• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.6
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• pp.211-224
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• 2022

In this study, factors affecting the efficacy of EV charging infrastructure improvement were investigated for EV users on Jeju Island. This study analyzed satisfaction with the EV charging infrastructure and demographic factors that affect the efficacy of EV charging infrastructure improvement. Factors found to affect the efficacy of EV charging infrastructure improvement include a sufficient number of charger installations, the speed in using EV chargers, the ease of obtaining additional information about charging, and fast customer service for faulty chargers. It was also confirmed that demographic factors such as user's housing types had a significant effect. This study contributes to verifying user satisfaction with the construction of EV charging infrastructure throughout Jeju Island.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.211-219
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• 2022

The purpose of this study is to improve the operation of shopping mall by examining the effect of service characteristics of Greenanum on customer satisfaction, repurchase and recommendation intention. The hypothesis was verified with SPSS22.0 and PROCESS macro 3.5. As a result, some hypotheses were supported between satisfaction, repurchase, and recommendation for service characteristics. Second, positive effects were found between satisfaction and repurchase, and recommendation intention. Third, a mediating effect appeared. Implications include improvement of low site awareness, benchmarking, and product quality improvement. In the future, it will be necessary to study the differences in the various characteristics of the products sold rather than the differentiation of the shopping mall itself.

• Asia Marketing Journal
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• v.7 no.1
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• pp.67-89
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• 2005

In recent decades, product variety has increased dramatically in most industries. Rapidly evolving technologies, global competition, and sophisticated customers have contributed to an increase in product variety in many industries. In this paper, I study the impact of product variety on several businesses in the supply chain through literature review. By study of literature. this paper presents the benefits and drawbacks of increasing product variety on functions performed in several departments, such as engineering, manufacturing, purchasing, logistics and marketing. It provides a brief overview of the various techniques like modularity, component sharing, and platform-based development, which are helpful in reducing the costs, when designing for variety. It also provides a brief overview of order processing, purchased component/part variety, which are helpful in reducing the purchasing costs, and customer satisfaction, market advantage, market share, competitive advantage and demand forecast, which are useful in impact of product variety on marketing. Future research directions are discussed.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.150-190
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• 2024

This article proposes a framework to elucidate the structural dynamics of the generative AI ecosystem. It also outlines the practical application of this proposed framework through illustrative policies, with a specific emphasis on the development of the Korean generative AI ecosystem and its implications of platform strategies at AI platform-squared. We propose a comprehensive classification scheme within generative AI ecosystems, including app builders, technology partners, app stores, foundational AI models operating as operating systems, cloud services, and chip manufacturers. The market competitiveness for both app builders and technology partners will be highly contingent on their ability to effectively navigate the customer decision journey (CDJ) while offering localized services that fill the gaps left by foundational models. The strategically important platform of platforms in the generative AI ecosystem (i.e., AI platform-squared) is constituted by app stores, foundational AIs as operating systems, and cloud services. A few companies, primarily in the U.S. and China, are projected to dominate this AI platform squared, and consequently, they are likely to become the primary targets of non-market strategies by diverse governments and communities. Korea still has chances in AI platform-squared, but the window of opportunities is narrowing. A cautious approach is necessary when considering potential regulations for domestic large AI models and platforms. Hastily importing foreign regulatory frameworks and non-market strategies, such as those from Europe, could overlook the essential hierarchical structure that our framework underscores. Our study suggests a clear strategic pathway for Korea to emerge as a generative AI powerhouse. As one of the few countries boasting significant companies within the foundational AI models (which need to collaborate with each other) and chip manufacturing sectors, it is vital for Korea to leverage its unique position and strategically penetrate the platform-squared segment-app stores, operating systems, and cloud services. Given the potential network effects and winner-takes-all dynamics in AI platform-squared, this endeavor is of immediate urgency. To facilitate this transition, it is recommended that the government implement promotional policies that strategically nurture these AI platform-squared, rather than restrict them through regulations and stakeholder pressures.

• Journal of Korean Society for Quality Management
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• v.52 no.1
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• pp.149-172
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• 2024

Purpose: By empirically analyzing factors that affect the intention to introduce RPA, we aim to increase understanding of RPA introduction in small and medium-sized businesses and contribute to establishing an effective introduction strategy. The aim is to improve the company's productivity, reduce costs, and strengthen its competitiveness. It also provides policy recommendations for the introduction of RPA. Methods: A survey was conducted to examine whether the technical, organizational, and environmental factors of the TOE framework had an impact on the intention to adopt RPA. We also used stepwise regression analysis to determine whether firm size moderates this relationship. Results: Technical factors, organizational factors, and environmental factors were all found to have a significant impact on small and medium-sized enterprises' intention to adopt RPA. It was confirmed that company size has a moderating effect affecting the intention to adopt RPA. In particular, customer pressure, relative advantage, competitive pressure, age, government support, and the perceived ease of use of RPA was a key determinant of its adoption by small and medium-sized enterprises. Conclusion: This suggests that small and medium-sized businesses should comprehensively consider technical, organizational, and environmental factors when introducing RPA. It is expected to increase understanding of RPA introduction in small and medium-sized businesses, contribute to establishing effective introduction strategies, and contribute to improving company productivity, reducing costs, and strengthening competitiveness.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.1-11
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• 2015

