• Title/Summary/Keyword: Customer-Oriented Quality

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A Study on the Measurement and Improvement of Service Quality using QFD in the Internet Shoppingmall (QFD를 이용한 인터넷 쇼핑몰의 서비스 품질 측정 및 개선에 관한 연구)

  • Jung Sang-Chul;Yoo Hae-Rim;Kim Myeong-Suk
    • Journal of Information Technology Applications and Management
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    • v.11 no.4
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    • pp.181-208
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    • 2004
  • By the developing of Internet. the environments of the company have rapidly been changed. Especially. managers in the Internet shoppingmall have been try to provide excellent e-Services to their customers. e-Service i~ defined comprised of all interactive services that are delivered on the Internet uSing advanced telecommunications. information, and multimedia technologies. but according to study of e-Satisfy. com[2000]. customer service through internet is still neither effective nor efficient and poor service will impact on company's profit but excellent service can improve their value and quality of the service or product. In order to customer-oriented e-Services. this study suggested the QFD linked with e-Service quality model for the Internet shoppingmall service system. which can help determine design characteristics being relevant to customer's e-Service quality requirements. this hybrid model have two stages. In the first stage. we do measure service quality and find priorities of service quality attribute by purchase process. and in the second stage. on the basis of priority of e-Service quality attributes, we find design characteristics to maximize customer satisfaction. From this study, we provide internet shoppingmall managers with the implications for improvement of service quality, measuring quality of e-service, providing design characteristics for customer-oriented service quality.

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An Empirical Study of Railroad Technology Improvement Using AHP and QFD (AHP와 QFD를 이용한 철도기술 개선에 관한 실증적 연구)

  • Kim, Hyun Jung;Kim, Soo Wook
    • Journal of Korean Society for Quality Management
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    • v.41 no.2
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    • pp.301-322
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    • 2013
  • Purpose: This study aims to determine the needs of customers who use railroads as a mode of transportation and propose customer-oriented improvements in railroad technology by making connections between customer needs and railroad technology. Methods: We primarily used two methods for this study, AHP and QFD. First, AHP was used to evaluate the relative importance among the different components of railroad technology. Second, the QFD was applied to make a link between customer needs and railroad technology. Results: Railroad technology is largely divided into development, maintenance, and support. Empirical results showed the following improvement priorities in development, vehicle, system, line, signal/communication, power, and structure, in maintenance, vehicle, signal/communication, line, process, power, and structure, and in support, safety/precaution, management, environmental energy, operations/logistics, and station. Conclusion: Recognizing limitations in measuring the level of railroad technology when using the existing 'Technology Growth Model,' we used AHP and QFD to explore improvement directions for customer-oriented railroad technology. By offering customer-oriented services based on this study, railroad service providers will be able to acquire competitive advantage in the market.

A Study of General Reducing Criteria of Customer -Oriented Perceived Gap for Hotel Service Quality

  • Chen, Ching-Piao;Deng, Wei-Jaw;Chung, Yi-Chan;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.9 no.1
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    • pp.113-133
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    • 2008
  • In recent years, speedy development of Taiwan's hotel industry intensifies market competition, customers' demands on hotel services quality also increase with the increase of their consumption consciousness, and their demands on hotel types diversify, therefore hotel industry should concern on their unique management services quality brought by their different hotel types. The current designed service system or service transmission process may fail to meet customers' demands owing to emphasizing degree gap in service quality. What is worse, it is difficult for hotel industry to actualize complete customer segregation and to provide customized services, therefore comprehensive understanding of customers' demands on the service quality of different types hotels would contribute to operating management improvement of Taiwan hotel industry. This paper divides Taiwan hotels into three types: international tourism commercial type, holiday type and motel, the general hotels. It studies the emphasize degree gap in service quality between the industry and the customers. Data analysis shows that service quality gap (perceived gap) of hotels of different types exists in several quality aspects; what's more, the perceived gaps, service quality aspects, and its items of different types of hotel are also different. After an integrated analysis, this paper puts forward a general and customer-oriented quality item suitable for hotel industry to shorten the perceived gap of service quality, so that the hotel industry could design a service system and service transfer system, which could meet most lodging customers' demands in the context of pluralized customer sources.

A Study on the Effect of Customer-Oriented Quality Circle Activities on Business Performance for Service Firms (서비스 기업의 고객지향적 품질분임조 활동이 기업성과에 미치는 영향에 관한 연구)

  • Song, Gwangsuk
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.903-916
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    • 2017
  • Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

A Case Study of a Customer-Oriented Beeper Design using Fuzzy Linguistic Rating and Quality Function Deployment Concepts (퍼지 언어적 평가법과 품질기능전개개념을 이용한 무선호출기의 감성공학적 제품설계 응용사례)

  • Park, Min-Yong;Choe, Chang-Seong
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.3
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    • pp.71-80
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    • 1998
  • This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

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Customer satisfaction and competitiveness in Global Company: Structural Equation Modeling(SEM) approach to identify the role quality factor (글로벌 기업의 고객만족과 경쟁력 모델 구축: 품질요인확인을 위한 구조방정식모델 적용)

