• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.69-80
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• 2018

D. J. Haraway's cyber-feminism and Kim Seon Hee's eco-feminism are so different in the perspective of the modern scientific technology. While cyber-feminism thinks the outcome of the modern scientific technology positively, eco-feminism criticizes the totalitarianism and the human negation which the modern scientific technology gives rise to. Cyber-feminism gives us an image of the future female, but exposes an easygoing way of thinking of the modern scientific technology. On the other hand eco-feminism takes notice of the risk, that the modern scientific technology can be abused by the power of the minority, but fails in overcoming of the traditional view of female.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1229-1240
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• 2003

The purpose of this study was to review such results of the scientific and technological development as women's changed status, sexual identity and their views of physique in the cyber space based on cyber feminists' theories, and thereby, examine the concept of space during the medieval age, and then, the fundamental spiritual concept involving the fetishism of women's body as sexual objects in the materialistic space of the digital age in terms of the consciousness of trend or supra-sensual perceptions, and thereby, review the effect of the cyber terrorism and violence on the fashion in sub-cultural terms. Some researchers distinguish psychedelic styles from cyberdelic ones to assume such psychiatric visions as psychedelic fashion characterized by resistance and delinquency-cyber punk fashion, cyber hippie fashion, cyborg fashion- and then, define them all as cyber resistant culture fashion or as a sub-cultural style of the cyber culture. As a result, it was found that human bodies are being encoded with the networks, various cyber characters or avatars are emerging, while human bodies are being distorted or exaggerated with human beings and machines being imploded.

• Journal of Fashion Business
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• v.8 no.4
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• pp.33-44
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• 2004

In this study, based on the postmodern feminism were investigated in the non-fashion areas of painting, advertising and fashion areas. And, fashion illustrations were analyzed visually in the aspect of the essentialism and deconstructivism that constitute the postmodern feminism. In addition, it was examined how women images were expressed in fashion illustrations that reflected the postmodern feministic ideas. The research results first, in fashion illustrations were the essen tialistic women images were grouped in the opening of women bodies and actively emphasize. the opening of women bodies were expressed bodies the fetishistic, ecstatic images, actively emphasize features were expressed the sexual, and realistic images. Secondly, and fashion illustrations the deconstructivistic women images were grouped androgynous features, genderous features, the distorted feminine gender features, complex features. androgynous features were expressed the powerful, grotesque, humorous, androgynous image, that genderous features of immature, boyish image, that the distorted feminine gender features of simple, ethnic, techno-cyber image, that complex features of complex images.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.149-167
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• 2001

Today, every culture has taken on the compromise form by means of the cultural difference, variety, and pluralism according to the internationalization and the advance so that it has been developed toward the half-blooded and multilayered the aspect. In accordance with this current of the times, this thesis observed the feminism found in the multiculturism of the end of the 20th century, the third world, and technology with the side of the tendency of modern fashion, considered the hybride phenomenon which is pulling down the wall between culture and genre due to the social diversification. and predicted the fashion trend do 21st century serf on it. Multiculturism is the movement that began to arise in the academic world of America and the literary world form the close of 1980's in accepting the variety of culture and regarding the culture with the more balanced and wide view and just as it is, it means the attitude of accepting one or more cultures of variely and the position of taking interest in the culture of minority race not the culture of a governing race. It is the fashion of feminism adapts dualism like unisex, androgynous look, etc of bisexual lendency in the 1980's, it shows new style with crossover of liberal sense because there is not the difference of sex in fashion. The eco-feminism pursues the natural sexuality not being instrumental and dismantling and expressed it in the Gender expression of an integrated human being. The trend of ethnic fashion in the close of 20th century is that the element of hippie is working so strongly. By adding embroidery of Oriental style, accessories of Indian style, feathers, beads, a hempen hood to the ethnic costumes of Asia and Latin, is shows the figure of ethnic hippie. As the cycler fashion is the future clothes through technology of computer, it uses a cool glass material bringing up the image of a spacesuit in order to expresses cyber image through artificial color combination of sheen colors, Though this techno-color fashion has established the fresh stimulation and the innovative aspect with ultramodern materials and image of futurism, it transmits a hope of estranged people and the natural elements. Hybride means a cross and mixture of animal and plant in Korean and is also called fusion. The phenomenon of hybrid predicts to comes the period of a cross and variation because something completely new comes into the world by contamination, mixture and compromise through meeting something different each other and it has on advantage of developing something existing to one more stage. It is prospected that in the society of 21st century, the borderline of traditional gender will be disappeared, variety and individuality will determine the individual behavior, and the masculine value will be substituted by feminine value. In the society giving priority to feminine value, a fashion stuck closely to women is what must reflect lives of woman under the proposition of woman's beauty, being on original function. So, it is considered that a fashion with added convenience and practicality having the function which is easy to put on, comfortable to act, able to express solves so much, and able to show various appearances according to T.P.O will get into the spotlight.

• Journal of Fashion Business
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• v.14 no.4
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• pp.23-40
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• 2010

The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts ; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well ; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.

• Journal of Fashion Business
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• v.8 no.3
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.122-135
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• 2005

The purpose of this study is to classify achromatic color images adopted by contemporary fashion design in order to analyze the links between achromatic color images and fashion images. To this end, the study on the images of achromatic colors of White, grey, and black was conducted by reviewing related documents. In order to analyze the image factors affecting contemporary fashion design, the documents related to fashion history were consulted and in the case of fashion design factors and images, fashion looks using achromatic color as a main theme were referred. The results of this study are as follows : 1. An achromatic color is cold, calm and plain as well as modern. At the same time, it is abstinent and solemn so the color has been mainly used as religious garment. 2. An achromatic color used in apparels has been influenced by the developments of culture, art, society, ideology, politics, economy, science and technology. Black dress was introduced by Art Deco colors, little black dress by feminism, white by the popularity of sports, black becomes more popular by nihilistic beat and punk generations, moon look and cyber punk look were introduced for the advancement of science. Other apparel looks using the color are modern look, feminine look, futuristic look, mannish look, sportive look, and avant-garde look.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.200-211
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• 2004

The Purpose of this study was to review the effects of the cyberspace mentality on fashion as a visible symbol of feminity and to analyze terms of its aesthetic values. As for the research methodology, relevant theories across cultures and disciplines are reviewed and an experimental study is conducted to explore spiritual objectives in cyberspace. Then, major issues facing the digital society. symbolized in the computer networks, are reviewed in terms of feminine identity and physical beauty from a feminist＇s viewpoint. Lastly, the aesthetic values found in the spatial meditation of a new dimension (reality versus virtuality) is comparatively analyzed. The virual reality technology and bio-medical technology are combined to be represented in fashion to create a more realistic virtual world than the real one. Such a world may well be characterized by virtuality, artificiality, masquerade, and fantasy. The intrinsic values which are revealed as psychiatrical or psychological implicated values featuring virtual or artificial implications may well be characterized by distopia, hyper, hybridity and Sur Reality.