• 제목/요약/키워드: Customer Network

검색결과 741건 처리시간 0.022초

복합포아송 수요를 가지는 CONWIP 시스템에서 고객집단의 성능평가 (Order Based Performance Evaluation of a CONWIP System with Compound Poisson Demands)

  • 박찬우;이효성
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.8-12
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    • 2004
  • In this study we consider a CONWIP system in which the processing times at each station follow a Coxian distribution and the demands for the finished products arrive according to a compound Poisson process. The demands that are not satisfied are backordered according to the number of demands that exist at their arrival instants. For this system we develop an approximation method to calculate order based performance measures such as the mean time of fulfilling a customer order and the mean number o: customer orders. For the analysis of the proposed CONWIP system, we model the CONWIP system as a closed queueing network with a synchronization station and analyze the closed queueing network using a product form approximation method. Numerical tests show that the approximation method provides fairly good estimation of the performance measures of interest.

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Predicting Selling Price of First Time Product for Online Seller using Big Data Analytics

  • Deora, Sukhvinder Singh;Kaur, Mandeep
    • International Journal of Computer Science & Network Security
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    • 제21권2호
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    • pp.193-197
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    • 2021
  • Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

Agile Management (Management 3.0) as the Basis of the Management System in the Conditions of Globalization

  • Kopytko, Marta;Chуrva, Olha;Stavska, Yuliia;Karvatska, Nataliia;Chуrva, Hanna
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.101-106
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    • 2022
  • The main purpose of the study is to determine the key aspects of Agile management as the basis of a management system in the context of globalization. The research methodology includes several scientific and theoretical methods that have achieved this goal. Adaptation of enterprises engaged in the development, production, and sale of innovative products to constant and rapid changes in the external environment requires managers to apply appropriate management methods. The use of Agile management in the management of innovation processes can speed up their implementation, minimize and optimize the use of resources, time, and effort of staff, can increase customer and customer satisfaction with the end result and, consequently, improve the company's competitive position in the market. The results of the study identified key aspects of the application of Agile management in the management system in the context of globalization.

Defection Detection Analysis Based on Time-Dependent Data

  • Song, Hee-Seok;Kim, Jae-Kyeong;Chae, Kyung-Hee
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2002년도 추계정기학술대회
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    • pp.445-453
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    • 2002
  • Past and current customer behavior is the best predicator of future customer behavior. This paper introduces a procedure on personalized defection detection and prevention for an online game site. The basic idea for our defection detection and prevention is adopted from the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behavior (i.e. trim-out their usage volume) before their eventual withdrawal. For this purpose, we suggest a SOM (Self-Organizing Map) based procedure to determine the possible states of customer behavior from past behavior data. Based on this representation of the state of behavior, potential defectors are detected by comparing their monitored trajectories of behavior states with frequent and confident trajectories of past defectors. The key feature of this study includes a defection prevention procedure which recommends the desirable behavior state for the ext period so as to lower the likelihood of defection. The defection prevention procedure can be used to design a marketing campaign on an individual basis because it provides desirable behavior patterns for the next period. The experiments demonstrate that our approach is effective for defection prevention and efficient for defection detection because it predicts potential defectors without deterioration of prediction accuracy compared to that of the MLP (Multi-Layer Perceptron) neural network.

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소셜미디어 마케팅을 통한 다차원적 고객 인게이지먼트 증진: 게시물 내용과 표현 유형을 중심으로 (Enhancing Multidimensional Customer Engagement on Social Media Marketing: Based on the posting contents and display types in Facebook Fan Pages)

  • 강봉수;이규현;김희웅
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권4호
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    • pp.99-116
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    • 2015
  • Purpose One of the main characteristics of Social Network Service(SNS) is that users in an open space makes posts through voluntary participation and sharing among them. This makes SNS a very attractive channel to companies that need to send their messages to consumers. As a matter of fact, there are many companies doing marketing activities through a platform of Fan Page as a space for corporations and consumers to act together. This study defines the values and types of companies' advertising posts on Facebook, empirically analyzes the results of them, and investigates factors that could enhance the customer engagement. Design/methodology/approach A research model was built to demonstrate which values and types of posts were combined by corporations' posts on Facebook and create their messages and which of those combinations would lead to high results of customer engagement. Findings The results show differences in the values of posts between the group of high customer engagement and the other group on Facebook. This study makes its contribution by conducting elaborate analysis of posts on Facebook and thus proposing marketing strategies that companies, which had difficulties with systematic marketing activities due to cost limitations, could use on Facebook.

