• 제목/요약/키워드: Customer Characteristic

검색결과 252건 처리시간 0.027초

패션산업에서 옴니채널 전략에 관한 탐색적 연구 (A Study on Omni-Channel Strategy in Fashion Industry)

  • 김세은;김문영
    • 복식
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    • 제67권1호
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

Fuzzy Web Usage Mining for User Modeling

  • Jang, Jae-Sung;Jun, Sung-Hae;Oh, Kyung-Whan
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제2권3호
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    • pp.204-209
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    • 2002
  • The interest of data mining in artificial intelligence with fuzzy logic has been increased. Data mining is a process of extracting desirable knowledge and interesting pattern ken large data set. Because of expansion of WWW, web data is more and more huge. Besides mining web contents and web structures, another important task for web mining is web usage mining which mines web log data to discover user access pattern. The goal of web usage mining in this paper is to find interesting user pattern in the web with user feedback. It is very important to find user's characteristic fer e-business environment. In Customer Relationship Management, recommending product and sending e-mail to user by extracted users characteristics are needed. Using our method, we extract user profile from the result of web usage mining. In this research, we concentrate on finding association rules and verify validity of them. The proposed procedure can integrate fuzzy set concept and association rule. Fuzzy association rule uses given server log file and performs several preprocessing tasks. Extracted transaction files are used to find rules by fuzzy web usage mining. To verify the validity of user's feedback, the web log data from our laboratory web server.

다구찌 기법을 이용한 모바일폰의 음향특성 향상 설계 (Application of Taguchi Method to Robust Design of Acoustic Performance in Mobile Phones)

  • 황건용;황상문;권중학;김광석;이홍주
    • 한국소음진동공학회논문집
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    • 제16권10호
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    • pp.997-1004
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    • 2006
  • With the growth in electronics and the remarkable advance in wireless communication technology, mobile devices, such as mobile phones and PDAs are incessantly improved in their diverse functional performance. Lighter weight and smaller size has been gradually accomplished by recent circuit integration technology resulting in rapid growth in the number of mobile phone subscribers. Driven by customer demand, recent mobile devices are fully capable of realizing a variety of dazzling multimedia effects powered by electro-acoustic parts that have become one of the generic components. However, This paper also presents an oval micro-speaker, that is' expected to show an excellent performance within limited space of mobile phone, and its performance design has been suggested as well. Finally, a statistical approach to achieve high characteristic and performance is suggested by Taguchi method to identify a certain relationship between a mobile phone and a micro-speaker.

웨딩플래너 선택속성에 관한 에스노그라피적 연구 (Ethnographic study of the selection attributes for wedding planner)

  • 김하정;유지헌
    • 복식문화연구
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    • 제26권2호
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    • pp.217-232
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    • 2018
  • As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

울산지역 패밀리 레스토랑 종사원의 직무 만족에 관한 연구 (A Study on the Job Satisfaction of the Family Restaurant Employees in Ulsan Area)

  • 고호석;김선경
    • 동아시아식생활학회지
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    • 제14권6호
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    • pp.625-633
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    • 2004
  • The Food-Service industry, especially the family restaurant so called 'people industry' have a high dependence on human resources. In spite of this importance of human resources, most family restaurant are facing lots of problems such as short of capital, weak financial support, not efficient interpersonal communication and so on. Under this circumstance like that in family restaurant, in which there is a higher importance of human resources to other industries as they are all front-line employers in response to customer demands, the studies on possible factors that affect the employees to be satisfied are highly required. This study was conducted to find out what possible factors affect the employees to be more satisfied, how they affect the employees and what relationship exists between the employee's job satisfaction. This study was intended to develop the most efficient people management in family restaurant. The study was followed up with factor analysis and correspondent analysis as well as regression analysis in order to find out the difference among the individual characteristic variables and to verify the hypotheses.

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주물 산업의 수익력 극대화를 위한 생산부문의 TPI 최적화 연구 (A Optimizing Study on maximizing the earning power of casting industry production through TPI)

  • 강병노;이창호
    • 대한안전경영과학회지
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    • 제16권2호
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    • pp.185-192
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    • 2014
  • The production type of foundry industry is a small quantity batch production methods that require the highly skilled technology in the global competition in the variety of customer needs and directly under the influence of fluctuations characteristic. Therefore suitability for small quantity batch production and flexible production capacity and price competitiveness is needed more than anything. To do this, we need transcription and comprehensive innovation activities to maximize the revenue structure of the organization and field survival foundation should be developed the TPI(Total Profit Innovation) process in all aspects of the organization and all employees are involved in order to create a cost, quality, time, and service part of the overall aim how to achieve those effects within a short period of time. We applied the TPI process for S company in the foundry business innovation and productivity through cost reduction. We will expect the productivity improvement and financial performance improvement and then continually accumulate and review the results.

