• Journal of Information Technology Services
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• v.21 no.6
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• pp.73-89
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• 2022

After COVID-19, the percentage of digital consumption has soared. Meanwhile, as the online platform market grows in size and digital commerce is activated, controversy over the "dark pattern" that induces consumers to do unintended things online continues. Dark patterns are deceptive design patterns that cause consumer rights and financial damage and can result in damaging fair market competition. As a result, the need to regulate dark patterns is raised not only by overseas regulators but also in Korea, and there are growing calls for strengthening consumer protection against dark patterns, with amendments to related laws being proposed by the National Assembly. On the other hand, there is no agreed definition of dark pattern from a normative point of view, and there is a concern that even legitimate advertising marketing activities of companies may be regulated, so a review of dark pattern regulatory measures is required. In this study, dark patterns were reviewed from a normative point of view and appropriate regulatory measures were analyzed. In particular, the problem of the dark pattern can be applied in a way that the market regulates and controls itself in consideration of the characteristics of the online platform. This study reviewed the possibility of self-regulation for dart patterns and proposed the role of each subject.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.21-30
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• 2024

Purpose: As competition in the online platform market heats up due to the growing online presence, there is a growing interest in consumer protection legislation to protect consumers. The current online platform law has been criticized for its limitations in regulating the rapidly evolving platform economy. In particular, there is an ongoing need to regulate 'dark patterns' that deceive and mislead consumers. Research Design and Methods: This trend has been recognized not only in Korea, but also in Europe and the United States, which have enacted related regulatory bills, making some types of dark patterns illegal. It is necessary to protect consumers from dark patterns. However, there are some opinions that legal regulations do not protect consumers, but reduce consumer choice, as there is no specific definition of 'dark patterns' or analysis of the damage status. It has also been argued that extensive regulations could shrink the online platform market. Results: Therefore, it is necessary to clarify the areas that can resolve consumers' complaints about dark patterns before the revised law is implemented. In addition, it should be a rational and efficient system so that the continuously growing online platform market does not shrink due to excessive regulations and can develop healthily through the prevention of dark patterns. Conclusions: Here, it is also extremely important to specifically present the scope and standards of regulations and reduce the scope for unnecessary legal interpretation. It can also be a good idea to strengthen the education of consumers and businesses on dark pattern problems and their solutions, and to create a foundation that allows them to solve problems autonomously.

• International Journal of Highway Engineering
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• v.15 no.5
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• pp.111-122
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• 2013

PURPOSES : The purpose of this system (Rear Lighting System) is to provide illumination for the driver to operate the commercial vehicle safely after dark in highway, to increase the conspicuity of the vehicle, and especially be suggesting the finest observable improvement method, depending on color and pattern of rear lighting system of truck for midnight highway traffic. METHODS : Rear lightning system as an improving way for forward commercial vehicles lighting the securing sight from human factors and the surrounding environment in midnight driving. For this one, basic materials were collected from the data analysis about many types of problems, and filed investigation for establishing Driving Simulator. also taking statistic test to human volunteers after finding recognizable distance of them. RESULTS : As a result, color with the highest visuality is amber followed by green-red-blue as in order for all road types. Especially almost no difference is found between red and green, also when the light is turn off, recognizable distances is wide difference compared to turn on the light. One more thing about study per pattern, upper and entire lighting have similar recognizable distances, but under lighting shows short distance with difficulty securing sight from medians. And straight section shows similar recognizable distances. By finding visuality improvement method depending on color and pattern of supplement taillight, it is expected to suggest quantitative judgement standard for introducing regulation and improvement of supplement taillight. CONCLUSIONS : Night time vehicle conspicuity to the rear is provided by rear position lamps. this study is showed that the color of light ramp is not important to be safe driving, most important is to turn on the light, recognizable distances is big different compared to turn off the rear light, so when the drivng dark in highway, have to turn on the light for reducing risk.

• Journal of Life Science
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• v.22 no.4
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• pp.559-564
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• 2012

In order to investigate the effect of phytochromes on the regulation of ethylene biosynthesis, we measured the ethylene production and the activities of enzymes involved in ethylene biosynthesis using phytochrome mutants such as $phyA$, $phyB$, and $phyAB$ of Arabidopsis. The ethylene production was decreased in mutants grown in white light. In particular, double mutants showed a 37% decrease compared to the wild type in ethylene production. When Arabidopsis roots were grown in the dark, mutants did not show a decrease in ethylene production; however, production was significantly decreased in the double mutant grown in red light. Only $phyB$ did not show the decrease in the ethylene production in far-red light. Unlike the ACO activities, the ACS activities of mutants showed the same pattern as the ethylene production under several light conditions. The results of ACS activities confirmed the expression of the ACS gene by RT-PCR analysis. The decrease of ethylene production in mutants was due to the lower activity of ACC synthase, which converts the S-adenosyl-L-methionine (AdoMet) to 1-aminocyclopropane-1-carboxylic acid (ACC), the precursor of ethylene. These results suggested that both phytochrome A and B play an important role in the regulation of ethylene biosynthesis in Arabidopsis roots in the conversion step of AdoMet to ACC, which is regulated by ACS.

• Journal of Dairy Science and Biotechnology
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• v.34 no.1
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• pp.37-41
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• 2016

Melatonin is a hormone produced by the pineal gland in dark conditions. It plays a major role in the regulation of the sleep-wake cycle. Melatonin synthesis is known to be suppressed by environmental light. Cortisol is a steroid hormone that is a major indicator of physiological alterations due to stressful stimuli. It also displays a circadian rhythm, like melatonin. The highest levels are encountered during early morning and the lowest levels are observed at around midnight. In the present study, the effects of milking time on the melatonin and cortisol concentrations of raw milk and milk powder at the summer and winter solstices were examined. The melatonin concentration in milk increased significantly if cows were milked in the dark at night (p<0.05). The melatonin concentration in milk powder showed the same pattern with respect to the milking time (p<0.05). However, no significant difference in the cortisol concentration was observed between day- and night-time milk. Although the time of day did not affect the level of milk cortisol, seasonal factors affected the release of cortisol in milk (p<0.05). In conclusion, night-time milk is rich in endogenous melatonin. In this respect, it has potential applications for the development of melatonin rich-dairy products, which serve as natural sources of melatonin.