• Title/Summary/Keyword: Customer Knowledge Management

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An Empirical Study on the Information Satisfaction by use with Accounting Information System (회계정보시스템의 활용에 따른 정보 만족도에 관한 실태분석)

  • Park Jae-Yong
    • Management & Information Systems Review
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    • v.6
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    • pp.267-290
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    • 2001
  • Today's firms are experiencing severe competition and lots of change under uncertainty of the future. In order to survive in rapidly changing environment, companies have steadily adopted information technology(IT) environment. The advancement of information technology allows people to access information and knowledge resources without the limitation of time and location through internet. Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. This study is intended to provide a theoretical framework of information and knowledge and their relationship, that the infusion of powerful information networks into business environments is beginning to have a profound a significant difference of the nature between information satisfaction and accounting information system(AIS) in the business activity. This paper is to maximize the efficiency of university libraries human resources management by determining the followings the relationship between the level of information technology implement and the job satisfaction of the librarian, the main factors that affect job satisfaction. Questionnaire was sent to 120 companies from 20 corporations chosen by random sampling and the methods of ANOVA, T-test, and correlation analysis were used. The results of the analysis are as follows; 1) There is a unsignificant difference in the level of information satisfaction by accounting information system and the motivation factor according to the level of implementation of IT. 2) There is a relatively high in a significant difference in information satisfaction by the level of net income. 3) There is high a significant difference is shown in the accounting years while implementing the IT and information satisfaction.

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Study on Repurchase of satisfaction, smart phones, according to the characteristics of Chinese (중국인의 스마트폰 특성에 따른 만족, 재구매 의도에 관한 연구)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.263-270
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    • 2012
  • Modern society, the era of convergence can be And mobile convergence era as the sudden transformation of a mobile communication terminal industry. Smartphone users increasingly rapidly and the new role and value of smart phones is increasing in all walks of life, the impact of knowledge and information society, to accelerate the more recent case of Korea, determined to become more. In this study, look to the Chinese and the characteristics of smartphone customer satisfaction, repurchase intentions affect the relationship between the foundation of marketing strategy in the future to become. The results of this study can be summarized smart phone's aesthetic characteristics, functional characteristics, and purchase characteristics that affect customer satisfaction was For smart phones as well as customer satisfaction has a positive effect on repurchase.

Effects of Advertising Campaign on the Salesperson's Performance: Should a Multilevel Marketing Firm Advertise Its Brand to Customers?

  • YOO, Changjo;CHO, Yooncheong
    • The Journal of Industrial Distribution & Business
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    • v.10 no.6
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    • pp.7-17
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    • 2019
  • Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

A Study of Holism based Service Experience Analysis System

  • Kim, Sung-Su;Lee, Eun-Jong
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.49-61
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    • 2012
  • Objective: The aim of this study is to offer a holism based Service Experience Analysis System(HSEAS) for service design. Background: Customer experience has been focused in a lot of service area. But it is difficult to understand the customer's needs and their experiences because it's so complex and uncertain. Thus it needs holistic approach that means it's difficult to explain general character merely through the understanding of small parts that composes an object and it must be analyzed within the overall context. Method: Accordingly, the thesis paper proposes the Service Experience Analysis System that satisfies the four following needs. (1) Need of solid Experience Framework in which the special quality of the service experience is considered, (2) need of support for the semantic cohesion between different kinds of data, (3) need of support for the management and search of vast data, and (4) need of building the knowledge base system for collaborative research. Results: HSEAS combines the short information in the customers' words and behaviors or situations and circumstances and provides a place of analysis where the context of the general experience can be read and allows concrete understanding of the actual state and factor of the problem as a Combined Data Analysis Tool. Conclusion: HSEAS becomes the center of information management, analysis and connection and it provides a free collaboration place where physical condition has no relations to as a knowledge base system based on network. Application: It is expected that length and width will be added to the analysis and assistance for effectively accumulating information will be provided in the area of diverse service.

Comparison of college students' behavior toward nutrition information communication between Korea and the US

  • Kim, Chang-Sik;Bosselman, Robert;Choi, Hyung-Min;Lee, Keum Sil;Kim, Eojina;Moon, Hyeyoung;Jang, Yoon Jung;Ham, Sunny
    • Nutrition Research and Practice
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    • v.14 no.4
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    • pp.401-411
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    • 2020
  • BACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior. SUBJECTS/METHODS: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed. RESULTS: Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process. CONCLUSIONS: This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.

