• 한국IT서비스학회지
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• 제18권2호
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• pp.75-96
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• 2019

These days, many companies use information systems as a basis for organizational management activities and as an important component of sustainable management. Thus, securing and operating a high-quality information system that can improve the efficiency of business processes is a large part of corporate competitiveness. In order to get such a critical information system, it is only possible to successfully carry out the project. Various attempts and studies have been undertaken to increase the success rate of the project. However, the reality is that the success rate is still not getting much better. In this study, the concept of quality of service, which has long been actively studied in marketing area, was applied as a new factor to enhance the project's success. In this study, project performance activities were defined as the act of providing services. A survey of 164 valid collection data was analyzed. The analysis used SPSS 23. Four process quality factors (customer participation, customer response, knowledge and skills, reliability) and 21 metrics were derived. Through this research, I hope to be the starting point of applying process quality concept as a new breakthrough to increase success rate of project.

• Journal of Korea Trade
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• 제24권8호
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.277-288
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• 2001

Nowadays, for the competitive power of an enterprise, there are many attempts to implement information system that could support business innovation by business process re-engineering. However, there is no effort to standardize the core business processes of enterprise based on standards of data, documents. These facts make it difficult to introduce and implement enterprise information system designed by business processes of the higher level. Therefore, standardization of business process by analyzing the functionality and relationships among them are important and necessary. The results of our research are summarized as process-driven standardization (standardization of core business processes) and development of a repository. In process-driven standardization, we proposed the reference model by analyzing the business processes of the leading enterprises for core business processes. The reference model focuses on core business processes, such as sales management, procurement management, production management, logistics management, and customer support in manufacturing industry. We developed a knowledge-based system as a repository for a integrated management system of business process. And this repository was built up web-based system for the purpose of both reference and management.

• Asia Marketing Journal
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• 제18권1호
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• pp.1-22
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• 2016

Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: front-end coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in Japan. Data sources include interviews with KAM units and non-KAM sales units and an analysis of secondary data. This paper suggests that studying the coordination between KAM units and non-KAM units will further our understanding of internal coordination in KAM research.

• 대한안전경영과학회지
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• 제10권4호
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• pp.297-307
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• 2008

At the spots of enterprises experiencing rapid environmental changes, necessity for ceaseless managemental innovation is raised. We can't deny that management quality is also a part of such managemental innovation. Introduction of management quality by an organization is different from introduction of other individual innovative techniques. Management quality is not one time project but complete historical change program to be pursued continuously. Furthermore, it must be understood as a strategic 'Quality Journey' looking for far future of an organization. Malcolm Baldrige Model has been increasingly used in Korea as a global standard for management quality. The model, however, has shown a number of limitations in application due to nonsystematic elements in the implementation process. The deployment process of the model should be detailed through a real world case study. In this research, we proposed a quality evaluation standard model which is suitable for the Korean public enterprise based on the Malcolm Baldrige Non-profit Criteria, and examined the model. A 7-Point Likert Scale was used based on the seven categories within the 2007 Malcolm Baldrige Non-profit Criteria: Leadership, Strategic Planning, Customer and Market Focus, Management Analysis and Knowledge Management, Workforce Focus, Process Management, and Results. Furthermore, we analysed the validity and causal relationship among the factors within the model. Through the above case study, following common factors for successful Malcolm Baldrige Model have been derived. The following is a summary of the results of this study. First, for Malcolm Baldrige Model management, needs powerful support Leadership. Second, for Malcolm Baldrige Model management, needs systematic Strategic Planning. Third, for Malcolm Baldrige Model management, needs the continuous Customer and Market Focus. Fourth, for Malcolm Baldrige Model management, needs systematic Measurement Analysis and Knowledge Management. Five, for Malcolm Baldrige Model management, needs systematic Workforce Focus. Six, for Malcolm Baldrige Model management, needs systematic Process Management. The finding are surely necessary factors to arrange the human resource management for upgraded management quality, those factors help to explain why all enterprises consider human resource as the strategic view.

