• 경영정보학연구
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• 제8권1호
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• pp.159-179
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• 2006

정보통신 기술의 발달과 IT 아웃소싱의 확대로 인터넷접속 서비스, 응용프로그램 서비스, 컨텐츠 서비스, 저장 서비스 등 다양한 종류의 가입형 정보통신 서비스가 제공되고 있다. 시장의 성숙과 산업 간 융합에 따른 경쟁의 심화로 인하여, 이들 서비스 제공기업들에게 있어서 기존 고객을 유지하고 경쟁사 고객의 전환을 유도하기 위한 고객 관리가 중요한 과제가 되고 있다. 본 연구에서는 가입형 정보통신 서비스 제공 기업들의 효과적인 고객 관리를 위하여, 서비스 구매 후의 고객 선택(기존 서비스의 계속적 이용 또는 다른 서비스로의 전환)에 영향을 미치는 요인들을 영향의 주체와 영향의 성격에 따라 Holding 요인, Defect 요인, Inducement 요인, Hurdle 요인으로 유형화하고 이를 바탕으로 가입형 정보통신 서비스의 구매 후 고객선택모형을 제시하였다. 또한, 제시된 모형의 활용 방안을 초고속 인터넷 서비스를 중심으로 제시하였다. 이러한 고객선택모형의 활용은 기술의 급속한 발전과 다양한 대체 서비스의 출현으로 빠른 수명 주기를 보이는 가입형 정보통신 서비스 시장에서 효과적인 고객 관리를 통한 경쟁 우위의 확보에 기여할 수 있을 것이다.

• 한국통신학회논문지
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• 제31권10B호
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• pp.900-908
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• 2006

본 논문에서는 이동성을 보장하면서 다양한 멀티미디어 서비스 및 컨텐츠를 지원하는 서비스들이 거의 동시에 상용화되는 상황에서 향후 이들 서비스의 시장경쟁구도가 어떻게 형성될 것인지에 대해 예측해 보고자 한다. 미래 시장경쟁구도 예측을 위해서 과거 정보통신사업에서 시장자료에 근거하여 판단하는 방법을 지양하고, 소비자 선호에 근거하는 선택확률모형을 적용하는 접근법을 시도함으로써 유사 서비스들의 경쟁양상을 보다 정확하게 분석할 수 있는 계기를 마련하였다. 분석결과, 서비스들간의 대체효과, 유인효과, 외부영향 요인에 따른 변화 양상 등을 예상할 수 있었고, 이들을 근거로 하여 기업전략 방향이나 정부정책 수립에 대해 전반적으로 나아갈 방향을 제시하였다.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.375-388
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• 2015

본 연구는 병원 이용자의 병원선택요인이 고객만족과 재이용의도에 미치는 영향을 체계적으로 분석하기 위한 목적으로 수행하였다. 가설 검증을 위해 부산, 울산, 경남지역 3개 종합병원을 이용한 외래환자 및 보호자를 대상으로 2014년 6월 1일부터 6월 28일까지 4주간 직접 설문조사를 통해 519부의 자료를 수집하였다. 주요 연구결과는 다음과 같다. 병원선택요인 중 인적요인, 접근성요인, 대외이미지요인은 고객만족에 영향을 미치는 것으로 나타났으나, 물리적요인, 효율성요인은 고객만족에 유의한 영향을 미치지 않는 것으로 분석되었다. 그리고 병원선택요인 중 대외이미지요인이 재이용의도에 유의한 영향을 보였으며, 고객만족 또한 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구 결과를 통해, 병원경영진이 환자만족도와 재이용의도를 높여 궁극적으로 수익성의 제고로 연결시키기 위해서는 경영전략의 수립 시 병원선택에 영향을 미치는 다양한 요인들의 역학관계를 고려하는 것이 매우 중요함을 시사해 주고 있다.

