• Title/Summary/Keyword: Customer Center

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An Empirical Study on the Performance of ITBI's Tenant (대학 정보통신창업지원센터 입주기업의 성과에 영향을 미치는 요인에 관한 실증연구)

  • Lee, Hong-Jae;Kim, Soo-Hyun;Ji, Hyun-Soo
    • Journal of Korea Technology Innovation Society
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    • v.10 no.4
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    • pp.727-754
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    • 2007
  • The purpose of this empirical study is to investigate the impact of the performance of ITBI's tenant. The study also aims to find out the relation between tenant's output and variables such as service usage, service quality, customer satisfaction. To achieve this aim, we carried out both a review of the literature and an empirical research. To verify the relation of each variable, structural equation model analysis using AMOS4.0 is performed. The results are as follows. First, service usage of ITBI's have significant positive effects on customer satisfaction of business incubation center. On the other hand, service quality of ITBI's doesn't have direct effects on customer satisfaction of business incubation center. Second, customer satisfaction of business incubation center have significant positive effects on technology development. Third, managerial improvement of tenant have significant positive effects on the total sales. On the other hand, technology development doesn't have direct effects on the total sales. According to those results, the business incubation center should improve the service quality and customer satisfaction. Also, the center make every effort to connect the perforated line in structural equation model. The implications of these findings and possibilities of further research are discussed.

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A Study on Efficient Stock Arrangement of Distribution Center Using MBA Analysis and Simulation in Retail Business (유통업에서 MBA분석과 시뮬레이션을 이용한 물류센타 재고배치 효율화에 관한 연구)

  • Yeo, Sung-Joo;Seong, Kil-Young;Wang, Gi-Nam
    • IE interfaces
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    • v.22 no.3
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    • pp.234-242
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    • 2009
  • It is most important for distribution center in retail business to delivery commodities in a timely manner. Accordingly, many companies try to make distribution center effective using the Warehouse Management System(WMS) integrated legacy system. Also, the Customer Relationship Management(CRM) is the most typical paradigm in management lately. Even though the WMS and CRM are independent system of each other, WMS, coupled with CRM makes customer satisfied more effectively. In this paper, we proposed the methodology for inventory location after analyzing and applying customer buying pattern data in the CRM through the MBA(Market Basket Analysis), which is part of data mining. We used an example modeling a real distribution center in retail through a 3D simulation tool and examined correlation between commodities using customer buying pattern. After that, we applied it to the inventory location system through the MBA in an example. Finally, we identified decrease in the time for picking, which is the majority of distribution center. Besides, we proposed a simulation methodology before applying new methodology. Consequently, it removes potential errors in advance and makes a optimized inventory location system.

A Study on a Real Time Freight Delivery Planning for Supply Center based on GIS (GIS기반의 실시간 통합화물운송시스템 계획에 관한 연구)

  • 황흥석;김호균;조규성
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.75-89
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    • 2002
  • According to the fast-paced environment of information technology and improving customer services, the design activities of logistics systems improve customer centric services and delivery performance implementing e-logistics system. The fundamental design issues that arise in the delivery system planning are optimizing the system with minimum cost and maximum throughput and service level. This study is concerned with the integrated model development of delivery system with customer responsive service level for DCM, Demand Chain Management. We used a two-step approach for this study. First, we formulated the supply. center facility planning using stochastic set-covering problem and assigned the customers to the supply center using clustering algorithm. Second, we developed vehicle delivery planning for a supply center based on GIS, GIS-VRP. Also we developed a GUI-type computer program for proposed method for supply center problem using GIS and Geo-DataBase of Busan area. The computational results showed that the proposed method was very effective on a set of test problems.

Research on Transportation Planning System (Transportation Planning System에 대한 연구)

  • Jeong, Jae-Hun;Lee, Sang-Min;Min, Dae-Gi;Lee, Jae-Ho;Jim, Chen
    • 한국IT서비스학회:학술대회논문집
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    • 2003.05a
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    • pp.215-221
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    • 2003
  • In today's rapidly changing business environment, quality of responsiveness to customer requirements for short order cycles and on time delivery is becoming more important and considered as one of critical success factors in supply chain management. Yet despite its importance on reducing transportation cost and improving customer service, little attention has been given to the transportation planning system in Korea SI industry. In this paper, we present development of transportation planning system especially to deal with vehicle routing problem which has the goal to minimize the costs of daily transportation operation and to maximize customer delivery service. The system architecture with other enterprise application is presented and real-world constraints are well incorporated into the system by combining constraints programming and meta heuristics.

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Hotel Reservation Service, Customer Expectations, Brand Attachment, and Brand Loyalty: Effects of Package Product Reservation

  • Chang, Jae-Hyup;Yoon, Ki-Chang;Park, Chang-Soo
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.27-41
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    • 2014
  • Purpose - This study examines various reservation service components that would increase customers' brand attachment and loyalty, while discussing how reservation service components would affect the customer behaviors. Research design, data, and methodology - This study theoretically analyzed the hotel package product reservation system, the customer expectations, the brand attachment, and the brand loyalty, while reviewing previous studies. Results - This study analyzed the distribution channels of the hotel package products from various angles and, as for more extensive research, the study explained the different results caused by each different reservation system type that may be preferred by each individual customer. Conclusions - It was confirmed that, of the hotel reservation service components, the convenience factors, the reliability factors, the information factors, and the other factors other than the human factors, have a significant influence on the customer expectations. Further, the study also revealed that the customer expectation has an important effect on the brand attachment. In addition, the study improved the prevailing understanding on the relation between the brand attachment and the brand loyalty.

