• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.957-962
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• 2008

We propose a model for the line expansion problem in the AMOLED (Active Matrix Organic Light Emitting Diodes) industry, which now faces market uncertainty: for example, changing customer needs, technological development path, etc. We focus on the optimal investment time and size of the AMOLED production lines. In particular, employed here is the ROV (Real Options Valuation) model to show how to capture the value of line expansion and to determine the optimal investment time. The ROV framework provides a systematic procedure to quantify an expected outcome of a flexible decision which is not possible in the frame of the traditional NPV (Net Present Value) approach. Furthermore, we also use Monte Carlo simulation to measure the uncertainty associated with the line expansion decision; Monte Carlo simulation estimates the volatility of a decision alternative. Lastly, we present a scenario planning to be conducted for what-if analysis of the ROV model.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.224-229
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• 2001

When a semiconductor package is assembled, various materials such as die attach adhesive, lead frame, EMC (Epoxy Molding Compound), and gold wire are used. For better preconditioning performance, the combination between the packaging materials by studying the compatibility of their properties as well as superior packaging material selection is important. But it is not an easy task to find proper packaging material sets, since a variety of factors like package design, substrate design, substrate size, substrate treatment, die size, die thickness, die passivation, and customer requirements should be considered. This research applies case-based reasoning(CBR) technique to solve this problem, utilizing prior cases that have been experienced. Our particular interests lie in building decision support model to aid the selection of proper die attach adhesive. The preliminary results show that this approach is promising.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.6
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• pp.946-954
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• 2016

Energy industry is undergoing a paradigm shift in customer participation in the smartgrid. Customers traditionally consume electrical power. But nowadays not only do they generate electricity from private distributed generations, they can participate in demand response programs with their negawatt power which means a theoretical unit of power representing an amount of energy saved. Therefore development of decision-making criteria for electric load aggregation becomes a greater consideration as an amount of energy saved from demand response resources increases. This paper proposes load aggregators' decision-making criteria in the industrial sector where it made up the largest portion in demand response portfolio in order to assure reliability performance for demand response resources.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.169-177
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• 2011

In this paper, the author devised new decision recommendation ordering method of items attributed by age to improve accuracy of recommender system. In conventional recommendation system, recommendation order is decided by high order of preference prediction. However, in this paper, recommendation accuracy is improved by decision recommendation order method that reflect age attribute of target customer and neighborhood in preference prediction. By applying decision recommendation order method to recommender system, recommendation accuracy is improved more than conventional ordering method of recommendation.

• IE interfaces
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• v.11 no.2
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• pp.159-176
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• 1998

In the motor manufacturing system with the properties of short delivery and order based production, the process plan is performed individually for each order by the expert of process plan after the completion of the detail design process to satisfy the specification to be required by customer. Also it is hard to establish the standard process plan in reality because part routings and operation times are varied for each order. Hence, the production planner has the problem that is hard to establish the production schedule releasing the job to the factory because there occurs the big difference between the real time to be completed the process plan and the time to be required by the production planner. In this paper, we study the decision supporting system for the process plan based on knowledge base concept. First, we represent the knowledge of process planner as a database model through the modified POI-Feature graph. Then we design and implement the decision supporting system imbedded in the heuristic algorithm in the client/server environment using the ORACLE relational database management system.

• Journal of the military operations research society of Korea
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• v.26 no.1
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• pp.100-114
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• 2000

This paper demonstrates the application of a Quality Function Deployment (QFD) and Zero-One Goal Programming model for selecting interdependent information system project selection, there are a few research for interdependent IS project selection. Effective project evaluation necessities incorporating the many conflicting objectives of decision maker(s) into decision models. Among the many proposed methodologies of multi-criteria decision making (MCDM), Goal Programming (GP) is the most popular and widely used. The model departs from an earlier GP formulation of the problem that suggested QFD method for selection of priorities among the considered attributes or criteria. The application of the proposed methodology illustrated through an example.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.111-126
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• 2021

A Kano model was used to classify the quality attributes of the service robot function for actual deployment that can support and replace bank employees. Quality attributes for a total of 6 dimensions and 23 service elements were divided into bank employees and customer groups, and service priorities were derived after comparative analysis. The Decision tree model was used to supplement the excessive simplification of quality attributes by the modest number of Kano models and to classify and predict by segment market. Of the 23 services, 16 were classified into the same attributes in both groups. 6 services classified as combination attributes used a Decision tree to identify differences in perception of quality attributes among groups. In terms of basic financial services and professional financial services, it was confirmed that bank employees feel financial service robots more attractive than ordinary customers. In the design of IT convergence service, we propose a methodology for deriving quality attributes by combining a Kano model for classifying quality attributes of two groups and a Decision tree for forecasting subdivision markets.

• Korean Journal of Construction Engineering and Management
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• v.11 no.6
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• pp.100-110
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• 2010

The main roots of CM service contracts include existing customer repurchases and those made by new customers by existing ones. The study on customers and loyalty can be factors to strengthen CM's competitiveness. However, there have been little attempt to study customer satisfaction and customer loyalty. Construction Management (CM), the advanced construction management method, was introduced 15 years ago in the mid 1990's in the domestic market. The aim of this research is to build a model that can predict customer loyalty based on how much customers are satisfied with CM service. To measure customer satisfaction and loyalty, this research surveyed 135 decision-makers who have experienced CM services. Customer satisfaction was tested and analyzed according to different phases: planning, designing, procurement, construction, and post construction. Referral intention was tested based on NPS theory. Customer types were divided into detractors, passively satisfied and promoters according to the tested measurement and multinomial logistic regression between the satisfaction by construction phases and customer types. This research resulted to a model that can predict customer types: detractors, passively satisfied and promoters, which were determined according to satisfaction level. The initial planning phase also revealed which factor is most influential for a customer to become promoter. These results can be used to acquire customer loyalty by managing the satisfaction of customers through a project under an Internet-based environment. Such can provide the needed information in quickly exploring positive and negative word-of-mouth feedbacks.

• Knowledge Management Research
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• v.24 no.3
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• pp.95-125
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• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.1
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• pp.133-146
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• 2015

Ever sophisticated e-finance fraud techniques have led to an increasing number of reported phishing incidents. Financial authorities, in response, have recommended that we enhance existing Fraud Detection Systems (FDS) of banks and other financial institutions. FDSs are systems designed to prevent e-finance accidents through real-time access and validity checks on client transactions. The effectiveness of an FDS depends largely on how fast it can analyze and detect abnormalities in large amounts of customer transaction data. In this study we detect fraudulent transaction patterns and establish detection rules through e-finance accident data analyses. Abnormalities are flagged by comparing individual client transaction patterns with client profiles, using the ruleset. We propose an effective flagging method that uses decision trees to normalize detection rules. In demonstration, we extracted customer usage patterns, customer profile informations and detection rules from the e-finance accident data of an actual domestic(Korean) bank. We then compared the results of our decision tree-normalized detection rules with the results of a sequential detection and confirmed the efficiency of our methods.