• Title/Summary/Keyword: Customer Policy

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A Study on the Organizational Characteristics Affecting the Performance of CRM (고객관계관리의 성과에 영향을 미치는 조직적 특성에 관한 연구)

  • Ko, Chang-Bae;Yun, Jong-Su;Lee, Young-Sik;Cho, Jae-Wan;Cha, Dae-Kyu
    • Journal of Digital Convergence
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    • v.2 no.1
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    • pp.57-73
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    • 2004
  • Due to the rapid development of Information Technology and the Internet, e-business has bloomed and prevailed recently. As the result of this phenomenon, enterprises introduce CRM as a new process accessible to customers. The purpose of this study is to examine the factors affecting the performance of CRM based on precedent theoretical studies. So, the empirical test is conducted to various hypotheses related to the research model. 206 questionnaires for this study are collected. The result of how the organizational characteristics influence on the performance of CRM shows that they have a positively significant effect on it in order of expert security, top management's support and customer information-centric culture, and department collaboration. Evaluation and compensation system don't influence on the performance of CRM directly.

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An Empirical Study on Situational Factor of ERP Introduction

  • Yim, Ki-Heung;Chong, Min-Yeong;Ra, Jong-Hei
    • Journal of Digital Convergence
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    • v.5 no.1
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    • pp.9-15
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    • 2007
  • In today's dynamic and turbulent business environment, in order to become globally competitive, many companies are trying to get closer to the customer and deliver value added product and services in the shortest possible time which demands integration of business processes of an enterprise, Enterprise Resource Planning (ERP) is such a strategic tool, which helps the company to gain competitive edge by integrating all business processes and optimizing the resources available. This paper throws light on how ERP evolved, what makes up an ERP system and what it has to offer to the industries. The paper includes the role of ERP, perception of ERP value, ERP plan and direction. The author also argues checkpoints as a preview to ERP introduction.

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Consumer Classification and the Group Characteristics By Satisfaction/Dissatisfaction with Electronic Commerce (소비자만족/불만족을 통해 본 전자상거래 소비자의 유형과 특성)

  • 김기옥;유현정
    • Journal of the Korean Home Economics Association
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    • v.38 no.12
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    • pp.85-99
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    • 2000
  • The purpose of this study was to classify consumers barred on satisfaction with electronic commerce and to understand group differences in personal and behavioral characteristics. An on-line survey among hitel users was conducted from August 5th through 14th of 1999 and 678 replies were analyzed. This study identified four groups of consumers based on satisfaction with electronic commerce. They were 'the generally satisfied'. 'the generally dissatisfied', 'the satisfied with e-commerce while dissatisfied with the Internet', and 'the dissatisfied with e-commerce while satisfied with the Internet'. Demographic and behavioral characteristics of the four groups were significantly different. Implications on consumer education, consumer policy, and customer services of e-business were discussed.

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Development of DSM(Demand Side Management) Monitoring Methodology Considering the Diffusion Process of High Efficient End-Use Appliances (고효율기기의 보급확산을 고려한 전력수요관리 모니터링시스템의 방법론 개발)

  • Hwang, Sung-Wook;Kim, Bal-Ho;Kim, Jung-Hoon;Chang, Seung-Chan;Kim, Chang-Seob
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.48 no.8
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    • pp.941-950
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    • 1999
  • This paper presents a DSM monitoring methodology that is able to evaluate the impact of DSM programs especially focused on the strategic conservation i.e. the enhancement of end-use energy efficiency. For an effective assessment of DSM programs, it is foremost necessary to examine the market characteristics on the specific end-use appliance according to the customer's adoption of DSM programs. The proposed monitoring methodology contains a diffusion process of high efficient end-uses considering major factors of DSM impact such as, price, reference capacity, forecasted capacity and lifetime of end-use appliances. Case studies show the projection of power reductions and energy savings resulted from DSM monitoring in order to diagnose the current status properly and provide a baseline of DSM policy and analysis.

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Analysis of Questionnaire Investigation on SNS Utilizing Bayesian Network

  • Aburai, Tsuyoshi;Higuchi, Yuki;Takeyasu, Kazuhiro
    • Industrial Engineering and Management Systems
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    • v.12 no.2
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    • pp.130-142
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    • 2013
  • Social Networking Service (SNS) is prevailing rapidly in Japan in recent years. The most popular ones are Facebook, mixi, and Twitter, which are utilized in various fields of life together with the convenient tool such as smart-phone. In this work, a questionnaire investigation is carried out in order to clarify the current usage condition, issues and desired functions. More than 1,000 samples are gathered. Bayesian network is utilized for this analysis. After conducting the sensitivity analysis, useful results are obtained. Differences in usage objectives and SNS sites are made clear by the attributes and preference of SNS users. They can be utilized effectively for marketing by clarifying the target customer through the sensitivity analysis.

