• Title/Summary/Keyword: Customer Commitment

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A Study on the Structural Impact of Job Stress on the Organizational Commitment and Customer Oriented Boundary Spanning Behavior of Hospital Employees (병원종사자의 직무스트레스가 조직몰입과 고객지향영역초월행동에 미치는 구조적 영향관계 분석)

  • Park, Hye-Young
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.603-611
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    • 2013
  • This study examines the impact of job stress on customer-oriented boundary-spanning behavior with the mediating effects of organizational commitment. The survey data was collected from 147 employees working at a hospital and analyzed statistically by using SPSS 18.0 and AMOS 18.0. The result of this study are as follows. Hypothesis 1, Job stress has a negative influence on organizational commitment. Hypothesis 2, Organizational commitment has a positive influence on customer-oriented boundary-spanning behavior. Hypothesis 3, Job stress has a negatively significant impact on customer-oriented boundary-spanning behavior. Accordingly, Organizational commitment has the role of partially mediating the effect between job stress and customer-oriented boundary-spanning behavior. This means that employees working at the point of meeting customers must reduce their job stress in order to improve the service quality of a hospital and creating solutions to reduce job stress of hospital employees can increase customer-oriented boundary-spanning behavior.

Effects of Satisfaction Level of Doctors from Five University Hospitals on Organization Commitment Level (5개 대학병원들의 의사만족도가 조직몰입도에 미치는 영향)

  • Kim, Jang-Mook;Han, Ju-Rang;Sung, Dong-Hyo
    • The Korean Journal of Health Service Management
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    • v.8 no.3
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    • pp.1-11
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    • 2014
  • The present study aimed to survey doctors working in five university hospitals about internal customer satisfaction and organization commitment level in order to identify casual relationships through structure equations. According to the analysis, organization management had the biggest impact on internal customer satisfaction level, and the sooner the factor was named personnel, leadership, job, and compensation, the bigger the impact it had on the level. The research model was generally found to be good in terms of goodness of fit, considering the value of $x^2$ calculated as 103.314, the degrees of freedom of 38, GFI 0.924, AGFT 0.868, NFI 0.888, CFI 0.925, and RMSEA 0.086. In conclusion, the internal customer satisfaction level of doctors was significantly proportionate to organization commitment by means of their general satisfaction level, while also being directly proportionate to organization commitment (p<0.05). Meanwhile, statistical significance could not be found when measuring the effects of the doctors' basic characteristics on the levels of internal customer satisfaction and general satisfaction in hospitals.

Self Efficacy, Organizational Commitment, Customer Orientation and Nursing Performance of Nurses in Local Public Hospitals (지방의료원 간호사의 자기효능감, 조직몰입, 고객지향성 및 간호업무성과)

  • Oh, Hee Sook;Wee, Hwee
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.5
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    • pp.507-517
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    • 2016
  • Purpose: The local public hospitals in Korea are regarded as institutions that must consider the provision of good quality public health services, as well as profitability. Therefore it is important to improve nursing services to produce positive change in local public hospitals. This study was done to examine the relationships between self efficacy, organizational commitment, customer orientation and nursing performance for nurses in local public hospitals. Methods: For this study, 5 of 34 institutions were selected through random sampling: and 134 nurses working in local public hospitals were selected. Data were collected from March 28 to April 8, 2016 using self-report questionnaires. Collected data were analyzed using independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient and multiple regression with SPSS/WIN 18.0. Results: The major findings are summarized as follows: (1) There were significant positive correlations between self efficacy, organizational commitment, customer orientation, and nursing performance. (2) The factors affecting nursing performance were self efficacy, organizational commitment, and customer orientation, in that order, and these variables explained 57% of nursing performance. Conclusion: Administrators in local public hospitals should use the results of this study to develop a strategy for improving nursing performance.

The Relationship among Leader-Member Exchange(LMX), Empowerment, Job Satisfaction, Organizational Commitment, and Customer Orientation : Focused on the Jeju-Air (리더-구성원 교환관계(LMX)가 임파워먼트, 조직몰입, 직무만족, 고객지향성에 미치는 영향에 관한 연구 - 제주항공 중심으로 -)

  • Lee, Jung-A;Lee, Gi-Jong
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.983-997
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    • 2016
  • Purpose: The purpose of this paper is to examine the structural relationship among leader-member exchange(LMX), empowerment, job satisfaction, organizational commitment, and customer orientation in a low-cost carrier industry. Methods: The collected data through the survey were analyzed using structure equation model analysis The sample used for the empirical analysis is a total of 231 questionnaires. Results: The results of empirical analysis are summarized as follows. First, LMX in a low-cost airline has a significant effect on empowerment, job satisfaction, and customer orientation Second, empowerment has a significant impact on organizational commitment and job satisfaction. However, it is not significantly related to customer orientation. Third, Organization Commitment has significant effect on jon satisfaction. Finally, job satisfaction has a significant impact on customer orientation. Conclusion: This paper has a contribution in that it extends the range of the academic research concerning LMX. Also this paper provides implications on effective human resource management method suitable for a Jeju-Air.

