• Journal of Digital Convergence
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• v.14 no.9
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• pp.317-323
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• 2016

Big Data is now seen as a major asset in the company's competitiveness, its influence in the future is expected to grow. Companies that recognize the importance are already actively engaged with Big Data in product development and marketing, which are increasingly applied across sectors of society, including politics, sports. However, lack of knowledge of the system implementation and high costs are still a big obstacles to the introduction of Big Data and systems. It is an objective in this study to build a Big Data system, which is based on open source Hadoop and Hive among Big Data systems, utilizing POS sales data of small and medium-sized offline markets. This approach of convergence is expected to improve existing sales systems that have been simply focusing on profit and loss analysis. It will also be able to use it as the basis for the decisions of the executive to enable prediction of the consumption patterns of customer preference and demand in advance.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.159-167
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• 2017

The purpose of this study is to examine the effects of brand identity of coffee specialty stores on customer 's brand trust of customers, brand attachment, revisit intention, and word of mouth intention. A survey was conducted and 342 copies were used in the analysis of the structural equation model. As a result of the study, the brand identity was proved to have a positive effect on brand trust. In addition, brand trust has a positive effect on brand attachment, indicating that it affects affection on the brand depending on the degree of trust on the brand. Brand attachment had a positive influence on revisit intention and positive influence on word of mouth intention. Therefore, the proper construction of brand identity is linked to the acquisition of fixed customers by linking with the intention of repurchase, and it affects the profit generation of brand, so the brand manager can confirm that proper establishment of brand identity and marketing strategy should be set up.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.423-431
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• 2016

Customizing system is known as an important factor which affects not only purchase, loyalty and immersion of the user. In this study, we explore the concept of character-customizing system in the early stage of a game; on the basis of it, we compare cases by analyzing and schematizing certain types of systems which many games stick to. Customizing system types are divided into a basic case and a differentiated convergence case; based on it, they are classified into four types: Realistic, Creation, Individual, Additional; plus, another customizing system case out of games is also analyzed. To improve customer loyalty, a system like a differentiated case that attracts user participation is essential. Through a variety of character customization convergence cases shown in this study, we expect them to be used as game production guides. By enlarging the range of the study, we expect further studies to cover more cases.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.643-650
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• 2014

This study deals with the effects of the extension of terrestrial TV VOD holdback on the viewing behavior focusing on IPTV & digital cable TV. And this study presents the implication by analyzing a time series trend of the digital media service. Thus researcher has analyzed the VOD performance trend of IPTV & digital cable TV, based on the real data of media player's internal fact sheet. First, researcher confirmed that the repetition of the peak value goes to January and August seasonally. Also, it was confirmed that the viewing rate of terrestrial broadcasting companies is affected by the hit drama program. And researcher confirmed that the terrestrial VOD, movie and kids VOD, and terrestrial VOD purchases is falling down by analyzing a time series relationship. Terrestrial broadcasting companies did an extension of the holdback for the purpose of trying to increase the viewership of the broadcast, but it was confirmed that it was reduced both purchasing desire VOD viewing and viewing of the broadcast audience rather. Thus the researcher expect the customer familiar policy of media players in the future.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.419-430
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• 2015

This study is to conceptualize nurses' satisfaction, patient satisfaction about nurses and hospital, and patients' revisit and recommendation intention as linear structural equation model, and then, identify the significance of the path coefficient and goodness of the research model. Data were collected from 2,079 nurses and 6,776 patients in 5 university hospitals. The results were as follows: The research model was generally found to be good in terms of goodness of fit. The significance of the path coefficients are as follows. 1)A nurse's satisfaction has great influence on a patient's satisfaction about nurses, 2)A patient's satisfaction about nurses has influence on patient's satisfaction about the hospital, 3)A patient's satisfaction about the hospital has great influence on patient's revisit intention, 4)A patient's satisfaction about the hospital has great influence on patient's recommendation intention. These results will provide basic data for the hospital managers practicing customer satisfaction strategies in their health care marketing.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.493-499
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• 2014

Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.37-52
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• 2013

Prior to full-scale implementation of smart grid, the Korean government is conducting a smart grid testbed in Jeju island. However, the participants of the ongoing program are skeptical about the success of the expansion of smart grid. The concern rises from various reasons; the limits of the Korean electricity market mainly led by both the government and KEPCO, high stability and reliability of the existing electricity grid, insufficient utilization of renewable energy, and public fear of raised electricity bills. Five key issues in regards to facilitating the Korean smart grid market are extracted and evaluated. The issues are conflict of interest among participants, the effect of introducing real-time pricing, lack of customer participation of demand response, and absence of business models.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.101-110
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• 2020

Devices that add emotion-specific services or various functions are appearing in AI speakers and related devices. To this end, this study performed topic modeling analysis on the topics of post-purchase texts written by AI speaker users, and compared them with the data collected via survey questionnaires. Furthermore, data on the emotional intelligence of AI speakers and relationship quality were collected from 600 users and analyzed using structural equation modeling. The findings of the study are as follows: First, the analysis results of topic modeling showed that most of the articles mainly mention the functional aspects of AI speakers. Second, emotional intelligence of AI speaker perceived by consumer affected relationship quality, and relationship quality had a positive effect on customer satisfaction. Therefore, this study expands the area of AI research by integrating the concept of emotional intelligence and relationship quality to provide new theoretical and practical implications.

• The Journal of Fisheries Business Administration
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• v.35 no.1
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• pp.57-85
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• 2004

To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.