• Title/Summary/Keyword: Customer-based Recommendation

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How to improve the accuracy of recommendation systems: Combining ratings and review texts sentiment scores (평점과 리뷰 텍스트 감성분석을 결합한 추천시스템 향상 방안 연구)

  • Hyun, Jiyeon;Ryu, Sangyi;Lee, Sang-Yong Tom
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.219-239
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    • 2019
  • As the importance of providing customized services to individuals becomes important, researches on personalized recommendation systems are constantly being carried out. Collaborative filtering is one of the most popular systems in academia and industry. However, there exists limitation in a sense that recommendations were mostly based on quantitative information such as users' ratings, which made the accuracy be lowered. To solve these problems, many studies have been actively attempted to improve the performance of the recommendation system by using other information besides the quantitative information. Good examples are the usages of the sentiment analysis on customer review text data. Nevertheless, the existing research has not directly combined the results of the sentiment analysis and quantitative rating scores in the recommendation system. Therefore, this study aims to reflect the sentiments shown in the reviews into the rating scores. In other words, we propose a new algorithm that can directly convert the user 's own review into the empirically quantitative information and reflect it directly to the recommendation system. To do this, we needed to quantify users' reviews, which were originally qualitative information. In this study, sentiment score was calculated through sentiment analysis technique of text mining. The data was targeted for movie review. Based on the data, a domain specific sentiment dictionary is constructed for the movie reviews. Regression analysis was used as a method to construct sentiment dictionary. Each positive / negative dictionary was constructed using Lasso regression, Ridge regression, and ElasticNet methods. Based on this constructed sentiment dictionary, the accuracy was verified through confusion matrix. The accuracy of the Lasso based dictionary was 70%, the accuracy of the Ridge based dictionary was 79%, and that of the ElasticNet (${\alpha}=0.3$) was 83%. Therefore, in this study, the sentiment score of the review is calculated based on the dictionary of the ElasticNet method. It was combined with a rating to create a new rating. In this paper, we show that the collaborative filtering that reflects sentiment scores of user review is superior to the traditional method that only considers the existing rating. In order to show that the proposed algorithm is based on memory-based user collaboration filtering, item-based collaborative filtering and model based matrix factorization SVD, and SVD ++. Based on the above algorithm, the mean absolute error (MAE) and the root mean square error (RMSE) are calculated to evaluate the recommendation system with a score that combines sentiment scores with a system that only considers scores. When the evaluation index was MAE, it was improved by 0.059 for UBCF, 0.0862 for IBCF, 0.1012 for SVD and 0.188 for SVD ++. When the evaluation index is RMSE, UBCF is 0.0431, IBCF is 0.0882, SVD is 0.1103, and SVD ++ is 0.1756. As a result, it can be seen that the prediction performance of the evaluation point reflecting the sentiment score proposed in this paper is superior to that of the conventional evaluation method. In other words, in this paper, it is confirmed that the collaborative filtering that reflects the sentiment score of the user review shows superior accuracy as compared with the conventional type of collaborative filtering that only considers the quantitative score. We then attempted paired t-test validation to ensure that the proposed model was a better approach and concluded that the proposed model is better. In this study, to overcome limitations of previous researches that judge user's sentiment only by quantitative rating score, the review was numerically calculated and a user's opinion was more refined and considered into the recommendation system to improve the accuracy. The findings of this study have managerial implications to recommendation system developers who need to consider both quantitative information and qualitative information it is expect. The way of constructing the combined system in this paper might be directly used by the developers.

Designing an Integrated Online-guide for Overseas Applicants Seeking to Teach English in Korea: Focus on Job and Visa Application

  • Ryu, JaeYoul
    • International Journal of Contents
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    • v.10 no.4
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    • pp.83-89
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    • 2014
  • This study suggests an effective online guide for foreign teachers who want to teach English in Korean schools. When designing this guide for overseas applicants, there should be a consistent analysis to reflect the process of the system. Thus, this paper provides an analysis and results for an integrated online guide to increase the efficiency based on the pedagogical framework for analysis of the 'ADDIE' model (Analyze, Design, Development, Implementation, and Evaluation). The number of job applicants who wish to teach English in Korea is growing rapidly because Korea is one of the fastest growing economies in the world and the 'Korean Wave' has especially been experiencing significant changes with the development of social network services and digital technologies. As a result, overseas applicants' expectations regarding Korea when they are seeking information and applying is very high, but the aspects of the procedure provided by the government are somewhat disappointing. The paper presents customer needs and specific recommendation for each step of the application process to improve the guide's effectiveness.

Implementation of Product Recommendation System Based on User's Behavior in Social Curation Service (소셜 큐레이션 서비스에서 사용자 행동에 기반한 상품 추천 시스템의 구현)

  • Choi, Jin-oh
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1387-1392
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    • 2015
  • SCS(Social Curation Service) is a service system to help sale and consumption with intelligent information about consumer's favor which is got from the combination of social service and internet shopping mall. This paper develops and analyzes some algorithms for catching the customer's preference tendency in SCS system. The developed algorithms are implemented to verify it's efficiency.

