• 제목/요약/키워드: Customer Policy

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Purchasing Behavior of Cosmetics of Chinese Women Depending on Their Complex Purchasing Tendencies (중국여성들의 복합적 구매성향에 따른 화장품 구매행태)

  • Jang, Hye-Jung;You, Eun-Kyung;Kwon, Hye-Jin
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.549-554
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    • 2017
  • This study conducted a survey on 319 Chinese women in their 20s to 50s living in three large cities in China, with an aim to analyze the influence on the purchasing behavior and satisfaction for Korean cosmetics depending on their complex purchasing tendencies. According to the research, the rational tendency was higher when the subjects were over 40 years old and married, and the impulsive tendency was the highest in those in their 30s. There was no huge difference in regions depending on the two tendencies, while there were statistically significant differences in purchasing period, times and costs when buying cosmetics. In addition, purchasing satisfaction for cosmetics had a positive correlation with purchasing tendencies. The subjects pursued convenience in purchasing as their rational tendency was higher, while they sought the trends as their impulsive tendency was higher. Based on the results, it is expected to maximize purchasing satisfaction of Chinese female consumers depending on their purchasing tendencies, if the Korean cosmetics makers provide reliable quality assurance, product exchange and customer management services. It is also expected to help revitalize the beauty market for China as well as Southeast Asia, if the Korean cosmetics companies implement differentiated marketing strategies targeting the customers in the age group with the impulsive consumption tendency.

Service R&D Strategies in the Era of Boundless Industries (산업간 경계해체 시대의 서비스R&D 전략)

  • Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.7 no.2
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    • pp.79-90
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    • 2017
  • The current research investigates the service R&D strategies from the service's nature perspectives. In the current economy, manufacturing and service industries are becoming boundless, and thus, they are competing with each other in a customer-centric environment. Because customers' needs and wants are realized through services, service industry has become one of the most important industries in the world. However, there have been conflicting opinions about service R&D policies due to different definitions of services. The current research specifically focuses on the nature of services to discuss strategies for service R&D. Service R&D strategies are suggested considering the nature of the current economy where industries are becoming boundless. In addition, the current research considers the service's relational, bidirectional, horizontality, and harmonization nature of services, and also, intangibility, inseparability, heterogeneity, perishability were considered in suggesting strategies for service R&D. For manufacturing industries, strategies to strengthen servitization R&D were proposed, and for service industries, strategies to strengthen manufacturization R&D were proposed. The results from the current research can be used for developing corporate service R&D strategies, and developing policies for developing both service and manufacturing industries in the current economy.

Development of Education and Training Programs and Job Analysis on 'Mechanical Facilities Maintenance Manager' Using DACUM (DACUM을 활용한 기계설비유지관리자 직무분석 및 교육훈련 프로그램 개발)

  • Oh, Chun Shik;Cho, Jeong Yoon;Jeong, Yousung;Song, Nakhyun
    • 대한공업교육학회지
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    • v.44 no.2
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    • pp.86-103
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    • 2019
  • The purpose of this study is to provide basic data on the development of education and training programs for training 'mechanical facilities maintenance manager'. To this end, the DACUM technique was used for job analysis and education and training programs were developed through expert consultation meetings. The job analysis was based on the 10-member DACUM Committee to derive the job definition, job model, job description, and task description of the 'mechanical facilities maintenance manager'. The main findings are as follows. First, the 'mechanical facilities maintenance manager' was defined as those who operate, inspect, diagnose, and repair mechanical facilities to provide the best performance and efficient operation management, provide a safe and pleasant environment, and perform energy saving and facility life extension tasks. Second, the duties of the 'mechanical facilities maintenance manager' analyzed in the job model consist of the comprehensive plan for operation of mechanical facilities, energy management of mechanical facilities, operation management of mechanical facilities, maintenance of mechanical facilities, safety environment management of mechanical facilities, and customer support management of mechanical facilities. Considering the nature and content of the duties, 4 to 11 tasks per duty were derived and a total of 33 tasks were presented as job model. Third, the curriculum for the 'mechanical facilities maintenance manager' was set up in two courses: Practice I for Mechanical Facilities Maintenance and Practice II for Mechanical Facilities Maintenance. Considerations and policy suggestions were presented when applying and implementing education and training programs based on the results of the research.

