• Title/Summary/Keyword: Customer Knowledge Management

Search Result 330, Processing Time 0.023 seconds

Quality Design Support System based on Data Mining Approach (데이터 마이닝 기반의 품질설계지원시스템)

  • 지원철
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.28 no.3
    • /
    • pp.31-47
    • /
    • 2003
  • Quality design in practice highly depends on human designer's intuition and past experiences due to lack of formal knowledge about the relationship among 10 variables. This paper represents an data mining approach for developing quality design support system that integrates Case Based Reasoning (CBR) and Artificial Neural Networks (ANN) to effectively support all the steps in quality design process. CBR stores design cases in a systematic way and retrieve them quickly and accurately. ANN predicts the resulting quality attributes of design alternatives that are generated from CBR's adaptation process. When the predicted attributes fail to meet the target values, quality design simulation starts to further adapt the alternatives to the customer's new orders. To implement the quality design simulation, this paper suggests (1) the data screening method based on ξ-$\delta$ Ball to obtain the robust ANN models from the large production data bases, (2) the procedure of quality design simulation using ANN and (3) model management system that helps users find the appropriate one from the ANN model base. The integration of CBR and ANN provides quality design engineers the way that produces consistent and reliable design solutions in the remarkably reduced time.

Identification of Managerial Criteria for Efficient Coordination between a Manufacturer and Suppliers in Supply Chains (제조업체-협력업체간의 효율적 공급사슬 관리를 위한 평가기준 선정에 관한 연구)

  • Lee, Eon-Kyung;Kim, Sheung-Kwon;Ha, Sung-Do;Lee, Kyo-Weon
    • IE interfaces
    • /
    • v.13 no.3
    • /
    • pp.296-305
    • /
    • 2000
  • In supply chains, coordination between a manufacturer and suppliers is regarded as the most important issue when partnership of organizations is considered. Since the suppliers are external to the manufacturer and poor coordination between them results in excessive delays and ultimately leads to poor customer service, manufacturers need a new methodology to select suppliers and to manage and enhance the partnership between manufacturer and suppliers. We suggest a methodology that extends knowledge obtained from the supplier selection process to the supplier management process. We reserved a word, the supplier selection and management system (SSMS) for this methodology. In this paper, we explain how the SSMS is applied to a real supply chain. The methodology identifies the managerial criteria using information derived from supplier selection process and makes use of them in the supplier management process. These managerial criteria include key criteria that are major criteria required by the manufacturer for the best quality of parts from suppliers according to the character of each part, and weak criteria that show the shortcomings of selected suppliers as compared with alternative suppliers with regard to each criterion. The effectiveness of supplier management with managerial criteria was verified by a t-test and a correlation analysis with data collected and hypothesized from a Korean air-conditioner manufacturer.

  • PDF

A Hybrid QFD Framework for New Product Development

  • Tsai, Y-C;Chin, K-S;Yang, J-B
    • International Journal of Quality Innovation
    • /
    • v.3 no.2
    • /
    • pp.138-158
    • /
    • 2002
  • Nowadays, new product development (NPD) is one of the most crucial factors for business success. The manufacturing firms cannot afford the resources in the long development cycle and the costly redesigns. Good product planning is crucial to ensure the success of NPD, while the Quality Function deployment (QFD) is an effective tool to help the decision makers to determine appropriate product specifications in the product planning stage. Traditionally, in the QFD, the product specifications are determined by a rather subjective evaluation, which is based on the knowledge and experience of the decision makers. In this paper, the traditional QFD methodology is firstly reviewed. An improved Hybrid Quality Function Deployment (HQFD) [MSOfficel] then presented to tackle the shortcomings of traditional QFD methodologies in determining the engineering characteristics. A structured questionnaire to collect and analyze the customer requirements, a methodology to establish a QFD record base and effective case retrieval, and a model to more objectively determine the target values of engineering characteristics are also described.

