file), we discovered that data extraction techniques available in a commercial ETT tool do not completely support data extraction from the DBMS log of IMS system. For such IMS systems, a new date extraction technique is proposed which first creates Index database and then updates the data warehouse using the Index database. We illustrates this technique using an example application.

조선산업의 비용분석 데이터 웨어하우스 시스템 개발 (Development of Data Warehouse Systems to Support Cost Analysis in the Ship Production)

  • 황성룡;김재균;장길상
    • 산업공학
    • /
    • 제15권2호
    • /
    • pp.159-171
    • /
    • 2002
  • Data Warehouses integrate data from multiple heterogeneous information sources and transform them into a multidimensional representation for decision support applications. Data warehousing has emerged as one of the most powerful tools in delivering information to users. Most previous researches have focused on marketing, customer service, financing, and insurance industry. Further, relatively less research has been done on data warehouse systems in the complex manufacturing industry such as ship production, which is characterized complex product structures and production processes. In the ship production, data warehouse systems is a requisite for effective cost analysis because collecting and analysis of diverse and large of cost-related(material/production cost, productivity) data in its operational systems, was becoming increasingly cumbersome and time consuming. This paper proposes architecture of the data warehouse systems to support cost analysis in the ship production. Also, in order to illustrate the usefulness of the proposed architecture, the prototype system is designed and implemented with the object of the enterprise of producing a large-scale ship.

Deep Learning in Genomic and Medical Image Data Analysis: Challenges and Approaches

  • Yu, Ning;Yu, Zeng;Gu, Feng;Li, Tianrui;Tian, Xinmin;Pan, Yi
    • Journal of Information Processing Systems
    • /
    • 제13권2호
    • /
    • pp.204-214
    • /
    • 2017
  • Artificial intelligence, especially deep learning technology, is penetrating the majority of research areas, including the field of bioinformatics. However, deep learning has some limitations, such as the complexity of parameter tuning, architecture design, and so forth. In this study, we analyze these issues and challenges in regards to its applications in bioinformatics, particularly genomic analysis and medical image analytics, and give the corresponding approaches and solutions. Although these solutions are mostly rule of thumb, they can effectively handle the issues connected to training learning machines. As such, we explore the tendency of deep learning technology by examining several directions, such as automation, scalability, individuality, mobility, integration, and intelligence warehousing.

웹 마이닝과 의사결정나무 기법을 활용한 개인별 상품추천 방법 (A personalized recommendation methodology using web usage mining and decision tree induction)

  • 조윤호;김재경
    • 한국지능정보시스템학회:학술대회논문집
    • /
    • 한국지능정보시스템학회 2002년도 춘계학술대회 논문집
    • /
    • pp.342-351
    • /
    • 2002
  • A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies.

  • PDF

Role of Radio Frequency Identification (RFID) in Warehouse and Logistic Management System using Machine Learning Algorithm

  • Laviza Falak Naz
    • International Journal of Computer Science & Network Security
    • /
    • 제24권6호
    • /
    • pp.109-118
    • /
    • 2024
  • The world today is advancing towards a digital solution for every indusial domain varying from advanced engineering and medicine to training and management. The supply cycles can only be boosted via an effective management of the warehouse and a stronger hold over the logistics and inventory insights. RFID technology has been an open source tool for various MNCs and corporal organization who have progressed along a considerable drift on the charts. RFID is a methodology of analysing the warehouse and logistic data and create useful information in line to the past trends and future forecasts. The method has a high tactical accuracy and has been seen providing up to 99.57% accurate insights for the future cycle, based on the organizational capabilities and available resources. This paper discusses the implementation of RFID on field and provides results of datasets retrieved from controlled data of a practical warehouse and logistics system.