• 한국병원경영학회지
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• 제24권1호
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• pp.57-76
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• 2019

The purpose of this study was to investigate the effect of characteristics of hospital choice and hospital service quality on service value, customer satisfaction and hospital revisiting intent and a survey involving patients and their caregivers who used the hospital before was conducted for empirical analysis. Thus, the theory and factors concerning the characteristics of hospital choice, hospital service quality, service value, customer satisfaction and hospital revisiting intent and relevant preceding research were explored after examining the preceding research, the research model was developed accordingly. A total of 459 collected questionnaires were analyze after carrying out the survey on a national scale. The findings of this study have significance since it identified the motivation that affect the choice of hospital and provide information. Also, this study could be utilized as reference data for hospitals to survive in the fierce competition, as it carried out factual survey on considerations when making choice of hospital. Furthermore, due to the low expectation of patients and caregivers for hospital administration, the study indicated that it's linked to a significantly low chance of customer satisfaction and provide the cause. This study was differentiated with other research on hospital choice since it selected security as a factor of hospital choice, though it's not discussed in the preceding research and moreover, conducted the empirical analysis. And the results of empirical analysis revealed that customers felt that service value was improved when the information security was strengthened. In other words, the strengthening of hospital information security could be hospital choice motivation, which means this study provided practical implication.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.161-164
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• 2006

The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

• 한국조리학회지
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• 제14권4호
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• pp.188-202
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• 2008

The purpose of this research was to investigate the effects of various restaurant choice attributes on customer satisfaction that has positive influence on repatronage and word of mouth intent. This study examined relevant literatures, set up some hypotheses to solve main questionable considerations and made a corresponding empirical analysis. For the empirical analysis, a questionnaire survey was applied to total 478 customers who had visited restaurants around the northern part of Gyeong-gi province. The model was tested using SPSS 12.0 and AMOS 5.0 with 472 samples which received a 99% usable response rate. The results of empirical analysis were as follows: 1) menu quality has a significant effect on customer satisfaction and word of mouth intent. 2) service quality and convenience have a significant effect on customer satisfaction. 3) customer satisfaction has a significant effect on repatronage and word of mouth intent. 4) word of mouth intent has a significant effect on repatronage intent.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.121-144
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• 2006

For constructing the purchasing decision-making model to maximize customer value on the electronic commerce, Means-Ends Network model was used for identifying means and fundamental objectives and their relationships were analyzed by the structural equation. A questionnaire survey of 481 customers in their internet shopping experiences was conducted to extract valid means and fundamental objectives' factors. As a result, 6 means objectives shopping travel, shipping errors, vendor trust, online payment, product choice, and recommender systems and 3 fundamental objectives-shopping convenience, internet ecology, and customer support were founded. Using these 9 factors, structural equation was analyzed 4 times to ensure statistical validities and to establish new interrelationships among them. The results showed that fundamental objectives are affected by the strong relationships within means objectives. This interrelationship with mens and fundamental objectives is interpreted as the purchasing decision-making model to maximize customer value on the electronic commerce in this paper.

• 대한산업공학회지
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• 제36권2호
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• pp.87-93
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• 2010

The partial least squares (PLS) method is popularly used for estimating the structural equation model, but the existing algorithm may not be directly implemented when probabilities are involved in some constructs or manifest variables. We propose a structural equation model including the brand choice as one construct having brand choice probabilities as its manifest variables. Then, we develop a PLS-based algorithm for the structural equation model by utilizing the multinomial logit model. A case is introduced as an application and simulation studies are performed to validate the proposed algorithm.

• 한국경영과학회지
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• 제28권2호
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• pp.61-74
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• 2003

Many firms try to enhance the customer satisfaction, because they believe that higher customer satisfaction leads to superior returns. According to expectancy disconfirmation model, consumers judge the satisfaction in comparison with their expectations about the product performance. If the performance is above the expectations, increase in satisfaction is expected. If the performance is below the expectations, decrease in satisfaction is expected. This explanation contradicts our beliefs that higher expectation leads to consumer's choices. To address the contradiction, this paper present a unified model which combines the expectancy disconfirmation model with the well-known diffusion model. The unified model shows that the expectation can increase the choices even if the expectation decreases the satisfaction.

• 한국병원경영학회지
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• 제16권2호
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• pp.31-52
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• 2011

The cutthroat competition of the market for the medical services caused changes and developments of hospital management from the traditional provider-oriented management to a consumer-oriented management toward the customer. And the popularization of on-line community through the growth and spread of internet technology is developed into an important exploration activity to provide various medical information to patient(or customer) who wishes a high-quality medical services. This is an on-line Word-of-Mouth(WOM). It is a kind of information exploration that is performed by customers before choosing the hospital with off-line word-of-mouth. In this study, we develop our research model to verify the causal relationships among on/off-line WOM, key determinants of hospital choice and the customer's will to make use of the hospitals, and total effect of these variables. We adopt a component-based PSL method for an empirical analysis of the patients experienced dermatology or obstetrics gynecology. Finally, we understand the characteristics of the various medical services and draw new and significant strategic previews.