Ad Planning Model by Comparison Challenge Approach in the e-Marketplace (e-Marketplace에서의 비교도전에 의한 광고계획 모델)

  • 이재규;이재원
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.137-153
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    • 2003
  • Comparison shopping is the most popular functionality in the e-Marketplace. Most of their revenue has been generated kent the Internet advertisement, but the ad earning was declined as the ad costing per action method widespread. Seller less familiar to the customer shrinks from chances for advertising and exposing their products. So, we need an efficient methodology subject to the seller's ad budget and other constraints, and it also has to increase comparison broker's earning in the e-Marketplace. Our research proposed and developed an ad planning methodology using comparison challenge approach which can be applied by 3$^{rd}$ party comparison brokers. Comparison challenge planning is organized with challenge policy of competitor level, product level and specification level. With that policies and basic challenge propositions, we measure the quantified value of functional distance between the specifications of my product and competitor's product. My product challenges the comparison using the comparative ad format to the similar but inferior competitor's product based on quantified valuation. Comparison challenge planning system has two phases of comparative value generation and optimization. We developed a prototype system and applied it to the desktop PC market of five major manufacturers. Our performance was emphasized by comparing to other comparative ad methods such as random display method and minimum distance method..

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Operation Model Design of Logistics Industrial estate -Focused on Transportation Network- (물류산업단지의 운영모델 설계 - 운송 네트워크를 중심으로-)

  • Shin, Jae Young;Kim, Woong-Sub
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.214-215
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    • 2013
  • Current competition among companies than regional, the time constraints, it is globalization, Tilt the efforts of many to be operated by building the efficient distribution system to reduce logistics costs and improve customer service it is reality's there. Therefore, the need for industrial complexes environmentally friendly can be cost competitive companies perform cavitation region's increased. To build the distribution center these logistics system through a joint of freight and appropriate policy is required. In particular, efficient operation through the system construction of industrial complexes in the logistics system is very important in terms of friendly low-cost urban logistics, the environment. Since the traffic volume which is Jipufa and utilization of network is transported by a more appropriate technicians and means suitable operating model can efficiency is improved. However, despite these advantages, research network design has not been actively conducted due to the complexity of the problem. Therefore, in this study, by analyzing the logistics system, and presents the operating model through a simulation and basic settings for the model of the logistics complex based on the analysis result, the construction of infrastructure of logistics industry complex it is intended to present the article.

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Convergent Influence of Subjective Happiness, Job Burnout and Psychosocial Stress on State Anxiety among Hospital Women Administrative Staff (병원여성행정직의 주관적행복감, 직무소진 및 사회심리적 스트레스가 상태불안에 미치는 융복합적인 영향)

  • Bae, Sang-Yun;Kim, Seung-Hee
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.313-320
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    • 2019
  • This study ascertained convergent influence on state anxiety and its association with subjective happiness, job burnout and psychosocial stress among Hospital Women Administrative Staff(HWAS). The survey period was from July 4, 2018 to July 25, 2018. The subjects were 226 HWAS randomly extracted from 24 hospitals in J area. The data were collected using a structured self-administered questionaries. State anxiety was negatively correlated with subjective happiness, and it was positively correlated with job burnout and psychosocial stress. The covariance structure analysis showed that the lower subjective happiness, and the higher job burnout and psychosocial stress tend to increase state anxiety. In conclusion, in order to reduce the state anxiety of HWAS, it is necessary to increase subjective happiness, to reduce job burnout and psychosocial stress. These results are expected to be used for industrial health education and hospital internal customer management to reduce the state anxiety of HWAS. In the future study, it is necessary to investigate the convergent additional factors that affect the state anxiety of HWAS.

The Affect of the University's Response to the Evaluation and Accreditation System of Higher Education Institutions on the Perceived Management Performance of the University : Focused on Junior Colleges (고등교육기관 평가인증제에 대한 대학의 대응 노력이 대학의 지각된 경영성과에 미치는 영향 : 전문대학을 중심으로)

  • Yun, Mun Do;Seo, Young Wook
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.139-152
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    • 2019
  • In the fourth industrial revolution and the era of convergence and integration, on the situation that the internal colleges are needed active change included in the improvement of educational quality, I tested it on the purpose of empirical analysis with SPSS v.18 how colleges' efforts on the first periodic Organization Evaluation And Accreditation System(OEAAS) affects on the Perceived Management Performances on the perspective of BSC. As the test result, the Degree of Awareness of Colleges' Efforts on the OEAAS affects on just Colleges' Learning and on Growth. The Degree Propriety of Preparation of the OEAAS affects on Customer Performance, on Internal Process Performance, and, on Finance Performance. And the Degree of Satisfaction of Internal Assessment affects on all of BSC 4 performances. The results of this research could be used on making the management idea of colleges' performance on the OEAAS. In the future, it would be needed advanced researches which are able to make relatedness to the expanse of management performance with the OEAAS.

