• Title/Summary/Keyword: Customer Decision

Search Result 660, Processing Time 0.024 seconds

An Analysis of Cooperation Service Level using Safety Shipment Plan (안전공급계획에 따른 판매지점들의 협조공급수준 분석)

  • Yoon Seung-Chul;Min Ji-Young
    • Journal of the Korea Safety Management & Science
    • /
    • v.8 no.2
    • /
    • pp.115-128
    • /
    • 2006
  • The study analyzes those relations of customer service level of each sales branch, level of cooperations among branches, and overall system-wide service level for an item. Under the continuous review method, each sales branch places an order to the outside supplier, and the each branch receives the order quantity after elapsing a certain lead time. Under these circumstances, those branches with stockout condition may be supplied by other branches with keeping stocks to cover the shortages. This policy generally increases the system-wide customer service level for an item throughout cooperations for the safety plan among branches. Therefore, in the context of inventory policy, the decision rules to determine the proper branch levels of service and cooperation levels of service are important goals in terms of attaining desired system-wide service level. This research has suggested the method and procedure to reach above goals.

Design of Vender Selecting System Application to Expert System (전문가 시스템을 응용한 외주 업체 선정 시스템 설계)

  • Kim, Young-Min
    • Journal of the Korea Safety Management & Science
    • /
    • v.8 no.4
    • /
    • pp.181-193
    • /
    • 2006
  • The purpose of this thesis addresses a development of an expert system to support a decision making of the vender selection. The researches related to the vender selection problems have been studied and they provide 23 criteria to select proper venders. In this thesis, 8 criteria have been used to construct a knowledge base of the expert system. The system in this thesis consists of 6 steps in its procedure. Step 1 decides a specification that satisfies customer's needs and Step 2 chooses a part supplied by a vender. The type of an outside order is decided in Step 3 and some venders satisfying the customer's needs are selected in Step 4. Some of the venders chosen from step 4 which do not satisfy the fatal cirteria(that is Quality, Delivery, Price) can be deleted in Step 5. In the last step, 8 cirteria is used to select 3 venders according to their ranking. Consequently, this program provides for a man, who does not have the experiances, an efficient way to select appropriate venders in the vender selection problems.

Analysis of Brokerage Commission Policy based on the Potential Customer Value (고객의 잠재가치에 기반한 증권사 수수료 정책 연구)

  • Shin, Hyung-Won;Sohn, So-Young
    • IE interfaces
    • /
    • v.16 no.spc
    • /
    • pp.123-126
    • /
    • 2003
  • In this paper, we use three cluster algorithms (K-means, Self-Organizing Map, and Fuzzy K-means) to find proper graded stock market brokerage commission rates based on the cumulative transactions on both stock exchange market and HTS (Home Trading System). Stock trading investors for both modes are classified in terms of the total transaction as well as the corresponding mode of investment, respectively. Empirical analysis results indicated that fuzzy K-means cluster analysis is the best fit for the segmentation of customers of both transaction modes in terms of robustness. We then propose the rules for three grouping of customers based on decision tree and apply different brokerage commission to be 0.4%, 0.45%, and 0.5% for exchange market while 0.06%, 0.1%, 0.18% for HTS.

Optimal Operating Strategy of Distributed Generation Considering Hourly Reliability Worth (시간별 신뢰도 가치를 고려한 분산전원의 최적 운영전략)

  • 배인수;신동준;김진오
    • The Transactions of the Korean Institute of Electrical Engineers A
    • /
    • v.52 no.8
    • /
    • pp.457-462
    • /
    • 2003
  • This paper presents an optimal operating strategy of distributed generation (DG) with reliability worth evaluation of distribution systems. Using DG for peak-shaving unit could reduce the overall system operating cost, and using DG for standby power unit could reduce the customer interruption cost. If DG operating cost is less than utility power cost in peak time, DG should be running to reduce the overall system operating cost. When customer interruption cost enlarges, however, standby power strategy may be the better operating strategy than peak-shaving strategy. Selection of whether DG should be operated for peak-shaving or for standby power, needs the accurate reliability worth evaluation and the accurate power cost evaluation. Instead of using annual average reliability worth, the concept of hourly reliability worth is introduced in this paper to determine the optimal operating decision of DG. Applying suggested hourly reliability worth, the distribution companies that possess DG could set up the optimal operating strategy of DG.