Research Trends Analysis of Big Data: Focused on the Topic Modeling (빅데이터 연구동향 분석: 토픽 모델링을 중심으로)

  • Park, Jongsoon;Kim, Changsik
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.15 no.1
    • /
    • pp.1-7
    • /
    • 2019
  • The objective of this study is to examine the trends in big data. Research abstracts were extracted from 4,019 articles, published between 1995 and 2018, on Web of Science and were analyzed using topic modeling and time series analysis. The 20 single-term topics that appeared most frequently were as follows: model, technology, algorithm, problem, performance, network, framework, analytics, management, process, value, user, knowledge, dataset, resource, service, cloud, storage, business, and health. The 20 multi-term topics were as follows: sense technology architecture (T10), decision system (T18), classification algorithm (T03), data analytics (T17), system performance (T09), data science (T06), distribution method (T20), service dataset (T19), network communication (T05), customer & business (T16), cloud computing (T02), health care (T14), smart city (T11), patient & disease (T04), privacy & security (T08), research design (T01), social media (T12), student & education (T13), energy consumption (T07), supply chain management (T15). The time series data indicated that the 40 single-term topics and multi-term topics were hot topics. This study provides suggestions for future research.

Development of managerial decision-making support technology model for supporting knowledge intensive consulting process (지식집약형 컨설팅프로세스 지원을 위한 경영의사결정지원 기술모델 개발연구)

  • Kim, Yong Jin;Jin, Seung Hye
    • Journal of Digital Convergence
    • /
    • v.11 no.4
    • /
    • pp.251-258
    • /
    • 2013
  • Recently companies are confronted with a much more sophisticated business environment than before and at the same time have to be able to adapt to rapid changes. Accordingly, the need for selecting among alternatives and managing systematic decision-making has been steadily increasing to respond to a more diverse customer needs and keep up with the fierce competition. In this study, we propose a framework that consist of problem solving procedures and techniques and knowledge structure built on processes to support strategic decision making. and discuss how to utilize simulation tools as the knowledge-based problem solving tools. In addition we discuss how to build and advance the knowledge structure to implement the proposed architecture. Management decision support systems architecture consist of three key factors. The first is Problem Solving Approach which is used as reference. The second is knowledge structure on business processes that includes standard and reference business processes. The third is simulators that are able to generate and analyze alternatives using problem solving techniques and knowledge base. In sum, the proposed framework of decision-making support systems facilitates knowledge-intensive consulting processes to promote the development and application of consulting knowledge and techniques and increase the efficiency of consulting firms and industry.

Real-time CRM Strategy of Big Data and Smart Offering System: KB Kookmin Card Case (KB국민카드의 빅데이터를 활용한 실시간 CRM 전략: 스마트 오퍼링 시스템)

  • Choi, Jaewon;Sohn, Bongjin;Lim, Hyuna
    • Journal of Intelligence and Information Systems
    • /
    • v.25 no.2
    • /
    • pp.1-23
    • /
    • 2019
  • Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

A Survey and Analysis of Defense Industry Quality Management Level for Advancement of Defense Quality Policy (국방분야 품질정책 고도화를 위한 군수품 생산업체 품질경영수준 조사 및 분석)

  • Roh, Taejoo;Seo, Sangwon
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.40 no.3
    • /
    • pp.18-26
    • /
    • 2017
  • Defense industries which require high reliability need an optimized quality management system with well-planned implementation. And the government should examine the overall status of defense industries, then establish practical policies with a proper support plan in required areas to upgrade the quality management level of manufacturers. Thus, DTaQ developed the model for 2 years from 2014, which specialized in quality management level analysis for defense industries. And a survey has been undertaken with that model by DTaQ and Korea Research Center in 2016. The surveyed companies randomly sampled among those which have more than 30 employees and delivery history over past 3 years, and finally 106 defense industries were selected. This paper present survey method and indexes for survey of defense industry quality management level. The survey was conducted in the order of planning, data collection and data processing, and the validity and reliability of the data were verified to increase objectivity of survey results. The survey contents mainly consist of system quality and management quality. System quality includes Product Development Management, Production Operation Management, supply chain quality management, Safety & Environment Management and Reliability Management, on the other hand, management quality includes Strategic Leadership, Human Resource Management, Customer Market Management and Information & Knowledge Management. Thus this proposes the current overall quality management status of the 106 defense industries and shows level differences by company sizes and manufacturing sectors based on the result of survey. Specifically, this paper enables to track the areas which need prompt government support with the policy directions to make quality management level higher. Therefore, it is expected that this can be used as reference data in establishing quality policies for military supplies in the future.

