• 한국방재학회:학술대회논문집
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• 한국방재학회 2009년도 정기 학술발표대회
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• pp.26-35
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• 2009

Efficient recovery assistance for individual households is one of the inevitable issues in management after a disaster. Discussion on how the assistance should be provided to them, however, has been put aside whereas amount or contents of it have been disputed every time a disaster happens. Public support system in a time of disaster in Japan is very complicated because many laws are related to recovery support and each law covers just a part of total recovery needs of affected household. It is difficult to see whole picture of the system for affected households. Therefore, households must have many interactions with various sections in charge of particular assistance service to know the contents of each assistance and requirements to receive it to decide combination of supports they use. It is crucial for efficient recovery assistance operation to manage those customer relations since considerable part of troubles in individual recovery came from failure in each interactions caused by lack of common understanding on each recovery process between them. In this paper, I want to introduce how support system in Japan is fragmented, a case of Anamizu town which adopted a customer-oriented framework of information management system for their assistance operation after Mar. 2007 Noto peninsula earthquake and what was learned from the case.

• 한국컴퓨터정보학회논문지
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• 제4권2호
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• pp.88-94
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• 1999

데이터 베이스 마케팅은 기업의 마케팅 노력을 향상 혹은 강화시키기고 새로운 시장 탐색 및 신제품의 가능성을 평가하기 위하여 기업 내·외의 정보를 이용하는 기법이다. 데이터 베이스 마케팅 그 자체는 매우 간단하면서 전략 지향적 개념이다. 데이터 베이스 마케팅은 기업에게 많은 이점을 가져다준다. 첫째, 마케팅 노력을 현재의 고객 및 가장 적합한 목표에 집중하기 때문에 마케팅비용을 효과적으로 사용할 수 있다. 둘째 고객과의 관계를 향상시켜 고객 충성도를 높여준다. 셋째, 고객 및 적합한 시장목표와 관련하여 매우 가치 있는 정보를 제공한다. 지금은 정보화 시대로서 앞으로 더 많은 마케팅 데이터 베이스가 기업의 가치를 높여줄 것이다.

• 한국간호교육학회지
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• 제5권1호
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• pp.133-141
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• 1999

Recently there are increasing concerns on quality improvement activities related to difficult economic situations, more competitive environment, health professional's emphasis on quality, and customer's needs in health care. The purpose of this study was to identify educational needs in the quality improvement for staff nurses. Study setting was an acute care hospital having more than 1000 bed in Seoul, Korea. The subjects were 40 staff nurses who participated in the first Quality Assurance(QA) inservice education. Data were collected by self-administered questionnaire which consisted of four parts : QA knowledge and attitude(ten items, by five Likert scale), contents of QA education(ten items, by setting the priority), evaluation of the program(structure, time allocation, place, educational method), and general characteristics of respondents (age, duration to work for hospitals etc.) The response rate was 85%(34/40), Most had positive perspective and attitude about QI/QA activities, but 9% had negative impression and knowledge about this activities. Also they'd like to know the plan of hospital-level QI/QA activities, QI/QA current practice, general hospital system, the role of QA specialist and so on. Consequently, for building the quality improvement activities that is customer-focused, coordinated, outcome-oriented, resource-efficient, collaborative in Korea, at first the education about philosophy, theory, and implementation process of QI/QA should be conducted, and then that on QI/QA terminology, quality indicators development, the analysis and presentation of quality-related data and so forth be followed.

• 한국정보통신학회논문지
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• 제6권2호
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• pp.169-174
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• 2002

다음은 인터넷 기반의 전자상거래가 점차 발전함에 따라 쇼핑몰간의 상호 운용성과B2B 전자 상거래를 위한 확장성의 필요성이 증대되었다. 또한 지능형 사용자 인터페이스의 필요성이 제기되었다. 이들 문제들에 대한 해결책으로 XML$^{[1]}$ 의 웹기반 응용의 장점을 살려 쇼핑몰을 구축할 때 XML 기반의 스크립트 처리기를 적용하면, 상호운용성과 더불어 같은 XML문서라도 고객의 취향에 따라 다른 스타일시트$^{[2]}$ 를 적용함으로써 다른 모습, 즉 고객 지향적 디스플레이가 가능해진다. 본 논문에서는 XML 자동생성 스크립트로서 TML(Template Markup Language)$^{[3]}$ 를 XML로서 정의하였고 스크립트를 처리할 수 있는 프로세서를 구현하여 웹상의 전자 쇼핑몰에서 사용할 수 있음을 보였다.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.57-65
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• 2018

With the paramount importance of key account management in business-to-business relationship, today companies are using this approach as a strategic weapon in their selling efforts targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives. The aim of this paper is to investigate the level of key account management performance among the export-oriented readymade garments companies in Bangladesh with regards to company's experience in business, size of the company and key account serving capacity of the company. Using a questionnaire, data from 112 readymade garments companies in Bangladesh were collected and analyzed using descriptive analysis and ANOVA to test the level of key account management performance. Results show that the level of key account management performance by the garments companies did not vary by the company's experience in business and size of the company respectively. In contrast, the level of key account management performance was found to be different concerning high, medium, and low customer service capacity. Apparently, companies with big number of customers show better performance than companies with small number of customer. Implications for this study are discussed along with suggestions for future research avenues.