A study on Reliability Enhancement Method and the Prediction Model Construction of Medium-Voltage Customers Causing Distribution Line Fault Using Data Mining Techniques (데이터 마이닝 기법을 이용한 특별고압 파급고장 발생가능 고객 예측모델 구축 및 신뢰도 향상방안에 관한 연구)

  • Bae, Sung-Hwan;Kim, Ja-Hee;Hong, Jung-Sik;Lim, Han-Seung
    • The Transactions of The Korean Institute of Electrical Engineers
    • /
    • v.58 no.10
    • /
    • pp.1869-1880
    • /
    • 2009
  • Distribution line fault has been reduced gradually by the efforts on improving the quality of electrical materials and distribution system maintenance. However faults caused by medium voltage customers have been increased gradually even though we have done many efforts. The problem is that we don't know which customer will cause the fault. This paper presents the concept to find these customers using data mining techniques, which is based on accumulated fault records of medium voltage customers in the past. It also suggests the prediction model construction of medium voltage customers causing distribution line fault and methods to enhance the reliability of distribution system. We expect that we can effectively reduce faults resulted from medium voltage customers, which is 30% of total faults.

Sequential Pattern Mining for Customer Retention in Insurance Industry (보험 고객의 유지를 위한 순차 패턴 마이닝)

  • Lee, Jae-Sik;Jo, Yu-Jeong
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2005.05a
    • /
    • pp.274-282
    • /
    • 2005
  • Customer retention is one of the major issued in life insurance industry, in which competition is increasingly fierce. There are many things to do to retain customers. One of those things is to be continuously in touch with all customers. The objective of this study is to design the contact scheduling system(CSS) to support the planers who must touch the customers without having subjective information. Support-planers suffer from lack of information which can be used to intimately touch. CSS that is developed in this study generates contact schedule to touch customers by taking into account existing contact history. CSS has a two stage process. In the first stage, it segments customers according to his or her demographics and contract status data. Then it finds typical pattern and pattern is combined to business rules for each segment. We expert that CSS would support support-planers to make uncontacted customers' experience positive.

  • PDF

An Exploratory Study on the Relationship between Outsourcing Performance Factors and IT Outsourcing Recontracts (정보기술 아웃소싱 성과요인과 재계약의 관계에 관한 탐색적 연구)

  • Yang, Kyung-Sik;Kim, Hyun-Soo
    • Journal of Information Technology Services
    • /
    • v.2 no.1
    • /
    • pp.157-172
    • /
    • 2003
  • Despite the continual growth of IT outsourcing market, the outsourcing contracts are mostly short-term contracts. Because these short-term contracts need continual recontracts, the research on the factors that influence the outsourcing recontracts is needed. This research has been done to find out the factors of making the outsourcing recontracts successfully by stating the relationship between outsourcing recontract and the outsourcing performance factors. As a result of this research, customer factors and innovation factors are found to be influential factors on whether you make a recontract or not. And also the research have showed customer factors are major decision criteria on outsourcing recontracts.

Exploring the Customization Decision Support System Using Waypoint Solutions

  • Ono, Akinori;Matsuura, Kiyokazu;Endo, Seiji;Nakagawa, Yuji
    • Asia Marketing Journal
    • /
    • v.18 no.1
    • /
    • pp.23-35
    • /
    • 2016
  • Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradoxically, the attribute-by-attribute (AbA) choice in the customization process requires a high-information processing load resulting in shopper confusion. To reduce this confusion, the CvSS (customization via starting solution) system has recently been developed. However, this system provides solution support only for the starting point of the configuration process. Thus, in this study, the authors proposes the CvWS (Customization via Waypoint Solutions) system, which would greatly reduce the customer effort needed to complete the configuration process by using a novel approach to solve the nonlinear knapsack problem. The newly proposed system is theoretically compared with the AbA customization as well as the CvSS system. Also, its feasibility is discussed in the context of the nonlinear multiconstraint knapsack problem.