A Methodology to Evaluate Economic Feasibility by Taking into Account Social Costs from Automobile Exhaust Gases (자동차 배기가스로 인한 사회적 비용을 고려한 경제성 평가 방법론)

  • Cho, A-Ra;Lim, Seong-Rin
    • Clean Technology
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    • v.25 no.3
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    • pp.263-272
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    • 2019
  • Air pollutants have a high impact on everyday life as well as on human health; therefore, new technologies such as low-emission vehicles and add-on systems for air pollutant reduction are needed for our society. However, the environmental benefits and costs of those technologies are not taken into account in existing economic feasibility assessments, which is a barrier that needs to be overcome for green technology to achieve wide dissemination and fast penetration in the market. Thus, this study develops a methodology to assess the economic feasibility of an air pollutant reduction technology by taking into account the social costs from air pollutants and carries out a case study to validate the methodology. Because the social unit costs for air pollutants have not been evaluated yet in South Korea, the methodology uses the social unit costs evaluated for the European Union that are then converted to those for South Korea based on the measuring criteria for vehicle emission gases, parity purchasing price, foreign currency exchange rate, and customer price index. The social unit costs for South Korea are used to assess economic feasibility. A case study was performed to assess the economic feasibility of a dual fuel system using diesel and compressed natural gas by taking into account social costs from air pollutants as well as economic costs. This study could contribute to assessing the true economic feasibility of green technology, projects, and policy related with air pollutant reduction.

Through load prediction and solar power generation prediction ESS operation plan(Guide-line) study (부하예측 및 태양광 발전예측을 통한 ESS 운영방안(Guide-line) 연구)

  • Lee, Gi-Hyun;Kwak, Gyung-il;Chae, U-ri;KO, Jin-Deuk;Lee, Joo-Yeoun
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.267-278
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    • 2020
  • ESS is an essential requirement for resolving power shortages and power demand management and promoting renewable energy at a time when the energy paradigm changes. In this paper, we propose a cost-effective ESS Peak-Shaving operation plan through load and solar power generation forecast. For the ESS operation plan, electric load and solar power generation were predicted through RMS, which is a statistical measure, and a target load reduction guideline for one hour was set through the predicted electric load and solar power generation amount. The load and solar power generation amount from May 6th to 10th, 2019 was predicted by simulation of load and photovoltaic power generation using real data of the target customer for one year, and an hourly guideline was set. The average error rate for predicting load was 7.12%, and the average error rate for predicting solar power generation amount was 10.57%. Through the ESS operation plan, it was confirmed that the hourly guide-line suggested in this paper contributed to the peak-shaving maximization of customers.Through the results of this paper, it is expected that future energy problems can be reduced by minimizing environmental problems caused by fossil energy in connection with solar power and utilizing new and renewable energy to the maximum.

A Study on the Effect of Representative Competency of SMEs on Accounts Receivable Management and Management Performance (대표자역량이 중소기업 매출채권관리와 경영성과에 미치는 영향에 관한 연구)

  • Yoon, Tae-Jun;Lee, Dong-Myung
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.107-115
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    • 2021
  • This study empirically analyzed the effect of SME representative competency on account receivable management and management performance using questionnaire data. The research model was confirmed through EFA, reliability analysis, CFA, and model fit, and the hypothesis was verified with a SEM. As a result, representative's manager competency had a positive(+) effect on account receivable management, and entrepreneurial competency had a negative(-) effect on credit control management. Account receivable management had a positive(+) effect on management performance. In the mediating test, credit sales management had a positive(+) effect but credit control management had a negative(-) effect on the effect between entrepreneurial competence and business performance. The result suggests that representative competency is an important factor and it is necessary to cultivate management competencies such as finance, utilization of management resources, and account receivables knowledge to improve management performance, and to manage account receivable based on insurance and customer credit for stable account receivable management. In the future, research on the impact of external factor such as consulting and government support and the account receivable management is required.