• Title/Summary/Keyword: Customer Network

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Beauty Product Recommendation System using Customer Attributes Information (고객의 특성 정보를 활용한 화장품 추천시스템 개발)

  • Hyojoong Kim;Woosik Shin;Donghoon Shin;Hee-Woong Kim;Hwakyung Kim
    • Information Systems Review
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    • v.23 no.4
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    • pp.69-86
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    • 2021
  • As artificial intelligence technology advances, personalized recommendation systems using big data have attracted huge attention. In the case of beauty products, product preferences are clearly divided depending on customers' skin types and sensitivity along with individual tastes, so it is necessary to provide customized recommendation services based on accumulated customer data. Therefore, by employing deep learning methods, this study proposes a neural network-based recommendation model utilizing both product search history and context information such as gender, skin types and skin worries of customers. The results show that our model with context information outperforms collaborative filtering-based recommender system models using customer search history.

Credit Prediction Based on Kohonen Network and Survival Analysis (코호넨네트워크와 생존분석을 활용한 신용 예측)

  • Ha, Sung-Ho;Yang, Jeong-Won;Min, Ji-Hong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.2
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    • pp.35-54
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    • 2009
  • The recent economic crisis not only reduces the profit of department stores but also incurs the significance losses caused by the increasing late-payment rate of credit cards. Under this pressure, the scope of credit prediction needs to be broadened from the simple prediction of whether this customer has a good credit or not to the accurate prediction of how much profit can be gained from this customer. This study classifies the delinquent customers of credit card in a Korean department store into homogeneous clusters. Using this information, this study analyzes the repayment patterns for each cluster and develops the credit prediction system to manage the delinquent customers. The model presented by this study uses Kohonen network, which is one of artificial neural networks of data mining technique, to cluster the credit delinquent customers into clusters. Cox proportional hazard model is also used, which is one of survival analysis used in medical statistics, to analyze the repayment patterns of the delinquent customers in each cluster. The presented model estimates the repayment period of delinquent customers for each cluster and introduces the influencing variables on the repayment pattern prediction. Although there are some differences among clusters, the variables about the purchasing frequency in a month and the average number of installment repayment are the most predictive variables for the repayment pattern. The accuracy of the presented system leaches 97.5%.

A Recursive Procedure for the Queue Length Distribution of a Coxian Queueing Network (회귀적 방법을 이용한 Coxian 대기 네트워크의 대기길이 분포 계산)

  • Park, Doo-Yeong
    • The Journal of Engineering Research
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    • v.3 no.1
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    • pp.85-95
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    • 1998
  • In this study, we consider a recursive procedure to obtain the stationary probability distribution for analyzing Coxian queueing networks with finite queues. This network deals with multiple class customers. Due to the state space representing multiple class customers, the sub-matrices corresponding to states can not be square matrices and can not be inverted. Therefore, we introduce more complex recursive method to avoid the singular problem. The open queueing network that we study consists of 3 parallel first-level sources linked to a single second level queue. We consider two types of schemes for entering a queue. The first scheme is assumed to be the first-blocked-first-enter (FBFE) and the second scheme is the higher-priority-first-enter (HPFE). Arrival and service times are assume to have a Coxian distribution with two phases. Comparison between the resulting using Gauss-Seidel method and recursive procedure will be shown.

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Secure Authentication Approach Based New Mobility Management Schemes for Mobile Communication

  • Abdelkader, Ghazli;Naima, Hadj Said;Adda, Ali Pacha
    • Journal of Information Processing Systems
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    • v.13 no.1
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    • pp.152-173
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    • 2017
  • Mobile phones are the most common communication devices in history. For this reason, the number of mobile subscribers will increase dramatically in the future. Therefore, the determining the location of a mobile station will become more and more difficult. The mobile station must be authenticated to inform the network of its current location even when the user switches it on or when its location is changed. The most basic weakness in the GSM authentication protocol is the unilateral authentication process where the customer is verified by the system, yet the system is not confirmed by the customer. This creates numerous security issues, including powerlessness against man-in-the-middle attacks, vast bandwidth consumption between VLR and HLR, storage space overhead in VLR, and computation costs in VLR and HLR. In this paper, we propose a secure authentication mechanism based new mobility management method to improve the location management in the GSM network, which suffers from a lot off drawbacks, such as transmission cost and database overload. Numerical analysis is done for both conventional and modified versions and compared together. The numerical results show that our protocol scheme is more secure and that it reduces mobility management costs the most in the GSM network.

