• Journal of the Korean Society for Precision Engineering
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• v.30 no.2
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• pp.206-215
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• 2013

In recent years, many companies have heavily invested in introducing production informatization systems in order to strengthen the competitiveness and to satisfy consumer's desires in quickly changing market environment. However, it is not effective due to the lack of understanding of systems and of non-existence of an optimal system for each company. Therefore, in this paper, manufacturing companies were classified according to its properties; size of the firm, type of business, production method and job production. After that, a model has been built to calculate the production informatization level, and it has been applied to 450 companies. Results of 450 surveys would be the base for figuring out strategies of introducing the production informatization to the companies which are wishing to build production informatization systems. Finally, Developed in this paper rule base system refer customized guideline to company that wants to adapt production information system.

• Journal of Practical Engineering Education
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• v.13 no.2
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• pp.379-392
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• 2021

In recent years, vocational training has shifted away from lectures and practice-oriented methods in light of rising demand for project-based classes in which trainees can produce results while simultaneously receiving feedbacks from field experts from the industry. Therefore, this study aims to suggest a salient role of the project-based classes of enterprise-customized training programs, which private vocational training institutions regard as vital, by identifying demands from trainees or the actual beneficiaries of these programs. To this end, a written survey of the trainees' perception of the enterprise-customized training programs was conducted along with a qualitative analysis of open-ended questions. Specifically, we analyzed the overall satisfaction level of these classes, their contribution to employment, degree of meeting the expectations, and areas for improvements to ultimately derive significant implications.

• The Journal of Industrial Distribution & Business
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• v.2 no.1
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• pp.17-22
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• 2011

This study outlines the current state of logistics in the country will be examined. In particular, the country's main development strategy, logistics 3PL as a development strategy is to look about. For the development of 3rd party logistics companies, shippers, and government efforts are needed. Looking at aspects of corporate strategy, First, the logistics company provides a benefit to the shippers should be able to. Second, the logistics company providing logistics services to create added value should be. Third, the integration of customized logistics services and logistics systems must be able to provide. Finally, a positive investment in human resources is needed. Fifth, the logistics must be enabled strategic alliances between companies. Sixth, the introduction and application of advanced Logistics should be actively. Corporate strategy perspective, shippers and 3rd party logistics companies that need to cooperate closely. Finally, The government should strive for the growth of 3rd party logistics companies.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.35-50
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• 2016

As the fashion industry increasingly fierce competition in the market we are elements of product quality can only be differentiated through a difficult period. Because academia and strengthen brand image and measures proposed business, a way to strengthen advertising and promotional marketing. However, this action reminds consumers that have a direct feel of the experience with the product is very easy to see, but counterproductive when advertising and contradictions. Korean fashion brand has sufficient capacity in this part of the judgment, because reason can not spread to the global luxury fashion brand. This study analyzed who help give identity to the domestic fashion luxury brand global strategy angry, it is part of the goal of the current development and product strategy features. Export capabilities, improve product identification components for their product development strategy has been carried out case studies and the recommendations based on this identity-based international luxury fashion brand analysis. The concept of product identification is not strong, the lack of previous studies of this study also adopted the international luxury fashion brand case studies, based on the country. The importance of product identification and product identification research methods derived from the characteristic side also granular component. Then there is the need to achieve national identity customized product development strategy for domestic enterprises to further expand the practice target. This will help enhance the competitiveness of the domestic apparel design.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.11
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• pp.2199-2205
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• 2017

The development of modern ICT technology constitutes cyber world by using infrastructure in country and society. There is no border in cyber world. Countries around the world are carrying out cyber attacks for their own benefit. A cyber killer strategy is needed to defend cyber attacks. In order to defend the cyber attack or to determine the responsibility of attack, it is important to grasp the attacker origin point. Strategic cyber kill chains are needed to strike against the attacker origin. In this paper, we study the analysis of attacker origin. And analyze the cyber kill chain for attacker origin point strike. Study the efficient and customized cyber kill chain strategy for attacking the origin point. The cyber kill chain strategy will be a practical strategy to replace the power of nuclear and missiles with asymmetric power.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.306-309
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• 2017

The development of modern ICT technology constitutes cyber world by using infrastructure in country and society. There is no border in cyber world. Countries around the world are carrying out cyber attacks for their own benefit. A cyber killer strategy is needed to defend cyber attacks. In order to defend the cyber attack or to determine the responsibility of attack, it is important to grasp the attacker origin point. Strategic cyber kill chains are needed to strike against the attacker origin. In this paper, we study the analysis of attacker origin. And analyze the cyber kill chain for attacker origin point strike. Study the efficient and customized cyber kill chain strategy for attacking the origin point. The cyber kill chain strategy will be a practical strategy to replace the power of nuclear and missiles with asymmetric power.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.175-183
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• 2015

In this paper, we propose a analyses the big data of students who are willing to find employment and thus presents strategy for their higher success rate of employment. The experiment covered in this paper is based on female two-year community college students who are yet unsure about their future employment. The primary flaw of pervious employment strategy was job opportunity was only based on simple factors such as student's grade, appearance, and personality due to employers and firms's demand. Therefore, students were less satisfied and often resign. In order to prevent these failures, this paper plans a strategy by analyzing the big data. Furthermore, this is proven by the comparison between 2014 employment statistics and those of previous years, and employment request has been 21.3 percent increased along with 81.4 percent increase in match rate between firms and graduating students. Most importantly, the final success rate of employment presented 63.1 percent increase compared to the previous year.

• Asia Marketing Journal
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• v.7 no.1
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• pp.91-112
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• 2005

LG Household & Healthcare has achieved its goals of revenue growth and customer loyalty increase by applying new CRM strategy of OHUI brand, which is ranked in the middle of department store cosmetic channel. OHUI has set up detailed CRM strategy in order to solve AS-Is issues found by systematical review. First OHUI has gained critical mass and increased customer loyalty by developing customized loyalty program. OHUI also simplified customer types in order for employees to identify the customer type and apply the incentive program. As a result, the company has maximized the power of execution of its new strategy. Finally, OHUI has stabilized CRM by sharing best practice and implementing KPI. Throughout a series of CRM initiatives, OHUI has marked outstanding revenue growth and market share comparing to its competitors.

• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.08a
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• pp.101-122
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• 2017

As business paradigm shifts toward the convergence of technology and industry, so-called the fourth industrial revolution, research and development on enterprises is becoming the core capability of growth momentum for the future. Accordingly, Management of Technology (MOT) is being paid attention to construct systematical planning and operations on technological strategy, thereby increasing the importance of cooperative relationship in MOT-relevant domains. Due to this reason, academia manages the family membership system that enables mutual collaborations between academia and industry to achieve their win-win strategy and makes customized cooperative systems to share their human and property resources systematically. Particularly, it is vital to operate the family membership system effectively and efficiently in the MOT domain because family enterprises need to endeavor the establishment of value-toward technology strategy within the framework of those cooperative systems. For such the purpose, this paper presents the analysis of the state-of-the art of the family membership system managed by Graduate School of Management of Technology at Pukyong National University. This paper also proposes vitalization strategies of this membership system so that famliy enterprises located in the east-southern area in Republic of Korea can gain MOT-oriented innovative capability.