• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.3
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• pp.1-12
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• 2012

The research mainstream has focused on improving the competitiveness throughout the reinforcement of customer satisfaction and loyalty in the banking industry, but there is still a lack of research that reflects characteristics of banking services. From a customer point of view, this study considers a variety of bank characteristics such as levels of interest rate, numbers of transaction banks, monthly average balance, and age. In line with this observation, the main objective of the current research is to investigate the relationship between bank characteristics and ongoing transaction intentions with a particular bank using a categorial regression analysis and in turn, provide insights for managers. First, the findings show that deposit interest rate is insignificant for leading customers to ongoing transaction intentions, but loan interest rate is significant when customers are satisfied with a loan interest rate. Second, if customers only transact their banking services with a particular bank, they are more likely to deal with the bank, rather than customers who transact additional one or two banks. Third, in the case of monthly average balance, customers who have more than \100 million wons per month are likely to switch other competitors. Finally, old customers are more stable than young customers when they consider to switch the relationship with a bank. The author provides insights for bank managers and discusses research limitations and further directions of the study.

• Journal of agriculture & life science
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• v.43 no.5
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• pp.33-38
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• 2009

This study purposed to examine how the window display of flower shops affects consumers' buying desire, and for this purpose, we surveyed flower buying customers' interest in window display according to their gender, age, and occupation. The survey was conducted using a questionnaire with flower shop customers in Seoul, Daegu, and Gyeongju. Interest in window display was over 1.5 times higher in women than in men. Among criteria for choosing a flower shop, window display was more important than other factors. With regard to experience of being stopped by unique window display, many of the respondents replied that they had such an experience, and the frequency was higher among women than among men. Among different types of window display, theme-type window display was most effective m stimulating customers' curiosity and buying desire. According to occupation, housewives showed particularly high interest in window display. The results of this study show that the window display of flower shops has a significant effect on consumers' buying desire.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.140-141
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• 2005

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.53-62
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• 2020

Product recommendation services that have been researched recently are only recommended through the customer's product purchase history. In this paper, we propose the digital signage service through customers' behavior pattern analysis that is recommending through not only purchase history, but also behavior pattern that customers take when choosing products. This service analyzes customer behavior patterns and extracts interests about products that are of practical interest. The service is learning extracted interest rate and customers' purchase history through the Wide & Deep model. Based on this learning method, the sparse vector of other products is predicted through the MF(Matrix Factorization). After derive the ranking of predicted product interest rate, this service uses the indoor signage that can interact with customers to expose the suitable advertisements. Through this proposed service, not only online, but also in an offline environment, it would be possible to grasp customers' interest information. Also, it will create a satisfactory purchasing environment by providing suitable advertisements to customers, not advertisements that advertisers randomly expose.

• Journal of Naturopathy
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• v.11 no.1
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• pp.51-61
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• 2022

Background: There was a need to investigate the interest in beauty and consumption sentiment in beauty shops on COVID-19 among beauty customers in their 20s and older in Daejeon Metropolitan City. Purpose: To investigate the degree of interest in beauty and consumption sentiment of beauty shops according to COVID-19 targeting beauty customers. Methods: A survey was conducted targeting beauty customers in their 20s or older in Daejeon. A total of 263 questionnaires were analyzed using the SPSS 27.0 program. Results: Beauty customers' interest in beauty was above average in hair style, makeup, skin care and body shape management, but nail care was below average. In addition, it was found that there were some statistically significant differences or no difference in beauty shop consumer sentiment due to COVID-19 according to gender, marital status, age, and occupation. It was found that there was a positive (+) correlation between interest in beauty and consumption sentiment of beauty shops due to COVID-19. Conclusion: The beauty interest in beauty of the customers in their 20s or older in Daejeon Metropolitan City and the consumption sentiment of beauty shops on COVID-19 outbreak indicated some statistically significant differences depending on gender, marital status, age, and occupation, or seems no difference. Therefore, it is evaluated that the results will serve as basic data for research in this field.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Asia-Pacific Journal of Business
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• v.5 no.1
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• pp.33-41
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• 2014

