• Title/Summary/Keyword: Customer-oriented

Search Result 576, Processing Time 0.028 seconds

Influence of Organizational Health on Customer Orientation: Moderating Effect of Leadership on Middle Managers (간호조직의 건강성이 고객지향성에 미치는 영향: 중간관리자 리더십의 조절효과)

  • Lee, Gyu-Hee;Park, Ok-Sim;Cho, Kyoung Won
    • The Korean Journal of Health Service Management
    • /
    • v.9 no.2
    • /
    • pp.13-22
    • /
    • 2015
  • This study confirmed that the organizational health of nurses have an effect on customer orientation. This survey was conducted March 1 to 31, 2014 and a total of 210 questionnaires were used in the analysis. Descriptive statistics, t-test, ANOVA, factor analysis, and regression analysis were used to analyze the collected data in the SPSS software package. The findings are summarized as follows: First, the business environment and community-oriented organizations on health factors had an influence on customer orientation(p<.05, p<.001). Among the demographic factors, graduating from college as relevant to customer orientation. Seniority and rank in the lower tier showed that customer orientation is vulnerable. Second, when leadership was added to a conventional model, it had no significant effect on the dependent variables. The influence of community-oriented business environment factors on customer orientation was statistically significant(p<.01). In the result, we should apply proper organizational health factors to hospitals by investigating leadership, because there was difference in customer orientation according to type of leadership.

Research in Clothes Behavior by Lifestyles of Senior Consumers

  • Hong, Kyung-Hee;Choo, Ho-Jung
    • The International Journal of Costume Culture
    • /
    • v.12 no.1
    • /
    • pp.38-51
    • /
    • 2009
  • The goal of this study is to define the types of the lifestyles of senior consumers and identify the differences in the properties of apparel products and the apparel attitudes. To collect the data for this study, questionnaires for the research were distributed from November 20, 2006 to December 15, 2006 to those over 50 living in Seoul, Pusanand Kyunggi and 302 questionnaires were used for the data analysis. The results of the study are as follows. First, six factors were extracted which were "Pursuit of Self-development", "Pursuit of Active Life", "Pursuit of Material", "Pursuit of Diversity", "Pursuit of Family-oriented" and "Pursuit of Recreational Life" after factor analysis of lifestyles recognized by the senior consumers that participated in this study. Second, the lifestyles of the senior consumers were categorized into "Consumption-oriented Type", "Personal Satisfaction-oriented Type", "Family Weighted Type" and "Recreation-oriented Type." Third, three factors were extracted which were "Symbolical Property", "Functional Property" and "Customer Support Property" after conducting the factor analysis on the properties of apparel products. Fourth, significant differences were shown in apparel properties by the lifestyle types of senior consumers in the symbolical property and the customer support property. The "symbolical property" was shown highest in "recreation-oriented type" and lowest in the "family weighted type." The customer support property was shown highest in the "family weighted type" and lowest in the "recreation-oriented type", showing the opposite result. Fifth, significant differences were shown in apparel attitudes by the lifestyle types of senior consumers in "Fashion Innovativeness", "Apparel Involvement" and "Apparel Necessity." The "fashion innovativeness" was shown highest in the "recreation-oriented type" and lowest in the "family weighted type." The apparel involvement and the necessity for apparel for senior citizens was shown high in the "recreation-oriented type" and this showed that the senior consumers valuing recreation also value fashion, have high apparel involvement and feel the necessity for apparel for senior citizens.

  • PDF

Development of Product Data Integration System for Customer-Oriented Manufacturing Enterprises: 'H' Company Case Study (고객지향 수주생산기업을 위한 제품품정보통합시스템 구축: 'H' 중공업 적용사례)

  • Jang, Gil-Sang
    • Information Systems Review
    • /
    • v.11 no.2
    • /
    • pp.209-231
    • /
    • 2009
  • In recent, a general trend is observed towards more customized products and shorter product life cycles in manufacturing enterprises. In these enterprises, customers often wish to influence the product they order and to get a variant of product that meets their requirements. This is called as customer-oriented make-to-order manufacturing environment. This paper establishes a methodology of implementing information system for developing product data integration system (PDIS) which is suitable for customer-oriented make-to-order manufacturing enterprise, and also presents the case of implementing PDIS for a ship engine product in 'H' heavy industry using the established methodology. At present, the implemented PDIS is successfully operating. As a result, PDIS reduces delivery time and improves customer relationships. Moreover, the case shows that PDIS can be used as a tool for improving inter-department coordination within a company during product life cycle.

Application of data mining techniques for finding customer-oriented product market segments (고객지향 세분시장 획득을 위한 데이터 마이닝 기법 적용방안)

  • Kim, Jong-Ho
    • Journal of Digital Contents Society
    • /
    • v.13 no.3
    • /
    • pp.385-392
    • /
    • 2012
  • The definition of the product market in a supplier's point of view can cause various problems in the market activities of companies because specific situations are excluded and the consideration for discontinuity is lacking by identifying segmented markets with processes, raw materials, the similarity of product functions and so forth. Furthermore, as this definition is static and general, it is difficult to express and predict the dynamic market changes. Meanwhile, customer-oriented market segment can be obtained by grouping substitutable products and related customers in the situation pursuing specific benefits. This definition of the product market enables us to find threats and opportunities emerging in markets and promotes effective performance assessments and resource allocation. The purpose of this paper is suggesting a framework to select data mining techniques proper for the customer data characteristics to identify customer oriented product market.