• 디지털융복합연구
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• 제10권4호
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• pp.173-179
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• 2012

본 연구에서는 우리나라 기업중 S기업을 중심으로 하여 고객이 인지한 S기업의 이미지와 관계몰입간의 영향관계를 살펴보고, 이를 통한 마케팅전략수립의 기초가 되고자 하였으며 연구결과 고객들이 S기업의 관계몰입을 생각하는 데 공정성이 크게 영향을 미치는 것으로 나타났다. 기업의 성장성 또한 S기업과의 관계몰입에 어느 정도 영향을 미치고 있기 때문에 이미지만으로 승부를 하기보다 어느 정도의 기술성도 영향을 미친다고 볼 수 있다. 이와 함께 영향을 미치지 않는 여러 가지 요인들 중 신뢰성, 혁신성, 최고경영자 이미지 등에 대한 기업 차원의 신중한 검토를 토대로 하여 보다 고객이 믿을 수 있는 미래 지향적인 기업으로의 이미지제고에 신경을 써야 할 것이다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.463-466
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• 2004

This paper suggests the evaluation method of success factors of CRM implementation using AHP technique, and presents why firms implement CRM, how it could be successfully implemented, and what is the most important factor. For the purpose, this study applies the method to department stores' industry. AHP structure consists of three steps to determine CRM's key success factors. First of all, strengthening loyalty of customers, improvement of service quality, upgrade of intelligence system and advancement of management process are selected as superordinate object (i.e. CRM-implementation goal). The next project factor, technology/data factor and organizational factor were decided as success factor of CRM-implementation. Subordinate criteria of project factor consist of 11 criteria. The experimental results of this study show that department stores think advancement of management process and improvement of service quality as most important purposes for CRM implementation. The results also indicate that among the subordinate success factors, accuracy of customer information, conversion to customer-oriented business model, practical use of experienced consultant, and establishing IT infrastructure for CRM are evaluated as most important success factors for CRM implementation.

• 경영과학
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• 제31권1호
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• pp.27-40
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• 2014

Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

• 대한산업공학회지
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• 제28권4호
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• pp.415-424
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• 2002

Semiconductor manufacturing has been emerged as a highly competitive but profitable business. Accordingly it becomes very important for semiconductor manufacturing companies to meet customer demands at the right time, in order to keep the leading edge in the world market. However, due-date oriented production is very difficult task because of the complex job flows with highly resource conflicts in fabrication shop called FAB. Due to its cyclic manufacturing feature of products, to be completed, a semiconductor product is processed repeatedly as many times as the number of the product manufacturing cycles in FAB, and FAB processes of individual manufacturing cycles are composed with similar but not identical unit processes. In this paper, we propose a production scheduling and control scheme that is designed specifically for semiconductor scheduling environment (FAB). The proposed scheme consists of three modules: simulation module, cycle due-date estimation module, and dispatching module. The fundamental idea of the scheduler is to introduce the due-date for each cycle of job, with which the complex job flows in FAB can be controlled through a simple scheduling rule such as the minimum slack rule, such that the customer due-dates are maximally satisfied. Through detailed simulation, the performance of a cycle due-date based scheduler has been verified.

• 한국컴퓨터정보학회논문지
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• 제13권7호
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• pp.257-267
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• 2008

본 연구는 조직특성요인이 전자정부성과에 어떠한 영향을 미치는지에 대해 파악하고자하였다. 이러한 본 연구의 목적을 달성하기 위해 조직특성과 전자정부성과에 대한 문헌연구를 심도 있게 수행하였으며, A 정부기관을 대상으로 설문조사를 실시하였다. 분석결과, 조직특성(최고관리자의 지원과 관심, 정보지향적 조직문화 및 기관 부서 개인간 협업) 모두가 전자정부 성과(고객서비스증대, 업무효율성 향상, 비용절감)에 유의미한 수준에서 긍정적인 영향을 미치는 것으로 나타났다. 특히 조직특성요인 모두가 고객서비스 증대에 더 많은 영향을 미치는 것으로 나타났다.