Since depositors are motivated by returns, it is important for Islamic banks management to understand the extent that rates of return on deposits influence their customers' decision to deposit. The main objective of the study is to explore the degree of influence of conventional bank's interest rate on Islamic bank's profitability and vice-versa. It has been seen from 2005 to 2011 that the rate of interest declared on deposit by conventional banks has a negative impact on profitability of both types of banks in Bangladesh. Rate of profit declared on deposit by Islamic banks is positively related with their profit earned but negatively related with profit earned by conventional banks. We see that rate of interest declared on deposit by Conventional Banks is positively related with their deposit volume but negatively related with Islamic Bank's deposit. On the other hand, rate of profit declared on deposit by Islamic Banks is negatively related with deposit levels of both types of banks. The survey result shows that almost 85% of the respondents are choosing Islamic banks only from their religious point of view and more than 60% of the sampled Islamic bank customers are reluctant to leave the bank even if conventional banks offer better interest rates.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.71-81
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• 2016

This research has been carried out with the objects of sporting goods shops to find out what structure of those shops raises more interest from customers. The tracking eyes on the objects which are the same but seen to have different structures has revealed the followings. Customers' visual appreciation of Reverse left/right Images (11.1) was found to be higher than that of Original Images (10.6). Furthermore, the reverse left/right image of the space also was found to attract more interest from customers, which led them to have longer observation. The below is about the interpretation of the spatial exploration by observation time and the appreciation of its visual content in line with the experiment objects of selling spaces. The longer the space was observed, (1)the higher the expansive searching of space was, (2)the more spots were observed as if they did not know what to see after they first observed at early hours, (3)later (in the time range of 64~73 seconds) they came to look at the spots in which they got interested, (4)and then again they suddenly got lost what to see. When the change of observation characteristics by time range is reviewed, it can be seen that the searching of original images is changed from Divergent Feature to Convergent Feature when the observation time increases from the early stage of observation to the later. On the contrary, the reverse left/right images were found to have the opposite searching features, that is, from convergent exploration to divergent exploration. These findings show that the reverse left/right images of the sporting goods shops, which were the experiment objects, have more factors attracting customers' attention and interest and that it is the very shop-structure which makes customers have better visual appreciation of those shops.

• Journal of Korean Society for Quality Management
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• v.28 no.4
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• pp.75-98
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• 2000

The purpose of this study is to empirically examine the customers' perceived service quality and response in the field of hotel industry. The subjects of survey for this empirical analyses are limited to the customers of deluxe hotels in Korea; data are collected from the 16 deluxe hotels amongst 27 of its kind in the Seoul, Pusan, Cheju and Kyongju area. SAS package is used for Simple Regression, Multiple Regression and the results are as follows: First, the perceived service quality shows significantly positive effect upon the customers' satisfaction; Second, the customers' perceived service quality shows significantly positive with respect to the customers' response; Third, the customers' satisfaction shows significantly positive regarding the customers' response, and the customers' satisfaction have greater influence upon the customers' response than the customers' perceived service quality; On the basis of the above empirical analyses, I propose the management implication as follows: First, the hotel management staffs should have a close relation with their customers through the customers' positive, and eventually be concemed about improving service quality and customers' satisfaction to maximize the enterprise's performance; Second, the hotel management staffs, to induce and build up the positive customers' response, should have interest in serving high-quality products and service and enforcing the proper price policy.

• Proceedings of the Korean Society of Marine Engineers Conference
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• 2005.06a
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• pp.246-250
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• 2005

Recommand Systems are being used by an ever-increasing number of E-Commerce to help customers find products to purchase. Recommend Systems offer a technology that allows personalized recommendations of items of potential interest to users based on information about similarities and dissimilarities among different customers tastes. In this paper, we design and build a Recommend System using the historical customer movie purchase transactions and extracts the knowledge needed to make association recommendations to new customers.