• 한국의상디자인학회지
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• 제15권4호
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• pp.83-99
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• 2013

This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

• Journal of Nutrition and Health
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• 제32권8호
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• pp.967-973
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• 1999

The purpose of this study was to analyze sensory evaluation, to assess visual serving size and plate waste estimates of daily menu, and the identify customer expectation, perception and satisfaction. Questionnaires of sensory evaluation, serving size and were waste were developed and hand-delivered to 2,520 people. A total of 2,255 questionnaires were usable: a 89.5% response rate. Customer satisfaction questionnaires were handed out to 700 customers: (100 each at seven operations). A total of 551 were returned completed (78.7%). The data was analyzed using the SAS package program for Descriptive Analysis, t-test and ANOVA. The result of sensory evaluation showed that 'taste' was 3.20, 'freshness' 3.17, 'temperature' 3.25, 'texture' 3.15, 'appearance' 3.12, 'overall evaluation' 3.21, so these were little higher than 「normal」, that is 3.0. There was positive correlation among 'taste', 'freshness', 'temperature', 'texture', 'appearance' and 'overall evaluation'(p<.001). Serving size score was 2.97 and plate waste was 4.87, thus plate waste percentage was about 22-33%. As the result of customer expectation, perception and satisfaction of menu quality, characteristics. Customer satisfaction was defined as the difference expectation and perception and customer perceptions in theis survey were lower than expectation, thus this result implied customers dissatisfied in all menu quality characteristics. IPA analysis showed that 'diversity of menu selection' and 'menu price' was included in A area 'Focus here'.

• 한국조리학회지
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• 제17권4호
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• pp.59-73
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• 2011

본 연구에서는 최근 6개월 이내 막걸려 구매 및 음용 경험이 있는 소비자를 대상으로 음용 및 구매 동기에 따라 소비자의 유형을 세분화하고 유형별로 막걸리 선택속성 중요도차이와 고객만족과의 관계를 규명하여 막걸려 제조 기업의 마케팅 전략 수립에 도움을 주고자 하였다. 자료의 처리는 SPSS 15.0 통계패키지를 사용하여 빈도분석, 신뢰도 분석, 요인분석, 군집분석, 일원배치분산분석, 다중회귀분석을 실시하였다. 그 결과 구매 및 음용 통기는 마케팅, 건강상 효능, 자기 욕구, 외부환경 등 4개 요인으로 분류되었고 소비자는 의존형, 애호형, 무관심형 등 3가지 유형으로 세분화되었다. 그리고 막걸리 선택속성은 건강 특성, 시각적 요소1 브랜드 특성, 음용 특성, 구매 특성 등 4개 요인으로 분류되었다. 막걸리 애호형 소비자군은 모든 막걸리 선택속성에 대해서 가장 중요하게 인식하는 것으로 나타났고, 의존형 소비자군은 애호형 소비자군보다 건강 특성과 시각적 요소에 대한 중요도를 약하게 인식하는 것으로 나타났다. 무관심형 소비자군은 모든 막걸리 선택속성에 대한 중요도를 다른 유형보다 상대적으로 가장 약하게 인식하고 있는 것으로 나타났다. 막걸리 선택속성 중에서 고객만족에 영향을 미치는 요인은 응용 특성과 구매 특성으로 나타났다.

• 한국안광학회지
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• 제21권3호
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• pp.173-179
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• 2016

목적: 소비자들이 안경원을 어떻게 선택하는지에 관한 안경원 선택속성에 관한 중요도 순서와 안경원을 어떤 경로로 선택하게 되는지를 알 수 있는 정보원천에 관한 중요도의 순서를 매겨 안경원 경영에 도움이 되는 연구를 하고자 한다. 방법: 2015년 3월 10일부터 3월 31일 사이에 서울과 경기북부지역의 안경원을 방문한 고객을 대상으로 조사를 실시하였다. 분석방법은 기술통계를 사용하였으며 SPSS v.10.0 통계 패키지 프로그램을 이용하여 분석하였다. 결과: 안경원 선택속성 중요도 상위 5개는 "직원의 친절과 예의", "안경원의 청결", "고객 불만에 직원의 신속한 해결", "직원의 시력검사 및 조제가공실력", "고객 불만과 요구 처리"로 나타났다. 안경원 선택속성 중요도 하위 5개는 "사은품제공", "안경원의 규모나 크기", "개점시간 및 폐점시간", "편리한 주차시설", "호감 있는 직원 용모"인 것으로 나타났다. 안경원 정보원천 중요도 상위 2가지는 "과거의 이용경험", "가족, 친구, 친척 등의 추천으로"인 것으로 나타났다. 안경원 정보원천 중요도 하위 2가지는 "광고 등을 보고"와 "안경원의 특별한 외장을 보고"로 나타났다. 결론: 안경원 경영에서 중요한 점은 광고, 외관, 사은품과 같은 외적인 면보다는 안경사의 실력, 진심어린 고객응대, 과거의 이용경험 등의 내적역량인 것으로 나타났다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제17권1호
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• pp.69-84
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• 2006

