• Asian Journal of Business Environment
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• 제11권2호
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• pp.15-25
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• 2021

Purpose: Current research aimed at exploring whether group entitativity and satisfaction to becoming the member of group have positive effects on group identification, and whether group identification has positive effects on within-in-group domain consumption. This research focused on the mediation role of group identification in the effects of the group entitativity and the satisfaction to becoming the member of group on the within-in-group domain consumption. Research design, data, and methodology: We selected Shandong Province as our experimental target group and people living in Shandong province as our respondents. 316 questionnaire data were collected. The structural equation model in AMOS 26 were used to verify hypotheses. Results: First, group entitativity affected group identification positively. Second, satisfaction to becoming the member of group affected group identification positively. Third, group identification positively influenced on the within-in-group domain consumption. Fourth, the group identification played the full mediation roles in the effects of both the group entitativity and the satisfaction on the within-in-group domain consumption. Conclusions: marketers should highlight the group identification with their target group by stimulating the perception of the consumer's group entitativity and satisfied feelings about the group to induce the intent to purchase their brand as within-in-group domain consumption object.

• 융합경영연구
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• 제9권4호
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• pp.31-43
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• 2021

Purpose: This study investigated how consumption values influence consumers' purchasing decisions regarding environmentally friendly products. Based on the Consumption Values Theory, six dimensions of consumption values were defined: functional value-quality, functional value-price, emotional value, social value, conditional value, and epistemic value. In particular, the current study analyzed the differential impact of the environmentally friendly consumption values between two consumer groups - users and nonusers. By doing so, more effective marketing strategies can be applied to the target groups. Research design, data, and methodology: The online survey was conducted through Macromill Embrain in Korea to collect data from users vs. nonusers of environmentally friendly products. There were 215 usable responses in the users sample and 225 responses in the nonusers sample. Structural equation modeling (SEM) was performed by using AMOS 18.0. Results: The results revealed that four dimensions of consumption values, i.e., functional value-price, emotional value, conditional value, and epistemic value, positively influenced the users, while functional value-price and epistemic value positively influenced purchase intention toward environmentally friendly products among the nonusers. Conclusions: These results have important implications for applying effective marketing strategies for target consumers. Theoretical and practical implications are also discussed.

• 산경연구논집
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• 제15권2호
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• pp.31-39
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• 2024

Purpose: The present research guides to a middle ground where recreational sports and enjoyment justify the basic concept of leisure consumption, exploring an exciting field of study, where participation is the motivational source of recreational sports fans for transferring into the motivation of leisure activities and leisure consumption. Research design, data and methodology: This research took a close look at the current literature to investigate impacts of recreational sports enthusiasts' willingness to engage in the leisure consumption. The screening and excluding procedure took a place to select a qualified prior resources and the present author finally obtained a total of 19 highly relevant papers. Results: The evaluation of the presented research shows that the enthusiasts' participation in avocational sports has four significant implications on their lifestyle and leisure consumption. These impacts are categorized as follows: Economic influence, Psychological influence, Social influence, and Environmental influence. Conclusions: In sum, this study has shown the various ways and magnitude in which willingness to participate in leisure affects its consumption by the recreational sports enthusiast. These impacts have brought critical implications for the viability of the sport leisure business in the industry, particularly in urging it to be the right strategic direction to cater to this market segment.

• Asian Pacific Journal of Cancer Prevention
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• 제15권7호
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• pp.2959-2964
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• 2014

While several reproductive and lifestyle-related factors are already well-known as established risk factors for breast cancer, environmental factors have attracted attention only recently. The objective of the current study was to assess the association between the breast cancer incidences in females, the mortality rate and the number of motor vehicles on the one side and the consumption of gasoline which could work as a major source of air pollution at the other side. The breast cancer incidences and the mortality trends were compared with various indices of westernization like dietary patterns or industrialization with 10 years lag of time. Geographical variations with 10, 15 and 20 years lag of time were assessed between the breast cancer incidence in 2010 and the number of motor vehicles as well as the consumption of gasoline. The upward trend of motor vehicle numbers proved to be comparable to those of breast cancer incidence and mortality. However, the consumption of gasoline started to decrease since the mid-1990s. The geographic distribution of motor vehicle numbers and gasoline consumption in 1990 is in a positive correlation with the breast cancer incidence rates in 2010 and the 20-year lag time ($R^2$ 0.379 with the number of motor vehicles and 0.345 with consumption of gasoline). In a linear relationship between the breast cancer incidences in 2010 and the log transformed number of motor vehicles, the log transformed consumption of gasoline in 2000 also showed a positive relationship ($R^2$ 0.367 with the number of motor vehicles and 0.329 with consumption of gasoline). The results of the current study indicate that there may be a positive relation between the number of vehicles, gasoline consumption and the incidence of breast cancer from the aspects of long-term trends and geographical variation.

• 대한전자공학회논문지SD
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• 제44권9호
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• pp.54-58
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• 2007

LTPS TFT의 개발과 성능 향상은 패널에 다양한 디지털 회로를 내장하는 SOP의 비약적 발전에 기여하였다. 본 논문에서는 일반적으로 적용되는 낮은 성능의 CMOS 논리게이트를 대체할 수 있는 전류모드 논리(CML) 게이트의 설계 방법을 소개한다. CML 인버터는 낮은 로직스윙, 빠른 응답 특성을 갖도록 설계할 수 있음을 보였으며 높은 소비전력의 단점도 동작 속도가 높아질수록 CMOS의 경우와 근사해졌다. 아울러 전류 구동능력을 키울 필요가 없는 까닭에 많은 수의 소자가 사용되지만 면적은 오히려 감소하는 것을 확인하였다. 특히 비반전 및 반전 출력이 동시에 생성되므로 noise immunity가 우수하다. 다수 입력을 갖는 NAND/AND 및 NOR/OR 게이트는 같은 회로에 입력신호를 바꾸어 구현할 수 있고 MUX와 XNOR/XOR 게이트도 같은 회로를 사용하여 구현할 수 있음을 보였다. 결론적으로 CML 게이트는 다양한 함수를 단순한 몇가지의 회로로 구성할 수 있으며 낮은 소비전력, 적은 면적, 개선된 동작속도 등을 동시에 추구할 수 있는 대안임을 확인하였다.