A Topic Modeling Approach to Marketing Strategies for Smartphone Companies (소셜미디어 토픽모델링을 통한 스마트폰 마케팅 전략 수립 지원)

  • Cha, Yoon-Jeong;Lee, Jee-Hye;Choi, Jee-Eun;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.69-87
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    • 2015
  • Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

SOM Clustering Method based on RFM Analysis for Predicting Customer Purchase Pattern in u-Commerce (RFM 분석 기반 고객 구매 패턴을 예측을 위한 SOM 클러스터링 방법)

  • Cho, Young Sung;Moon, Song Chul;Ryu, Keun Ho
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.185-187
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    • 2013
  • 유비쿼터스 컴퓨팅이 생활의 일부가 되어가면서 정보의 양도 급속도로 늘어나고 있으며, 이로 인해 많은 데이터 속에서 정보를 찾아내는 기술이 부각되고 있다. 고객 기반의 협력적 필터링을 이용한 고객 선호도 예측 방법에서는 아이템에 대한 사용자의 선호도를 기반으로 이웃 선정 방법을 사용하므로 아이템에 대한 내용을 반영하지 못할 뿐만 아니라 희박성 문제를 해결하지 못하고 있다. 그리고 비슷한 선호도를 가진 일부 아이템의 정보를 바탕으로 하기 때문에 아이템의 속성은 무시하는 경향이 있다. 본 논문에서는 유비쿼터스 상거래에서 RFM(Recency, Frequency, Monetary) 분석 기반의 SOM을 이용한 군집방법을 제안한다. 제안 방법은 고객의 구매 데이터 기반의 유사한 속성의 데이터끼리의 클러스터링을 통해 보다 빠른 시간 내에 고객 성향에 맞는 추천이 가능한 구매 패턴 추출이 가능하다.

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Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall (인터넷 쇼핑몰에서의 지능화된 마케팅과 상품화 계획 기법)

  • Ha, Sung-Ho;Park, Sang-Chan
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.71-88
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    • 2002
  • In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management(CRM) techniques and personalized recommendation lists generation. The second part illustrates Web merchandising methods utilizing data mining techniques, such as association and sequential pattern mining. We expect that our Web marketing and merchandising methods will both provide a currently operating Internet shopping mall with more selling opportunities and give more useful product information to customers.

Development of Pump Selection Computer Program with Pump Performance Viscosity Correction Function (점도보정을 고려한 펌프선정 프로그램 개발)

  • Kim, Jin-Kwon;Jeon, Sang-Gyu
    • 유체기계공업학회:학술대회논문집
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    • 2004.12a
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    • pp.189-192
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    • 2004
  • Utilizing pump selection softwares is becoming a new general trend in pump industries, substituting the old fashioned pump catalogs. One of the most powerful pump selection softwares is developed, which features pump performance viscosity correction function as well as pump selection based on the exact pump performance curves, NPSH warning, automatic determination of impeller diameter cutting to meet the customer's performance specification, performance simulation for the rpm and diameter variation, standard motor recommendation according to the motor standards and enclosure types and automatic pump datasheet generation for sales submission, automatic pump drawings and dimension generation for installation check and part preparation. This software provides pump distributors and customers with a quick, easy and exact pump selection, various performance curves review (system curves, performance curve of series or parallel operation) of the selected pumps.

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Apparel Shape-based Unauthorized Adult Detection System Development (의류 형태기반 비인가 성인 검출 시스템 개발)

  • Lee, Hyun-Chang;Shin, Seong-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.363-364
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    • 2021
  • Search technology is applied to various applications using artificial intelligence technology. It is used in many ways, from identifying customer preferences to personalized recommendation systems. The purpose of this study is to develop a system for detecting adult males mainly in children's living spaces. This will prevent dangerous situations of adult intruders in advance and can be used for outsider control system. In order to develop such a system, information about clothes is used, and adult detection system is developed using various factors such as color, pattern, fashion style, and size of clothes.

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Personalized restaurant recommendation system based on customer's review data (리뷰 데이터 기반 개인 맞춤형 음식점 추천 시스템)

  • Jeong Seung Hye;Lim Yea Bin;Choi Ga Yeon;Chang Hye Won;Kim Hyon Hee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.407-408
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    • 2023
  • 사람들은 각자 원하는 조건에 부합한 식당과 카페를 찾곤 한다. 그러나 개인별로 원하는 조건들이 다양하고 그 조건들이 모두 부합하는 음식점을 찾기에는 적지 않은 시간과 노력이 필요한 일이다. 이 불편함을 해소하고자, 사용자가 원하는 조건을 입력하면 그 조건에 부합하는 몇 개의 음식점들을 추천해 주고, 지도상으로 위치를 표시해 주는 개인 맞춤형 음식점 추천 시스템을 개발하였다. 본 연구에서 제안하는 추천 시스템은 사용자가 입력한 우선순위에 따라 차별화된 음식점 추천을 받을 수 있으므로, 시간과 노력을 투자하지 않고도 자신이 원하는 음식점을 쉽게 찾을 수 있을 것으로 예상된다.

An Exploratory Study of Collaborative Filtering Techniques to Analyze the Effect of Information Amount

  • Hyun Sil Moon;Jung Hyun Yoon;Il Young Choi;Jae Kyeong Kim
    • Asia pacific journal of information systems
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    • v.27 no.2
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    • pp.126-138
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    • 2017
  • The proliferation of items increased the difficulty of customers in finding the specific items they want to purchase. To solve this problem, companies adopted recommender systems, such as collaborative filtering systems, to provide personalization services. However, companies use only meaningful and essential data given the explosive growth of data. Some customers are concerned that their private information may be exposed because CF systems necessarily deal with personal information. Based on these concerns, we analyze the effects of the amount of information on recommendation performance. We assume that a customer could choose to provide overall information or partial information. Experimental results indicate that customers who provided overall information generally demonstrated high performance, but differences exist according to the characteristics of products. Our study can provide companies with insights concerning the efficient utilization of data.