• Title/Summary/Keyword: Customer-Oriented Quality

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Quality, Product Quality, and Market Share Increase: A Perspective for Management Decisions

  • Ryu, Dongsu
    • International Journal of Reliability and Applications
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    • v.2 no.3
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    • pp.161-187
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    • 2001
  • Starting with the meaning of the word quality, diverse concepts connoted by the term are examined. Instead of a bathtub curve, the desirable shape of a failure rate covering the entire life of a good product, which might be called hockey-stick line, is introduced. From the hockey-stick line and the definition of reliability, two measurements are extracted. The terms reliability, failure rate, product life, and durability are explained. From the customer's standpoint, the concept of product quality is classified in five factors, according to related technology: performance, reliability, conformance to specifications, customer perception, and fundamentals advantage. The correlation of the five factors for a first-class product is discussed, Since the market share of a company is determined as the competition result of its product value, defined as product quality and price, the market share increase is derived mathematically from the increment of product value. The market share increase, $\Delta$S, can be calculated from the present market share, S, and the oriented relative value increment of new product, R, to the current product in the same company for the same market target: $\Delta$S : $\Delta$(1-S). R/(1+S.R). Finally, the importance of separating warranty cost from the profit equation for the durables is explained.

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CRPN (Customer-oriented Risk Priority Number): RPN Evaluation Method Based on Customer Opinion through SNS Opinion Mining (CRPN(Customer-oriented Risk Priority Number): SNS 오피니언 마이닝을 활용한 고객 의견 기반의 RPN 평가 기법)

  • Yoo, In-Hyeok;Kang, Won-Kyung;Choi, Kyu-Nam;Park, Ji-Yun;Lee, Geon-Ju;Kang, Sung-Woo
    • Journal of Korean Society for Quality Management
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    • v.47 no.1
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    • pp.97-108
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    • 2019
  • Purpose: The purpose of this study is to propose a new Risk Priority Number(RPN) evaluation method which analyzes value of product functions by mining customer opinions in Social Network Service(SNS). Methods: A traditional RPN is measured by three evaluation standards (Severity, Occurrence, Detection) which are analyzed by manufacturing engineers and researchers. On the other hand, these standards are analyzed by customers' viewpoints through SNS opinion mining in this research. In order to extract customer feedbacks from textual data sets, the methodology in this paper implies natural language processing, hereby collecting product related data sets and analyzing the opinions automatically. An emotional polarity of an opinion indicates severity, while the number of negative opinion shows occurrence, and the entire number of customer opinion refers to detection. Results: The results of this study are as follows; As a result of the CRPN evaluation, it is confirmed that the features evaluated as risky are highly likely to be improved in the next series. Therefore, CRPN is an effective risk assessment model that reflects customer feedback. Conclusion: Reflecting customer feedback is a useful tool for risk assessment of the product as well as for developing new products and improving existing products.

Development of Quality Assessment Tool and Application to Customer-Oriented Hospital Foodservice Management (고객지향적 병원 급식서비스 운영을 위한 질 평가 도구 개발 및 적용)

  • 이해영;장승희;양일선
    • Journal of Nutrition and Health
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    • v.37 no.4
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    • pp.329-338
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    • 2004
  • The purposes of this study were to : a) develop the quality assessment tool of hospital foodservice management, b) evaluate the S hospital's foodservice quality by this tool, and c) do the feasibility study about this tool in hospital food-service field by establishing quality management strategies. The developed quality assessment tool of hospital food-service management was consisted of 20 items for quality evaluation by Likert 5 point scale and two additional questions with the most satisfactory item and the most unsatisfactory item. As a result of evaluation, S hospital's foodservice quality was somewhat high, on the factor 'personnel attitude', especially. The IPA technique proved nine items including Q5, Q7, Q8, Q11, Q12, Q13, Q15, Q16, Q17 were in 'Doing Great, Keep It Up' and seven items such as Q1, Q2, Q3, Q6, Q9, Q18, Q19 that got high expectation and low perception needed to be focused in quality management strategy.

A study of the influence of Organizational Service Oriented Culture on the Service Quality and Customer Orientation (조직의 서비스지향문화가 서비스품질 및 고객지향성에 미치는 영향에 관한 연구)

  • Kim, Young-Bum;Im, Hong-Bin
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.139-151
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    • 2011
  • Among recent management innovation activities of companies, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The company's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, job satisfaction and organizational commitment, and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors tangibles, assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the company to increase job satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

Development of a Product Specification Based Quotation Management System for Customer-Oriented Manufacturing Enterprise (고객지향 수주생산 기업을 위한 제품사양 기반의 견적관리시스템 구축)

  • Jung, Soon-Il;Kim, Jae-Gyun;Jang, Gil-Sang
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.4
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    • pp.141-154
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    • 2007
  • Nowadays, customer-oriented manufacturing enterprises such as airplane, ship, ship engine, etc are knowledge-intensive and higher added value industries. In these companies, to quickly respond customer's order, a quotation management is a very important task. But, this task is very complex, time-consuming, resource- consuming, and difficult process because it is related with many departments within a company. In this paper, for the effective and efficient quotation management, the concept of product specification framework is introduced because a quotation BOM (bills of material) can be created from product specification. Also, this paper presents the product specification framework based quotation management process and implements the quotation management system for the ship engine division of 'H' company, one of customer-oriented manufacturing enterprises. As a result, the proposed quotation management concept reduced a lead time of drawing out quotations from $3{\sim}10$ days to 1 hour. And, the constructed quotation management system achieved a rapidity, accuracy, quality, and workload reduction of the quotation management process.

