• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.114-116
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• 2016

오늘날 빅데이터 분석은 새로운 고객의 니즈를 추적하는 중요한 도구로 활용되고 있다. 빅데이터 분석 결과를 제공하는 다양한 사이트들은 각각의 서비스 유형과 특성에 따라 다양한 형태로 분석결과를 제시해주고 있다. 때문에 마케팅 분야에서 빅데이터 분석을 활용할 때는 각각의 사이트가 제공하는 빅데이터 분석 결과의 유형과 특성을 종합적으로 고려해야할 것이다. 이러한 점에서 본 연구에서는 현재 빅데이터 분석 서비스를 제공하는 사이트들의 분석 결과와 유형을 비교분석하고자 한다.

• 한국CDE학회논문집
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• 제19권2호
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• pp.103-110
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• 2014

Engineering changes are indispensable engineering and management activities for manufactures to develop competitive products and to maintain consistency of its product data. Analysis of engineering changes provides a core functionality to support decision makings for engineering change management. This study aims to develop a method for analysis of engineering changes based on On-Line Analytical Processing (OLAP), a proven database analysis technology that has been applied to various business areas. This approach automates data processing for engineering change analysis from product databases that follow an international standard for product data management (PDM), and enables analysts to analyze various aspects of engineering changes with its OLAP operations. The study consists of modeling a standard PDM database and a multidimensional data model for engineering change analysis, implementing the standard and multidimensional models with PDM and data cube systems and applying the implemented data cube to core functions of engineering change management, the evaluation and propagation of engineering changes.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.222-230
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• 2023

The purpose of this study is to provide basic data on sports entertainment programs by collecting data on unstructured data generated by Naver and Google for SBS entertainment program 'Women Who Score Goal', which began regular broadcast in June 2021, and analyzing public perceptions through data mining, semantic matrix, and CONCOR analysis. Data collection was conducted using Textom, and 27,911 cases of data accumulated for 16 months from June 16, 2021 to October 15, 2022. For the collected data, 80 key keywords related to 'Kick a Goal' were derived through simple frequency and TF-IDF analysis through data mining. Semantic network analysis was conducted to analyze the relationship between the top 80 keywords analyzed through this process. The centrality was derived through the UCINET 6.0 program using NetDraw of UCINET 6.0, understanding the characteristics of the network, and visualizing the connection relationship between keywords to express it clearly. CONCOR analysis was conducted to derive a cluster of words with similar characteristics based on the semantic network. As a result of the analysis, it was analyzed as a 'program' cluster related to the broadcast content of 'Kick a Goal' and a 'Soccer' cluster, a sports event of 'Kick a Goal'. In addition to the scenes about the game of the cast, it was analyzed as an 'Everyday Life' cluster about training and daily life, and a cluster about 'Broadcast Manipulation' that disappointed viewers with manipulation of the game content.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.211-218
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• 2023

Due to the implementation of COVID-19 distancing, interest and users in 'home training' are rapidly increasing. Therefore, the purpose of this study is to identify the perception of 'home training' through big data analysis on social media channels and provide basic data to related business sector. Social media channels collected big data from various news and social content provided on Naver and Google sites. Data for three years from March 22, 2020 were collected based on the time when COVID-19 distancing was implemented in Korea. The collected data included 4,000 Naver blogs, 2,673 news, 4,000 cafes, 3,989 knowledge IN, and 953 Google channel news. These data analyzed TF and TF-IDF through text mining, and through this, semantic network analysis was conducted on 70 keywords, big data analysis programs such as Textom and Ucinet were used for social big data analysis, and NetDraw was used for visualization. As a result of text mining analysis, 'home training' was found the most frequently in relation to TF with 4,045 times. The next order is 'exercise', 'Homt', 'house', 'apparatus', 'recommendation', and 'diet'. Regarding TF-IDF, the main keywords are 'exercise', 'apparatus', 'home', 'house', 'diet', 'recommendation', and 'mat'. Based on these results, 70 keywords with high frequency were extracted, and then semantic indicators and centrality analysis were conducted. Finally, through CONCOR analysis, it was clustered into 'purchase cluster', 'equipment cluster', 'diet cluster', and 'execute method cluster'. For the results of these four clusters, basic data on the 'home training' business sector were presented based on consumers' main perception of 'home training' and analysis of the meaning network.