A Mathematical Model for Strategic Decision Making in Two Level Supply Chain Network Design (2단계 공급사슬 네트워크에서 전략적 의사결정을 위한 수리적 모형)

  • Chung, Ki-Ho
    • Management & Information Systems Review
    • /
    • v.32 no.3
    • /
    • pp.107-125
    • /
    • 2013
  • This study deals with a strategic decision making in two level supply chain network design. This study presents more realistic mathematical model than the previous studies by considering simultaneous location of plants and distribution centers, determination of capacity level for both plants and distribution centers, and upper limit condition for numbers of locating plants and distribution centers. This paper tries to help the strategic decision making for two level supply chain network design. For this purpose, three different sized numerical examples are generated and optimal solutions are obtained by applying Excel Solver program. And sensitivity analysis is performed for the biggest sized example problem, which has 10 potential plants, 20 potential distribution centers, and 200 customer zones. After the plants being located are fixed, optimal minimum costs are obtained and compared for each of 7 different numbers of distribution centers to be located. As the number of distribution centers increases, changes in inbound transportation cost and outbound transportation cost can be derived. In case of considering cost as well as customer satisfaction level for two level supply chain network design, the analysis of this changes may help more sophisticated decision making.

  • PDF

Analysis of the Efficiency of the Traditional Market's CRM Activities (전통시장의 고객관계관리 전략(CRM)에 대한 효율성 분석)

  • Kim, Soon-Hong;Yoo, Byoung-Kook
    • Journal of Distribution Science
    • /
    • v.11 no.5
    • /
    • pp.43-53
    • /
    • 2013
  • Purpose - The purpose of this study is to analyze the effectiveness of customer relationship management (CRM) support policies for facilitating traditional markets, especially with respect to customer acquisition and maintenance, and to investigate the factors affecting CRM. Research design, data, and methodology - We analyzed the CRM efficiency of traditional markets in 16 cities and provinces in Korea on the basis of DEA analysis and Malmquist productivity analysis. The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU), which is compared to the reference group that has a similar input-output structure. The input variables are coupon, event, parcel service, premiums, while is the number of customers per day. Further, through regression analysis, we analyzed CRM-related factors affecting traditional markets' customer appeal and revenue growth. Results - We obtained the results of the efficiency of traditional markets in 16 provinces. The traditional markets in Seoul, Busan, and Jeju were found to be efficient in a model CCR that used the number of customers per day as an output variable, while Chungbuk, Jeonbuk Province, and According to the results of the DEA analysis and Malmquist productivity analysis, large cities such as Seoul, Busan, and Jeju showed efficiency in CRM-related investment businesses in traditional markets for attracting customers. The Malmquist analysis results confirmed that the productivity of traditional markets increased from 2008 to 2010. The results of the regression analysis revealed that the "customer acquisition/maintenance factor" and the "offering of customer convenience facility factor" were significant to the daily average number of customers, which is a dependent variable. The results of the test with the mediating variable, "number of customers," and the final dependent variable, "sales revenue," were rejected. However, the variable "customer acquisition /maintenance" was found to affect sales revenue positively. Conclusions - It is necessary to enhance the business not only for promotional activities to attract customers, but also to strengthen customer relationships among CRM businesses, such as through the management of key customers. The regression analysis results showed that CRM businesses have yet to produce an increase in sales revenues in traditional markets. Therefore, to help customers who visit traditional markets to keep buying products, it is necessary to prepare various investment methods and provide support to improve "customer loyalty." This study has a limitation in terms of CRM-related statistics. Therefore, in the future, it is necessary to conduct a survey of customers who use traditional markets to analyze the markets by type and size as well as the CRM-related factors. Based on the analysis, we will try to perform a variety of statistical analyses, including structural equations.

  • PDF