• Title/Summary/Keyword: Customer Knowledge

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College Students' Perception toward Nutrition Information at University Dining Services (대학급식 영양정보 표시에 관한 대학생의 인식 조사)

  • Ham, Sunny;Jeong, Jinyi;Kim, Seongjin
    • Journal of the Korean Society of Food Culture
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    • v.30 no.4
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    • pp.432-438
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    • 2015
  • The purpose of menu labeling is to offer eating environments with improved healthy food selection. Similar to U.S. policies, the Korea government enforces the Special Act on Children's Food Safety and Nutrition for provision of nutritional labeling in chain restaurants. Considering the importance of dining services for college students and their interests in health, this study examined college students' perception toward nutrition information provided by university dining services. A survey was conducted for university students. Students' recognition of nutrition information for university dining services was lower than recognition of nutrition information for commercial food services. The most common reason cited by students for considering nutrition information of university dining services was customer rights, followed by health maintenance. Students showed a high tendency to use nutrition information of university dining services. College students' motivation for knowing nutrition information of university dining services included health and value interests. Students' knowledge of nutrition had a positive effect on their intention to know nutrition information. The findings of this study offer university administrators and contract food service management companies directions for developing menu labeling for university dining services.

Consumer use of social media for food risk information: Survey findings in the United States and implications for the Korean context

  • Shim, Min Sun
    • Korean Journal of Health Education and Promotion
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    • v.33 no.3
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    • pp.83-93
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    • 2016
  • Objectives: This study aimed (1) to share findings from the U.S. on customer use of social media for information seeking and sharing about food recall risks, and (2) to discuss the implications of the findings for the context of food safety and risk communication in Korea. Methods: A cross-sectional survey was conducted with 1,026 social media users aged 18 years or older in the U.S., recruited from the Knowledge Network's nationally representative panel. Results: About 26 percent of respondents used social media either to seek or share food recall information in the past year, with social networking sites being the most popular tool. With respect to social media use for information seeking, being married, perceived risk of getting foodborne diseases, and trust in Internet were significant, positive predictors; being Whites and trust in health professionals were negative predictors. Social media use for information sharing was positively associated with education, being married, foodborne disease history, and perceived risk of foodborne diseases; Whites, income, and trust in health professionals were negative predictors. Conclusions: The study gives theoretical, methodological, and practical implications for the context of food safety and risks in Korea.

Factors Affecting Customer Brand Preference toward Electric Vehicle in Bangkok, Thailand

  • VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.383-393
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    • 2020
  • The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

The Effect of Service Quality and Value of Five-Star Hotel Services on Behavioral Intentions with the Role of Consumer Satisfaction as Mediator

  • GOELTOM, Vasco Adato H.;KRISTIANA, Yustisia;JULIANA, J.;BERNATO, Innocentius;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.967-976
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    • 2020
  • This study aims to improve knowledge of consumers' decision-making by testing a conceptual model that considers the hotel's service quality and service value toward customers' behavioral intentions using a mediator, which is the role of consumers' satisfaction. The object of this research is five-star hotels, which has become a significant segment of the general hotel industry and is undergoing rapid expansion. This research is a quantitative research using questionnaire as the sampling method answered by people who have stayed at five-star hotels before. The total of 150 valid respondents were used in this study. The collected data was processed by a statistical tool software, Partial Least Square (PLS). The major findings of this research showed that the relations between service quality and service value of five-star hotels do not have significant positive impact on consumers' behavioral intention, nonetheless the mediation analysis shows that customers' satisfaction partially mediates service quality and service value with consumers' behavioral intentions to stay. It means that in this case, consumers' satisfaction has an important role to mediate service value quality and service value. As a result, the study shows that four out of six hypotheses are supported. A couple of recommendations are suggested for further research.

A Study on Model of MIS User satisfaction (경영정보시스템의 사용자 만족모형에 관한 연구)

  • Lee Jang-Hyung;Park Hee-Suck
    • Management & Information Systems Review
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    • v.3
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    • pp.47-76
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    • 1999
  • Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion In this report we will contain the contents as follows, 1) investigate limitations of exposed theories about Methodology, 2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company, 3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model. We have conclusions through model that Index values like GFI AGFL RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index. Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower. Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case. Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.

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Comparison of the Salesperson's Service on Fashion Retailing Formats - Focused on Department Store, Discount Store, and Outlet Store - (패션 유통업태간 소비자가 요구하는 판매원의 서비스 차원 비교(I) - 백화점, 할인점, 아울렛몰을 중심으로 -)

  • Lee, Jin-Hwa;Hur, A-Hyun
    • Fashion & Textile Research Journal
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    • v.10 no.3
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    • pp.289-297
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    • 2008
  • This paper was to examine the salesperson's service that the consumer demands in different types of fashion retailing formats including department store, discount store and outlet store. Data has been collected from June to August in 2005 in Pusan and Seoul on subject of 1000 adult over18 years old and 979 pieces were used to analyze. Data analysis was conducted by factor analysis, regression using the SPSS statistics package program. Services in common in 3 fashion retailing formats were "individual concerning", "kindness, courtesy/customer respect", "quick correspondence/convenience", and "product knowledge". Unique services that consumer demanded for the department store were professional and polite attitude; for the discount store, honesty and convenience for refund and exchange; for the outlet store, wide range of product selection. The results has shown that the part of salesperson's service dimensions influenced the consumer's purchase, repurchasing intention and the level of satisfaction. Therefore fashion marketers need to carefully implicate operation and service management depending on the retailing formats.