• 한국식생활문화학회지
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• 제29권3호
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• pp.231-239
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• 2014

We studied customer recognition and understanding of menu labeling as well as the correlations between customer support for menu labeling and multiple factors, such as demographic characteristics, dinning-out behavior, and menu selection criteria. This study designed a survey and received responses from 351 individuals. The analysis results reveal that most respondents did not acknowledge menu labeling or lacked knowledge of it. Many of the respondents showed experience in ordering from menus with ingredient labels, but many showed no interest in menu labeling. Exactly 114 (32.5%) respondents showed support of menu labeling, and most were interested in levels of trans-fat, fat, and cholesterol. The respondents reported that menu labeling should be implemented more in fast-food restaurants and causal dinning restaurants. This study also analyzed how customer menu selection criteria are related to support level of menu labeling. Respondents were classified into three groups based on their support level for menu labeling (low medium high), after which correlations between customer menu selection criteria and support level were examined. Respondents in the high support group considered all menu selection criteria (i.e., ingredients, health, and consideration of calories). GLM analysis showed that monthly dining-out expenses were highly related to support level with a significance level of 0.05, and the interaction between monthly dining-out expenses and respondents' jobs also affected support level with a significance level of 0.01.

• 지식경영연구
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• 제23권1호
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• pp.69-88
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• 2022

옴니 채널은 멀티 채널 경험을 유기적으로 연결하여 고객 경험을 제고하는 것을 의미한다. 최근 오프라인 매장에서 모바일 어플리케이션이나 키오스크를 통해 주문이나 결제하는 환경이 조성되고 있다. 이런 맥락에서 오프라인 채널과 모바일 채널의 서비스 경험이 브랜드 충성도에 미치는 영향을 살펴보고자 하였다. 또한 일상적으로 쓰거나 소비되는 서비스 환경에서 습관이 브랜드 충성도 미치는 영향도 살펴보았다. 오프라인 매장의 경험을 기능적, 인간적, 기계적 단서로 구분하여, 관련 요인들이 인지된 가치에 미치는 영향을 살펴보았다. 더욱이, 고객들의 나이와 성별에 따른 선행 요인들이 브랜드 충성도에 미치는 영향 차이를 살펴보았다. 커피 전문점을 방문하면서 모바일 어플리케이션을 사용해본 365명의 고객들을 대상으로 연구 모형을 검증하였다. 연구 분석 결과, 오프라인 매장의 인지된 가치와 모바일 어플리케이션 충성도는 브랜드 충성도에 유의한 영향을 미쳤다. 또한 예상한 것과 같이 습관도 브랜드 충성도에 유의한 영향을 미쳤다. 본 연구 결과를 통해 옴니 채널 환경에서 고객들의 브랜드 충성도 형성 과정을 이해하고, 이를 바탕으로 효과적인 마케팅 및 운영 전략을 수립하는데 도움을 줄 수 있을 것으로 기대된다.

• 지식경영연구
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• 제14권4호
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• pp.87-98
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• 2013

Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

• 정보학연구
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• 제6권4호
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• pp.93-111
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• 2003

웹기반 기업정보시스템은 다양한 애플리케이션, 콘텐츠 그리고 자료유형이 혼재되어 있어 시스템사용자의 정보처리효율과 정보해독성의 저해요인이 된다. 이러한 환경에서 보다 사용자친근성과 접근의 편의성을 제공할 수 있는 기술이 포털이며 이를 통하여 기업의 모든 정보시스템 그리고 외부시스템간의 원활한 연결을 도모할 수 있을 것이다. 본고에서는 기업포털(EP)을 정보처리포털(IPP), 의사결정지원포털(DPP) 그리고 지식경영포털(EKP)로 분류하고 이를 통하여 효율적인 시스템환경을 위한 구축방법을 제시하였다. 또한 구축에 따른 기술적인 문제보다는 개념적이고 절차적인 문제에 역점을 두고 분석하였다.

• 한국산업정보학회논문지
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• 제13권4호
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• pp.83-97
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• 2008

최근 들어 기업의 이해관계자 관리가 중요해지면서, 기업의 사회적 책임에 대한 관점이 변화되고 있다. 기업들은 이전과 달리 보다 능동적이고 전략적인 관점에서 사회적 책임활동을 수행하고 있다. 그러나 이러한 사회적 책임활동의 효과에 관한 연구는 소비자 반응, 사회적 성과, 그리고 재무적 성과를 중심으로 이루어졌고, 기업내부의 비즈니스 프로세스나 구성원들에게 미치는 영향에 대한 연구는 상대적으로 부족하였다. 특히 지식경영활동을 통한 혁신역량이나 비재무적 성과에 기업의 사회적 책임활동이 어떤 영향을 미치는지에 대한 연구는 매우 부족하였다. 이에 본 연구에서는 기업의 사회적 책임활동이 지식경영활동 및 조직성과에 미치는 영향을 규명하고자 하였다. 구체적으로, 제조업을 포함한 다양한 업종의 256개 기업을 대상으로 실증분석을 수행한 결과 기업의 사회적 책임활동은 지식경영활동 및 조직성과에 정(+)의 영향을 미치는 것으로 나타났다.