• Title/Summary/Keyword: Customer Knowledge

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Configuration of Premium Mobility Customer's Experience Using a Critical Incident Technique (결정적 사건기법을 이용한 프리미엄 모빌리티 고객의 이용경험 구성요인 분석)

  • Jeong, Hyein;Hong, Seokpyo;Chung, Namho
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.135-153
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    • 2024
  • With the recent emergence of smart tourist cities, premium mobility is being considered an important means of transportation in the tourism. However, there has been insufficient research conducted on the experience of premium mobility among its users. Accordingly, this study used CIT to analyze the components of the user experience of customers who used premium mobility. In order to specifically identify the factors that make up the premium mobility experience, 366 cases of satisfaction and 13 cases of dissatisfaction were collected through a total of 273 online surveys. As a result of the study, based on the customer's experience using premium mobility, CIT was applied to derive 6 categories and 9 sub-factors that constitute the perception of premium mobility. In particular, this study is different from existing studies in that convenience was added as a new category out of the 6 categories, and wide ride comfort and high price were derived as new sub-factors among the 9 sub-factors. Because of this, it has academic significance. Therefore, if scales suitable for quantitative research are developed based on the derived constructs, they could be widely applied to various topics related to premium mobility in the tourism field.

Development of Production Information System for Real-time Operation Brass-Pipe Production Machine (동파이프 생산 설비가동의 실시간 생산정보시스템 개발)

  • 정영득;김영균;박주식;강경식
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.1
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    • pp.1-8
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    • 2004
  • This study intend to make easy modification, even if there is a new job or structure change, by modularizing program and computerize and automation of production control management used in CIM. under the condition where manager control production on the job-site, for increasing connection with other operation and management on the computer by monitoring center computer, recognizing information by computer is needed, it is possible by converting transaction. So this study goal is to make delivery control and order control fast and accurate by finding dynamic history of machine and production information in enterprise without input production and quality information by themselves with quality information system. So production increase and quality improvement are possible by diminishing manager's and producer's work with the result of the study combining POP and CIM, after that, in e-business and m-business period that every enterprise must pass, customer satisfaction and sales promotion are possible with employee's computerizing minds. these study result also can knowledge process condition with theoretical class and have a power in finding a solution with foundation of theoretical knowledge.

Curriculum Development for fashion business education in Korean Universities (국내대학 패션분야 교육의 특성화를 위한 교육과정 개발 - 패션비즈니스 교육을 중심으로 -)

  • Han, Yeon-Hee;Jung, Jae-Eun;Lee, Choo-Won
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.1-19
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    • 2011
  • In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that 'in the field' knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.

The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social network Sites (소셜 네트워크 사이트의 사용자 충성도에 관계혜택과 사회적 영향이 미치는 영향)

  • Hong, Taeho;Ok, Seokjae;Park, Ingyong;Kim, Eunmi
    • Knowledge Management Research
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    • v.14 no.1
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    • pp.21-37
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    • 2013
  • Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship had been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.

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Moderating Effects of Product Types on the Relationship between Online Category Killer Store Characteristics and Shopping Attitudes (카테고리 킬러형 온라인 상점의 특성과 쇼핑태도에 대한 제품유형의 조절효과)

  • Choi, Jaewon;Kim, Seong ho;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.79-103
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    • 2014
  • This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

Determinants of Purchase Intention for IPTV-VOD Contents (IPTV에서의 유료 VOD 구매 의도에 영향을 미치는 요인)

  • Cho, Shin;Kim, Hee Sun
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.41-63
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    • 2015
  • This paper investigated main determinants of purchase intention for VOD contents by employing an extended technology acceptance model. The findings showed that 'user activeness' is the critical external variable influencing five perceived belief variables, namely perceived usefulness, perceived playfulness, perceived quality, perceived complexity and perceived cost. Regarding consumer satisfaction for free VOD service, it had no direct effect but indirect effect on the purchase behavior, meaning that the satisfaction causes purchase intention for VOD contents via the cognitive attitude. Also, the moderating e!ect of use experience on the relationship between the belief variables and the purchase intention was confirmed. Users with much experience showed a higher perception for usefulness and quality, whereas users with less experience placed a higher value on the hedonic factors and costs. In contrast to previous studies on IPTV that mainly focused on determinant of IPTV subscription, this paper analyzed VOD that is a killer application of IPTV in identification of key factors for the acceptance. The findings provide IPTV operators some strategies to create customer value and improve profitability.

