• Journal of Intelligence and Information Systems
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• 제27권3호
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• pp.29-56
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• 2021

Recently, various types of products have been launched with the rapid growth of the e-commerce market. As a result, many users face information overload problems, which is time-consuming in the purchasing decision-making process. Therefore, the importance of a personalized recommendation service that can provide customized products and services to users is emerging. For example, global companies such as Netflix, Amazon, and Google have introduced personalized recommendation services to support users' purchasing decisions. Accordingly, the user's information search cost can reduce which can positively affect the company's sales increase. The existing personalized recommendation service research applied Collaborative Filtering (CF) technique predicts user preference mainly use quantified information. However, the recommendation performance may have decreased if only use quantitative information. To improve the problems of such existing studies, many studies using reviews to enhance recommendation performance. However, reviews contain factors that hinder purchasing decisions, such as advertising content, false comments, meaningless or irrelevant content. When providing recommendation service uses a review that includes these factors can lead to decrease recommendation performance. Therefore, we proposed a novel recommendation methodology through CNN-based review usefulness score prediction to improve these problems. The results show that the proposed methodology has better prediction performance than the recommendation method considering all existing preference ratings. In addition, the results suggest that can enhance the performance of traditional CF when the information on review usefulness reflects in the personalized recommendation service.

• Journal of Digital Convergence
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• 제19권8호
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• pp.319-325
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• 2021

With the advancement of wireless technology and the rapid growth of the infrastructure of mobile communication technology, systems applying AI-based platforms are drawing attention from users. In particular, the system that understands users' tastes and interests and recommends preferred items is applied to advanced e-commerce customized services and smart homes. However, there is a problem that these recommendation systems are difficult to reflect in real time the preferences of various users for tastes and interests. In this research, we propose a Fuzzy-AHP-based movies recommendation system using the Gated Recurrent Unit (GRU) language model to address a problem. In this system, we apply Fuzzy-AHP to reflect users' tastes or interests in real time. We also apply GRU language model-based models to analyze the public interest and the content of the film to recommend movies similar to the user's preferred factors. To validate the performance of this recommendation system, we measured the suitability of the learning model using scraping data used in the learning module, and measured the rate of learning performance by comparing the Long Short-Term Memory (LSTM) language model with the learning time per epoch. The results show that the average cross-validation index of the learning model in this work is suitable at 94.8% and that the learning performance rate outperforms the LSTM language model.

• Journal of Intelligence and Information Systems
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• 제28권4호
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• pp.95-117
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• 2022

With the emergence of various media types due to the development of Internet technology, advertisers have difficulty choosing media suitable for corporate advertising strategies. There are challenging to effectively reflect consumer contextual information when advertising media is selected based on traditional marketing strategies. Thus, a recommender system is needed to analyze consumers' past data and provide advertisers with personalized media based on the information consumers needs. Since the traditional recommender system provides recommendation services based on quantitative preference information, there is difficult to reflect various contextual information. This study proposes a methodology that uses deep learning to recommend personalized media to advertisers using consumer contextual information such as consumers' media viewing time, residence area, age, and gender. This study builds a recommender system using media & consumer research data provided by the Korea Broadcasting Advertising Promotion Corporation. Additionally, we evaluate the recommendation performance compared with several benchmark models. As a result of the experiment, we confirmed that the recommendation model reflecting the consumer's contextual information showed higher accuracy than the benchmark model. We expect to contribute to helping advertisers make effective decisions when selecting customized media based on various contextual information of consumers.

• Journal of Korean Library and Information Science Society
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• 제54권2호
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• pp.23-42
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• 2023

The library tour program is a new type of cultural program that was first introduced and operated by J City, and library tourists travel to specialized libraries in the city according to a set course and experience various experiences. This study aims to build a customized course recommendation model that considers the characteristics of individual participants in addition to the existing fixed group travel format so that more users can enjoy the opportunity to participate in library tours. To this end, the characteristics of library travelers were categorized to establish traveler personas, and library evaluation items and evaluation criteria were established accordingly. We selected 22 libraries targeted by the library travel program and measured library data through actual visits. Based on the collected data, we derived the characteristics of suitable libraries and developed a persona-based library tour course recommendation model using a decision tree algorithm. To demonstrate the feasibility of the proposed recommendation model, we build a mobile application mockup, and conducted user evaluations with actual library users to identify satisfaction and improvements to the developed model.

