• 제목/요약/키워드: Customer's comprehension

검색결과 8건 처리시간 0.022초

CT Scan Positioning시 고객의 검사진행의 이해를 돕기 위한 시청각 자료의 유용성 (Usefulness of Audio-visual Methods that is used to Customer to Help Smooth Public Prosecutor at CT Examination)

  • 안형택;전중근
    • 대한디지털의료영상학회논문지
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    • 제10권2호
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    • pp.17-22
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    • 2008
  • It is to improve customer satisfaction measurement and CT Scan process without delay of examination time when is using Scan positioning time(Planning time) that time is happened always between research reactor CT examination to increase fear and examination satisfaction by the customer's comprehension tribe which get the latest contrast enhancement CT examination. Needs and interests that customer wants to compose visual and auditory Contents to be played to Scan positioning time did questionnaire about curiosity later before CT examination to 600 people for October - November 2 months of 2006 to customer whole that get CT examination on source. Data getting through questionnaire investigated examination comprehension and satisfaction through questionnaire after experiment Scan Positioning to 500 coming to help customers to be source CT examination for 3 months February December - 2007 year in 2006 manufacturing Voice and Visual announce media for reference. To customer who interest degree appeared, and answers preparatory audit from preparatory audit about curiosity of CT examination customer to order of examination time required(43%), contrast media side effect(26%), examination region(20%), breath(10%), etc..(1.5%) audio-visual materials in questionnaire that attain after do reclamation among examination age, sex, reception type of irrelatively in 91% of target increase of hailing degree and examination satisfaction appear. Searched that customer hailing and satisfaction are increased greatly when use of audio-visual materials in satisfaction result that use CT Positioning delay time. In experiment process, It took lacking part by method that use hearing in case of do not use sight as is unavoidable in subject position or old age. Through this, audio-visual materials could analogize that it is more useful method that use sight and hearing at the same time.

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Determinants Of Patronage Intention Though Omnichannel Retailing

  • OLFA, Bouzaabia
    • 유통과학연구
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    • 제20권8호
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    • pp.21-31
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    • 2022
  • Purpose: This study aims to enrich the literature related on Patronage intention in the context of omnichannel in Tunisia. It reveals the determinants of Patronage intention in the fashion retailer context by examining the roles of omnichannel integration quality (IQ), omnichannel perceived value (PV), flexibility, operational logistics service quality (OLSQ) and customer satisfaction. Research design and methodology: A quantitative online survey with 400 customers of fashion retailers was executed. A structural equation modeling approach was applied to test the research hypotheses using AMOS 25 and SPSS 25 software. Results: The findings show that the omnichannel integration quality, omnichannel perceived value, and operational logistics service quality affect play crucial roles in customer satisfaction. A positive relationship between flexibility and operational logistics service quality was also highlighted. And it is also found that a higher omnichannel integration quality led to a higher omnichannel perceived value in the omnichannel retailing context. Furthermore, customer satisfaction within omnichannel retailing can enhance patronage intention. Conclusions: This research adds to the body of knowledge in omnichannel retailing and presents a comprehension of the omnichannel system from the customer's point of view. In addition, this study provides practical implications for omnichannel retailers to improve customer satisfaction and patronage intention.

TTS를 이용한 매장음원방송에서 고객의 인지도 향상을 위한 음향효과 연구 (A Study on the Sound Effect for Improving Customer's Speech Recognition in the TTS-based Shop Music Broadcasting Service)

  • 강선미;김현득;장문수
    • 말소리와 음성과학
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    • 제1권4호
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    • pp.105-109
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    • 2009
  • This thesis describes the method for well voice announcement using the TTS(Text-To-Speech) technology in the shop music broadcasting service. Offering a high quality TTS sound service for each shop requires a great expense. According to a report on the architectural acoustics the room acoustic indexes such as reverberation time and early decay time are closely connected with a subjective awareness about acoustics. By using the result the customers will be able to recognize better the voice announcement by applying sound effect to speech files made by TTS. The result of an aural comprehension examination has shown better about almost all of the parameters by applying reverb effect to TTS sound.

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품질기능전개에서 체계적인 설계특성후보 도출 방법 제안 (A Systematic Method for Generating EC Candidates in QFD)

  • 김덕환;이명수;김광재
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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    • pp.483-486
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    • 2004
  • Although it is not easy to generate EC's (Engineering Characteristics), there have been few studies so far. In this paper, a systematic method for generating EC candidates is proposed. This method use the concept of 'attribute listing'. In the proposed method, customer attributes are divided into their objects and issues. And attributes from their objects and issues are generated by help of guidelines proposed, respectively. Then, measurable metrics are attained from those attributes. Finally, the metrics result in EC candidates by consistency and redundancy check. This paper gives an illustrative example for easy comprehension of the proposed method.

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대형 푸드코트 이용 고객들의 서비스 인카운터 중요도-실행도(IPA) 분석 평가 연구 (A Study on Customer Service Encounters at a Large Food Court Customer Using Importance-performance Analysis)

