• Title/Summary/Keyword: Customer Center

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A Study on the Relationship between Customer Interaction Center′s Design Elements and Its Effectiveness (고객접점센터 구축 요소와 도입 효과의 관계에 관한 연구)

  • 김성근;김은정
    • Journal of Information Technology Applications and Management
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    • v.10 no.3
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    • pp.143-162
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    • 2003
  • Today's firm runs on a customer-centric environment. Customers prefer to deal with companies that are accessible at anytime, from anywhere, in any form. Thix trend requires an ever-increasing number of channels to interact with the firm. And these channels ought to be integrated as well. To meet these challenges firms tend to rely on a customer interaction center (CIC) solution, enabling two-way interactions with customers through seamless contact channels. Though many firms these days tend to introduce the CIC into their organization, there is not much empirical research dealing with design elements that have to be fabricated in the CIC. This study is to investigate the relationship between CIC design elements and CIC effectiveness. To meet this objective we have contacted and surveyed a number of firms that are operating some form of CIC. We also describe a few success and failure cases in an effort to deliver issues or insights that should be considered in introducing CIC.

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Comparison of Customer Satisfaction Before and After One-stop Service (당일 검사에 대한 원스톱 서비스 전과 후의 고객만족도 비교)

  • Kang, Kun-Woo;Lee, Eui-Jeong;Lee, Hyun-Kyung;Lee, Eun-Son;Lim, Yang-Hee;Han, Hyung-Tae
    • Quality Improvement in Health Care
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    • v.26 no.2
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    • pp.66-76
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    • 2020
  • Purpose:Hospitals provide top medical service using exceptional manpower, medical technology, and state-of-the-art equipment, thus raising the standard of customer satisfaction. In addition, their medical service is becoming higher than before. One-stop service is a good way to improve the quality of customer-centered service as a qualitative marketing strategy. This study thus aims to facilitate subsequent research and compare customer satisfaction before and after one-stop service. Methods: The study included 72 patients who received the reserved examination and one-stop service for 20 days from April 23 to May 12, 2014. The surveyed questionnaire data were analyzed using SPSS 18.00. Results: The comparison results of customer satisfaction showed that the satisfaction score was generally high in the areas of kindness of examination staff, the speedy/accuracy of work processing of examination staff, and the kindness of reservation staff. The group before one-stop service showed their dissatisfaction with repeated visits and difficulty of booking a desired day. The group after one-stop service showed dissatisfaction with the long waiting time for examination or same-day treatment. Conclusion: The one-stop service showed good results, but new uncomfortable issues for the customer were revealed as well, which may result in more work of employees. Considering the characteristics of various clinical departments, the author hopes to find an efficient operation plan through the development and improvement of an appropriate one-stop service method.

A Study on the Interrelationship Among Healthcare Service Quality, Customer Satisfaction, Hospital Loyalty and the Mediation Role of Medical Service Value and Hospital Reputation (지방의료원의 의료서비스 품질과 가치, 명성, 고객만족 및 병원애호도 사이의 상호관련성 연구)

  • Kang, Hyun-Soo;Rhee, Munsung;Hyun, Sook-Jung
    • Korea Journal of Hospital Management
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    • v.20 no.4
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    • pp.1-13
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    • 2015
  • This study attempts to investigate how healthcare service quality impacts upon hospital reputation, service value, and customer satisfaction. Additionally, the association of customer satisfaction with hospital loyalty and the mediation role of service value and reputation are examined. Analysis results can be summarized as followings: First, the procedural convenience and efficiency have significant impact upon customer satisfaction but personnel service and service scape do not significantly affect customer satisfaction. Second, the personnel service and service scape have significant impacts upon both the service value and hospitals' reputation. Third, service value and hospital reputation contribute significantly to the customer satisfaction. Fourth, customer satisfaction enhances significantly customer's satisfaction and intention to recommend. We conclude that a regional medical center should be able to offer high quality medical services to its customers to satisfy or delight them. Only the satisfied customers will have intention to revisit the medical center or to recommend it to their friends.

Case Study : Development of Customer Support Center Staffing Model (고객지원 센터의 최적 인력 일정계획 수립 모델 개발에 대한 사례연구)

  • Yu, Woo-Yeon;Kim, Hee-Dong;Yang, Jaek-Yung
    • IE interfaces
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    • v.18 no.3
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    • pp.317-326
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    • 2005
  • Staff scheduling is an important area, both from an academic and industrial point of view. It has become increasingly important as business becomes more service oriented and cost conscious in a global environment. There has been a lot of study to develop new and efficient staff scheduling models and methods. The purpose of this paper is not to develop new theoretical results but to develop a comprehensive user-friendly staffing model that can be applied to the real-world practice. The developed staffing software, OptStaff, provides the optimal configuration of the customer support center including the selection of customer support center locations, the allocation of staffs to each selected location, and schedules of staffs, so as to minimize the total cost while maximizing the customer satisfaction level. OptStaff also has capability to do scenario analysis by varying the levels of parameters and to create a variety of graphs and reports with user-friendly interfaces.

A Study on an Asymmetric Relationship between Quality Attribute and Customer Satisfaction (고객만족에 대한 은행서비스 품질속성의 비대칭적 영향력 분석)

  • Baek, In-Gie;Chun, Young-Ho;Lee, Chun-Seon;Choi, Young-Lak
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.57-70
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    • 2011
  • The paper presents the results of a study on the determinants of customer satisfaction for a retail bank using the data of 2009 NCSI(National Customer Satisfaction Index, KPC). In doing so, it uses a revised version of the traditional analyses based on derived measures of attribute importance. The need for a revised methodology is prompted by the insights of the two- and three-factor theories of customer satisfaction, such as Kano's framework. Indeed, the evidence from 1635 customers of 6 Korean banks confirms an asymmetric relationship between attribute performances and overall customer satisfaction. The results from both a traditional and our revised approach are compared. While this approach can be applied across different industries, it should not be assumed that the numerical results presented in the paper apply to contexts with substantially different underlying characteristics. General trends and practical implications for banking services are reported in the conclusions.