A Case Study on the Quality Management of Construction Site through PDCA Cycle (PDCA Cycle적용을 통한 건설현장 품질관리에 관한 사례연구)

  • Baik, In-Whee
    • Journal of the Korea Institute of Building Construction
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    • v.8 no.1
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    • pp.49-56
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    • 2008
  • According to the recent trends which are the diversity of customer requests and the multi-function of buildings, A construction company's business has converted from the producer-oriented approach to the consumer-oriented approach. Therefore, each construction company is continuously trying to improve the quality level as a way of corresponding to customer needs in these changing situations. The quality is one of the main management targets which judge the success of a project along with the schedule, the cost and the safety. As construction companies execute the quality management which they aimed at, it should be completed within the optimum schedule and the limit of the budget. Accordingly, the importance of the construction site management to complete a project is continuously increasing. The construction site management is the systematic method to perform the project goals such as the quality improvement, the cost saving and the safety management, which organically operate one another, by procuring the manpower, the material and the machine in the right time. Specially, as the construction industry has based on the construction site, the establish of systematic construction site management, which can effectively correspond sudden changes of the construction business environment, is essential to maximize the construction productivity. On top of that, the necessity of the quality management method is increasing to accommodate customer needs more spontaneously in the construction site. These endeavors could guarantee their competitive power.

A Study on the Service Operation Activities of the Customer-Oriented for the Customer Satisfaction (고객지향적인 서비스운영활동이 고객만족에 미치는 영향에 관한 연구)

  • 김계수
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.76-92
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    • 2001
  • As service firms continue to seek unique sources of sustainable competitive advantage, service quality has been discussed as a potential alternative to traditional skills and sources. The information of customers is generally believed to be a key component in creating corporate responsiveness to customer requests. In order to develop and maintain long-term close relationships with customers(CRM), service firms need to build an effective and ongoing service quality information system(SQIS). Service firms that formally collect customer-related information and internal service quality information were to be more responsive. The purpose of the present study is twofold. 1. How to nicely get the information on the service quality. 2. How to build a SQIS. One of numerous examples from financial service-sector firms is given to show that SQIS can be developed to improve service quality This paper investigates SQIS of a Korean commercial bank as an example. Implications and strategies for building an effective SQIS for financial service-sector firms are discussed, and directions for future research are indicated.

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The Study on the Efficient Quality Improvement Activity based on Creation of Quality Culture (품질문화의 조성을 통한 효율적 품질개선 활동에 관한 연구)

  • 이원희
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.17 no.30
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    • pp.193-198
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    • 1994
  • The quality culture, part of the corporate culture, is an operating philosophy of quality management of the corporation. Ultimately it assures and maintains the customer satisfaction and promotes the customer-oriented corporate management In this paper, to help meet the consumers' diversified demand and prepare the turning point of development of competitive power according to the recent rapid industrial change, proposes the efficient methods of qualify improvement activity based on creation and fixation of quality culture.

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Development of the Human Satisfaction Dimension for Customer-Oriented Quality Evaluation of Shoes (제화류의 고객지향적 품질평가를 위한 감성만족도 요소 개발에 관한 연구)

  • 김진호;황인극
    • Science of Emotion and Sensibility
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    • v.7 no.2
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    • pp.107-121
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    • 2004
  • Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal phase to consider human needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD(quality function deployment) has been developed. For this, first of all, the methods for evaluating consumers satisfaction about their needs must be determined. However there were only few systematic methods on shoe design. In this paper we developed an innovative framework for human satisfaction evaluation of shoes. As a result, we uncovered 29 dominant human satisfaction dimensions for customer-oriented quality evaluation of a comfortable shoes. Here, 29 satisfaction dimensions were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. This study helped the designers and developers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

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The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth

  • TJAHJANINGSIH, Endang;NINGSIH, Dewi Handayani Untari;UTOMO, Agus Prasetyo
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.481-490
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    • 2020
  • Batik industry is a business activity oriented towards customer loyalty and is demanded to show an increasing diversity of products with various motives designed to prevent customers from moving to other companies. Therefore, the purpose of this study is to develop a theoretical approach in solving problems in the relationship between service quality and product diversity on satisfaction and word of mouth (WoM) and its impact on customer loyalty. Furthermore, this study also examined the mediating effects of satisfaction and WoM in the relationship between service quality and product diversity on customer loyalty. This research's object took the customers of Batik Semarangan Craftwork, Indonesia, with the phenomenon of always developing creative and innovative Batik motif designs that can be accepted by the market without leaving Semarang's uniqueness. The total sample was 98 customers. The results of the study showed that service quality and product diversity positively affected satisfaction and WoM and had a positive effect on customer loyalty. Besides, satisfaction and WoM had a mediating effect on the effect of service quality and product diversity on loyalty. Thus, it is essential for management to create and increase customer loyalty by paying attention to service quality, product diversity, satisfaction, and WoM.