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The Effects of Purchasing Situations and Affective Factors on Impulsive Buying Behavior in Boutiques (의복충동구매행동에 대한 점포내구매상황과 감정적 요인의 영향 -소규모 디자이너 부띠끄를 증심으로-)

  • 박은주;정영옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.3_4
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    • pp.379-389
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    • 2002
  • The purposes of this study were 1) to examine the conceptual structure of purchasing situations and affective states, 2) and to fine out the relationships among impulsive buying behavior, purchasing situations, and affective states in boutiques. The questionnaire was completed by 345 boutiques customers in Busan. Demographics showed that the customers were higher educated and had higher incomes than the average consumer in Busan. Data were analysed by factor analysis, and t-test. First, the purchasing situation perceived by boutiques customers consisted of five factors; Crowding, Atmosphere/service, Exhausting/salesman's attire, Display, and Price. The affective states related to the impulsive buying behavior in boutiques composed of three factors; Pleasant, Unpleasant, and Insecure. Second, the impulsive buyer perceived Exhausting/salesman's attire and the pleasant affection in stores higher than the unimpulsive buyer, and the unimpulsive buyer made higher scores than the impulsive buyer in the situation of C개wding, Atmophere/service, and the Unpleasant affection at boutiques. The results showed that impulsive buyer was influenced by purchasing situations and affective states in stores. They provided informations about impulsive buying useful to consumer behavior researchers and retailers related to boutiques.

Fashion Product Addictive Buying Tendencies on Internet Shopping Mall (인터넷 쇼핑의 패션제품 중독구매성향)

  • Yoon, Ha-Young;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.563-573
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    • 2007
  • This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.

Determination of Variable Rate Fertilizing Amount in Small Size Fields for Precision Fertilizing (정밀 시비를 위한 소구획 경작지내의 가변적 시비처리량 결정)

  • 조성인;강인성;최상현
    • Journal of Biosystems Engineering
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    • v.25 no.3
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    • pp.241-250
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    • 2000
  • The feasibility of precision fertilizing for small size fields was studied by determining fertilizing amount of nitrogenous and calcareous to a cite specific region. A detailed soil survey at three experimental fields of $672m^2$, $300m^2$ and $140m^2$ revealed a considerable spatial variation of the pH and organic matter(OM) levels. Soil organic matter was measured using Walkley-Black method and soil pH was measured with a pH sensor. Soil sample was obtained by Grid Node Sampling Method. The soil sampling depth was 10∼20 cm from the soil surface. To display soil nutrient variation, a soil map was made using Geographic Information System (GIS) software. In soil mapping, soil data between nodes was interpolated using Inverse Distance Weighting (IDW) method. The variation was about 1∼1.8 in pH value and 1.4∼7% in OM content. Fertilizing Amount of nitrogenous and calcareous was determined by th fertilizing equation which was proposed by National Institute of Agricultural Science and Technology(NIAST). The variation of fertilizing amount was about 3∼11 kg/10a in nitrogenous and 70∼140 kg/10a in calcareous. The results showed a feasibility of precision fertilizing for small size fields.

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Mobile Performance Evaluation of ISDB-T Full-Segment TV Receiver (ISDB-T 풀세그 TV 수신기 이동 성능 평가)

  • Gu, Young Mo
    • Journal of Broadcast Engineering
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    • v.23 no.2
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    • pp.293-301
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    • 2018
  • In ISDB-T, which is Japanese digital terrestrial TV specification based on OFDM technology, 6MHz bandwidth is divided into 13 segments. Twelve segments (full-seg) are used for high definition broadcasting for fixed receivers and one segment (one-seg) for mobile receivers. Though one-seg supports high speed mobility by using QPSK modulation, it is not suitable for large display mobile devices because of its low data rate. Full-seg using 64QAM modulation also suffers from its low mobile performance. In this paper, mobile performance of ISDB-T full-seg receiver is evaluated by applying sub-carrier interference removing scheme, high speed mobile channel estimation scheme and antenna diversity scheme.

Digital Scan Converter Algorithm for Ultrsound Sector Scanner (초음파 섹터 스캐너를 위한 디지털 스캔 변환 기법)

  • 김근호;오정환
    • Journal of Biomedical Engineering Research
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    • v.17 no.4
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    • pp.469-478
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    • 1996
  • In the conventional digital ultrasound scanner, the reflected signal is sampled either in polar coordinates of R-$\theta$ method, or in Cartesian coordinates of uniform ladder algorithm (ULA). The R-$\theta$ scan method necessitates a coordinate transform process which makes hardware complex in comparison with ULA scan mrthoA In spite of this complexity, R-$\theta$ method has a good resolution in ultrasonographic (US) image, since scan direction of the US imaging is a radial direction. In this paper, a new digital scan converter is proposed, which is named the radius uniform ladder algorithm (RULA). The RULA has the rome scan direction as the US scanning in the radial direction and as the display space in the $\theta$ direction. In tllis new approach, sampled points we uniformly distributed in each horizontal line i.n well as in each radial ray so that the data are displayed in the Cartesian coordinates by the 1-D interpolation process. The propped algorithm has an uniform resolution in the periphery and the center field in comparison with equi-angle ULA and equi-interval ULA. To extend the scan angle, concentric square raster sampling (CSRS) is adopted with reduction of discontinuities on the junctions between horizontal scan and vertical scan. The discontinuities are reduced by using the hmction filtering along the $\theta$ direction.