The Effects of Service Quality of Education on Service Commitment - Focused on Life Insurance Planners - (교육서비스 품질이 서비스 몰입에 미치는 영향에 관한 연구 - 생명보험 설계사를 중심으로 -)

  • Bae, Injoung;Choi, Jeongil;Kang, Miseon;Lim, Sungeun
    • Journal of Korean Society for Quality Management
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    • v.41 no.1
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    • pp.79-94
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    • 2013
  • Purpose: Life insurance company provides insurance planners various education program to inspire service mind and to enhance its customer satisfaction. The purpose of this study is to analyze the effects of service quality of education on service commitment and to propose the implication for the effective service education. Methods: This study is intended to identify how service quality of education from the planners in life insurance affects service commitment. The research model is tested via a survey of 307 life insurance planners. Results: This study shows that tangibles, assurance, responsiveness, and empathy in the educational service quality significantly influence education satisfaction. It also positively affect customer orientation and service commitment, but it also shows that reliability in the educational service quality has very little effect on customer satisfaction. Conclusion: This study emphasizes the service quality of education on life insurance planner and also suggests practical plan to increase the service quality of education. This study has more focused on the direction in the service quality of education for making the close long-term relationship with customer.

A study on the Service Quality affecting the Customer Orientation - Primarily on the Hotel- (서비스품질이 고객지향성에 미치는 영향에 관한 연구 - 호텔을 중심으로 -)

  • Park, Myeong Son;Kim, Young Beom
    • Journal of the Korea Safety Management & Science
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    • v.17 no.4
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    • pp.305-319
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    • 2015
  • Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

A Study on the Effects of High Developed Structure of Workforce on Job Satisfaction, Organizational Commitment and Customer Orientation (컨테이너터미널 운영사 현장인력의 고도화가 직무만족, 조직몰입 및 고객지향성에 미치는 영향에 관한 연구)

  • Kim, Seung-Hwan;Choi, Hyung-Rim
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.1
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    • pp.211-232
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    • 2013
  • This study concerns the importance of workforce on job satisfaction, organizational commitment, and customer orientation through the change of global logistics industry and the operational condition of Busan port and Busan new port container terminals such as below. The purpose of this study is to firstly, that understand the current facilities and situation of container terminals in Busan port and Busan new port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of importance of workforce is able to apply into container terminals. Thirdly, establish the theoretical system through the literature consideration on workforce on job satisfaction, organizational commitment, and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are workforce on job satisfaction, organizational commitment, and customer orientation in container terminals.

A Study on Customer Satisfaction, Consumer Commitment, and Relational Outcomes in Coffee Houses (커피전문점에서의 고객 만족 고객 몰입, 관계 성과에 관한 연구)

  • Park, Hyun-Sil
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.25-36
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    • 2010
  • This study identified the causal relationships among customer satisfaction, consumer commitment, and relational outcomes(i.e., positive word-of-mouth intentions and increased customer share) in coffee houses. The results showed that satisfaction had positive impacts on consumer commitment(${\gamma}$=0.40, t=5.44, p<0.001), positive WOM intentions(${\gamma}$=0.49, t=7.47, p<0.001), and increased customer share(r=0.52, t=7.49, p<0.001). Consumer commitment also had positive impacts on positive WOM intentions(${\beta}$=0.41, t=6.52, p<0.001) and increased customer share(${\beta}$=0.26, t=3.97, p<0.001). Considering the direct effects only, satisfaction had the largest impact on increased customer share while consumer commitment did on positive WOM intentions. In addition, the direct effects of satisfaction on relational outcomes were greater than those of consumer commitment In terms of the total effects, however, relational outcomes were maximized when we combined the direct effects of satisfaction and the indirect effects of satisfaction through consumer commitment. This result supported that consumer commitment played a partial mediating role between satisfaction and relational outcomes. Furthermore, it implied that coffee houses would take full advantage of relational outcomes when they made their customers satisfied and committed to the relationship.

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A study on the effects of service quality and customer commitment on customer satisfaction -Case of the coffee shop- (서비스 품질과 고객몰입이 고객 만족에 미치는 영향 연구 -커피전문점 중심으로-)

  • Joo, Hyung-Joon;Cho, Jai-Rip
    • Proceedings of the Safety Management and Science Conference
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    • 2009.04a
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    • pp.511-521
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    • 2009
  • The purpose of this study was to variety of services criteria as Serqul in service quality on customer commitment the customer to take a look at the impact of the activities associated with customer loyalty Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered marketing, customer commitment is surfacing as a competitive edge that a company can benefit from for a long time.

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An Empirical Study on Self-leadership, Job Satisfaction and Customer Orientation of Employees in Hotel Industry: Moderating Role of Organizational Commitment (호텔종사원의 셀프리더십이 직무만족, 고객지향성에 미치는 영향 관계 연구: 조직몰입의 조절효과를 중심으로)

  • Kim, Young-Tae;Kim, Sung-Hwan;Choi, Kyu-Hwan
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.182-197
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    • 2011
  • The purpose of this study is to examine the relationship among self-leadership, job satisfaction and customer orientation of hotel workers. To achieve the objectives of this study, self-leadership is fixed as an independent variable, job satisfaction and customer orientation as dependent variables and organizational commitment as a moderate variable. The results are as follows. First, self-leadership has an effect on job satisfaction. Second, self-leadership has an effect on customer orientation. Third, job satisfaction has a significant effect on customer orientation. Fourth, organizational commitment acted as a moderator in explaining between self-leadership and customer orientation. Therefore, it is required to adapt self-leadership in the hotel industry to increase organizational efficacy such as job satisfaction, customer orientation and organizational commitment. Implications and suggestions for the future research was discussed.

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