The Behavioral Attitude of Financial Firms' Employees on the Customer Information Security in Korea (금융회사의 고객정보보호에 대한 내부직원의 태도 연구)

  • Jung, Woo-Jin;Shin, Yu-Hyung;Lee, Sang-Yong Tom
    • Asia pacific journal of information systems
    • /
    • v.22 no.1
    • /
    • pp.53-77
    • /
    • 2012
  • Financial firms, especially large scaled firms such as KB bank, NH bank, Samsung Card, Hana SK Card, Hyundai Capital, Shinhan Card, etc. should be securely dealing with the personal financial information. Indeed, people have tended to believe that those big financial companies are relatively safer in terms of information security than typical small and medium sized firms in other industries. However, the recent incidents of personal information privacy invasion showed that this may not be true. Financial firms have increased the investment of information protection and security, and they are trying to prevent the information privacy invasion accidents by doing all the necessary efforts. This paper studies how effectively a financial firm will be able to avoid personal financial information privacy invasion that may be deliberately caused by internal staffs. Although there are several literatures relating to information security, to our knowledge, this is the first study to focus on the behavior of internal staffs. The big financial firms are doing variety of information security activities to protect personal information. This study is to confirm what types of such activities actually work well. The primary research model of this paper is based on Theory of Planned Behavior (TPB) that describes the rational choice of human behavior. Also, a variety of activities to protect the personal information of financial firms, especially credit card companies with the most customer information, were modeled by the four-step process Security Action Cycle (SAC) that Straub and Welke (1998) claimed. Through this proposed conceptual research model, we study whether information security activities of each step could suppress personal information abuse. Also, by measuring the morality of internal staffs, we checked whether the act of information privacy invasion caused by internal staff is in fact a serious criminal behavior or just a kind of unethical behavior. In addition, we also checked whether there was the cognition difference of the moral level between internal staffs and the customers. Research subjects were customer call center operators in one of the big credit card company. We have used multiple regression analysis. Our results showed that the punishment of the remedy activities, among the firm's information security activities, had the most obvious effects of preventing the information abuse (or privacy invasion) by internal staff. Somewhat effective tools were the prevention activities that limited the physical accessibility of non-authorities to the system of customers' personal information database. Some examples of the prevention activities are to make the procedure of access rights complex and to enhance security instrument. We also found that 'the unnecessary information searches out of work' as the behavior of information abuse occurred frequently by internal staffs. They perceived these behaviors somewhat minor criminal or just unethical action rather than a serious criminal behavior. Also, there existed the big cognition difference of the moral level between internal staffs and the public (customers). Based on the findings of our research, we should expect that this paper help practically to prevent privacy invasion and to protect personal information properly by raising the effectiveness of information security activities of finance firms. Also, we expect that our suggestions can be utilized to effectively improve personnel management and to cope with internal security threats in the overall information security management system.

  • PDF

Discovery of Interesting Knowledge using Concept Hierarchy (개념 계층 이용 흥미로운 부분 데이터의 탐색)

  • 홍정희;김성민;남도원;이동하;이전영
    • Journal of Intelligence and Information Systems
    • /
    • v.6 no.2
    • /
    • pp.77-89
    • /
    • 2000
  • 개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가 (Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념계층의 특성상 부모(parent)-자 식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)고 말할 수 있다. 그러나 아직까지 개념계층 상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement) 에 대한 연구로서는 신뢰도(confidence),리프트(lift),컨빅션(conviction)등이 있었다. 그러나 이런 흥미도 의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해 서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념 계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용 가능하리라 여겨진다.

  • PDF

Factors Reducing Credit Card's Perceived Risk in Retail Payment: An Approach to Consumer Traits

  • Nam Hoang TRINH;Hong Ha TRAN
    • Journal of Distribution Science
    • /
    • v.21 no.11
    • /
    • pp.67-75
    • /
    • 2023
  • Purpose: The study is focused on understanding consumer behaviour related to credit card use in retail payment or identifying factors that influence risk perception. Research design, data and methodology: Based on data collecting from structured self-administered questionnaires of 247 Vietnamese bank account payers, this study uses the Cronbach alpha analysis, the factor analyses, the structural equation modeling to assess the research's measurement model and structural model with the presence of knowledge, propensity to trust, self-efficacy, risk perception, intended use and their complex, intertwined relationships. Results: The results reveal that customer's perceived risk, which is affected by their self-efficacy and propensity to trust, negatively impact on their intended use of credit cards in retail payment. However, there is no evidence of the significant influence of consumer knowledge on how they assess potential losses of credit card. Conclusions: These findings provide a better understanding of consumer risk perception, its antecedents and consequence in a direction of credit card adoption. Bank managers or marketers should focus on increasing the information about credit cards and issues related to credit card use in retail payment, promoting mechanisms to encourage customers to participate in the credit card experience.