• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.165-176
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• 2001

* Extension of EC(Electronic Commerce) * Standard of Message -EDI : UN/EDIFACT, ANSI X12, etc -XML : ebXML, CML, MathML, WIDL, etc * Various of Information -Business Transaction Data -Private Data : ID, Password, Personal Information -Charge Data : Accounts, Card, etc * Message Level Security(omitted)

• 유통과학연구
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• 제15권6호
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• 한국정보전자통신기술학회논문지
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• 제11권3호
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• pp.290-294
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• 2018

현재 미래전은 신속한 전투상황 공유 및 정확한 전투지휘/통제를 통한 네트워크 중심전 양상을 나타내며, 다양한 전술 데이터링크(Tactical Data Link, TDL)에서 전술메시지가 운용되고 있다. 데이터 링크 처리기(Data Link Processor, DLP)가 처리하는 TDL 메시지를 모니터링하기 위해, 메시지 분석기는 일반적으로 시스템 개발 중에 하나의 구성품으로 개발된다. 또한 DLP가 처리하는 TDL 메시지를 메시지 분석기로 전달하기 위해 DLP와 메시지 분석기 사이의 인터페이스 메시지는 인터페이스 규격(Interface Control Documents, ICD)에 정의되어야 한다. 본 논문에서는 DLP와 직접 통신하지 않고 DLP로 전달되는 TDL 계층에서 제공하는 UDP 또는 TCP 패킷을 이용한 방법을 제시한다. JREAP-C와 같은 전술데이터 응용메시지 표준의 헤더정보를 이용, 수집된 패킷을 대상으로 후보패킷을 빠르게 필터링하고, 헤더에 포함된 전체 데이터 크기 정보를 이용하여, 완성된 메시지를 검증한다. 기존 방법은 시스템 구성 및 ICD에 반영되어야 하는 제약사항이 존재하지만, 본 논문에서 제안한 방법은 DLP와 직접 통신하지 않기 때문에 기존 방법이 갖는 제약사항 없이 JREAP-C, Link-K와 같은 전술데이터 응용 메시지를 분석하는 것이 가능하다.

• 한국통신학회논문지
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• 제37권4B호
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• pp.278-287
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• 2012

본 논문에서는 NCW 환경에서 Link-16 전술데이터링크를 통해 이미지 정보를 신속 정확하게 전송하여 작전효율을 증대시키기 위한 메시지 패킹 기법을 제안한다. 제안하는 메시지 패킹구조는 기존의 Link-16 메시지와 호환성을 유지하면서 하나의 타임슬롯 내에서 데이터 전송율을 증가시킬 수 있도록 COC(Cyclic shifted Orthogonal Complementary) 웨이브폼의 가변 코드율을 적용하여 주파수 사용 효율을 향상시키고, 특히 동적 TDMA 환경에서 타임슬롯을 연속으로 전송 할 때, 시간 자원 이용률이 높은 패킹구조를 함께 사용하게 되면 동일한 타임슬롯내에 더 많은 데이터를 전송할 수 있도록 하였다. 모의실험을 통해 제안한 방식의 성능 및 우수성을 비교하고 제안 방식의 타당성을 보인다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권9호
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• pp.3421-3443
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• 2021

A data hiding method based on integer factorization via e-books in the EPUB format with XHTML and CSS files for copyright protection is proposed. Firstly, a fixed number m of leading bits in a message are transformed into an integer which is then factorized to yield k results. One of the k factorizations is chosen according to the decimal value of a number n of the subsequent message bits with n being decided as the binary logarithm of k. Next, the chosen factorization, denoted as a × b, is utilized to create a combined use of the

and elements in the XHTML files to embed the m + n message bits by including into the two elements a class selector named according to the value of a as well as a text segment with b characters. The class selector is created by the use of a CSS pseudo-element. The resulting web pages are of no visual difference from the original, achieving a steganographic effect. The security of the embedded message is also considered by randomizing the message bits before they are embedded. Good experimental results and comparisons with exiting methods show the feasibility of the proposed method for copyright protection of e-books.

• 소프트웨어공학소사이어티 논문지
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• 제26권1호
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• pp.1-16
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• 2013

가변 길이 정보 메시지는 컴퓨터 네트워크 시스템을 통하여 효율적인 정보 제공을 하기 위하여 개발된 통신 프로토콜 표준이다. 이러한 가변 길이 정보 메시지는 정보 수신자의 정보 요구 수준 및 정보 수신자의 정보 접근 수준에 따라 정보의 상세함을 가변적으로 조절 할 수 있도록 설계된 메시지이다. 정보 메시지 최적화 기술은 정보 메시지를 다양한 데이터 압축 기술을 사용하여, 메시지 전체의 물리적인 사이즈를 줄이려고 노력하였다. 정보 메시지 최적화에서는 정보의 정확성을 최우선으로 고려하고 있어, 최적화 전/후가 동일한 비손실 압축 기법을 응용하여 사용하고 있다. 하지만, 이러한 비손실 압축 기법만을 사용하면, 압축효율성이 현저하게 떨어져, 제한된 대역폭을 갖는 무선 네트워크 환경에서의 효율적인 전송이 이루어지지 않는다. 본 논문에서는 가변 길이 정보 메시지를 대상으로, 메시지 필드 단위로 정보의 최적화를 수행하여 메시지의 길이를 물리적으로 좀 더 효과적으로 최적화하도록 시도하였다. 또한, 본 논문에서 제시한 최적화 방법의 효율성을 보이기 위하여, 가변 길이 정보 메시지에 대한 최적화 실험을 수행하였다.

• 패션비즈니스
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• 제25권5호
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• 한국의류산업학회지
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• 제26권3호
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• pp.251-264
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• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Journal of the Korean Data and Information Science Society
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• 제21권4호
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• pp.783-793
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• 2010

Several multi-hop applications developed for vehicular ad hoc networks use broadcast as a means to either discover nearby neighbors or propagate useful traffic information to other vehicles located within a certain geographical area. However, the conventional broadcast mechanism may lead to the so-called broadcast storm problem, a scenario in which there is a high level of contention and collisions at the link layer due to an excessive number of broadcast packets. We present a fuzzy alert message dissemination algorithm to improve performance for road safety alert application in Vehicular Ad-hoc Network (VANET). In the proposed algorithm, when a vehicle receives an alert message for the first time, the vehicle rebroadcasts the alert message according to the fuzzy control rules for rebroadcast degree, where the rebroadcast degree depends on the current traffic density of the road and the distance between source vehicle and destination vehicle. Also, the proposed algorithm is the hybrid algorithm that uses broadcast protocol together with token protocol according to traffic density. The performance of the proposed algorithm is evaluated through simulation and compared with that of other alert message dissemination algorithms.