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Remote Articulation Training System for the Deafs (청각장애자를 위한 원격조음훈련시스템의 개발)

  • Shin, T.K.;Shin, C.H.;Lee, J.H.;Yoo, S.K.;Park, S.H.
    • Proceedings of the KOSOMBE Conference
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    • v.1996 no.11
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    • pp.114-117
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    • 1996
  • In this study, remote articulation training system which connects the hearing disabled trainee and the speech therapist via B-ISDN is introduced. The hearing disabled does not have the hearing feedback of his own pronunciation, and the chance of watching his speech organs' movement trajectory will offer him the self-training of articulation. So the system has two purposes of self articulation training and trainer's on-line checking in remote place. We estimate the vocal tract articulatory movements from the speech signal using inverse modelling and display the movement trajectory on the sideview of human face graphically. The trajectories of trainees' articulation is displayed along with the reference trajectories, so the trainee can control his articulating to make the two trajectories overlapped. For on-line communication and ckecking training record, the system has the function of video conferencing and transferring articulatory data.

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Effectiveness of Physical Exercises for VDT Operators (VDT 작업자를 위한 운동의 효과에 관한 연구)

  • Lee, K.S.;Waikar, A.M.;Oh, Y.
    • Journal of Korean Institute of Industrial Engineers
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    • v.16 no.1
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    • pp.67-81
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    • 1990
  • Effectiveness of physical exercise in reducing work-related musculoskeletal stress was investigated. This was compared to the stress alleviation accomplished by using ergonomically designed work station. Tasks chosen for the study were data entry and file maintenance on the video display terminal (VDT). Three different measures, namely root-mean-square (RMS) values of electromyogram (EMG), subjective rating and task performance were used for the evaluation. Electromyograms were recorded from the neck, the left and right trapezius muscles in the shoulder region, and L2/L3 region of the back. Subjects rated discomfort levels for the same parts of their body. Task performance was measured by recording typing speed and errors. Each of the five subjects was tested for two days (8 hours/day) in two different work stations. These were the ergonomically designed adjustable work station and the fixed work station of traditional design with no adjustable features. Assigned physical exercises were performed for four minutes, every two hours during the breaks, by the subjects while working in the fixed work station. It was concluded that the physical exercise could be helpful in reducing musculoskeletal stress as effectively as the ergonomic design of the VDT work station.

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Enterprise-BOM design for management speed-up in the automotive industry (자동차 산업의 경영 스피드 향상을 위한 Enterprise-BOM 구조 설계)

  • Lim, Kyung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.3
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    • pp.1033-1039
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    • 2013
  • Recently, as the product life cycle becomes shorter and customer needs becomes various, it has a great difficulty in managing the product information without the information technology. In this paper, we discuss how to classify numerous BOMs types and propose three categories-Structure-BOM, Display-BOM and Function-BOM for BOMs classification. Based on this result, we design the integrated BOMs management system with ERD(Entity-Relaion-Daiagram) model. This paper presented the methodology for management speed-up and communication innovation in the automotive industry, which incorporated the enterprise-wide product information. The proposed enterprise-BOM design methods also systemized the data related to automotive's principal attributes such as types of levels, options, colors, and consumers' orders. Efficient and flexible development of products can be achieved in the frequently varying environment of products.

Development of Backlight Unit by using Red, Green, Blue CCFL (Red, Green, Blue CCFL을 이용한 Backlight Unit 개발)

  • Yang, Seung-Soo;Song, Young-Ki;Kim, Seo-Yoon;Lee, Jung-Yeal
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2006.06a
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    • pp.414-415
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    • 2006
  • At present, Characteristic of high color reproduction for LCD products needed in Display market. Therefore, The improving methods of high color reproduction are alteration of color Filter or Red, Green, Blue phosphor alteration of CCFL. But High color reproduction phosphor is short life time as compared with conventional phosphor. In this experiment, by using split the Red, Green, Blue CCFL with high color reproduction phosphor instead of conventional high color reproduction CCFL. We knew that the high color reproduction RGB split CCFL BLU has same spectrum data and chromaticity, but has long life time as manufacturing RGB split CCFL and reduce chromaticity shift following long time discharge as compared with conventional high color reproduction CCFL.

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Heat Transfer Analysis in a PDP Ventilation Chamber (PDP용 배기로내 열전달 현상 해석)

  • Park, Hyeong-Gyu;Jeong, Jae-Dong;Kim, Chan-Jung;Lee, Jun-Sik;Park, Hui-Jae;Jo, Yeong-Man;Jo, Hae-Gyun;Park, Deuk-Il
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.25 no.3
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    • pp.347-355
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    • 2001
  • A heat transfer analysis in a ventilation chamber of Plasma Display Panel(PDP) has been conducted. The process requirement is to precisely follow prescribed temperature trajectory while maintaining temperature uniformity for each panel. Firstly, experiment in a test chamber has been carried out and the results are compared with the unsteady 3D numerical data. Reasonable agreement was found, which suggested that the employed numerical model had its credibility in actual PDP ventilation processes. On this ground, a tact-type heating/cooling system was analyzed. The panel temperature in the 40$^{\circ}C$ tact-type system was more uniform than that in the 80$^{\circ}C$ one. For improving the uniformity of panel temperature, relocation of ventilation head to the rear part and inlet flow control are required. Comparison of full simulation of a cart and simplified simulation of one panel indicates the optimized panel pitch can also be predicted.