• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.6
• /
• pp.1057-1068
• /
• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.

• Asian Journal of Innovation and Policy
• /
• v.9 no.3
• /
• pp.308-338
• /
• 2020

The entrepreneurial journey is not short of challenges, and about 90% + tech start-ups experience failure (Startup Genome, 2019). The magnitude of the challenges varies across the tech start-up lifecycle stages, namely emergence, stability, and growth. This opens the research question, do the profiles of a start-up and its co-founder impact start-up success or failure across its lifecycle stages? This study aims to understand and identify the profiles of tech start-ups and their co-founders. We gathered primary data from 151 start-ups (Status: 101 failed and 50 successful ones), and they are across different lifecycle stages and represent six major start-up hubs in India. The chi-square test on status and start-up's lifecycle stage indicates a noticeable correlation, and they are not independent. The Kruskal Wallis test was used to distinguish statistically significant profile attributes. The parameters distinguishing success and failure are identified, and the need to deliver customer experience is emphasized by the start-up profile attributes: Product/service, high-tech nature of a start-up, investor fund availed, co-founder experience, and employee count. The importance of entrepreneurial experience is ascertained with entrepreneur profile attributes: Entrepreneurial expertise, the number of prior and current start-ups, their willingness to start again in the event of failure, and age of co-founder, which is a proxy to learning and experience. This study has implications for entrepreneurs, investors, and policymakers.

• Journal of Information Technology Applications and Management
• /
• v.28 no.3
• /
• pp.89-108
• /
• 2021

The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

• Asian Journal of Innovation and Policy
• /
• v.12 no.1
• /
• pp.054-074
• /
• 2023

With the advent of the '4th Industrial Revolution', digitalization using AI (Artificial Intelligence), big data, IoT (Internet of Things), cloud computing and mobile is accelerating across all industries and global companies have fundamentally reorganized customer experiences, business models, and operations centering on digital transformation. Business innovation drives productivity improvement, process simplification, price, competitiveness and sustainable expansion. Whether digital transformation will be necessary for the current industrial environment is no longer important, and how quickly companies achieve digitalization has emerged as the utmost crucial element in industrial continuity. As non-face-to-face and remote technologies have begun in earnest, and accelerated in the pharmaceutical industry. They are looking for ways to provide value, generate profits, improve efficiency, and sustain the future. Compared to other industries, the pharmaceutical-related sectors have shown high interest in digital transformation especially to reduce costs and meet the challenge of delivering products during the pandemic environment.

• Asian Journal of Business Environment
• /
• v.12 no.2
• /
• pp.29-41
• /
• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• Annual Conference of KIPS
• /
• 2021.11a
• /
• pp.13-14
• /
• 2021

한국과학기술정보연구원(이하 KISTI)은 지난 11년 간 전사적으로 품질제고전략, 서비스만족전략, 이미지 제고전략 등 3대 고객만족 추진전략을 수립하여 체계적인 "고객만족경영시스템(CSM : Customer Satisfaction Management)"을 구축하고 이를 강화하기 위한 노력을 기울여 왔다. 본 연구의 목적은 과학기술정보서비스에 대한 고객만족도를 기반으로 하여 이용고객을 예측할 수 있는 모델을 구축하는 것이다. 이를 위해 과학기술정보 서비스를 경험한 500명의 의사결정자를 대상으로 과학기술정보서비스에 대한 고객충성도를 측정하였다. 고객의 충성도는 NPS(Net Promoter Score) 이론에 근거하여 하였다. 특히 연구결과 고객만족도 수준에 따라 비추천고객, 중립고객, 추천고객을 예측할 수 있는 모델을 구축하였다. 이와 같은 연구결과는 고객의 긍정적이거나 부정적인 구전으로 급속도로 노출되는 환경에서 고객의 만족도를 분석함으로써 기관의 주요 서비스별 고객을 확보하는데 사전 예측자료로 활용될 수 있다.

