• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.2
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• pp.159-178
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• 2013

We present a model, combining servitization decision and a conventional two-sided market approaches, to understand expected outcomes and current market situations. We suppose an individual manufacturer participates in multiple platforms and decides whether to initiate servitization by considering latent profitability and risk. The analytical results from the model show that increasing competition within servitized companies lead to a servitization equilibrium, wherein the ratio of servitized companies in a market is stable, due to a gradual decline in relative benefits compared to non-servitized companies. This holds even in the case that the number of customer is increasing along the diffusion of servitization, under some restricted conditions.

• Journal of Distribution Research
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• v.4 no.2
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• pp.59-74
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• 1999

Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

• Transactions of the Korean Society of Machine Tool Engineers
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• v.10 no.3
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• pp.50-54
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• 2001

Manufacturing is characterized by increasing product variety and technical complexity, decreasing levels of demand, expanding global competition and declining profitability of organizations. To survive in such a complex environment, development of the automatic design system into design and manufacturing can be introduced to increase the flexibility and adaptability to markets. This paper presents the development of an automatic water-gate design system that composed of a main program and three modules, and was programmed by AutoLISP language under AutoCAD system. The devel-oped system is capable of generating water-gate design automatically according to input data as customer requirement.

• Information and Communications Magazine
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• v.20 no.11
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• pp.1550-1559
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• 2003

The convergence of fixed and wireless networks in data communication is providing the necessary driver for M2M commerce to take-off. The opportunities provided by M2M Commerce areonly limited by imagination. Automotive Fleet and Freight, Tolling, Water and Power Metering, Supply Chain Management including Asset Management, Remote Monitoring and Diagnostics, Energy Management and Access Control and Security are among the many M2M applications that are currently getting rolled out. ARC Group expects the worldwide solutions market to be worth in excess of US$ 100 billion by 2007. In addition, operator revenues worldwide from the transport of Telematics data alone will rise from US$ 3.5 billion in 2002 to US$ 78 billion by 2007. This paper discusses some of the lifestyle and business opportunities provided by M2M Commerce in the new ear of network convergence. It also provides some case studies to demonstrate the benefits of M2M Commerce across the supply chain. The key focus of the paper is on achieving enhanced lifestyle, cost reduction, improved profitability and enhanced customer relationship management through M2M Commerce.

• Journal of the military operations research society of Korea
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• v.29 no.1
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• pp.43-56
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• 2003

This paper is intended to investigate the Build-up Method of SCM(Supply Chain Management) Connection applying EC Standard. SCM helps companies plan and supply to meet customer demand. SCM is the only solution available today that enables an organization to strategize, plan and execute a company's buy, make, move, store, fulfill and service business processes across multiple enterprises for total profitability. The research of modern scientists has thrown new light on the subject. However, the study of SCM for EC Standard has been strangely neglected by critics. Consequently, existing SCM systems, which require to introduce the functions of EC, need to be changed. Summarizations of the main points that have been analyzed in this paper are as follows:. the sharing information for connection and the Rosetta-net standard of the existing SCM system(Order management module(PIP 3A4) of the Rosetta-net specifications for connection by the Rosetta-net). Finally, it shows the process of the gateway for connecting among the existing SCM systems.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.1
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• pp.124-130
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• 2015

In many inventory situations, items for sales are generally stocked in a multiple of variations called stockkeeping units, such as size, color, style, and so on. For better management performance on sales items, proper and effective management is necessary for the stockkeeping units. In dealing with many items and those stockkeeping units, individual inventory analysis for each stockkeeping unit needs large amount of time or cost. Also the individual approach in inventory planning increases the demand variation of an item as the result by combining of demand variations of all stockkeeping units, accordingly the inventory turnover ratio and profitability are dropped down. This research suggests an effective method of systematic control of total stockkeeping units by generating from the total item basis, and shows how to reduce the safety stock and the average inventory with attaining a planned customer fill rate of the item and each stockkeeping units.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10a
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• pp.343-346
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• 2001