A Proposal for Generation of Digital Elevation Models in Korea

  • Lee, Chang-Kyung;Park, Byung-Gil;Kim, Young-An;Min Heo
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2004.02a
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    • pp.73-81
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    • 2004
  • National Geographic Information Institute (NGII) in Korea, through National Geographic Information System (NGIS) Program, has prepared to generate and disseminate digital elevation data for Korea. This is a pilot research to propose a policy for generation, maintenance, and supply of Korea Digital Elevation Data (KDED). Customer demands for accuracy and resolution of DEM was surveyed through questionnaire. In order to investigate the quality, the technical efficiency and the production cost, a tentative DEM in a small test site was generated based on digital topographic maps (original paper map scale 1 :5,000), analytical plotter, and LIDAR. Accuracy standard for KDED was derived based on source data and generation methods. As results of this research, we recommend uniformly spaced grid model for KDED. Its preferable grid space is 5m in urban and its vicinity; and 10m in field and mountainous area. LIDAR has been valuated as a proper KDED generation method fulfilling customers demand for the accuracy.

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A Study on e-Logistics Integration Scheme Using A Strategy of Technical Acquisition (기술획득 전략에 따른 e-로지스틱스 통합화 방안 사례연구)

  • 김종기;서장훈;박명규
    • Journal of the Korea Safety Management & Science
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    • v.5 no.4
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    • pp.117-130
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    • 2003
  • This paper examines to focus on General Strategy of e-logistics activity for SCM(Supply Chain Management) Build-up, especially the field service logistics Integration. And this research analyzes the case study(Business of Strategy Group Unit) Survey) involving effective logistics management that leads customer satisfaction, seeking to find out the key elements of competitive policy. Because problems arise from the differences between their goals and structures, which cause each sied to feel vulneralbe to opportunism or shirking of responsibilities by the other. The goal of a logistics system is to ensure that every family planning client always receives the contraceptives partner wants, and that they are in good condition and have not expired. In order to select, procure, and distribute the right quantities of the right contraceptives, managers of the logistics system must keep informed of the rates of use of each contraceptive and of the quantity of available supplies. As a result, We propose that a firm's e-logistics strategy is an important locus innovation and a crucial source of value creation for the firm its suppliers, partners, and customers.

Suggestions for effective policy improvement through analysis of government policies and certification acquisition cases related to international certification of railway domain products. (철도제품 국제인증관련 정부 정책 및 인증획득 사례 분석을 통한 실효적 정책 개선안에 관한 제언)

  • Choi, Yo Chul
    • Journal of the Korean Society of Systems Engineering
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    • v.17 no.2
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    • pp.106-113
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    • 2021
  • Today, the market and customer requirements for safety-related products in the Railway industry are continuously increasing, and companies that supply these products continue to make related efforts. However, the international standard requirements for making safety-related products are high, so small and medium-sized business companies are having difficulty developing them due to problems in time and cost to achieve them. This study examined government-centered international certificate policies and cases and suggested improvement measures based on the research results. In addition to supporting international certification costs, the government needs to expand technical consulting and expert training for them to solve problems in obtaining an international certificate.

THE STUDY OF MULI-LEVEL PERFORMANCE MEASUREMENT APPROACH FOR VALUE MANAGEMENT OF CIVIL INFRASTRUCTURE PROJECTS

  • Jong-Kwon Lim;Min-Jae Lee;Dong-Youl Lee
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1294-1299
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    • 2009
  • Best value in value engineering has relation to cost and performance. But a severe problem in VE study of a project is to reduce value due to loss of performance, caused by focusing on cost reduction. Also a lack of understanding performance concept, no trial VE workshop as well as cost saving-based policy have not satisfied customer needs. A efficient and practical methodology for accomplishing best value in construction projects is proposed. This study developed a more objective approach for performance measurement approach of mega projects and suggested a systematic process of performance quantitative analysis verifying value improvement. The proposed performance measurement method would be very useful for better communication and consensus between stakeholders and VE team especially through value engineering.

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Development and Validation of the Korean Patient Safety Culture Survey Instrument for Hospitals (한국형 환자안전문화 측정도구 개발 및 평가)

  • Sun-Gyo Lee
    • Quality Improvement in Health Care
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    • v.30 no.1
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    • pp.105-119
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    • 2024
  • Purpose: This study aimed to develop a survey instrument to assess the Patient Safety Culture in Korean hospitals and evaluate its validity and reliability. Methods: A preliminary instrument was developed through a literature review, focus group interviews, content validity testing, and pretesting for face validity. A total of 467 hospital employees participated in the psychometric testing. Validity and reliability assessments included content validity, construct validity, criterion-related validity, and internal consistency. Results: The Korean Patient Safety Culture Survey Instrument comprised 35 items across seven factors: leadership, patient safety policy and procedure, patient safety improvement system, teamwork, non-punitive environment, patient safety knowledge and attitudes, and patient safety priority. These seven factors contributed 60.98% of the variance of the total scale. Cronbach's alpha for internal consistency was .93; the seven factors ranged from .66 to .91. Conclusion: The results of this study showed that the Korean Patient Safety Culture Survey Instrument is reliable, valid, and suitable for measuring patient safety culture in Korean hospitals.