• Informatization Policy
• /
• v.18 no.3
• /
• pp.88-107
• /
• 2011

This paper proposes a prepaid system promotion policy for the 3G(WCDMA) MVNO with regard to the newly included paragraphs 3, 4 and 5 of Article 32 (User Protection) and Article 38 (Provision of Wholesale Telecommunications Services) of the Telecommunication Business Act, which was revised on March 22, 2010. As of June 2011, there are only a few prepaid system subscribers to the mobile communications service due to various limitations, including prepay, interconnection, carrier selection, the MVNO policy, and number portability. However, overseas communications service regulatory agencies and service providers are increasingly presenting policies and strategies for mobile prepaid plans, in order to accommodate the various customer demands that are increasing the use of smart phones and data. This paper advances various proposals concerning promotion of the prepaid system by the 3G MVNO under the current Telecommunication Business Act, including separation of the prepaid data system and the mobile network; introduction of a monthly fixed-rate hybrid prepaid system, a top-up system and USIM system; introduction of mobile network carrier selection; differentiated retail discounts between prepaid and post-paid prices; revision of the retail discount policy for wholesale provision; increase in the number of mandatory service providers; and in-depth consideration of the introduction of a number portability policy for the prepaid and post-paid systems.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.45-59
• /
• 2015

As many companies have been interested in big data, they have invested a lot of resources to get more customer data. Some companies try to trade the data illegally. In order to collect more customer data, companies provide various incentive programs to customers. However, their results are normally much less than their expectations. This study focuses on exploring the relative importance of the factors which influence customer attitudes to providing his/her personal information. This study conducts a conjoint analysis to assess trade-offs among the five influential factors-monetary reward, concern for data collection, concern for secondary use, concern for unauthorized use, and concern for errors. This study finds that the customer attitude to providing personal information is most influenced by the concern for secondary use. Furthermore, it shows that there are some differences between the light internet user group and the heavy internet user group in the relative importances of these factors. The monetary rewards appeal to the heavy internet users, rather than the light internet users.

• Journal of Life Science
• /
• v.12 no.4
• /
• pp.433-441
• /
• 2002

There has been an increasing public concern about environmental safety and human health of field crops while customer consumes more and more field crops, to which overdose and residual chemicals were applied. As a solution for the problems, construction of sustainable agroecosystem is spreading out to pursuit the economic value of agricultural management as well as to meet environment concern. Public has extended their understanding on the preservation of environment and safeness of agricultural products, and governmental policy toward sustainable agriculture drives rapid increase of the production of sustainable agricultural products. Under this circumstances, it is time to encourage more consumption and to activate market system for the sustainable agricultural products. This study was initiated to diagnose the problems and future direction of domestic sustainable agriculture by analyzing the overall opinions of consumer on the sustainable agriculture. The results are as follows: The pursuit of low input management is a prerequisite to creat high valued agricultural products, and serious consideration should be taken to produce clean crops using natural products. Consummers are willing to pay 10∼50% more prices if the products get certified by official eco-label programs. It is believed that practice of sustainable agriculture using biopesticide and natural pesticide would accelerate the rapid extension of this pro-environmental agricultural management. To activate production and consumption of sustainable agricultural products correct informations on safety should be addressed to customer, and confidence has to be brought about from customer. This could be done by obtaining various and efficient distribution route, product competency for quality, upgraded sales strategy, maximum utilization of certificate system, and practice of recall system, so on.

• Korean journal of communication and information
• /
• v.45
• /
• pp.341-383
• /
• 2009

Customer Relationship Management (CRM) in the media field is a specialcustomer-centered management method based on the information technology in order to build a long-term relationship with customers, users or subscripted people of media services. The purpose of this study is to examine and compare the various strategies and the characteristics of customer relationship managements of domestic media corporations in the era of the digital convergence. The data is analyzed by in-depth interviews with the CRM managements of newspapers, cable & satellite broadcasters and telecommunication corporations. The result of the study shows that the practicing CRM in the media field has an influence on the management performance and the management's support influences the practice of CRM. CRM is practiced differently according to the scale of the media corporations and revenue. Also the study presents that media corporations which wanted to improve CRM are going through trials and errors caused by the lack of experience of the CRM market in Korea. Therefore this study would provide CRM strategy for CRM marketers in Korea. Furthermore, this study presents concepts to media corporations which do not apply to CRM yet, and theoretical backgrounds which do. Finally, the implication of the study, limitations and problems are explained and discussed.