구내통신선로설비 고도화를 위한 기술기준 개선에 관한 연구 (A Study on the Technical Standards for Improving Customer Cabling Systems)

  • 이영환;백종현;이현태
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 1999년도 추계종합학술대회
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    • pp.71-75
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    • 1999
  • 구내통신선로설비는 초고속정보통신망을 건물내의 이용자의 단말까지 연결해주는 설비로서 향후의 새로운 정보통신서비스를 위해서는 매우 중요하다. 기존의 국내의 구내통신선로설비는 음성급 전화 서비스 위주로 구성되어 있고 새로운 초고속정보통신망의 멀티미디어서비스를 수용하기 위한 구내통신선로설비를 구축하기 위해서는 관련 표준 및 기술기준의 개선이 매우 필요하다. 본 논문에서는 구내통신선로설비의 국제표준화 동향과 기술기준 제정 현황을 살펴보고 국내의 현행 기술표준 및 기술기준과 비교 분석하였다. 이를 토대로 구내통신선로설비의 고도화를 위한 현행 기술기준 규칙과 고시인 구내통신선로설비 등의 설치 방법의 문제점을 분석하고 개선방안을 제안하였다.

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초고속통신망 광케이블의 유지보수 및 시스템 발전방향 (Optical Super-highway Network Maintenance and System Trends)

  • 최신호;이병욱;박갑석;장은상;김성일
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1998년도 하계학술대회 논문집 G
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    • pp.2495-2497
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    • 1998
  • Fiber optic facilities are increasingly being deployed in loop applications for both busines and residential areas. These facilities support a variety of communications services that include high speed data and video using leading technologies such as Synchronous Optical Network (SONET), Wavelength Division Multiplexing(WDM). This proliferation of fiber optic facilities combined with the increasing pressure on network operators to reduce costs are fostering increased automation to reduce labor costs associated with providing and maintaining communications services. Effective fiber management and accurate records can improve the reliability and integrity of the future telecommunications networks and the quality of customer services. This paper describes the trend forward and the need for the deployment of Fiber Administration System (FAS) into the operations enviroment of a typical network provider.

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온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향 (The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry)

  • 강성민;엄기헌
    • Asia pacific journal of information systems
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    • 제20권2호
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

사용자수 제한을 갖는 개방형 다중계층구조의 대기행렬 네트워크 분석에 관한 연구 (An Analysis of a Multilayered Open Queueing Network with Population Constraint and Constraint and Constant Service Times)

  • Lee, Yeong
    • 한국경영과학회지
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    • 제24권4호
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    • pp.111-122
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    • 1999
  • In this paper, we consider a queueing network model. where the population constraint within each subnetwork is controlled by a semaphore queue. The total number of customers that may be present in the subnetwork can not exceed a given value. Each node has a constant service time and the arrival process to the queueing network is an arbitrary distribution. A major characteristics of this model is that the lower layer flow is halted by the state of higher layer. We present some properties that the inter-change of nodes does not make any difference to customer's waiting time in the queueing network under a certain condition. The queueing network can be transformed into a simplified queueing network. A dramatic simplification of the queueing network is shown. It is interesting to see how the simplification developed for sliding window flow control, can be applied to multi-layered queueing network.

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사회적기업의 사회적·경제적 성과에 미치는 영향요인: 사회적미션, 고객지향성, 사회적네트워크, 비즈니스모델 (Factors Influencing Social and Economic Performance of Social Enterprises)

  • 김형민
    • 디지털융복합연구
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    • 제19권12호
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    • pp.1-9
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    • 2021
  • 본 연구의 목적은 사회적기업의 지속가능한 성과에 영향을 미치는 요인들의 구조적 관계를 실증적으로 규명함으로써, 사회적경제 생태계와 사회적기업 이해관계자들에게 필요한 성공전략을 제시하는 데 있다. 선행연구를 통해 사회적기업의 성과요인에 대한 가설과 연구모형을 수립하였고, 설문조사에서 수집된 92개의 표본자료를 PLS-구조방정식모델링으로 가설의 유의성을 검토하였다. 분석결과, 성과요인으로 설정된 사회적미션, 고객지향성, 사회적네트워크는 모두 사회적성과에 유의한 정(+)의 영향을 미치는 것으로 파악되었다. 그리고, 사회적성과는 사회적미션을 제외한 고객지향성과 사회적네트워크를 매개하여 경제적 성과에 유의한 (+)의 영향을 미쳤고, 이 관계를 비즈니스모델이 강화하는 것으로 나타났다. 본 연구를 통해 사회적기업 성과요인들의 구조적 영향관계를 입증했다는 이론적인 의의와 함께, 사회적기업가들에게 성장과 성과 창출을 위해 집중해야 할 요인들을 제시했다는데 실무적인 시사점을 찾을 수 있다.