Optimal Capacity Determination Method of Battery Energy Storage System for Demand Management of Electricity Customer (수용가 수요관리용 전지전력저장시스템의 최적용량 산정방법)

  • Cho, Kyeong-Hee;Kim, Seul-Ki;Kim, Eung-Sang
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.1
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    • pp.21-28
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    • 2013
  • The paper proposes an optimal sizing method of a customer's battery energy storage system (BESS) which aims at managing the electricity demand of the customer to minimize electricity cost under the time of use(TOU) pricing. Peak load limit of the customer and charging and discharging schedules of the BESS are optimized on annual basis to minimize annual electricity cost, which consists of peak load related basic cost and actual usage cost. The optimal scheduling is used to assess the maximum cost savings for all sets of candidate capacities of BESS. An optimal size of BESS is determined from the cost saving curves via capacity of BESS. Case study uses real data from an apartment-type factory customer and shows how the proposed method can be employed to optimally design the size of BESS for customer demand management.

Study on the Relation between Servicescape recognized by Sports Center, Customer Satisfaction, Customer Trust, and Customer's Intention to Reenroll (스포츠센터 이용고객이 인식하는 서비스스케이프가 고객만족, 고객신뢰 및 재등록의도와의 관계)

  • Kim, Soon-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.287-297
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    • 2014
  • The purpose of this study was to find out the relation between servicescape recognized by sports center and customer satisfaction, customer trust and customer's intention to reenroll. For the subject of this study, we selected 363 persons among customers who used 5 sports centers located at 'B' Metropolitan city & 'K' do (prefecture) through the Convenient Sampling Method. For the analysis, we used SPSS 18.0 Statistics Package as a research tool and have carried out Factor Analysis, Reliability Analysis, Co-relation Analysis, Frequency Analysis, and Regression Analysis. The results were as follows: First, the servicescape has a positive effect on the customer satisfaction. Second, the customer satisfaction has a positive effect on the customer trust. Third, the customer satisfaction has a positive effect on the customer's intention to re-enroll. Fourth, the customer trust has a positive effect on the customer's intention to reenroll.

A Study on Integrated Operation of Securities Branch and Customer Center: Focusing on Integrated Operation of IPT and IPCC (증권사 영업점과 고객센터 통합운영에 관한 연구: IPT와 IPCC 통합운영을 중심으로)

  • Jo, Jae-Hyun;Cheong, Ki-Ju
    • Information Systems Review
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    • v.17 no.2
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    • pp.29-48
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    • 2015
  • This study proposes an integrated operational model of branches with customer center at stock brokerage firms and suggests ways to improve existing systems. This suggested integrated model of branches and customer centers can increase customer satisfaction and customer values for the specific services at each channel. This integrated model also enables customers to make transactions at a desired specific time, make it possible to inquire whatever the customer wished to ask, and select desired contact channels. In addition, the firms can bring in improved effectiveness of internal resources by integrating all the resources the firm has. Personal resources and system resources are distributed by the characteristics of channels that can be selected by the customers. Then agents also can provide more speedy and accurate responses to the engaged customer interactions matching to his/her job in charge. Also, the model makes it possible to collect the latest customer and transaction information at the moment of each interactions, by which the firm can provide customized services specifically tailed to each customers' preferences. However, systematic interactions between branches and customer center, and completed system should be equipped with in order to provide the highest quality services.

A Study on the effects of Career Development Center Website Users' recognition on Contents Characteristics on User Responses (취업정보센터 웹사이트 이용자의 컨텐츠 특성에 대한 지각이 이용자 반응에 미치는 영향)

  • Seo, Da-hye;Kang, Hye-young
    • Journal of Practical Engineering Education
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    • v.6 no.2
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    • pp.111-117
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    • 2014
  • The purpose of this study aims to examine the effects of Career Development Center website users' recognition on contents characteristics (User Convenience, Information, Customer Service) on user responses (User Satisfaction, User Loyalty). According to the research result, first, Career Development Center of website contents characteristics explained 36.4% User satisfaction, it was affected significantly Information, User Convenience, and Customer Service in order. Second, Career Development Center of website contents characteristics explained 36.2% User loyalty, it was affected significantly Information, Customer Service, and User Convenience in order. Thus, it was important that Web site contents was improved the Users satisfaction and loyalty of Career Development Center Web site.

Distribution Center Location and Routing Problem with Demand Dependent on the Customer Service (고객서비스에 따른 수요변화하에서의 분배센터 입지선정과 경로 문제)

  • 오광기;이상용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.22 no.51
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    • pp.29-40
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    • 1999
  • The distribution center location and routing problem involves interdependent decisions among facility, transportation, and inventory decisions. The design of distribution system affects the customers' purchase decision by sets the level of customer service to be offered. Thus the lower product availability may cause a loss of demand as falls off the customers' purchase intention, and this is related to the firm's profit reduction. This study considers the product availability of the distribution centers as the measure of the demand level change of the demand points, and represents relation between customer service and demand level with linear demand function. And this study represents the distribution center location and routing to demand point in order to maximize the total profit that considers the products' sales revenue by customer service, the production cost and the distribution system related costs.

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