Intellectual Capital of Government Sponsored R&D Institutes (국가출연연구기관의 지식자산 모델)

  • 김명순;유제훈;고재상;이영덕
    • Journal of Technology Innovation
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    • v.8 no.1
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    • pp.197-216
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    • 2000
  • This study is to make clear the knowledge-based management perspective for knowledge companies and to find a way to measure intellectual capital of R&D organizations. Based on the state-of-the-art findings from business sectors, the intellectual capital is divided into three categories: human capital, structural capital, and customer capital. The fourth capital, infrastructural capital, is added in this study specifically for government sponsored R&D organizations, of which the main objectives are to foster technological innovation nationwide and to support its diffusion effectively, The result of this study can offer basic concept of under what categories they can be classified, which also can be used further to find the right indicators of intellectual capital specific to each organization by combining the items found in this study.

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A Study on Simplified-DBR Scheduling in Job Shop Environment with Due Dates (납기를 갖는 Job Shop 생산시스템에 대한 Simplified-DBR Scheduling 적용방안에 관한 연구)

  • Han, Won-Kyu;Park, Chang-Kwon
    • IE interfaces
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    • v.25 no.1
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    • pp.106-113
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    • 2012
  • There are few factors like a due date observance of the customer's order, reducing the manufacturing lead time, and minimizing the inventory investment to successfully run the manufacturing system. It is difficult for corporation and a person concerned to be offered indicators to achieve few factors mentioned above from complex manufacturing systems having much fluctuations. Simplified-DBR based on TOC(Theory of Constraints) is a management paradigm which can offer indicators to effectively face with fluctuating market's needs when market's demand is smaller than a capacity of manufacturing system. This paper is offering a core indicator and management model which is needed to successfully run the manufacturing system for corporation and a person concerned who have short experience and knowledge and newly construct Sinplified-DBR manufacturing system. Thus, this paper provides a systemic guidance in the offered model through the simulation.

Web 2.0 and Strategic Service Quality Management (Web 2.0와 전략적인 서비스 품질경영)

  • Kim, Gye-Su
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.267-272
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    • 2007
  • A business is an organized. profit-seeking activity that provides goods and service designed to satisfy customer' needs. For years, Internet users have been dream of intelligent software agents that automatically prowl the online world and bring back high-quality information. In the era of web2.0, Internet users can communicate each other on open platforms(e-mail, Naver Knowledge-In. Cyworld, Wikipedia, and blog etc.). The author investigate the impact of web2.0 user's perceived value. affective commitment. brand equity on loyalty intention. The results suggest that excellent service quality will be alternative solving in web2.0 business environment.

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On the development of customer knowledge management system for R&D (R&D를 위한 고객지식 관리 시스템의 설계)

  • Kim, Seon-U;Kim, Seung-Gyeom;Park, Yong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.400-405
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    • 2005
  • R&D의 발전과 함께 필요한 지식과 정보가 증가하며 참여자들도 확대되었다. 따라서 기업은 외부의 지식을 관리할 필요가 발생하였으며, 고객의 지식은 가장 중점적인 관리의 대상이다. 본 연구는 고객의 지식을 R&D에 활용할 수 있도록 해주는 고객지식관리시스템(CKMS)의 설계를 목적으로 한다. CKMS는 고객을 성공적인 지식 창출 사이클로 유도하며, 기업의 고객 지식 획득을 지원하고 고객의 관점에서 생성된 지식을 R&D에 유용한 형태로 전환하는 과정을 지원한다. 우선 R&D 프로세스와 필요한 고객 지식과 CKMS의 기능을 정의하였다. 또한 시스템 설계를 위하여 고객 선정, 고객 참여, 지식 창출 및 지식 획득의 관점에서 설계를 위한 기준과 그 속성을 정의하였다.

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An Internet Shopping Mall Evaluation Model based on Malcolm Baldrige Model (말콤 볼드리지 기반한 인터넷 쇼핑몰 평가모형)

  • Kim, Hee-Ohl;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.3
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    • pp.102-113
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    • 2010
  • In this research, we proposed a quality evaluation standard model which is suitable for the internet shopping mall based on the Malcolm Baldrige National Quality Award model. A 7-Point Likert Scale was used based on the seven categories within the 2008 Malcolm Baldrige Criteria : Leadership, Strategic Planning, Customer and Market Focus, Measurement Analysis and Knowledge Management, Workforce Focus, Process Management, and Result. Furthermore, we analysed the validity and causal relationship among the factors within the model. The goal of this research is to find a rational standard to evaluate internet shopping malls nationwide and help the structuring and the operation of these malls. The results may be used not only as a tool to evaluate internet shopping mall sites but also as a guideline to improve the quality of a internet shopping mall site that is under development.