The Validity of IT Consulting SERVQUAL Measurement Tool (IT컨설팅 서비스 품질 측정에 대한 타당성 검증에 관한 연구)

  • Suh, Hyun-Suk
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.111-128
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    • 2005
  • This paper examines the validity of the newly developed IT consulting SERVQUAL measurement tool. In an attempt to measure Ire IS customers' expectations and perceived quality of the services they received, the researchers developed a diagnostic tool of SERVQUAL based on the solid theoretical background, which can specifically be applied to the IT consulting service sector. This on-going research so far, has been applied to six (6) different organizations that have received IT consulting services over the past years. From the preliminary data collected, the correlation and the factor analyses were conducted to understand the underlying concept and refinement of the measurement tool. Although the correlation analysis showed a little tendency of collinearity among some of the variables, all showed sound relationship of the proposed hypotheses. The exploratory factor analytic approach was chosen because it does not set any priori constraints on the estimation of components or the number of components to be extracted. The number of different factor solutions was extracted and tested to see which solution represents better grouping of the variables. The Crombach's Alpha was computed on different combinations of the factor solutions to ensure validity. The results show 8-dimensional IT consulting SERVQUAL measures which they are, assurance, knowledge & skill, customer relationship, support, empathy, process management, expertise, and education, seem more appropriate than the originally proposed 6 dimensions. The study approach was non-experimental cross-sectional research design. The longitudinal design of follow-up studies to periodically revise and refine current measure is strongly recommended for fine tuning of the tool.

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A Hybrid QFD Framework for New Product Development

  • Tsai, Y-C;Chin, K-S;Yang, J-B
    • International Journal of Quality Innovation
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    • v.3 no.2
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    • pp.138-158
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    • 2002
  • Nowadays, new product development (NPD) is one of the most crucial factors for business success. The manufacturing firms cannot afford the resources in the long development cycle and the costly redesigns. Good product planning is crucial to ensure the success of NPD, while the Quality Function deployment (QFD) is an effective tool to help the decision makers to determine appropriate product specifications in the product planning stage. Traditionally, in the QFD, the product specifications are determined by a rather subjective evaluation, which is based on the knowledge and experience of the decision makers. In this paper, the traditional QFD methodology is firstly reviewed. An improved Hybrid Quality Function Deployment (HQFD) [MSOfficel] then presented to tackle the shortcomings of traditional QFD methodologies in determining the engineering characteristics. A structured questionnaire to collect and analyze the customer requirements, a methodology to establish a QFD record base and effective case retrieval, and a model to more objectively determine the target values of engineering characteristics are also described.

A Comparative Study of Internet Banking Satisfaction Model in South Korea and Indonesia

  • Wati, Yulia;Koo, Chul-Mo
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.1-28
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    • 2009
  • Banking industries have continuously innovated through technology-enhanced products and services. Many studies have recognized the importance of the Internet in banking industries, arguing that it has been widely adopted. Many studies published on the Internet banking in specific countries are mostly related with such issues as internet banking adoption and acceptance, security and risks of online banking system, and interface design. Several studies have been done to examine the differences and similarities between other banking channels and the Internet banking. However, to the best of our knowledge, only a limited number of studies has examined the differences and similarities between two specific countries in order to create a new customer satisfaction model. In this research, we studied the internet banking satisfaction model by comparing two countries: South Korea and Indonesia. We conducted an empirical study based on the data collected in both two countries. In this research, we found that countries which have adopted electric banking services, particularly between a country with high ICT adoption and a country with low ICT adoption, show different satisfaction trends. Based on the study results, herein we provide discussion, managerial, and practical implications.

Research Trends Analysis of Big Data: Focused on the Topic Modeling (빅데이터 연구동향 분석: 토픽 모델링을 중심으로)

  • Park, Jongsoon;Kim, Changsik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.1
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    • pp.1-7
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    • 2019
  • The objective of this study is to examine the trends in big data. Research abstracts were extracted from 4,019 articles, published between 1995 and 2018, on Web of Science and were analyzed using topic modeling and time series analysis. The 20 single-term topics that appeared most frequently were as follows: model, technology, algorithm, problem, performance, network, framework, analytics, management, process, value, user, knowledge, dataset, resource, service, cloud, storage, business, and health. The 20 multi-term topics were as follows: sense technology architecture (T10), decision system (T18), classification algorithm (T03), data analytics (T17), system performance (T09), data science (T06), distribution method (T20), service dataset (T19), network communication (T05), customer & business (T16), cloud computing (T02), health care (T14), smart city (T11), patient & disease (T04), privacy & security (T08), research design (T01), social media (T12), student & education (T13), energy consumption (T07), supply chain management (T15). The time series data indicated that the 40 single-term topics and multi-term topics were hot topics. This study provides suggestions for future research.