• 전기전자학회논문지
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• 제11권2호
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• pp.83-88
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• 2007

이 논문은 MOS 전류모드 논리 (MOS current-mode logic circuit, MCML) 회로를 이용하여 저 전력 특성을 갖는 8${\times}$8 비트 병렬 곱셈기를 설계하였다. 이 8${\times}$8 병렬 곱셈기는 제안한 MCML 구조의 전가산기와 기존의 전가산기를 이용하여 설계하였다. 설계한 곱셈기는 기존 곱셈기에 비해 전력소모에서 9.4% 감소하였으며, 전력소모와 지연시간의 곱에서 11.7%의 성능향상이 있었다. 이 회로는 삼성 0.35${\mu}m$ 표준 CMOS 공정을 이용하여 설계하였으며, HSPICE를 통하여 검증하였다.

• 한국의류학회지
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• 제34권11호
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• pp.1786-1797
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• 2010

This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

• 대한지역사회영양학회지
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• 제22권3호
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• pp.228-237
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• 2017

Objectives: The purpose of this study was to investigate the smoking status among adult workers, and current status of sugar intake. Methods: The survey included 500 men working in Gyeonggi-do from October to November in 2016. Questionnaire items covered their age, working status, smoking status, eating habits, eating behaviors, snack consumption status, habits and behaviors related to sugar intake. All data were analyzed by SPSS program (Ver. 23) and descriptive statistics was performed; a t-test, ${\chi}^2$ test, One-way ANOVA and Scheffe test were used for post-hoc test. Results: The study results showed that eating habits and behaviors of non-smokers were better than those of smokers. The frequency of daily snack consumption was the highest in smokers compared to and non-smokers. The smokers' favorite taste after smoking was 'Sweet'. The average score of sugar-related nutrition knowledge was higher in non-smokers compared to smokers. Non-smokers had better recognition of 'sugar reduction', and smokers were more likely to eat sweet foods, respectively. On the other hand, non-smokers could observe that they were trying to control themselves for health reasons. According to the results of the study, non-smokers showed better eating habits and dietary habits and consumed less sugar. Also, it was found that non-smokers tried to drink more water than beverages and refrain from eating sweets to reduce their sugar intake. Further, the most of the bread, coffee and beverages were also consumed at a lower frequency by non-smokers compared to smokers. Conclusions: This study results showed that smoking and sugar consumption were closely related. Therefore, adult workers should actively promote and learn so that they can maintain healthy and suitable dietary habits through reduction of sugar consumption.

• 대한기계학회논문집B
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• 제40권8호
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• pp.485-494
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• 2016

본 연구는 TMED 방식 병렬형 하이브리드 차량을 이용하여 회생제동 회수율 및 연비 특성 실험에 대한 것이다. 회생제동 기술은 하이브리드 차량의 에너지 효율 향상을 위해 필수적인 기술로 판단되어 연구를 수행하였다. 따라서 병렬형 하이브리드 차량과 Eddy Current 방식의 차대동력계를 통해 IM240 모드 실험 시 초기 SOC 상태, 주행 모드 특성, 운전자의 운전특성에 따른 연비 특성을 회생 제동 측면에서 전류 특성 및 전류수지에 대한 비교 분석을 수행하였다. 본 연구결과, 초기 SOC 상태가 낮을수록 하이브리드 차량의 엔진 작동 시간이 증가 하고 에너지 효율이 낮아지는 것을 알 수 있었다. 또한 주행 모드 특성, 운전자의 운전 특성에 따른 연비 특성 실험 결과 평균 연비 차이는 크게 나지 않았지만, 최종 SOC 상태에 따라서 모드 종료 후 엔진 작동 유무의 차이가 있음을 알 수 있었다.

• Journal of Dairy Science and Biotechnology
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• 제27권1호
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• pp.29-35
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• 2009

To focus attention on milk and dairy products, we celebrate World Milk Day on the first day of June. Milk is a primary source of essential nutrients for newborn mammals, including humans. Milk and its by-products have been integral to human life since domestication of the dairy cow. Even though a large portion of the population is lactase impersistent, consumption of dairy products, including liquid milk, has been increasing over the last decade in Korea. Per capita annual consumption of dairy products in Korea increased to 61.3 kg in 2008, up from 49.4 kg in 1998. However, consumption of liquid milk has only increased marginally from 30.3 kg in 1998 to 35 kg in 2008. In 2007, the price of farm milk in Korea was the highest in the world. High dairy prices are forcing major manufacturers to find alternative, less expensive sources of milk, which has led to an increase in imported dairy products. Recently, the International Dairy Federation (IDF) published a special report containing the figures for world milk production, milk processing, and consumption. Understanding the current situation with regard to world diary production and the outlook for the industry could be useful during the present world economic crisis. The authors of this brief review summarize the status of dairy production in countries throughout the world, including Korea, along with some of the data published in the IDF annual report. The authors greatly appreciate the support of IDF Korea and the IDF for generously providing the data used in this paper.