This study uses the contingent valuation method to estimate the switching cost for adopting the MVNO service. The findings are as follows.: First, Willingness To Switch(WTS) increases as users' using pattern and perceived degree of MVNO service, but satisfaction with current service provider does not play a significant role in predicting Switching Cost. This means that as amount of money users can save exceeds a certain level, users decide to willingly change their service provider to MVNO regardless of their level of satisfaction with current service provider. Second, there are differences in WTS among service subscribers in SKT, KT and LGU+. It means that there will be a difference in the tendency to switch to MVNO among subscribers of service providers. This study suggest the following mangerial perspective to effectively promote the MVNO and boost the MVNO market for activation of mobile data services.: First, MVNOs are better off applying differentiated pricing scheme at attractive rates than using a differentiation of service product and quality. Second, regulators should consider how to implement an MVNO regulatory policy when there is an asymmetric customer loyalty among MNOs. This research will be used to set the MVNO's pricing strategy and to build up a successful regulatory policies.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.333-338
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• 2012

Cultural goods is carrying nature and value above-mentioned a commodity to what a cultural element was commercialized. And it produced for the purpose of manufacture for popular sales and supply, and holding commercial character. Specially, cultural goods of a museum keeps a good memory to a sightseer, and broaden an educational experience, and the source of profit becomes it to a seller a producer. This cultural goods as they all include the artistic historical figurative background that they are displayed directly and got twisted up to collection have background which became a motive. Cultural goods can acquire cultural difference in globalization and have to be based on the soil of cultural heritage, starting around various cultural materials through practical value to a modern life. Internationally, cultural goods using a culture material development have competitiveness of nation as in it. Therefore, Baekje cultural goods need national and positive aid from the government with the customer satisfaction index considering the modern design, an age group, an internal and external commodity as the difficulty of various commodity development and managing museum shop. Furthermore, like overseas museum shop, if we are practically using on-off line, continuous promoting our commodity, and marketing strategy such as a membership system when buy our cultural goods, a special discount event etc., we can contribute to activate local economy as a museum shop when we have responsibility of the function and the part.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.167-175
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• 2020

The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

• Asia pacific journal of information systems
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• v.3 no.2
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• pp.3-54
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• 1993

Recently, executives learned of the strategic impact that information systems (IS) and information technology (IT) could provide to their organizations. In other words, through IS/IT companies could squelch competition, secure suppliers, obtain customer loyalty, reduce the threat of new entrants, and identify new opportunities. Because of these potential benefits, organizations are investing ever-increasing amount of organizational resources in IS/IT to make their organizations as information-based ones. Information-based organizations depend largely upon computer hardwares and softwares for their ongoing operations and management. Thus, organizations must manage their information resources, especially hardwares and softwares very effectively to remain competitive. Information resource management (IRI) is a program of activities directed at making effective use of information technology within an organization. These activities cover from corporate IS/IT planning to application system development, implementation, and maintenance. In more detail, IRV activities include planning for and acquiring computer hardwares and communication equipments, planning for, selection, and management of software development projects, and re-engineering business processes as IS/IT are integrated into organizational management. Among these activities, planning for and acquisition of computer hardwares, and planning for and management of software projects are the most critical ones since these activities require enormous amount of such important corporate resources as money, people, and time. Furthermore, corporate's eventual success largely depends upon whether corporate's policy on IS/IT is effective one or not. Numerous approaches and concepts to specific IRM activities have been proposed. However, many organizations have experienced various problems in the process of applying these approaches to their IRM activities mainly because existing methodologies and guidelines are too general to adapt to each firm's unigue situation. Also, these approaches are having its own strengths and weaknesses. Thus, people in charge of organization's IRM policy should come up with effective guidelines to maintain his position very long. In this study, we reviewed some existing approaches for planning, evaluation, and acquisition of computer hardware. Then, real experiences from Taechang Steel Co., Ltd. located in Taegu, which is one of the largest Coil Service Centers in Korea, are discussed. The major purposes of the study are : (1) to discuss the tradeoffs of existing approaches on hardware evaluation and acquisition, (2) to provide a real experience of a company to facilitate the application of theoretical concepts to the real environment.

• The Korean Journal of Air & Space Law and Policy
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• v.19 no.1
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• pp.165-182
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• 2004

According to the Annex 17 to the Convention on International Civil Aviation, an appropriate authority of each contracting state has to define and allocate tasks and coordinate activities between the departments, agencies and other organizations of the State, airport and aircraft operators and other entities concerned with or responsible for the implementation of various aspects of the national civil aviation security programme. It is generally recognized that the three major parties responsible for the aviation security at an airport are appropriate government departments, airport operator and airlines. The airlines are the beneficiaries of security activities as well as the provider of security activities. So, their responsibilities have been critical in protecting civil aviation from unlawful interferences. The airport has to take leading role in implementing security tasks at airport area because the airport operator is the provider of airport facilities and services to its customer and the security activities belong to its services. The government has the responsibilities not only for establishing regulatory system but also for oversighting the implementation of aviation security activities. The paper is to review the revision of aviation security regulation and the changes of aviation security responsibilities, and costs and task assignment in Republic of Korea after September 11 event. The responsibilities, tasks and costs assigned to airlines, airport operators and government are introduced and evaluated in terms of economic fairness, effectiveness and efficiency of aviation security activities. The drawbacks of new legal system are pointed out and the suggestions to remedy them are proposed as conclusions.