• 한국정보전자통신기술학회논문지
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• 제6권4호
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• pp.195-200
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• 2013

본 논문에서는 기업 이미지에 타격을 줄 수 있는 부정적인 SNS와 Web 데이터를 빠르게 분석하여 기업 마케팅 전략에 활용할 수 있는 SNS 및 Web 데이터 분석 시스템을 제안한다. 본 논문에서 제안하는 시스템은 SNS 및 Web Data를 수집하는 데이터 수집 모듈(Data Collection Module), 수집된 데이터를 저장하는 HBase 모듈(Hbase Module), 수집된 데이터의 의미 분석을 수행한 후 데이터의 의미를 평가 및 분류하는 데이터 분석 모듈(Data Analysis Module) 그리고 관리자에 의해 요청된 질의어에 따라 기업과 관련된 SNS와 Web데이터를 이용하여 최적화된 Map Reduce 과정을 수행하는 PSH 모듈(Priority Scheduling Hadoop Module)로 구성된다. 본 논문은 이런 모듈들을 통하여 SNS와 Web 데이터를 보다 효율적으로 관리하여 이 분석 결과를 기업 마케팅 전략에 활용할 수 있다.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제3권12호
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• pp.553-564
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• 2014

본 논문은 지금까지의 소셜미디어 분석과 분석보고서 생성의 세 가지 문제점을 해결하기 위해서 소셜 빅데이터 마이닝에 기반한 이슈분석보고서 자동 생성 시스템을 제안한다. 세 가지 문제점은 분석의 고립성, 전문가의 주관성과 고비용에 기인한 정보의 폐쇄성이다. 시스템은 자연언어 질의분석, 이슈분석, 소셜 빅데이터 분석, 소셜 빅데이터 상관성분석과 자동 보고서 생성으로 구성된다. 생성된 보고서의 유용성을 평가하기 위해, 본 논문에서는 리커트척도를 사용하였고, 빅데이터 분석 전문가 2명이 평가하였다. 평가결과는 리커트 척도 평가에서 보고서의 품질이 비교적 유용하고 신뢰할 수 있는 것으로 평가되었다. 보고서 생성의 저비용, 소셜 빅데이터의 상관성 분석과 소셜 빅데이터 분석의 객관성 때문에, 제안된 시스템이 소셜 빅데이터 분석의 대중화를 선도할 것으로 기대된다.

• 한국인공지능학회지
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• 제11권4호
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• pp.21-27
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• 2023

This paper discusses a deep learning-based road surface analysis system that collects data by installing vibration sensors on the 4-axis wheel bearings of a vehicle, analyzes the data, and appropriately classifies the characteristics of the current driving road surface for use in the vehicle's control system. The data used for road surface analysis is real-time large-capacity data, with 48K samples per second, and the A2B protocol, which is used for large-capacity real-time data communication in modern vehicles, was used to collect the data. CAN and CAN-FD commonly used in vehicle communication, are unable to perform real-time road surface analysis due to bandwidth limitations. By using A2B communication, data was collected at a maximum bandwidth for real-time analysis, requiring a minimum of 24K samples/sec for evaluation. Based on the data collected for real-time analysis, performance was assessed using deep learning models such as LSTM, GRU, and RNN. The results showed similar road surface classification performance across all models. It was also observed that the quality of data used during the training process had an impact on the performance of each model.

• International journal of advanced smart convergence
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• 제9권4호
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• pp.184-191
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• 2020

With the emergence of the 4th Industrial Revolution, core technologies that will lead the 4th Industrial Revolution such as AI (artificial intelligence), big data, and Internet of Things (IOT) are also at the center of the topic of the general public. In particular, there is a growing trend of attempts to present future visions by discovering new models by using them for big data analysis based on data collected in a specific field, and inferring and predicting new values with the models. In order to obtain the reliability and sophistication of statistics as a result of big data analysis, it is necessary to analyze the meaning of each variable, the correlation between the variables, and multicollinearity. If the data is classified differently from the hypothesis test from the beginning, even if the analysis is performed well, unreliable results will be obtained. In other words, prior to big data analysis, it is necessary to ensure that data is well classified according to the purpose of analysis. Therefore, in this study, data is classified using a decision tree technique and a random forest technique among classification analysis, which is a machine learning technique that implements AI technology. And by evaluating the degree of classification of the data, we try to find a way to improve the classification and analysis rate of the data.

• 산업경영시스템학회지
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• 제23권61호
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• pp.115-126
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• 2000

In General, data mining is defined as the knowledge discovery or extracting hidden necessary information from large databases. Its technique can be applied into decision making, prediction, and information analysis through analyzing of relationship and pattern among data. One of the most important works is to find association rules in data mining. Association Rule is mainly being used in basket analysis. In addition, it has been used in the analysis of web-log and user-pattern. This paper provides the application method in the field of marketing through the analysis of data using association rule as a technique of data mining.

• 대한산업공학회지
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• 제42권2호
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• pp.112-121
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• 2016

This paper focuses on competencies of data scientists and behavioral intention that affect big data analysis performance. This experiment examined nine core factors required by data scientists. In order to investigate this, we conducted a survey to gather data from 103 data scientists who participated in big data competition at Kaggle platform and used factor analysis and PLS-SEM for the analysis methods. The results show that some key competency factors have influential effect on the big data analysis performance. This study is to provide a new theoretical basis needed for relevant research by analyzing the structural relationship between the individual competencies and performance, and practically to identify the priorities of the core competencies that data scientists must have.