A Structured Analysis Model of Customer Loyalty in Online Games (고객 충성도(Customer Loyalty)에 영향을 미치는 온라인 게임의 중요 요소에 대한 LISREL 모델 분석)

  • Choi, Dong-Seong;Park, Sung-June;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.1-21
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    • 2001
  • In recent years, the market for online computer games has become an important part in the entertainment industry. New online games have been introduced every month and the numbers of game players who are playing online games have grown rapidly. However, only a few online games have been successful in making a good profit among many online games. Why are most players playing only a few online games repeatedly? To answer the question, this research focuses on the customer loyalty and their optimal experience(flow) in playing specific online games. This research hypothesizes that customer loyalty for specific online game can be increased by customers' optimal experience(flow) in playing it, and they would feel optimal experience because of mechanic and social interaction in online games. In order to validate the hypothesis, this research analyzes online survey data of players of various online games. According to this survey results, players' optimal experience is affected by their mechanic interaction between a player and an online game system, and their social interaction with other players who participated in the online game. And their optimal experience during playing the online game affects the degree of customer loyalty to the game. This paper ends with conclusions of the survey results and study limits.

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A Study on Contact Center Evaluation Model Using AHP and Content Analysis (AHP와 내용분석을 이용한 컨택센터 평가 모델 연구)

  • Ryu, Ki-Dong;Kim, Woo-Je
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.106-116
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    • 2018
  • Recently, the role of the contact center for business-to-consumer (B2C) operations is becoming more and more important as the customer contact point. In particular, an Internet Protocol (IP)-based contact center system is made up of a complicated information system in order to accommodate various customer channels, in addition to the telephone, and to respond in real time. However, until now, evaluations of contact centers have focused on customer service-based research from inbound contact centers. We used the contact center as a measure of performance, focusing on indicators that have traditionally influenced customer satisfaction, such as response rates and service levels. There is insufficient research on the characteristics of the services that a contact center should have and on the evaluation models for information systems. The role of information systems is becoming important as the latest contact center, which has moved from the TDM-driven digital phone system center to the IP-based contact center, accommodates a variety of digital channels other than voice phones. In particular, as offline branches decrease due to the development of the Internet and mobile phones, non-facing responses to customers are important, so the contact center has influenced the enterprise. Therefore, we developed an evaluation model not only in terms of customer service, but also from information system and business aspects, using the AHP and verifying the evaluation model through empirical cases. In particular, content analysis was used to ensure objectivity of AHP evaluation items.

Market Area of Distribution Center concerned with Customer Service (고객서비스를 고려한 물류센터의 시장영역)

  • 오광기;이상용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.24 no.66
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    • pp.37-45
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    • 2001
  • Because the structure of the economy is being changed from product-oriented and company-centered economy to service-oriented and customer-centered economy, and the market competition is varying with the competition of non-price factors, the importance for customer service of logistics system is being increased. Thus, the level of customer service should be represented as an element of the logistics decision and the facility location decision. The level of customer service provided by logistics system has an effect on customers\` purchase decisions, hence on the market demand. That is, the market demand is elastic for customer service as it is influenced by product price. Considering the effect of customer service on demand, this study develops the market area which each facility will serve. That area is circular, and distance norm is considered Euclidean and Rectilinear (or Manhattan) distance norm. The market demand for product at a particular area is affected by the level of customer service that facility provides, and the relationship between the market demand and the level of customer service is represented with a mathematical function.

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Business and Workers' Needs for Flexible Work Arrangements : Focusing on the Case of a Customer Center Business (유연근무제에 대한 기업의 요구와 근로자의 요구 : CS(고객센터)기업 사례를 중심으로)

  • Kim, Seon Mi;Lee, Hyun Ah
    • Journal of Families and Better Life
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    • v.32 no.3
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    • pp.17-29
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    • 2014
  • This study attempted to explore business and workers'needs for flexible work arrangements focusing on the case of a customer center business. We conducted in-depth interview and focus group interviews with the CEO of the company as well as with workers employed at the company in order to identify their need for flexible work arrangements. The subject of this study is a customer service center business that offers a variety of flexible work arrangements. We found that there is a need for flexible work arrangements in terms of both businesses and workers. These results suggest that flexible work arrangements can be activated when they meet the needs of businesses and workers. Flexible work arrangements can be activated when they meet the businesses'goals in human resource management and workers'goals for achieving work-family balance.

A study on the trend change of Housing Cultural Center for cultural marketing (문화마케팅을 위한 주택문화관의 트렌드 변화에 관한 연구)

  • Yang, Young-Keun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.9 no.1
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    • pp.11-18
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    • 2009
  • Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

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