  • Kim, Gye Soo;Park, Jong Cheol
    • Journal of Korean Society for Quality Management
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    • v.43 no.1
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    • pp.43-56
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    • 2015
  • Purpose: In this research, We made the conceptual frameworks for SEM(Structural Equation Modeling) on Global quality's origin and empirical research. Developing conceptual frameworks is an important step in theory building and theory testing. This research model was developed by strong theoretical foundation which is quality and systematical model. Methods: Questionnaire was developed, and data was collected and analyzed for this study. The analysis was conducted using SEM(Structural Equation Modeling). Results: Results show that process quality and interaction quality are important drivers in customer satisfaction. Customer satisfaction is strongly impact on customer loyalty(repeated purchase). Conclusion: In turbulent business era, Global company require not only excellent quality but also create customer oriented culture and control over operation in the foreign country.

A Study on the Structural Impact of Job Stress on the Organizational Commitment and Customer Oriented Boundary Spanning Behavior of Hospital Employees (병원종사자의 직무스트레스가 조직몰입과 고객지향영역초월행동에 미치는 구조적 영향관계 분석)

  • Park, Hye-Young
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.603-611
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    • 2013
  • This study examines the impact of job stress on customer-oriented boundary-spanning behavior with the mediating effects of organizational commitment. The survey data was collected from 147 employees working at a hospital and analyzed statistically by using SPSS 18.0 and AMOS 18.0. The result of this study are as follows. Hypothesis 1, Job stress has a negative influence on organizational commitment. Hypothesis 2, Organizational commitment has a positive influence on customer-oriented boundary-spanning behavior. Hypothesis 3, Job stress has a negatively significant impact on customer-oriented boundary-spanning behavior. Accordingly, Organizational commitment has the role of partially mediating the effect between job stress and customer-oriented boundary-spanning behavior. This means that employees working at the point of meeting customers must reduce their job stress in order to improve the service quality of a hospital and creating solutions to reduce job stress of hospital employees can increase customer-oriented boundary-spanning behavior.

Exploratory Study on Customer-Oriented Service Contact Elements in Foodservice Industry (푸드서비스산업에서 고객지향적인 서비스 컨택요소의 탐색적 연구)

  • Han, Myung Ai;Chong, Yu Kyeong
    • Journal of the Korean Dietetic Association
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    • v.21 no.1
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    • pp.72-82
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    • 2015
  • The purpose of this study was to provide preliminary data for competitive dominance in an institutional foodservice environment. Data were collected from 85 experts and practitioners on customer-oriented service contact elements and contact fields in the foodservice industry. PASW Statistics ver.18 and MS Excel were used for data analysis. From the pilot study, 67 service contact-elements were derived. Contribution rate analysis and frequency analysis in each contact field were performed in order to categorize four factors, including environment-oriented contact, product-oriented contact, service-oriented contact, and image-oriented contact fields. Thirty three contact elements were derived, and environment-oriented contact consisted of eight contact-elements (cleanliness of restaurant/kitchen, etc.), product-oriented contact consisted of twelve contact-elements (food taste, etc.), service-oriented contact consisted of seven contact-elements (service quality, etc.), and image-oriented contact consisted of six contact-elements (image/reputation, etc.). The results of study will be useful to develop an effective marketing program for competitive dominance in an competitive foodservice industry environment.

A Study on Total Quality Evaluation Model of Information System Services (정보시스템 서비스의 종합적 품질평가모형에 관한 연구)

  • 이명호;윤재욱;이경근
    • Journal of the Korean Operations Research and Management Science Society
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    • v.24 no.3
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    • pp.13-26
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    • 1999
  • Recently, information technology and information system(IS) are rapidly diffused throughout the world. In the global competitive environment, the success of IS becomes the important one among the critical success factors(CSF) of the firm. For achieving it, the firm must continually involve itself in the quality evaluation and improvement of IS. The quality concept was changed into the customer-oriented quality one. There is no exception to the quality of IS. In the past, IS quality was determined by the IS developer or IS department offering service. Now it is evaluated by the user of IS service, and then the customer-oriented user satisfaction becomes an important issue. The purpose of this study is to develope the total quality evaluation model of IS through TQM approach. First, all success factors of the domestic IS are extracted from the foreign and domestic literatures of IS success factors contained the technical and behavioral aspects. And the extracted factors are classified with evaluation levels for quality evaluation and developed into a total quality evaluation model. Finally the model usefulness is analyzed.

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품질 지향적 생산시스템에 관한 고찰

  • 여형민;강선구;강무진
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1996.04a
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    • pp.491-495
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    • 1996
  • As the significance of quality in the sense of customer satisfaction is growing, the management of quality becomes one of the main interests in the manufacturing systems research systems research. This paper presents the concept of quality-oriented manufacturing system which is composed of a business process domain and a quality domain. In the business process domain, business functions are integrated by traditional design and manufacturing databases on the one hand, and a quality management system is interlinked to them via several quality modules on the other hand. Quality information model connects the business process dimain with the qualitydomain where various types of qualitydata are stored in the form of quality database. This framework helps a manufacturing enterprise to implement the quality-oriented manufacturing system to achieve its final objective "customer satisfaction."ion."quot;

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