  • 윤혜려
    • 한국식품영양학회지
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    • 제21권1호
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    • pp.97-105
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    • 2008
  • An IPA model was used to evaluate customer service encounters at a large food court; also the gaps between importance and performance from were also evaluated from both perspectives. The findings of this study will be applied in order to improve service quality at various large food service operations. A total of 298 customers from a large shopping mall food court completed the study questionnaire, asking them to evaluate the important and performance attributes of service. Seven underlying dimensions were identified and labeled by factor analysis: factor 1 was "safety": factor 2 "time": factor 3 "atmosphere": factor 4 "quality of food": factor 5 "menu attributes": factor 6 "comfort": and the last and seventh factor was "comprehension". As a result of IPA analysis the overall mean scores between the importance attributes and performance attributes showed significant differences by independent t-tests(p<0.001). Quadrant I was classified with unnecessary items including interior design, proper lighting, suitable chairs, and proper room temperature. In quadrant II thirteen variables showed high scores for both importance and performance, such as various menu choices, hygienic food, dishes, chairs, food court, kitchen, and employees; proper ventilation, employee kindness, waiting time to order, and received food; automatic system for ordering-serving. Quadrant III included eight variables identified as low priority, including appearance of food, nutrient content of food, proper portions, new menu, proper music, proper location of cashier, services for children and efficiency of movement. In quadrant IV six variables were included as areas to focus management's efforts, such as food taste, proper food temperature, use of safe food materials, maintenance of food quality, existence of preferred foods, and proper food prices. These results suggest that food court customers have interests that are distinct from restaurant customers and may need to be treated differently. It is anticipated that this data will be useful to the foodservice industry in order to segment customer characteristics by different dinning behaviors.

은행 금융상품에서 프라이빗 뱅커의 전문투자형 사모펀드 추천 의사결정 (A Study on the Decision-Making of Private Banker's in Recommending Hedge Fund among Financial Goods)

  • 유환;이영재
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권4호
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    • pp.333-358
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    • 2019
  • Purpose The study aims to develop a data-based decision model for private bankers when recommending hedge funds to their customers in financial institutions. Design/methodology/approach The independent variables are set in two groups. The independent variables of the first group are aggressive investors, active investors, and risk-neutral type investors. In the second group, variables considered by private bankers include customer propensity to invest, reliability, product subscription experience, professionalism, intimacy, and product understanding. A decision-making variable for a private banker is in recommending a first-rate general private fund composed of foreign and domestic FinTech products. These contain dependent variables that include target return rate(%), fund period (months), safeguard existence, underlying asset, and hedge fund name. Findings Based on the research results, there is a 94.4% accuracy in decision-making when the independent variables (customer rating, reliability, intimacy, product subscription experience, professionalism and product understanding) are used according to the following order of relevant dependent variables: step 1 on safeguard existence, step 2 on target return rate, step 3 on fund period, and step 4 on hedge fund name. Next, a 93.7% accuracy is expected when decision-making uses the following order of dependent variables: step 1 on safeguard existence, step 2 on target return rate, step 3 on underlying asset, and step 4 on fund period. In conclusion, a private banker conducts a decision making stage when recommending hedge funds to their customers. When examining a private banker's recommendations of hedge funds to a customer, independent variables influencing dependent variables are intimacy, product comprehension, and product subscription experience according to a categorical regression model and artificial neural network analysis model.

Kano모형을 기반으로 한 스마트 카 기능의 고객 만족도 분석: 신기술 사용경험 유무의 조절효과 중심으로 (Customer Satisfaction Analysis of Smart Car Features Using the Kano Model: in Control Effect of the Comprehension or Experience of Emerging Technologies)

  • 강영태;정규석
    • 벤처창업연구
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    • 제13권4호
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    • pp.155-168
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    • 2018
  • 본 논문은 스마트 카의 다양한 기능 중 30개를 선별하고 이에 대한 고객의 요구사항을 실증적으로 분석하였다. 각 기능의 실질적 효과와 소비자가 인식하는 만족도가 비선형적 관계라는 가정 하에, Kano모형을 분석의 주요 도구로 사용하였다. 또한 기존의 Timko 계수를 활용하여 이들 간의 표준편차를 이용한 Timko분산과 Kano 품질속성의 분포를 표시하는 Kano분포지수의 두 지수를 새로이 설정하여 분석 결과를 정량적으로 평가할 수 있는 분석 모형을 제시하였다. 선행 연구에 따르면 전통적 Kano식 질문은 일반 고객들을 설문대상으로 채택하는 경우, 스마트 카와 같이 아직 일반화가 덜 되었거나 또는 대중화가 진행 중인 신기술의 품질 평가에 한계를 나타내었다. 본 연구에서 스마트 카의 품질요소와 같이 신기술을 활용한 품질요소들은 Kano식 분석을 하는데 있어서 일반적인 상품이나 서비스와는 다른 분석 방식, 즉 일정 통제 변수를 활용해야 다양한 품질속성의 결과를 얻을 수 있음을 계량적으로 밝혔고 이를 실증적으로 보여주었다. 본 연구는 스마트 카의 기능이라는 아직 국내에서 연구사례가 희소한 분야를 연구대상으로 하였다. 13개의 응답자 그룹으로 분류하고 계량적 지수로 분석을 시도한 최초의 연구 사례로 볼 수 있다. 다른 유사한 신기술 분야를 대상으로 한 일반적 소비자 연구에 본 연구가 적용될 수 있을 것이다.

인터넷 상거래 처리속도의 경제적 가치분석 모형에 관한 탐색적 연구 (A Study on a Model of Economic Value of Transmission Speed of Internet Commerce)

  • 노규성;김민철
    • 한국전자거래학회지
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    • 제4권2호
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    • pp.41-58
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    • 1999
  • This paper is a study on a model of economic value of transmission speed of Internet Commerce. For this research, this paper searches the factors that influence the transmission speed of Internet and suggests the model for measurement of economic value. The model adopted in this research is CVM(contingent valuation method) using in environment economics and the research area in this paper is concentrated on Internet-based Electronic Commerce. For this purpose, this paper suggests econometrics model that measures customer's payment intention for transmission speed of Internet. This model can be used as the basic tool of feasibility of investment analysis and reasonable pricing on Internet service. For the more, it will be followed empirical study and more careful comprehension for objective validity of this study.

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