• Title/Summary/Keyword: Customer Policy

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Analyzing Regional Characteristics of Producer service Networks: Comparing the Capital region with Gyeongsang region (생산자서비스 네트워크의 지역별 특성 연구: 수도권과 경상권의 비교 분석)

  • Kim, Hyung-Joo;Lee, Jeong-Hyop
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.1
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    • pp.1-18
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    • 2010
  • This paper examines characteristics of producer service networks by comparing the Capital region with Gyeongsang region in Korea and provides implications for regional policies of producer services. We employ the data of the Korea Innovation Survey, compiled by Science & Technology Policy Institute in 2006 and analyze producer service networks in the two regions. According to the results of production networks analysis, producer service firms in Gyeongsang region serve to relatively limited areas of market whereas those in the Capital region serve to a larger market. No difference is found between producer service firms in the Capital region and those in Gyeongsang region for the types of major customers. Analysis of knowledge/information networks demonstrates that firms in the Capital region mostly count on informal networks while those in Gyeongsang region primarily rely on their suppliers as a source of key information. Firms in Gyeongsand region often gain key information from the Capital region. The results of Social Network Analysis show that both of the innovation networks for two regions are poorly connected. In order to promote producer services, each region needs strategic approach reflecting regional characteristics and demands of regional industries.

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Importance-Performance Analysis of the Livestock Organic Wastes Recycling Policy (축산 유기성 폐기물 자원화 정책의 중요도-만족도 분석)

  • Kim, Won-Tae;Suh, Dae-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.523-531
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    • 2018
  • The purpose of this paper is to derive priorities and implications for the organic resource conservation policy in the livestock sector. We conducted a survey on the importance-performance of the organic waste resource reclamation of livestock sector using a 5-point Likert scale. The importance average for the resource recycling of livestock organic waste was 3.63 and the average of performance was 3.04. As a result of the IPA on livestock manure recycling measures, it is necessary to improve feed quality, establish a local recycling system, increase demand for compost and liquid, enhance customer linkages, and develop cost reduction technologies. It requires intensive support for promoting the spread of odor reduction technologies and integrated management of biomass. It is necessary to introduce mid- and long-term measures such as the revival of feed in tariff, promote by-product feeding, establish solid fuel process management standards, create hygiene safety standards, develop eco-beads and promotion of feed conversion. It is required to strengthen support for the development of odor reduction technologies and prepare consultative organizations among related departments, develop eco-friendly solid fuel technology, and support policies for renewable energy certification.

A Study on the Supporting System for Growth Stage of Startup (창업기업의 성장단계별 지원체계에 관한 연구: 국내외 유니콘 기업의 사례 비교)

  • Lee, Jae-Seok;Lee, Ki-Ho;Lee, Sang-Myung
    • Korean small business review
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    • v.43 no.1
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    • pp.165-186
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    • 2021
  • Startups are undergoing a change throughout the growth process of startups that appear in existing studies as they move away from the existing B2B or B2C frame and expand their target customer groups to O2O, C2C. In this regard, a new type of startup known as unicorns, a unicorn which has grown rapidly in a short period of time, is being created by successfully attracting government support and external investment in recognition of the potential value of the startup. This study examined the relationship between investment attraction and growth after founding for five representative unicorns in the U.S. and Korea. As a result, it was found that private investment in Korea is passive and defensive, and is attracted after the Series A stage, compared to the U.S., where the growth potential of the startup ecosystem is positively evaluated. In addition, it found that government's support policy throughout the startup's growth process is an abstract and comprehensive policy focusing on initial funding for startups. Therefore, it was suggested that the scope of government policies should be expanded to forster startups as unicorns, and that it is necessary to establish and implement differentiated support policies for each growth of the scale-up of startups. This study is significant in that it presented the criteria for the growth stage and support of startups as well as policy support for scale-up through practical case analysis of unicorns.