Recently, Cruise travel Industry becomes a major market in the SIT tour. this perspective, the primary purpose of this study was to investigate relationship between influencing factors of the Selection Attributes of Cruise Tour. This research aims to provide information to establish customer-oriented marketing strategies in developing by cruise tour. The current study examined related literature finding out the number of the factors to meet future users preference and expectations. Based on examined factors, the study investigated the same dimensions in Korea future cruise industry. The data collected outgoing tourists of travel service company. The Survey instrument consisted of asking respondents a number of questions regarding their intention, preferences, and expectations toward future cruise travel. The result of study showed that a certain number of factors were statistically significant on the future users cruise travel intention. It shows that there was significant difference related to the using purpose and the usage attitude. It can be conducted from the results that respondents expected a certain number of factors when the cruise travel launched in korea.

• 유체기계공업학회:학술대회논문집
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• 유체기계공업학회 2004년도 유체기계 연구개발 발표회 논문집
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• pp.189-192
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• 2004

Utilizing pump selection softwares is becoming a new general trend in pump industries, substituting the old fashioned pump catalogs. One of the most powerful pump selection softwares is developed, which features pump performance viscosity correction function as well as pump selection based on the exact pump performance curves, NPSH warning, automatic determination of impeller diameter cutting to meet the customer's performance specification, performance simulation for the rpm and diameter variation, standard motor recommendation according to the motor standards and enclosure types and automatic pump datasheet generation for sales submission, automatic pump drawings and dimension generation for installation check and part preparation. This software provides pump distributors and customers with a quick, easy and exact pump selection, various performance curves review (system curves, performance curve of series or parallel operation) of the selected pumps.

• 한국생활과학회지
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• 제14권3호
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• pp.467-473
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• 2005

The integrative Internet program was developed for the selection of optimal brassiere components according to the breast types of middle-aged women. In this program, a customer is classified into a certain group through three steps of a discriminant analysis. Three variables used in the analysis include breast volume, radii of curvature of under-breast curve, and a distance between inner breast points. Using individual data of three variables, the optimal brassiere components, i.e. brassiere cup size, curvature of front panel and wire, distance between cups, are suggested for each customer. Discrimination of breast types using only 2D measurements is also included for those who do not have easy access to a 3D measurement device.

• 경영과학
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• 제19권2호
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• pp.179-189
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• 2002

In this paper, we investigate the relationship between the use of different media and customer satisfaction in help desk service. Different dimensions of customer satisfaction were derived based on SERVQUAL : reliability, empathy, assurance, tangibles, and responsiveness. The results support our hypotheses that use of conventional media (face-to-face and telephone) is related to help desk satisfaction through reliability and empathy and electronic media (e-mali and internet) users show higher satisfaction in tangibles and assurance. Also, hybrid media users (multi-media users by task) show a higher level of satisfaction in reliability and responsibility. The results suggest that automating help desks should be considered as a way to provide more options to end-users.

• 대한안전경영과학회지
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• 제6권3호
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

• Asia pacific journal of information systems
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• 제9권4호
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• pp.107-124
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• 1999

This paper describes a personalized advertisement technique as a part of intelligent customer services in Internet shopping malls. Based on customers' initial profile, purchase history, and behaviors in an Internet shopping mall, the technique displays appropriate advertisements on Internet web pages when customers' visit to the shopping mall. Customers preference scores for product groups which are main sources to select advertisements, are stored either a preference table or preference trees. Both of the two storage methods can support selection of advertisements on real time, and the preference tree method can reflect affinity among product groups. The suggested technique selects different advertisements to reflect changes of customers preferences as time goes by. An experiment has been performed to evaluate the effectiveness of the algorithm, which revealed that the algorithm selects more customer-oriented advertisements rather than random selection.