• Proceedings of The KACE
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• 한국컴퓨터교육학회 2017년도 하계학술대회
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• pp.221-224
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• 2017

본 논문은 사용자 수준에 적합한 맞춤형 학습코스를 추천하여 학습효과를 향상시킬 수 있는 추천모델을 개발하고, 효과분석을 위한 방안을 제시한다. 학습자 개개인의 학습수준이나 학습내용 등에 따라 적합한 학습주제를 선정하여 제공하는 것은 중요하나, 일반적인 추천은 전문가 그룹을 활용한 사람중심의 추천으로 시간이 오래 걸리는 등 자원의 비효율적 한계점[1]을 가지고 있다. 이를 극복하기 위해, TF-IDF를 이용해 단어별 가중치를 계산하여 고빈도 단어를 추출하여 벡터 공간에 배치시키고, Cosine Similarity 기법을 이용해 벡터간의 유사도를 측정하였다. 학습자 프로파일을 분석하고, 학습스킬간의 연관성을 고려하여 맞춤형 학습코스를 추천하기 위해, 워드 임베딩 기법을 적용하였고, 이를 위해 오픈소스 Gensim[2]을 이용하였다. 맞춤형 학습코스 추천 모델의 효과를 분석하기 위한 실험을 설계하고 평가 문항지를 개발하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 한국방송공학회 2010년도 하계학술대회
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• pp.156-159
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• 2010

최근 스마트 폰은 사용의 편리성과 용도의 다양성 때문에 크게 확산 되고 있다. 또 스마트폰의 기능과 용도를 확장 시켜주기 위한 어플리케이션 역시 매일 수십 개씩 쏟아져 나오고 있다. 이미 나와 있는 수 만개의 어플리케이션과, 매일 업데이트 되는 어플리케이션들 사이에서 선호 어플리케이션을 찾기는 쉽지 않은 일이다. 이에 본 연구에선 협력 필터링 기반의 사용자 맞춤형 모바일 어플리케이션 추천시스템을 설계 및 제안한다. 사용자가 선호하는 어플리케이션을 추천 받을 수 있도록 함으로써 사용자에게 선호 정보를 보여 줄 수 있을 뿐만 아니라, 어플리케이션의 구매를 유도하여 새로운 가치 창출과 양방향성 마켓플레이스에 일조 할 수 있을 것이다.

• Archives of design research
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• 제16권2호
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• pp.23-34
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• 2003

The need for personalized web site design has been increased these days. Current approach for personalized web site design is easily applied to web site with their cost-effective feature, but is hard to provide a more refined personalized service due to its lack of accumulation of user data. In this study, the design recommender system is investigated as a more advanced method for web site design personalization. We provide an overview of current recommender systems, and then outlined a newly developed design recommender system, which employs collaborative filtering technique to provide tailored recommendation for users.

• The Journal of Information Technology and Database
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• 제8권2호
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• pp.1-15
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• 2001

In trying to bring about online CRM(customer relationship management), companies have paid much attention to eCRM. The key of eCRM is a recommendation system, which is being used by E-commerce sites to find products to purchase. To maintain a constant flow of marketing information and feedback it is important to staying in touch with customers. In this respect, eCRM becomes a serious business tool for sales activities. In this article we present tee case of Kookmin Internet banking eCRM welch is one of the first examples of implementing eCRM in commercial web site in Korea. We examine how Kookmin Internet banking develops eCRM and how it provides customized services to customers. We also explore the role of eCRM in Internet banking and the level of personalization technology used in Kookmin eCRM case.

• Proceedings of the Korean Society of Computer Information Conference
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• 한국컴퓨터정보학회 2014년도 제49차 동계학술대회논문집 22권1호
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• pp.157-158
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• 2014

본 논문에서는 모바일용 맞춤형 웰니스 콘텐츠 추천을 위한 사용자 프로파일을 제안한다. 제안하는 프로파일에는 웰니스 콘텐츠를 제공받는 사용자의 웰니스 5 영역(신체, 정서, 사회, 지식, 정신) 각각의 선호도가 포함되어 있으며 사용자의 신변에 위험을 초래할 수 있는 신체적 제약 조건도 포함한다. 이 프로파일을 이용하면 사용자에게 맞춤형 웰니스 콘텐츠를 추천함에 있어 웰니스 5 영역을 모두 고려할 수 있으며 추가적으로 사용자의 질환 정보를 프로파일로 유지함으로서 사용자의 신체적 조건에 맞지 않는 콘텐츠를 선별하여 제외시키는 필터 및 안전 장치의 역할도 가능하게 한다.

• Proceedings of the KAIS Fall Conference
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.296-298
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• 2010

본 논문은 유비쿼터스 핵심기술인 RFID(Radio Frequency IDentification)를 이용하여 대형마트와 같은 오프라인 쇼핑몰에서 고객의 실시간 위치 파악과 쇼핑 동선을 분석하여 고객의 선호상품을 예측하여 적시에 효율적으로 선호 상품 정보를 서비스 할 수 있는 쇼핑동선 분석 시스템을 제안한다. 제안하는 시스템은 RFID 태그가 부착된 쇼핑카트를 이용하여 개별 고객들의 쇼핑 동선 및 쇼핑 패턴을 지속적으로 학습하여 이를 기반으로 각 고객들의 쇼핑패턴을 분석하고 분석된 쇼핑패턴 정보로 이용하여 선호 구역 및 선호 상품을 예측한다. 예측된 선호상품 정보는 고객의 휴대 단말기를 통해 실시간으로 전송된다