Prediction of Dormant Customer in the Card Industry (카드산업에서 휴면 고객 예측)

  • DongKyu Lee;Minsoo Shin
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.99-113
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    • 2023
  • In a customer-based industry, customer retention is the competitiveness of a company, and improving customer retention improves the competitiveness of the company. Therefore, accurate prediction and management of potential dormant customers is paramount to increasing the competitiveness of the enterprise. In particular, there are numerous competitors in the domestic card industry, and the government is introducing an automatic closing system for dormant card management. As a result of these social changes, the card industry must focus on better predicting and managing potential dormant cards, and better predicting dormant customers is emerging as an important challenge. In this study, the Recurrent Neural Network (RNN) methodology was used to predict potential dormant customers in the card industry, and in particular, Long-Short Term Memory (LSTM) was used to efficiently learn data for a long time. In addition, to redefine the variables needed to predict dormant customers in the card industry, Unified Theory of Technology (UTAUT), an integrated technology acceptance theory, was applied to redefine and group the variables used in the model. As a result, stable model accuracy and F-1 score were obtained, and Hit-Ratio proved that models using LSTM can produce stable results compared to other algorithms. It was also found that there was no moderating effect of demographic information that could occur in UTAUT, which was pointed out in previous studies. Therefore, among variable selection models using UTAUT, dormant customer prediction models using LSTM are proven to have non-biased stable results. This study revealed that there may be academic contributions to the prediction of dormant customers using LSTM algorithms that can learn well from previously untried time series data. In addition, it is a good example to show that it is possible to respond to customers who are preemptively dormant in terms of customer management because it is predicted at a time difference with the actual dormant capture, and it is expected to contribute greatly to the industry.

A Study on the Influence of the Organizational Culture of Korean Network Marketing Companies on Customer Orientation and Service Orientation (한국형 네트워크 마케팅 기업의 조직문화가 고객 지향성과 서비스지향성에 미치는 영향에 관한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.4
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    • pp.29-37
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    • 2020
  • The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.

An Empirical Study on User's Continuance Intention Towards Mobile IM Service in China (중국 모바일 인스턴트 메시징 서비스의 지속사용 의도에 관한 실증연구)

  • Luo, Weiyi;Shao, Jing;Lee, Young-Chan
    • Information Systems Review
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    • v.15 no.2
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    • pp.91-110
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    • 2013
  • Due to the intense competition and low switching cost, to find out which factors will significantly impact on user's continuance intention is very important for mobile instant messaging (IM) practitioners. In this study, we adopted network externalities and perceived service quality as independent variables based on the definition of mobile IM service. Network externalities also include direct externalities (referent network size) and indirect externalities (perceived complementarity). The result of this study shows that referent network size has a critical influence on perceived usefulness and perceived complementarity has a critical influence on perceived enjoyment; perceived service quality, as we expected, has significantly impact on not only customer's satisfaction but also perceived usefulness and perceived enjoyment. Meanwhile, both perceived usefulness and perceived enjoyment have directly critical influences on customer's continuance intention.

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Field Test Study of Photovoltaic Generation System for Medium and Small-Sized Buildings (중소형 건물 태양광발전시스템의 실증 연구)

  • Kim, Eung-Sang;Kim, Seul-Ki
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.11a
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    • pp.561-565
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    • 2006
  • The paper presents a method of assessing the adequate tapaclty of photovoltaic generation systems for public buildings based on analysis of load variation patterns of customers. When PV systems are installed for supplying power for the customer load, reverse power relay is required by the guideline to be installed at the point of common coupling with the power network. The suggested method analyzes daily, weekly and monthly load demand of the customer that Irishes PV system installation, and determines the appropriate rating of the PV system for preventing PV generation from exceeding the customer demand. This work is expected to support renewable energy dissemination projects of public organizations.

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A Study on Web Based Inventory and Customer Management System Development (웹 기반 재고관리 및 고객관리 시스템 개발)

  • 조용욱;박명규
    • Journal of the Korea Safety Management & Science
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    • v.3 no.3
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    • pp.131-141
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    • 2001
  • Since 1990's, the Information Technology(IT) of combination between PC and Internet has progressed rapidly. As a fast development of Information Communication Technology and spreading of network, the previous economic state, the method of dealing, transaction object and a scope of transaction is changing. Like this, as raising of IT, the existing off-line commercial transaction is moving to electronic commercial one which based on the web. These days, a electronic distribution system of enterprise and the electronic commercial transaction between small company and customer is being operated, but there is no full developed proper system between small retailor and mid distribution center. So on this paper, the system which manage a simple marketing as well as Inventory Management & customer management will be presented.

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Customer Service Evaluation based on Online Text Analytics: Sentiment Analysis and Structural Topic Modeling

  • Park, KyungBae;Ha, Sung Ho
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.327-353
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    • 2017
  • Purpose Social media such as social network services, online forums, and customer reviews have produced a plethora amount of information online. Yet, the information deluge has created both opportunities and challenges at the same time. This research particularly focuses on the challenges in order to discover and track the service defects over time derived by mining publicly available online customer reviews. Design/methodology/approach Synthesizing the streams of research from text analytics, we apply two stages of methods of sentiment analysis and structural topic model incorporating meta-information buried in review texts into the topics. Findings As a result, our study reveals that the research framework effectively leverages textual information to detect, prioritize, and categorize service defects by considering the moving trend over time. Our approach also highlights several implications theoretically and practically of how methods in computational linguistics can offer enriched insights by leveraging the online medium.