A Study on the Diffusion Factor of e-finance (e-Finance의 확산요인에 관한 연구)

  • Kim, Min-Ho;Song, Chae-Hun;Song, Sun-Yok;Cha, Sun-Kwon
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.253-277
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    • 2002
  • Nowaday, the advanced technology in information and communication has been leading the dramatic change of transaction paradigm expansion from physical basis to electronic one. As we know, financial services support most of financial exchange between two business parties. So the expansion of electronic transaction paradigm affects to every financial institutions which provide financial services. Thus, financial institutions have accepted e-Finance systems and providing internet financial services to live in the competition. The purpose of this study is to contribute the qualitative enhancement of its customer service, rapid diffusion and accurate strategy establishment for e-Finance industry in the user side. Through the literature review and factor and reliability analysis, this study selects six diffusion factors such as efficiency of perceived e-Finance, reliability and safety of e-Finance in perceived e-Finance itself's characteristic; confidence, technical factors and the customer service quality of e-Finance system in perception on e-Finance System; inclination to innovation in the personal characteristic. According to result of hypothesis verification by using logistics regression analysis, technical factors and the customer service quality of e-Finance system in perception on e-Finance System and inclination to innovation in the personal characteristic gave statistically positive effect to the diffusion decision at the significant level 0.05 and 0.01. However efficiency of perceived e-Finance, reliability and safety of e-Finance in perceived e-Finance itself's characteristic didn't affect to diffusion decision and confidence of e-Finance system in perception on e-Finance System didn't have any statistical significancy. This study can be used as a basic material for the forward empirical study of diffusion factors in the user side and be able to apply to company and government policy making or embodiment, determination for customer service quality degree of financial institutions. But this study has some limitations like didn't touch satisfaction factors and its effect, only deal domestic customers and didn't use multi-regression analysis.

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Efficacy of ISO 9001 : 2000 Quality Management System in Human Assisted Reproductive Technology Center (보조생식술 센터에서 ISO 9001 : 2000 품질경영시스템의 도입 및 시행의 효용성)

  • Jun, Jin-Hyun;Park, Yong-Seog;Lee, Hyoung-Song;Kim, Soon-Duk;Hwang, Son-Hee;Han, Su-Kyoung;Kim, Jae-Ho;Song, In-Ok;Kang, Inn-Soo;Koong, Mi-Kyoung
    • Clinical and Experimental Reproductive Medicine
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    • v.34 no.2
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    • pp.107-115
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    • 2007
  • Objective: A quality management system of international standardization organization (ISO) 9001:2000 has been proposed to properly evaluate and improve the quality of productions and services. The purpose of this article was to describe on successful introduction and application of the ISO system to human assisted reproductive technology (ART) center. Methods: Center for reproductive medicine and infertility of Cheil General Hospital started the action for ISO 9001:2000 certification at January-2004. The ISO system of our center was monitored by measuring the customer satisfaction index and periodical internal and external audit. Reports of non-conformity described corrective and preventive actions for problems and occurrences that were not consistent with the standard process and operation of our center. Continuous management and improvement were performed on the project of customer dissatisfaction. Results: Our center has got the certification of ISO 9001:2000 for "Research and development of IVF-ET program for infertility treatment" from Korean Foundation for Quality at June-2004. The policy of ISO was "To establish the best center of reproductive medicine and infertility" and "To establish the best quality management system". We found 140 cases and 7 cases of non-conformity in internal and external audit for three years, respectively, and performed corrective action. Conclusion: Improvement of customer satisfaction, systemic documentation and transparency and efficacy of working procedure were achieved by application and operation of the ISO system to our center. This ISO system could be used as a basic institutional management system for the national guideline to the human ART center.

The Study of motives to select and revitalise a franchise by comparing management practices of nail shops (네일샵의 경영형태 비교를 통한 프랜차이즈 선택동기와 경영성과 분석에 대한 연구)

  • Lee, Mi-Sun;An, Jong-Sook
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.201-211
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    • 2014
  • This study is to identify whether a difference exists between factors that influence the time when independently owned nail shops and franchises commence business. Futhermore, we set out to investigate the criteria for nail shop owners use when selecting franchise nail shops with a relatively high level of customer satisfaction and performance, to discuss the necessity of a franchise agreement. An actual analysis has revealed that there is a difference in factors that influence management at the time of and after the inception of independently owned shops and franchise nail shops. Business performance of franchise shops, as a result of evaluating customer satisfaction or monthly sales, turns out to be higher than independently owned shops. The criteria for selecting franchise stores includes intensity of competitiveness in the same business district, accessibility, ability to keep up with current trends, directors' skills, color scheme, excellence of company logo, interesting interior, reasonable prices compared to the level of cosmetic procedure and efforts to motivate employees. Overall, the deciding factor enabling shops to operate continuously is constant supervision from the headquarters of the franchise company.