Study of CMM base Information Technology company level estimation (CMM 기반 정보기술 업체 수준평가에 관한 연구)

  • Kim Tai-Dal
    • Journal of Internet Computing and Services
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    • v.5 no.1
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    • pp.33-39
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    • 2004
  • In this paper, so that government official in target extent of relevant shame capacitates CMM measuring achievement result by each process as quantitative because do standard, repeat and achieves gap analysis and estimation solidify knowledge management of information base enabling "Quality control, production management, cost control, integral management of knowledge", Solidify customer service through "high-quality, differentiation" of information. Establish administration and supervision item to reach 4 steps level in information ability measurement in formation to prove business efficiency through process optimization and improves formation maturity through voluntary effort of formation continuously. Suggested model who analyze and evaluates application in domestic SI specialty company.I specialty company.

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An Empirical Study on the Information Satisfaction by use with Accounting Information System (회계정보시스템의 활용에 따른 정보 만족도에 관한 실태분석)

  • Park Jae-Yong
    • Management & Information Systems Review
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    • v.6
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    • pp.267-290
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    • 2001
  • Today's firms are experiencing severe competition and lots of change under uncertainty of the future. In order to survive in rapidly changing environment, companies have steadily adopted information technology(IT) environment. The advancement of information technology allows people to access information and knowledge resources without the limitation of time and location through internet. Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. This study is intended to provide a theoretical framework of information and knowledge and their relationship, that the infusion of powerful information networks into business environments is beginning to have a profound a significant difference of the nature between information satisfaction and accounting information system(AIS) in the business activity. This paper is to maximize the efficiency of university libraries human resources management by determining the followings the relationship between the level of information technology implement and the job satisfaction of the librarian, the main factors that affect job satisfaction. Questionnaire was sent to 120 companies from 20 corporations chosen by random sampling and the methods of ANOVA, T-test, and correlation analysis were used. The results of the analysis are as follows; 1) There is a unsignificant difference in the level of information satisfaction by accounting information system and the motivation factor according to the level of implementation of IT. 2) There is a relatively high in a significant difference in information satisfaction by the level of net income. 3) There is high a significant difference is shown in the accounting years while implementing the IT and information satisfaction.

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A Development on the CAD/CAM System for High Efficiency Deep Drawing Transfer Die (고능률 디프 드로잉 트랜스퍼 금형 설계 및 제작을 위한 CAD/CAM 시스템)

  • 박상봉
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 1998.06a
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    • pp.57-64
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    • 1998
  • The purpose of this research is to develop a CAD/CAM system for generation all kind of information such as, total drawing, sub assembly drawing, part drawing, detail drawing, part list, and NC data for machining by CNC lathe, Wire CUT, machining center. Through this study the CAD/CAM System for deep drawing transfer die in mechanical press process has been developed. The developed CAD system can generate the drawing of transfer die in mechanical press. Using these results from CAD system, it can generate the NC data to machine die's elements on the CAD system. This system can reduce design man-hours and human errors. In order to construct the system, it is used to automate the design process using knowledge base system. The developed system is based on the knowledge base system which is involved a lot of expert's technology in the practice field. Using AutoLISP language under the AutoCAD system, CTK customer language of SmartCAM is used as the overall CAD/CAM environment. Results of this system will be provide effective aids to the designer and manufacturer in this field.

Discovery of Interesting Knowledge using Concept Hierarchy (개념 계층 이용 흥미로운 부분 데이터의 탐색)

  • 홍정희;김성민;남도원;이동하;이전영
    • Journal of Intelligence and Information Systems
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    • v.6 no.2
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    • pp.77-89
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    • 2000
  • 개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가 (Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념계층의 특성상 부모(parent)-자 식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)고 말할 수 있다. 그러나 아직까지 개념계층 상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement) 에 대한 연구로서는 신뢰도(confidence),리프트(lift),컨빅션(conviction)등이 있었다. 그러나 이런 흥미도 의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해 서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념 계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용 가능하리라 여겨진다.

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