호텔종사자의 직장 내에서의 스트레스에 관한 연구 (A Study on the Job Stress of the Hotel Employees)

  • 이선호
    • 한국조리학회지
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    • 제7권2호
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    • pp.195-215
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    • 2001
  • This study is of an analysis of the kinds of influences on the subordinate variables through the adjusting variables by the independent variables which serve as the perception factor of job stress. also This study, with taking the workers for the hotel employees who are in the room, food & beverage and cook, was carried out so as to analyze deeply and throughly the stress of work they experience in doing their job and the tension incited from this stress and the strategy used for meeting this stress to grope for raising plan for the degree of satisfaction with their job of the workers for the hotel. In order for, this study ran paralled with literature study and research study, taking 615 workers who are now working in hotel. Job stress is easily negligible in hotel business not only because it is hard to identify and measure its concrete entity on account of its intangible characteristic but also because it is impossible to check physically the relationship with each direct behavior. If job stress continue, however, it can cause neglect of duty, change of occupation, deterioration of service quality and eventually aggravate the cost of a hotel business and decrease the hotel sales. Consequently, it is highly necessary to increase job satisfaction by identifying systematically and eliminating the stress factor of hotel employees in order to accomplish particularly experience unique job stress in the course of contact since they should provide the customer with their services.

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생명보험산업에서 보험계약자 특성에 따른 비대면채널 선호 분석 (The preference for direct marketing according to the characteristics of policyholders in the life insurance industry)

  • 정세창
    • Journal of the Korean Data and Information Science Society
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    • 제22권6호
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    • pp.1137-1143
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    • 2011
  • 본 연구의 목적은 비대면채널을 선호하는 고객 유형을 분석하여 비대면채널 전략과 관련된 유용한 시사점을 제공하는데 있다. 본 연구는 기존연구와 달리 보다 객관성을 확보할 수 있는 자료를 이용하였기 때문에 분석결과의 신뢰성이 높다는 차별성을 가지고 있다. 분석방법은 이분형 로지스틱 회귀분석을 사용한다. 연구 결과 남성, 저연령, 위험직종, 수도권, 외국사 고객이 비대면채널을 통계학적으로 유의하게 선호하는 것으로 나타났다. 이러한 결과를 볼 때 비대면채널의 활성화를 위해서는 여성 고객들에게 접근편의성 및 상품 이해도를 높이는 촉진활동이 필요하다. 또한 비대면채널의 수지개선을 위해서는 위험직종에 대한 언더라이팅 강화가 필요하다.

FMEA를 활용한 재제조 파워스티어링 오일펌프 시험법에 대한 최적화 연구 (The Optimization Study on the Test Method of Remanufactured Power Steering Oil Pump by Using FMEA)

  • 서영교;정도현;유상석;나완용
    • 한국자동차공학회논문집
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    • 제24권1호
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    • pp.90-98
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    • 2016
  • Currently government certified test method for an automobile remanufactured products is insufficient. Thus many automotive parts in the remanufacturing market are lacking proper evaluation criteria and production of defective products are causing customer dissatisfaction. In this paper a power steering oil pump, which requires stringent manufacturing standards, is studied by the failure mode and effect analysis approach. The research suggested that the test criteria such as discharge flow characteristic test, tightness test, pulley run-out test, pressure switch operation test, low temperature test and rotation pressure durability test should be performed to evaluate the reliability of remanufactured power steering oil pumps. As a result of tests, the performance of remanufactured power steering oil pump satisfied the evaluation criteria of pressure switch operation test and low temperature test. However, the remanufactured power steering oil pump failed to satisfy the evaluation criteria on discharge performance test, tightness test and pulley run-out test. These performance evaluation tests proved the necessity of standard process for the remanufactured power steering oil pump.

DC 급전시뮬레이션을 통한 도시철도 회생에너지 활용 분석 (Analysis of Utilizing Regenerative Energy in Railway System through a DC Power Supply Simulation)

  • 신승권;정호성;김형철;박종영
    • 전기학회논문지
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    • 제63권10호
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    • pp.1479-1484
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    • 2014
  • This paper deals with regenerative energy in railway system which one of the largest customer in terms of load capability. Unlike the other loads of power system, loads of railway systems change in time and space. It has a characteristic amount of generating regenerative energy by frequent starting and braking in railway system. Therefore, it is expected higher utilization in railway system than the other systems. The purpose of DC power supply simulation is analyzing backed energy, regenerative energy by each railway vehicle and substation. In this paper, regenerative energy utilization are analyzed using DC power supply simulation and it is performed changing major influence on the design such as the number of installing absorber, internal resistance value, no-load voltage value at substation or operating parameters at regenerative energy utilization. After simulating, results are compared and analyzed.