Effect of Consumer Shopping Value on Recognition of the Importance of Customer Experience in Sportswear Stores (스포츠웨어 매장 내 고객 경험의 중요성 인식에 미치는 소비자의 쇼핑 가치 영향에 관한 연구)

  • Hwa-Sook, Yoo
    • Human Ecology Research
    • /
    • v.60 no.4
    • /
    • pp.521-533
    • /
    • 2022
  • Using Bernd H. Schmitt's experiential modules, this study investigated the effect of shopping value on recognizing the importance of customer experience. A survey was conducted with 400 adults aged in their 20s to 50s. To analyze the data, factor analysis, a reliability test, cluster analysis, and ANOVA were conducted. The results were as follows. First, the shopping values exhibited by sportswear consumers were a utilitarian shopping value and a hedonic shopping value. Through these, consumers were classified into four groups: a shopping value-oriented group, a utilitarian shopping value group, a shopping value-unconcern group, and a hedonic shopping value group. Second, the customer experience consisted of five factors: sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, a significant difference was observed in customers' perceived experiences according to shopping value type. In the shopping value-oriented group, all customer experiences were generally considered important, followed by the hedonic shopping value group and the shopping value-unconcern group, with the utilitarian shopping value group least likely to perceive customer experiences as important. In addition, cognitive and emotional experiences were rated highest among the five experiences, indicating that these were the most important store experiences among the various customer experience components.

A Study on the Effect of Customer-Oriented Quality Circle Activities on Business Performance for Service Firms (서비스 기업의 고객지향적 품질분임조 활동이 기업성과에 미치는 영향에 관한 연구)

  • Song, Gwangsuk
    • Journal of Korean Society for Quality Management
    • /
    • v.45 no.4
    • /
    • pp.903-916
    • /
    • 2017
  • Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

A Study on the Effect of e-Lifestyle on the Use Factors and Satisfaction of Self-Service Kiosk (비대면셀프서비스 이용자의 e-라이프스타일이 키오스크 사용요인과 만족요인에 미치는 영향에 관한 연구)

  • Eun Mi Lee
    • Korea Trade Review
    • /
    • v.45 no.2
    • /
    • pp.121-135
    • /
    • 2020
  • This study was to identify the effects of four types of e-Lifestyle(life-friendly lifestyle, development-oriented lifestyle, sociality-oriented lifestyle, information-oriented lifestyle) on sustainable behavior (usage and satisfaction) of Kiosk service. The study was based on convenience sampling of 222 consumers, who have at least three months experience of kiosk system use. Results showed that all of the four types of e-Lifestyle had not significant effect on ease of use. However, development-oriented lifestyle and sociality-oriented lifestyle had a positive effects on usefulness of Kiosk service. Results also indicated that e-Lifestyle had significant and positive effects on customer satisfaction and recommendation. In particular, life-friendly lifestyle had an effect on customer satisfaction, and sociality-oriented lifestyle and information-oriented lifestyle had statistically significant effects on recommendation. Since e-lifestyle could potentially influence sustainable behavior for using Kiosk, this study investigated the distribution of usage and consumer satisfaction for every lifestyle type, so as to understand the attitudinal and behavioral evaluation as sustainable behavior in the use of kiosk services. These findings allow researchers and marketers to identify the needs and expectations of specific types of kiosk users.

A Case Study of a Customer-Oriented Beeper Design using Fuzzy Linguistic Rating and Quality Function Deployment Concepts (퍼지 언어적 평가법과 품질기능전개개념을 이용한 무선호출기의 감성공학적 제품설계 응용사례)

  • Park, Min-Yong;Choe, Chang-Seong
    • Journal of the Ergonomics Society of Korea
    • /
    • v.17 no.3
    • /
    • pp.71-80
    • /
    • 1998
  • This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

  • PDF

Real-Time DBR Scheduling in Internet Based Make-to-Order Manufacturing (인터넷을 통한 주문생산환경에서의 실시간 생산 DBR 스케줄링)

  • Han, Young-Geun;Kim, Yeon-Kyun
    • IE interfaces
    • /
    • v.14 no.4
    • /
    • pp.341-347
    • /
    • 2001
  • This paper describes a real-time manufacturing scheduling system on Internet using DBR(Drum-Buffer-Rope) scheduling method. We intend to change company-oriented manufacturing scheduling, which has been used at most manufacturing companies, to customer-oriented manufacturing scheduling. Customers can not only choose product kinds, quantities and order due dates, but also evaluate optimum order due date by themselves in real-time through internet and then the results will be converted into practical manufacturing scheduling. If the company cannot meet the customer order due date, it will offer reliable and accurate information to the customers by suggesting the earliest order due date. To evaluate the customer order due date in real time, companies should be able to estimate their accurate production capacity. This research uses Goldratt's DBR scheduling method to realize that function. The DBR scheduling does not recognize the production capacity of the whole company, but only of the constraint resources which have a great effect on the company throughput. Thus, it can improve the customer service level as well as the profit by performing more dynamic and reliable scheduling through Internet.

  • PDF