정보통신 인프라의 발전으로 상품에 대한 구매 의존도가 실제상점에서 웹 쇼핑몰로 변화하고 있다. 이러한 결과로 웹 쇼핑몰들이 기하급수적으로 증가하고 있다는 것을 알 수 있다. 따라서, 고객이 원하는 상품을 신속하고 안전하며 편리하게 구매할 수 있도록 서비스의 질적 향상을 위한 시스템 개발의 필요성이 대두되고 있다. 이를 위해선 고객들이 원하는 바를 충족시키고 만족시킬 수 있는 소비자(이하, 고객) 행동패턴의 획득과 폼 배치가 필요하다. 본 논문에서는 HCI 이론과 고객 행동론을 이용한 고객행동패턴 획득, 상품 레이아웃 이론을 이용한 웹 재구성, 웹서버의 워크로드 특성 및 클러스터링들을 조사, 활용 및 개량하여 고객시스템 튜닝 방법론(폼 배치 및 구조 설계방법 제시, 고객 행동패턴 획득 시스템 개발)을 제시하였다.

• Journal of Korean Society for Quality Management
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• v.39 no.2
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• pp.188-198
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• 2011

The purpose of this research is to identify the effect of quality circles activities upon quality circles performance and business performance. Empirical results indicate that quality circle activities influence on quality circles performance in both individual and enterprise level, Quality circles performance influences on not employment satisfaction but customer satisfaction, business performance (profitability and market values) of companies with quality circles is higher than that of companies without quality circles. In conclusion, quality circle activities influence on quality circles performance that effect on business performance.

• Asia Marketing Journal
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• v.1 no.2
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• pp.56-76
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• 1999

금융시장에서의 경쟁이 치열해지면서 이제 국내 소비자금융기관들에게 수익성위주의 내실경영은 피할 수 없는 지상과제로 부상하고 있다. 이러한 목표를 성취하기 위해서는 우량고객을 위주로 한 기반강화와 철저한 사후관리를 통한 수익성향상이 이루어져야 한다. 특히, 자금운용처로 부상하고있는 개인고객들을 대상으로 하는 효과적인 대출마케팅의 수행은 소매금융기관들의 수익성제고에 절대적이라고 할 수 있다. 즉, 수익성을 지향하기 위해서는 고객관리를 보다 더 철저하게 하여야 하며 이를 위해서는 신용 및 수익성에 근거해서 산출된 평점에 따라 개인별 관리를 차별화하는데 있다고 할 수 있다. 본 연구에서는 우량고객들을 대상으로 대출마케팅을 활성화시키기 위한 고객평점모형의 효과성에 대해서 고찰해 보고자 하였다. 이를 위해서 신용평점모형에 대해서 자세히 알아보고 이어서 수익성에 근거한 평점모형에 대해서도 이론적으로 살펴보았다. 그리고 두 모형의 효과성을 비교하기 위해서 판별분석을 사용하여 우량 및 불량고객에 대한 예측력을 분석해 보았다. 분석결과 제1종오차에 대해서는 신용평점모형이, 제2종 오차에 대해서는 수익성평점모형이 보다 정교한 예측력을 나타냈다. 결론적으로 두 모형의 사용이 병행되는 통합적인 고객평점모형의 적용이 제안되어 졌다.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.05a
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• pp.443-446
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• 2007

A new association rule mining algorithm, which reflects the strategic importance of associative relationships between items, was developed and presented in this paper. This algorithm exploits the basic framework of Apriori procedures and TSAA(transitive support association Apriori) procedure developed by Hyun and Choi in evaluating non-frequent itemsets. The algorithm considers the strategic importance(weight) of feature variables in the association rule mining process. Sample feature variables of strategic importance include: profitability, marketing value, customer satisfaction, and frequency. A database with 730 transaction data set of a large scale discount store was used to compare and verify the performance of the presented algorithm against the existing Apriori and TSAA algorithms. The result clearly indicated that the new algorithm produced substantially different association itemsets according to the weights assigned to the strategic feature variables.