A Study of virtual experiential marketing factors in the Internet shopping mall (Focused on the Schmitt's experiential marketing factors) (인터넷쇼핑몰 가상체험마케팅 요소에 관한 연구 (Schmitt 체험마케팅 요소를 중심으로))

  • Youn, Soung-Jung
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.151-158
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    • 2012
  • This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

Efficiency Analysis of the Securities Firms using a Combined BSC and DEA Model (BSC와 DEA 결합모델을 이용한 증권사 효율성 분석)

  • Kim, Youngjin;Jung, Goosang;Hwang, Jae-Joon;Lee, Hyun-Soo;Kim, Sun Ah;Kim, Tae-Sung
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.159-168
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    • 2013
  • This study analyze the business efficiency of securities company based on the 2011 performance of 29 securities firms which engage in domestic investment brokerage by applying a combination model of BSC and DEA. And we evaluate business state focused on efficiency which is based on logical system of BSC as business innovation method. The analysis of result is that companies with high customer efficiency index appeared that business efficiency composite index tended to be higher and we identified that customer perspective have an important factor to calculate business efficiency composite index of korea security company. In addition, based on the results of the efficiency analysis we analyze correlation analysis between traditional financial ratio and business efficiency composite index. We confirmed that company of high business efficiency level in terms of BSC have a good record in terms of profitability. BSC-DEA combination model expect to be utilized in security industry sector as well as other industrial sectors as good business indicator to determine the business efficiency and to be used a model can be evaluated the integrated firm valuation of tangible and intangible assets.

Effects of Hotel Using Experience on Customers' Purchase and Behavior Intention (호텔이용 경험이 구매의사와 고객행동의도에 미치는 영향)

  • Han, Jin-Young
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.105-113
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    • 2018
  • The purpose of this study was to find out the effects of the hotel using experience on customers' purchase and behavior intention. For this study, a total of 306 questionnaires among collected data for customers who hotel using experience at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows 1% level positive significant effects in purchase and continual purchase intention of "emotional experiencer", "physical experience factor", "continuous experience factor", and "superior experience factor", but it is 10% level significant effects in continual purchase intention positively effected continual purchase intention of "physical experience factor". Also, it shows 1% level positive significant effects on hotel customers' intention of reused, intention of suggestion, intention of recommendation of "emotional experiencer", "physical experience factor", "continuous experience factor", and "superior experience factor". From the study, it is expected to build hotel-customer relationship and brand level of awareness for activating customers' loyalty.

Study on Influence of Market Merchant College Education in Convergence Era to Educational Performance (융합시대 시장상인대학 교육이 교육성과에 미치는 영향에 관한 연구)

  • Lee, Mi-Ja;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.209-218
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    • 2015
  • This study aims to look into whether market merchant college education in Convergence to has any influence to the educational performance. For the purpose, 300 surveys were distributed to the ones who completed the course at ** city and in total 275 replies were selected out of 300. The age as of the subjects of this study suggests many of the most common are 91 people with more than 60 121 people 50s. This suggests that the age of a person engaged in the business owners have a lot of seniors. Dependant variable of this study, educational performance resulted in sales increase, help in self development with 82.4%, stronger confidence in success of business startup, overall satisfaction with the market merchant college education. Advanced studies regarding market merchant college and series of domestic and overseas documents were referred to for this study. As trait elements for market merchant college education, educational service, change intention, challenge spirit, decisive factors for customer communication were derived. Along with these elements, research model and hypothesis verifying the relationship with operational fund were established and empirical analysis and investigation was set as study objective.