• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.3 no.4
• /
• pp.59-88
• /
• 2008

For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

• Journal of Broadcast Engineering
• /
• v.17 no.1
• /
• pp.152-164
• /
• 2012

DMB provides various kinds of data services such as BWS and TPEG service in addition to audio and video services. But recently the necessity of new business models creating profit has been on the rise due to the saturation of DMB receiver market and break-down of market barrier between mobile IPTV and DMB services. This paper introduces DMB filecasting service technology, which can be expected a new profit-creative business model. The purpose of DMB filecasting service is to transmit non-real time multimedia contents based on DMB AF format to the users through DMB channels. It makes possible to consume DMB contents with any DMB-installed device anytime, anywhere and share them with others. Also DMB filecasting service makes consumption and request of DMB contents possible to be extented to a variety of networks as well as DMB channels. The paper explains the standardization status of DMB filecasting service and various DMB filecasting service scenarios. And also it proposes a signalling methode, a transmission and reception protocol and a receiver structure using DMB broadcasting program guide information.

• Journal of Korea Technology Innovation Society
• /
• v.9 no.1
• /
• pp.52-83
• /
• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.05a
• /
• pp.537-540
• /
• 2006

The success of DMB is controled its contents. Existing broadcasting contents will be retransmitted to DMB in the early stage of broadcasting. However, they must be produced appropriately to the property of DMB. To make good DMB contents, it's very important for us to analyze characteristics of DMB and costumer behaviors of DMB service. In this research, We suggest a production method for DMB contents such as contents length, camera work, visual expression. Contents will be key factor in the success of DMB.

• Spatial Information Research
• /
• v.15 no.1
• /
• pp.15-23
• /
• 2007

Recently, Korea became the first country which started Terrestrial-DMB service. The DMB service is still at a very early stage throughout the world. At this stage, it is an important issue to develop DMB contents which distinguish DMB from traditional broadcasting by utilizing DMB's mobility. In this paper, we will propose outline of map service through DMB along with related services such as traffic and location information. This outline includes the map service protocol and map data structure for DMB. There is little research at the moment related to it, and this preliminary research enables map service through DMB. A map service would bring DMB a distinct advantage over traditional broadcasting. Moreover, further services based on broadcasting network and mobility would contribute to rapid growth of DMB.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.2B
• /
• pp.361-371
• /
• 2010

To vitalize the terrestrial DMB market, we introduce a personalized DMB(PDMB) service model based on metadata, especially DMB ECG XML standardized by TTA, under the convergence of broadcasting and telecommunications. Also we introduce the personalized DMB service system developed to validate the conformance of DMB ECG XML standard and the usefulness of DMB ECG service. The personalized DMB service system is described in details from the authoring stage to the consumption stage of the contents. The results of experimental tests for the personalized DMB service system are also introduced in this paper. We finally address the possibility of making successful personalized DMB services in mobile multimedia broadcasting market.

• Journal of Broadcast Engineering
• /
• v.14 no.6
• /
• pp.721-732
• /
• 2009

AT-DMB system has been developed to increase data rate up to double of conventional T-DMB in same bandwidth while maintaining backward compatibility. The AT-DMB system adopted hierarchical modulation which adds BPSK signal or QPSK signal as enhanced layer to existing DQPSK signal. The enhanced layer signal should be small enough to maintain backward compatibility and to minimize the coverage loss of existing T-DMB service area. But this causes the enhanced layer signal of AT-DMB susceptible to fading effect in transmission channel. A turbo code which has powerful error correction capability is applied to the enhanced layer signal of the AT-DMB system for compensating channel distortion. We developed the prototype AT-DMB transmitter and receiver systems for performance evaluation. LAB test for analysing the effect of constellation ratio between existing base layer signal and enhancement layer signal, was conducted and the measurement results are shown with analysis comments.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.3
• /
• pp.115-122
• /
• 2008

The terrestrial DMB receivers and their application products need many tests such as normal reception, reception state for the noisy environment, reception state changes due to the changes of output power of the DMB signal, and reception state of various environment. Therefore, the real-time simulation system of the terrestrial DMB broadcasting system is a necessity to the terrestrial DMB research institutions. manufacturers, and other related organizations. In the paper, we design the DMB simulation system, which generates the real-time streams of terrestrial DMB broadcast signals and simulates the real DMB broadcasting signals. The system consists of T-DMB signal generator with PCI interface and simulation software for various functional components of program. The study reveals that the implementation of software-based T-DMB simulation system is possible with low cost. Through various experiments, we evaluate the performance of the simulation system, and we provide the future directions of research.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2010.07a
• /
• pp.192-194
• /
• 2010

AT-DMB 시스템은 계층 변조 기법을 활용하여 국내 모바일 방송 서비스로써 먼저 자리 잡은 지상파 DMB 방송과의 역호환성을 유지하면서 동일 주파수 대역에서 최대 2배의 데이터 전송율을 제공하는 것이 가능하다. 이러한 AT-DMB 서비스가 상용 방송으로써 활성화되기 위해서는 기존의 지상파 DMB와는 차별성을 가지는 AT-DMB 기반의 다양한 서비스와 상용 AT-DMB 수신기가 필요하다. 본 논문에서는 AT-DMB 방송 서비스 및 수신기의 개발을 용이하게 제공하기 위한 AT-DMB 휴대용 송출 시스템을 제안한다. 제안된 휴대용 송출 시스템은 하드웨어 및 소프트웨어로 설계 및 구현하여, 이미 검증된 AT-DMB 수신기로 구현된 기능을 검증한다. 또한 상용 지상파 DMB 수신기를 이용하여 지상파 DMB 시스템과의 역호환성을 유지하는지 확인한다.

• Journal of Broadcast Engineering
• /
• v.14 no.4
• /
• pp.509-517
• /
• 2009

This paper introduces an Advanced Terrestrial DMB (AT-DMB) system which provides higher efficiency of transmission and better quality of service than conventional T-DMB system. In AT-DMB, a hierarchical modulation method is applied to transmit more data while maintaining backward compatibility to conventional T-DMB receivers. This method can provide not only high quality video service but also lots of broadcasting channels. In this paper, the performance of the hierarchical modulation in AT-DMB system is analyzed with computer simulation in several environments compared with the performance of T-DMB system.